MBA I YEAR SYLLABUS

COURSE CODE: 36,37,38 & 39  PAPER CODE:H1010

PAPER - I
MANAGEMENT PROCESSES & BEHAVIOUR

UNIT - I
Nature of Management - Social Responsibilities of Business - Manager and Environment Levels in Management - Managerial Skills - Planning - Steps in Planning Process - Scope and Limitations - Short Range and Long Range Planning - Flexibility in Planning Characteristics of a sound Plan - Management by Objectives (MBO) - Policies and Strategies - Scope and Formulation - Decision Making - Techniques and Processes.

UNIT - II
Organising - Organisation Structure and Design - Authority and Responsibility Relationships - Delegation of Authority and Decentralisation - Interdepartmental Coordination - Emerging Trends in Corporate Structure, Strategy and Culture - Impact of Technology on Organisational design - Mechanistic vs Adoptive Structures - Formal and Informal Organisation.

UNIT - III
Perception and Learning - Personality and Individual Differences - Motivation and Job Performance - Values, Attitudes and Beliefs - Stress Management - Communication Types-Process - Barriers - Making Communication Effective.

UNIT - IV
Group Dynamics - Leadership - Styles - Approaches - Power and Politics - Organisational Structure - Organisational Climate and Culture - Organisational Change and Development.

UNIT - V
Comparative Management Styles and approaches - Japanese Management Practices Organisational Creativity and Innovation - Management of Innovation - Entrepreneurial Management - Benchmarking - Best Management Practices across the world - Select cases of Domestic & International Corporations - Management of Diversity.

REFERENCES
1. Koontz & Weirich: MANAGEMENT, McGraw-Hill.
2. Hampton: MANAGEMENT, McGraw-Hill.
3. Stoner & Wankel: MANAGEMENT, Prentice Hall.
4. Peter F. Drucker: PRACTICE OF MANAGEMENT, Pan Books.
5. Fred Luthans: ORGANISA TIONAL BEHAVIOUR, McGraw-Hill.
6. Robbins: ORGANISA TIONAL BEHAVIOUR, McGraw-Hili.
7. Important Business Magazines like: Business India, Business World and Fortune
8. Anyone Financial Daily: Economic Times, Financial Express, Business Standard.
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COURSE CODE: 36,37,38 & 39 PAPER CODE:H1020
PAPER-II MANAGERIAL ECONOMICS

UNIT - I
General Foundations of Managerial Economics - Economic approach, Circular flow of activity, Nature of the firm - Forms of organizations - Objectives of firms - Demand analysis and estimation - Individual, Market and Firm demand, Determinants of demand, Elasticity measures and business decision making, Demand forecasting - Theory of the firm ¬Production functions in the short and long run - Cost concepts - Short run and long run costs.

UNIT-II
Product Markets - Market Structure - Competitive market - Imperfect competition and barriers to entry - Pricing in different markets - Recourse Markets - Pricing and Employment of inputs under different market structures - Wages and wage differentials.

UNIT-III
Principles of Economic Decision-making - Capital Budgeting Techniques - Present Worth Method - Future worth Method - Annual equivalent Method - Rate of Return Method ¬Replacement Economy - Economic Life - Cost of Capital-Analysis of risk and uncertainty.

UNIT-IV
Introduction to National Income - Models of National Income Determination - Economic Indicators - Technology and Employment - Issues and Challenges; Business and Government.

UNIT - V
Inter-Sectoral Linkages: Macro Aggregates and Policy Interrelationships - Fiscal and Monetary Policies - Industrial Finance - Money Market, Capital market and Institutional Finance.

REFERENCES
1. Gupta G.S., MANAGERIAL ECONOMICS, Tata McGraw-HilI.
2. Riggs, J.L, MANAGERIAL ECONOMICS, McGraw-HilI.
3. Stiglitz J., PRINCIPLES OF MICROECONOMICS, Norton Publishers 2nd Edition, 1998.
4. Peterson, HC and W.C.Lewis ,MANAGERIAL ECONOMICS, Prentice-Hall of India, New Delhi.
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COURSE CODE: 36,37,38 & 39 PAPER CODE:H1030
PAPER-IIIACCOUNTING FOR MANAGERS

UNIT -I
Book-keeping and Accounting -- Accounting - Branches of Accounting - Concept and Role of Financial Accounting and Management Accounting - International Accounting Standards. Financial Accounting - Concepts and Conventions - Double Entry System - Preparation of Journal, Ledger and Trial Balance - Preparation of Final Accounts: Trading, Profit and Loss Account and Balance Sheet - Groups interested in Accounting Information - Introduction to Tally Package.

UNIT-II
Capital and Revenue Expenditure and Receipts - Depreciation - Meaning - Causes Methods of Calculating Depreciation: Straight Line Method, Diminishing Balance Method and Annuity Method.

UNIT -III
Financial statement analysis and interpretation - Types of Analysis - Objectives - Tools of Analysis - Ratio Analysis: Objectives, Uses and Limitations - Classification of Ratios: Liquidity, Profitability, Financial and Turnover Ratios - Funds Flow Analysis and Cash Flow Analysis: Sources and Uses of Funds, Preparation of Funds Flow statement, Uses and Limitations.

UNIT -IV
Breakeven Analysis - Cost Volume Profit Relationship - Applications of Marginal Costing Techniques: Fixing Selling Price, Make of Buy, Accepting a foreign order, Deciding sales mix.

UNIT - V
Cost Accounting - Concepts -Distinction between Costing and Cost Accounting - Elements of Cost - Preparation of Cost Sheet - Types of Costs.

REFERENCES
1. Horngren.C.T., ACCOUNTING FOR MANAGEMENT CONTROL - AN NTRODUCTION, Englewood Cliffs, Prentice Hall, 1965.
2. Anthony,r.N., MANAGEMENT ACCOUNTING-TEXT AND CASES, Homewood,R.D., Inwin, 1964.
3. Charumathi,B and Vinayakam,N., FINANCIAL ACCOUNTING, S.Chand & Company Ltd., New Delhi, 2002.
4. Maheswari,S.N., MANAGEMENT ACCOUNTING, Sultan Chand & Sons, New Delhi.
5. Hingorani, Ramanathan & Grewal, MANAGEMENT ACCOUNTING.
6. Jain S.P. and Narang, K.L., COST ACCOUNTING.
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COURSE CODE: 36,37,38 & 39 PAPER CODE:H1040
PAPER-IV BUSINESS ENVIRONMENT AND LAW

UNIT - I
Dynamics of Business and its Environment - Corporate Governance and social Responsibility - Ethics in Business - A Discussion - Economic Systems and Management Structure - Family Management to Professionalism - Economic Transition in India: Privatisation, Globalisation and Competition - Resource Base of the Economy - Land, Forest, Water, Fisheries, Minerals - Economic and Business Development and Environmental Issues.

UNIT - II
Infrastructure - Economic: Energy, Power, Transport, Communication, - Social: Education, Science and Technology; Demographic Issues - Political: Constitution, Electoral Issues, Democracy - Productivity Factors, Human Elements and Issues for Improvement - Total Quality - Management Issues - Global Trends in Business and Management; International Relations - MNCs - Foreign Capital and Collaboration - Trends in Indian Industry - The Capital Market Scenario - Future Perspective of Indian Industry and Management; Emerging Geo Political Dimensions of Business Environment.

UNIT - III
Law of Contract - Agreement - Offer - Acceptance - Consideration - Capacity of Contract Contingent Contract - Quasi Contract - Performance - Discharge - Remedies to breach of Contract - Partnership - Sale of Goods - Law of Insurance - Negotiable Instruments - Notes, Bills, Cheques - Crossing - Endorsement - Holder in due course - Holder in value - Contract of Agency.

UNIT - IV
Company - Formation - Memorandum - Articles - Prospectus - Shares - Debentures -Directors - Appointment - Powers and Duties - Meetings - Proceedings - Management ¬Accounts - Audit - Appression and Mismanagement - Winding up.

UNIT - V
Factory Act - Industrial Disputes Act - Minimum Wages Act - Workmen Compensation Act.

REFERENCES
1.Keith-Davis & William Frederick: BUSINESS AND SOCIETY, (McGraw-Hill, Tokyo).
2. Rudder Dutt & Sundaram: INDIAN ECONOMY; New Delhi[Vikas]
3. Kapoor, N.D.: ELEMENTS OF MERCANTILE LAW.
4. Maheswari & Maheswari: MERCANTILE LAW.
5. Ramiah: COMPANY LAW.
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COURSE CODE: 36,37,38 & 39 PAPER CODE:H1050
PAPER-VRESEARCH METHODOLOGY

UNIT -I
INTRODUCTION : Definition of Research, Qualities of Researcher, Components of Research Problem, Various Steps in Scientific Research, Types of Research; Hypotheses Research Purposes - Research Design - Survey Research - Case Study Research.

UNIT-II
DATA COLLECTION: - Sources of Data: Primary Data, Secondary Data; Procedure Questionnaire - Sampling Merits and Demerits - Experiments - Kinds - Procedure; Control Observation - Merits - Demerits - Kinds - Procedure - Sampling Errors - Type-I Error Type-II Error.

UNIT-III
STATISTICAL ANALYSIS: Introduction to Statistics - Probability Theories -Conditional Probability, Poisson Distribution, Binomial Distribution and Properties of Normal Distributions, Point and Interval Estimates of Means and Proportions; Hypothesis Tests, One Sample Test - Two Sample Tests / Chi-Square Test, Association of Attributes - t¬Test - Standard deviation - Co-efficient of variations - Index Number, Time Series Analysis, Decision Tree.

UNIT -IV
STATISTICAL APPLICATIONS: Correlation and Regression Analysis - Analysis of Variance, Completely Randomized Design, Randomized Complete Block Design, Latin Square Design - Partial and Multiple Correlation - Discriminate Analysis - Cluster Analysis - Factor Analysis and Conjoint Analysis - Multifactor Evaluation, Two-factor Evaluation Approaches.

UNIT - V
RESEARCH REPORTS: Structure and Components of Research Report, Types of Report, Good Research Report, Pictures and Graphs, Introduction to SPSS.

REFERENCES
1. Wilkinson & Bhandarkar: METHODOLOGY AND TECHNIQUES OF SOCIAL RESEARCH.
2. Pauline Vyoung: SCIENTIFIC SOCIAL SURVEYS AND RESEARCH.
3. Panneerselvam, R., RESEARCH METHODOLOGY, Prentice Hall of India, New Delhi, 2004.
4. Kothari: RESEARCH METHODOLOGY.
5. Festinger. L & D. Katz: RESEARCH METHODS IN BEHA VIOURAL SCIENCE.
6. Sellitz, et al: RESEARCH METHODS IN SOCIAL RELATIONS.
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COURSE CODE: 36,37,38 & 39 PAPER CODE:H2010
PAPER-VIFINANCIAL MANAGEMENT

UNIT I
Financial Management: Meaning, nature and scope of finance; Financial goal - profit vs. wealth maximization; Finance functions - investment, financing and dividend decisions.

UNIT II
Capital Budgeting: Nature of investment decisions; Investment evaluation criteria - net present value, internal rate of return, profitability index, payback period, accounting rate of return: NPV and IRR comparison; Capital rationing; Risk analysis in capital budgeting. Cost of Capital: Meaning and significance of cost of capital: Calculation of cost of debt, preference capital, equity capital and retained earnings; Combined cost of capital (weighted); Cost of equity and CAPM;

UNIT III
Operating and Financial Leverage: Measurement of leverages; Effects of operating and financial leverage on profit; analyzing alternate financial plans; Combined financial and operating leverage. Capital Structure Theories: Traditional and M.M. Hypotheses - without taxes and with taxes; Determining capital structure in practice.

UNIT IV
Dividend Policies: Issues in dividend decisions, Walter's model. Gordon's model. M-M hypothesis. dividend and uncertainty, relevance of dividend; dividend policy in practice; Forms of dividends; stability in dividend policy; Corporate dividend behaviour.

UNIT V
Management of working Capital: Meaning, significance and types of working capital: Calculating operating cycle period and estimation of working capital requirements; Financing of working capital and norms of bank finance; Sources of working capital: Factoring services; Various committee reports on bank finance; Dimensions of working capital management.

REFERENCES:
1. Brealey, Richard A and Steward C. Myers: Corporate Finance, McGraw Hill, lnt. Ed., New York. 2. Chandra, Prasanna: Financial Management, Tata McGraw Hill, Delhi.
3. Hampton, John: Financial Decision Making, Prentice Hall, Delhi.
4. Bhattacharya, Hrishikas: Working Capital Management: Strategies and Techniques, Prentice Hall, New Delhi.
5. Pandey, I.M: Financial Management, Vikas Publishing House, Delhi.
COURSE CODE: 36,37,38 & 39 PAPER CODE:H2020
PAPER-VIIMARKETING MANAGEMENT

UNIT-I
Introduction to Marketing and Marketing Management, Marketing Concepts - Strategic, Management and Marketing Process - Marketing environment. - Consumer Markets and buying behaviour - Market segmentation and targeting and positioning marketing mix.

UNIT-II
Product decisions - concept of a product - Product mix decisions - Brand decision - New product development strategies - Product life cycle strategies

UNIT-III
Price Decisions - Pricing objectives - Pricing polices and constraints - Different pricing method product line pricing and new product pricing.

UNIT-IV
Channel decision - Nature of Marketing channels - Types of Channel flows - Channel functions - Channel co-operation, conflict and competition - Direct Marketing ¬Telemarketing - Internet shopping.

UNIT - V
Promotion Decision - Promotion mix - Advertising Decision, advertising objective advertising campaign - advertisement effectiveness sales promotion & publicity - Sales force decision.

REFERENCES
1. Philip Kotler:MARKETING MANAGEMENT- ANALYSIS PLANNING AND CONTROL" Prentice Hall of India, New Delhi
2. Cundiff, Still & Govoni: FUNDAMENTALS OF MODERN MARKETING, Prentice Hall of India, New Delhi
3. Ramaswamy. V S & Namakumari. S: MARKETING MANAGEMENT-Planning Implementation and Control, Macmillan Business Books, 2002.
4. Michael J. Etzel, MARKETING, Tata McGraw-Hili
5. William O.Bearden, MARKETING Principles and Perspectives, International Edition
6. Jobber, PRINCIPLES AND PRACTICE OF MARKETING, McGraw-Hili
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COURSE CODE: 36,37,38 & 39 PAPER CODE:H2030
PAPER-VIIIHUMAN RESOURCE MANAGEMENT

UNIT-I
INTRODUCTION TO Human Resource Management: Context and Concept of People Management in a Systems Perspective - Organisation and Functions of the HR and Personnel Department - HR Structure and Strategy; Role of Government and Personnel Environment including that of MNCs

UNIT - II
HR PLANNING AND SELECTION: Human Resource Information System [HRIS], Manpower Planning - Selection System including Induction - Performance and Potential Appraisal; Coaching and Mentoring; HRM issues and practices in the context of Outsourcing as a strategy and MNCs

UNIT-III
PERSONNEL DEVELOPMENT AND RETIREMENT: Training and Development Methods, Design & Evaluation of T & D Programmes; Career Development - Promotions and Transfers - Personnel Empowerment including Delegation - Retirement and Other Separation Processes.

UNIT-IV
FINANCIAL COMPENSATION, PRODUCTIVITY AND MORALE:
Principal Compensation Issues & Management - Job Evaluation - Productivity, Employee Morale and Motivation; Stress Management and Quality of Work Life.

UNIT - V
BUILDING RELATIONSHIPS & FACILITATING LEGISLATIVE FRAMEWORK: Trade Unions - Managing Conflicts - Disciplinary Process - Collective Bargaining - Workers and Managerial Decision Making - Concept, Mechanics and Experience.

REFERENCES
1. Pramod Verma: PERSONNEL MANAGEMENT IN INDIAN ORGANISATIONS, (Oxford & IBM Publishing Co. Ltd).
2. Venkata Ratnam C. S. & Srivatsava B. K.: PERSONNEL MANAGEMENT AND HUMAN RESOURCES (Tata Mc-Graw Hill).
3. Bohlander, Snell, Sherman: MANAGING HUMAN RESOURCES [Thomson - South Western]
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COURSE CODE: 36,37,38 & 39 PAPER CODE:H2040
PAPER-IXQUANTITATIVE TECHNIQUES FOR MANAGERS

UNIT -I
Stages of Development of Operations Research, Applications of Operations Research, Limitations of Operations Research, Introduction to Linear Programming, Graphical Method, Simplex Method and Duality.

UNIT -II
Transportation Problem, Assignment Problem, Inventory Control - Introduction to Inventory Management, Basic Deterministic Models, Purchase Models, Manufacturing Models without Shortages and with Shortages, Inventory Model with discrete demand distribution.

UNIT-III
Shortest Path Problem, Minimum Spanning Tree Problem, CPM/PERT, Crashing of a Project Network.

UNIT-IV
Game Theory: Two Person Zero-sum Games, Graphical Solution of (2 x n) and (m x 2) Games, LP Approach to Game Theory - Goal programming - Formulations.

UNIT - V
Introduction to Queuing Theory, Basic Waiting Line Models: (M/M/1 ):(GD/a/a), (M/M/C):GD/a/a) - Introduction to queuing system simulation - Introduction to Basic Replacement Analysis: Economic Life of an Asset, Selection of - Best Replacement Alternative.

REFERENCES
1. Panneerselvam, R., OPERATIONS RESEARCH, Prentice-Hall of India, New Delhi, 2002.
2. Hamdy A. Taha, OPERATIONS RESEARCH - AN INTRODUCTION, Mac-millan Pub. Co. Inc.
3. Shenoy. G.V, U.K. Srivatsava & S.C. Sharma, OPERATIONS RESEARCH FOR MANAGEMENT (Wiley Eastern Ltd.).
4. Frank S. Budnick, Dennis McLeavy & Richard Mojena, PRINCIPLES OF OPERATIONS RESEARCH
FOR MANAGEMENT; II Ed., (Richard D. Irwin Inc., 1988).
5. Rubin & Lewin, Quantitative Techniques for Managers, Prentice -.Hall ofIndia, New Delhi
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COURSE CODE: 36,37,38 & 39 PAPER CODE:H2050
PAPER-X STRATEGIC MANAGEMENT

UNIT -I
Concepts of Strategy: Defining strategy, levels at which strategy operates; Approaches to strategic decision making; Mission and purpose, objectives and goals; Strategic business unit (SBD); Functional level strategies

UNIT-II
Environmental Analysis and Diagnosis: Concept of environment and its components; Environment scanning and appraisal; Organizational appraisal; Strategic advantage analysis and diagnosis; SWOT analysis

UNIT-III
Strategy Formulation and Choice of alternatives: Strategies - modernization, diversification integration; Merger, take-over and joint strategies; Turnaround, divestment and liquidation strategies; Process of strategic choice - industry, competitor and SWOT analysis; factors affecting strategic choice; Generic competitive strategies - cost leadership, differentiation, focus, value chain analysis, bench marking, service blue printing

UNIT -IV
Functional Strategies: Marketing, production/operations and R&D plans and polices- Personnel and financial plans and policies.

UNIT - V
Strategy Implementation: Inter - relationship between formulation and implementation; Issues in strategy implementation; Resource allocation - Strategy and Structure: structural considerations, structures for strategies; Organizational design and change - Strategy Evaluation: Overview of strategic evaluation; strategic control; Techniques of strategic evaluation and control.

REFERENCES
1. Bhattachary, S.K. andN.Venkataramin: Managing Business Enterprise: Strategies, Structures and Systems, Vikas Publishing House, New Delhi.
2. Budhiraja, S.B. and M.B Athreya: Cases in Strategic Management, Tata McGraw Hill, New Delhi.
3. Glueck, William F. and Lawrence R. Jauch: Business Policy and Strategic Management, McGraw Hill International Edition.
4. H.Igor, Ansoff: Implanting Strategic Management, Prentice Hall, New Jersey.
5. Michal, E Porter: The Competitive Advantage of Nations, Macmillan, New Delhi.
6. Mintzberg, Henry and James Brian Quinn: The Strategy Process, Prentice Hall, New Jersey.