MOTHILAL Associate Professor

Profile Picture

  • Department of Management Studies
  • School of Management
  • mothilal2020@gmail.com

Academic Activity

Academic Activity Picture1

Academic Activity Picture2

Educational Qualification (UG,PG & Higher Order)

S.No Degree Subject/Title of thesis University/Board Year of Passing
1 Ph.D. Perceived Impact of Globalization on Customer Service in Indian Banking Industry Osmania University 2008
2 M.B.A. Management Pondicherry University 1998
3 B.Com. Commerce Osmania University 1996

Area of Specializaion

Marketing, Business Environment, Creativity & Innovation, Sustainable Public Systems & Design Thinking

Awards / Prizes Conferred

S.No Name / Title of the Award Type Name of the Agency conferred the Award Year of the Award Amount for Cash Award

Teaching Experience

S.No Designation Department/Centre Institution
1 Lecturer Commerce Govt. Degree College, Pileru, A.P.
2 Assistant Professor Department of Management Studies Pondicherry University

Research Experience

S.No Designation Department/Centre Institution Area of Research

Industry Experience

S.No Designation Company/Corporate Nature of Work
1 Personal Secretary to MD CST Ltd. Office Administration
2 Coordinator MBS Impex Pvt. Ltd. Coordination of marketing activities & Office administration

Contribution towards Innovation

S.No Name of the Work/Contribution Specialization Remarks

Patent Details

S.No Title Status Patent Number Year of Award Type Commercialized Status

Papers Published in UGC Approved Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 Factors that Motivate Tourists’ in Visiting the Cultural Festivals:A Study of Meghalaya Region Festivals Prosperous Nongsiej & L. Mothilal TURIZAM Vol 23, Issue 4, 166–177 2019 1
2 Quality of Education and Innovation: Roadblocks and the Pathways to Women Entrepreneurship L. Mothilal RESEARCH REVIEW International Journal of Multidisciplinary March 2019 Spl. Issue, pp.166-170 2019 5.214
3 The Role of Culture and Gender on Women Entrepreneurship Prosperous Nongsiej & L. Mothilal RESEARCH REVIEW International Journal of Multidisciplinary March 2019 Spl. Issue, pp.119-122 2019 5.214
4 Challenges of agricultural production and marketing in northeast, India Akha Khou and Mothilal, L. Journal of Management Vol. 5, Issue 4, 2018, pp. 520-524. 2018 2.44
5 Reengineering Transportation Systems for Sustainable Business and Economy - A Case for Public Transportation System with an Emphasis on High Speed Rai Mothilal, L. Research Review International Journal of Multidisciplinary 7-12 2018 4.18
6 The Effect of Idealistic Advertisements Contrasted with Authentic Advertisements on the Self Concept of Women: A Study to Grasp the Target Audience’ Priyam Ghosh and Mothilal L. Research Review International Journal of Multidisciplinary 116-120 2018 4.18
7 An Insight on Consumer’s Hedonic Behavior, Attitude and Purchase Intention towards the Counterfeit fashion Products Sushin, M. and Mothilal, L. Research Review International Journal of Multidisciplinary 146-152 2018 4.18
8 Strategic innovation imperative: Ecosystem for promoting innovation for sustainability Mothilal, L. Journal of Management Vol.4, Issue 2, pp.779-784 2017 2.435
9 The Effect of Unrealistic Advertisements Contrasted with Realistic Advertisements on the Body Image of Women: A Study to Enhance Brand Loyalty by Ensu Mothilal, L., & Priyam Ghosh Management Researcher Vol.24, No.1, pp.280-287 2017 1
10 Innovative and Strategic Imperatives to Minimise Counterfeiting Mothilal, L., & Sushin, M. Journal of Management Vol.4, Issue 2, pp.791-794 2017 2.435
11 Counterfeit Drugs and Intellectual Property Rights in the Pharmaceutical Sector: Policy Perspectives for Sustainable Health Sector Mothilal, L., & Sushin, M. Management Researcher Vol.24, No.1, pp.428-435 2017 1
12 The Effect of Existing Advertisements in comparison with Experimental realistic Advertisements on the Self Esteem of the target audience: A Study to u Mothilal, L., & Priyam Ghosh Journal of Management Vol.4, Issue 2, pp.465-471 2017 2.435
13 Changing Perspectives in Tourism: Strategic Entrepreneurial Innovation Imperative Mothilal, L., & Prosperous Nongsiej Journal of Management Vol.4, Issue 2, pp.785-789 2017 2.435
14 Unlocking entrepreneurial orientation: A psychological model of success among Indian entrepreneurs Mothilal, L. Journal of Management Vol.4, Issue 2, pp.773-778 2017 2.435
15 Sustainability of Indian Tourism: Vast Potential and Emerging Challenges Mothilal, L., & Prosperous Nongsiej Management Researcher Vol.24, No.1, pp.268-271 2017 1
16 Sustainable governance for sustainable development with an emphasis towards innovation of green technologies Mothilal, L. International Journal of Business Intelligence and Innovations pp. 217-225 2015 1
17 Prevention of terrorism is better than cure: An insight for the policy makers of the nation Mothilal, L. Research Journal of Social Science & Management Vol.1, No.9, pp.249-259 2012 6.86
18 An Empirical Study on Tourists difficulties in India Mothilal, L. Research Journal Economics and Business Studies Vol. 1, No.4, pp.16-23 2012 6.738
19 Exponential Growth of Business Schools - A Paradigm in Emergence: An Imperative Need to Transform Management Education and Development Mothilal, L. Research Journal Economics and Business Studies Vol. 1, No.6, pp.49-56 2012 6.738
20 Influence of Institutional and Environmental Factors on the Usage of Technology in Education Mothilal, L. Research Journal of Social Science & Management Vol.2, No.2, pp.96-99 2012 6.86
21 Developing Sustainable Infrastructure in Education and Research Mothilal, L. Research Journal Economics and Business Studies Vol. 1, No.8, pp.10-15 2012 6.738

Papers Published in Non UGC Approved Peer Reviewed Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 An Imperative Need to Develop Sustainable Infrastructure for Better Health Care Mothilal, L. International Journal of Applied Management Research Vol.3, pp.307-310. 2011 2
2 Beyond Educational Facilities for Socioeconomically Deprived Learners: Toward Quality of Education for an Inclusive and Sustainable Society Mothilal, L. and Vadivarasi, D. GYAN-The Journal of Education Vol.8, pp.71-79 2011 2
3 The Culture of Business and the Business of Culture in the context of globalization Mothilal, L. WIM Journal of Management Vol.2, No.2, pp.63-69 2011 2
4 Customer Focus in the Indian Banking Industry Mothilal Lakavath Advances in Management Vol.3 (4), pp.43-49 2010 1
5 E-Governance: An effective Administrative Tool Mothilal, L. Gurukul Business Review Vol.5, pp.119-129, Spring 2009 1
6 Productivity with trust, openness and good relationships among the employees Mothilal, L. Osmania Journal of Management Vol.5, No.9, pp.388-396 2008 1

Papers Published in Conference Proceedings

S.No Title Name of the Authors as per the order in Paper Details of Conference Publication Page Nos. Year
1 An imperative need to align talent with skills for a strategic competitive advantage Mothilal Two Day National Seminar on India A $5 Trillion Economy – Opportunities and Challenges 22 2020
2 Building brand identity in developing markets via sensory branding Velgam Satheesh and Mothilal, L. Innovative Management Practices for Sustainable Development and Global Competitiveness, ISBN: 978-81-929581-2-5 132-136 2015
3 Pioneers and Followers: State Policy Adoption, Innovation and Lobbying in Education Mothilal, L. National Conference on Holistic Teacher Education, Challenges and Remedies, ISBN: 978-81-921301-4-9 14-17 2013
4 Flexibility: A Key Issue in Teacher Education with Evolving Information and Communication Technologies Mothilal, L. International Conference on Innovative Pedagogy in Higher Education for Millenial Teachers, ISBN: 978-81-926434-0-3 353-356 2013
5 Diversity and Inclusion: Toward a Customized Curriculum for Differently abled Learners in a Knowledge Era Mothilal, L. International Conference on Effective and Efficient Educational Strategies for the Differently Abled, School of Education, Pondicherry University pp.334-339 2012
6 Efficient Teachers and Inclusive Education for Differently Abled Students Mothilal, L., Vadivarasi, D. & Elavarasi, D. International Conference on Effective and Efficient Educational Strategies for the Differently Abled, School of Education, Pondicherry University pp.88-93 2012
7 Retail sector in India: Some insights Madhavaiah, C. and Mothilal, L International Conference on Business Strategies on Corporate Race- A Multidisciplinary Global Perspective, Scitech Publications Pvt.Ltd. (ISBN:978-81-8371-385-6) 70-73 2011

Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.
1 Managing Trends in the Emerging Global Business Mothilal, L. Paramount Publications 2018 21-9088-308-9
2 Socio-Economic Transition of Women Through Entrepreneurship  Lavanyalatha, K. & Mothilal, L. Golden Era Publications 2018 712190883065

Chapters in Books

S.No Title of the Chapters Name of the Authors Title of the Book Publisher Year ISBN No.
1 Sustainable Poverty Reduction Strategies: Remodeling Economic and Social Welfare Measures Lakavath Mothilal Encyclopedia of the U.N. Sustainable Development Goals Springer 2021 https://doi.org/10.1007/978-3-319-69625-6_119-1
2 Role of Governance, Infrastructure, and Culture: A Framework for Inclusive Industrialization Lakavath Mothilal Encyclopedia of the U.N. Sustainable Development Goals Springer 2021 : https://doi.org/10.1007/978-3-319-71059-4_130-1
3 Good Governance, Role in Building a Sustainable Future Lata Shukla and Mothilal Lakavath Encyclopaedia of the UN Sustainable Development Goals Springer 2020 978-3-319-95962-7
4 Sustainable Public Systems: Global Norms and Partnerships for National Implementation Lakavath Mothilal Encyclopedia of the U.N. Sustainable Development Goals Springer 2020 https://doi.org/10.1007/978-3-319-71067-9_109-1
5 Green Marketing: A Responsibility of all Stakeholders for the Sustainable Environment Mothilal, L. & D.H. Malini Environmental Protection and Sustainable Development Anamika Publishers and Distributors 2015 978-81-7975-654-6
6 Knowledge network and alliance as prerequisite in education and training for the creation of skilled workforce Mothilal, L. Teacher education practices - Innovative Trends MJP Publishers 2014 978-81-8094-242-6
7 FDI in Retail Sector as a Harbinger to bring Efficiency, Quality and Inclusion of Rural Sector Mothilal, L. Strategic Implications of FDI in Retailing Himalaya Publications 2013 978-93-5097-674-6

Edited Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.
1 Managing Trends in the Emerging Global Business Mothilal, L. Paramount Publications 2018 21-9088-308-9
2 Socio-economic transition of women through entrepreneurship Lavanyalatha, K. & Mothilal, L. Golder Era Press 2018 712190883065

Ongoing Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Ongoing Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Completed Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Completed Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Career Guidance Offered to students

S.No Name of the Scheme No. of Students Competitive Examinations/ Career Counseling No. of Students Passed No. of Students Placed

List of capability enhancement such as Soft skill development, Remedial coaching, Language lab,
Bridge courses, Yoga, Meditation, Personal Counselling and Mentoring etc.,

S.No Name of the Programme/Scheme Date of Implementation No. of Students Enrolled Agencies Involved

Research Guidance - PG

S.No Year Degree No. of Students Awarded Department/Centre
1 2020 MBA 8 Department of Management Studies
2 2019 MBA 16 Department of Management Studies
3 2018 MBA 16 Department of Management Studies
4 2017 MBA 16 Department of Management Studies
5 2016 MBA 16 Department of Management Studies
6 2015 MBA 16 Department of Management Studies
7 2014 MBA 16 Department of Management Studies
8 2013 MBA 16 Department of Management Studies
9 2012 MBA 16 Department of Management Studies

Research Guidance - Ph.D

S.No Student Name Registration Date Registration No. Thesis Title Thesis Submitted Status Thesis Submitted Date Vivavoce Completed Status Date Awarded
1 Akha Khou 13-10-2015 20151117009 A Study on the Challenges in Agricultural Production and Marketing with Special Reference to Northeast Region, India YES 16-04-2021 YES 17-05-2022
2 Prosperous Nongsiej 21-10-2016 20161117006 Cultural Tourists Visiting Meghalaya: A Study on their Motives, Experience, Satisfaction and Behavioural Intention YES 13-02-2020 YES 06-11-2020
3 Ms. Priyam Ghosh 15-10-2015 20151117005 The Effects of Advertisements in Fashion Magazines on the Self-Esteem, Self-Concept and Body-Image of Women YES 25-10-2019 YES 12-06-2020
4 Sushin M 13-10-2015 20151117003 Antecedents of Consumer Attitude and Purchase Intention towards Counterfeit Products YES 29-11-2018 YES 21-10-2019

Research Guidance - Post Doctoral

S.No Scholar Name Designation Funding Agency Fellowship Title Year of Joining Year of Completion

Financial assistance availed to attend conferences / workshops and to pay membership fee
of professional bodies during the year

S.No Conference/ workshop attended for which financial support provided Professional body for which membership fee is provided Amount of Support Place From Date To Date Year

E-Lecture Details

S.No E-Lecture Title Development of e-content/e-learning/delivering Member of Editorial Bodies Reviewer/Referee of
Content/Module Title Institution/Platform Year Weblink

Details of Online Education Conducted

S.No Nature of Online Course No. of Sessions Target Group Date

Invited Talks in Conference/Seminar/Workshop/Training Programme

S.No Title of the Paper Conferences/Seminar/Workshop/Training Programme Organized by Whether International / National / State / Regional / College or University Level From To Year
1 Digital Economy and E-Commerce National Seminar on Recent Trends in Commerce, Computer Applications and Business Analytics in the Era of Digital Economy PVKN Govt. College National 27-02-2020 27-02-2020 2020
2 Personality Development Workshop PVKN Govt. College College 28-02-2020 28-02-2020 2020
3 Prospects and challenges of Entrepreneurship Conference Annai Womens College Karur National 15-02-2019 15-02-2019 2019
4 Significance of Pedagogy in Learning Eight-Day FDP on Capacity Building and Research Skills for Teacher Educators School of Education National 13-08-2019 13-08-2019 2019
5 Vital factors of Success by an Individual, Organization & the Nation Five-Day FDP on Capacity Building and Research Skills for Teacher Educators School of Education University 13-12-2019 13-12-2019 2019
6 Systemic Issues in Wellness Education International Conference on Wellness Education School of Education International 18-01-2019 19-01-2019 2019
7 3. Physical Fitness and Classroom Learning International Conference on Wellness Education School of Education International 18-01-2019 19-01-2019 2019
8 Mentoring as a part of Microfinance to build skill gaps among the Self Help Groups National Seminar on Impact of micro finance on self-help groups and bank linkage programme on rural women P.V.K.N Govt. College, Chittoor, Andhra Pradesh. National 28-12-2013 29-12-2013 2013

Conferences/Seminars Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year
1 Women Researchers in Higher Education, Excellence Without Gender Bias National Commission for Women Department of Management Studies, 2 Days National 21-02-2020 22-02-2020 2020
2 Socio-Economic Transition of Women through Entrepreneurship: Problems and Prospects National Commission for Women School of Management Auditorium, 2 Days National 08-03-2019 09-03-2019 2019
3 International Conference on Global Business Management Practices Pondicherry University Department of Management Studies, Two Days International 27-07-2018 28-07-2018 2018

Workshop Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year
1 Workshop on Research Methodology in Business Studies Pondicherry University Department of Management Studies, Two Days National 04-08-2016 05-08-2016 2016

Administrative Responsibilities in the Government and Quasi Government Agencies

S.No Name of the Position Agency/Organisation Duration Nature of Duties

Affiliation in Academic Bodies/Societies

S.No Name of the Body/Society Nature of Affiliation Year
1 Thiruvalluvar University Member UG Board of Studies 2020

Participation & Extension Activities (Academic/Administraion)

S.No Name of the Position (Head, Dean, Co-ordinator, Director, etc.,) Duration Nature of Dutites

Participation & Extension Activities (Co-Curricular)

S.No Name of the Position (NSS, NCC, Warden etc.,) Duration Nature of Dutites

Collaboration with Institution/Industry

S.No Collaborator Name Designation Institution/Industry Type Nature of Collaboration Period of Collaboration Visits to Collaborating
Institution / Industry
Details of Collaborative Research/Teaching
From Date To Date From Date To Date

Faculty Development Programme Attended (Orientation, Refresher, other Short Term Course during the year)

S.No Title of the FDP Organiser Venue Duration From Date To Date Year

Details of Executive Development Prog/Management Development Prog. conducted

S.No Name of the Programme No. of Participants Venue Duration From Date To Date Year Revenue Generated

Participation in IMPESS, IMPRINT, SPARC, STARS, LEAP Programme etc and DSF Funding Programme

S.No IMPRESS/IMPRINT/SPARC/STARS/LEAP/Others Place From Date To Date Year

Enrolment under ARPIT Programme

S.No Name of the Programme Period of the Programme
From Date To Date