VICTOR ANANDKUMAR S Professor
- Department of Management Studies
- School of Management
- victor.dms@pondiuni.edu.in
Academic Activity
Educational Qualification (UG,PG & Higher Order)
S.No | Degree | Subject/Title of thesis | University/Board | Year of Passing |
---|---|---|---|---|
1 | Ph.D. | E-marketing motivators, inhibitors and critical success factors: A study of small and medium tourism enterprises (SMTEs) in Mauritius and Andaman Islands, India | Cochin University of Science and Technology | 2009 |
2 | M.B.A. | Marketing and Systems | Pondicherry University | 1996 |
3 | B. E. | Computer Science and Engineering | Bharathiar University | 1994 |
Area of Specializaion
Awards / Prizes Conferred
S.No | Name / Title of the Award | Type | Name of the Agency conferred the Award | Year of the Award | Amount for Cash Award |
---|---|---|---|---|---|
1 | Best Teacher award | REGIONAL | Pondicherry University | 2019 | Nil |
2 | Best Teacher award | REGIONAL | Pondicherry University | 2018 | Nil |
3 | Best Research Paper award | INTERNATIONAL | Viswajyothi School of Management Studies | 2016 | Nil |
4 | Best Research Paper award | NATIONAL | VIT University | 2016 | Nil |
5 | Best Research Paper award | INTERNATIONAL | Nehru Institute of Technology | 2015 | Nil |
6 | Best Research Paper award | INTERNATIONAL | Sai Ram Institute of Management Studies | 2015 | Nil |
7 | Best Teacher award | REGIONAL | Pondicherry University | 2014 | Nil |
8 | Best Research Paper award | NATIONAL | Loyola Institute of Business Administration | 2013 | Nil |
9 | Best Research Paper award | NATIONAL | Cochin University of Science and Technology | 2012 | Nil |
10 | Best Teacher award | REGIONAL | Pondicherry University | 2010 | Nil |
11 | Group Study Exchange (GSE) award | INTERNATIONAL | Rotary International | 2009 | Nil |
12 | Outstanding Paper of the year award | INTERNATIONAL | AIMS International Journal of Management | 2008 | Nil |
13 | Best Research Paper award | INTERNATIONAL | Bharathidasan Institute of Management | 2008 | Nil |
Teaching Experience
S.No | Designation | Department/Centre | Institution |
---|---|---|---|
1 | Lecturer | Department of Management Studies | Pondicherry University |
2 | Reader | Department of Management Studies | Pondicherry University |
3 | Associate Professor | Department of Management Studies | Pondicherry University |
4 | Professor | Department of Management Studies | Pondicherry University |
5 | Visiting Professor -Faculty Secondment by MHRD-GoI | School of Management | Asian Institute of Technology, Thailand |
6 | Visiting Professor | Faculty of Law and Management | University of Mauritius, Republic of Mauritius |
7 | Visiting Professor | Marketing | Bharathidasan Institute of Management |
8 | Visiting Professor | Faculty of Business and Social Sciences | Koblenz University of Applied Sciences (RheinAhr Campus), Germany |
Research Experience
S.No | Designation | Department/Centre | Institution | Area of Research |
---|---|---|---|---|
1 | Doctoral Research Scholar (Part-time) | School of Management Studies | Cochin University of Science and Technology | E-Marketing for Tourism enterprises |
2 | Doctoral Research Supervisor | Department of Management Studies | Pondicherry University | Branding, Tourism marketing, Digital marketing |
Industry Experience
S.No | Designation | Company/Corporate | Nature of Work |
---|---|---|---|
1 | Management Trainee - Marketing | Maxworth Orchards Ltd. (Sterling Group) | Business Development and Customer Service |
Contribution towards Innovation
S.No | Name of the Work/Contribution | Specialization | Remarks |
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Patent Details
S.No | Title | Status | Patent Number | Year of Award | Type | Commercialized Status |
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Papers Published in UGC Approved Journals
S.No | Title | Name of the Authors as per the order in Paper | Journal Name | Volume, Issue & Page Nos. | Year | Impact Factor |
---|---|---|---|---|---|---|
1 | Destination Brand Communication during COVID-19 Pandemic - The Case of Iceland | Ansted Iype Joseph and Victor Anandkumar | International Journal of Hospitality & Tourism Systems | Special Issue on COVID-19; 14:44-58 | 2021 | NA |
2 | Influence of Digital Competence on Perceived Stress, Burnout and Well-Being Among Students Studying Online During the COVID-19 Lockdown: A 4-Country P | Vilmantė Kumpikaitė- Valiūnienė, Imran Aslan, Jurga Duobienė, Ewa Glińska and Victor Anandkumar | Psychology Research and Behavior Management | DOI: 10.2147/PRBM.S325092 | 2021 | 2.945 |
3 | Luxury Shopping Websites: The Impact of ‘Hygiene’ Design Factors on Trust and Distrust | Anil Kumar Thekkat and Victor Anandkumar | FIIB Business Review | DOI: 10.1177/23197145211032413 | 2021 | NA |
4 | Development of a Typology of Tourists Based on Pre-trip Use of Social Media | Ansted Iype Joseph, Sangeeta Peter and Victor Anandkumar | International Journal of Hospitality & Tourism Administration | DOI: 10.1080/15256480.2020.1842837 | 2020 | 2.56 |
5 | Researching persons with vision impairment: A review of research methodologies used for website accessibility/usability testing | Syed Ahmad Kabeer and Victor Anandkumar | Journal of Management Outlook | 8(2), p.14-22 | 2018 | 0.661 |
6 | Dimensions of product brand personality | Jijo George and Victor Anandkumar | Vision: The Journal of Business Perspective | 22(4), p.377-386 | 2018 | 0.734 |
7 | Influence of demographic characteristics on Service recovery performance: A study of frontline staff of India Post | Padmanaban and Victor Anandkumar | International Journal of Management Studies | 5(2), p.1-10 | 2018 | 2.26 |
8 | Going global: The case of Chinese brands | Jijo George and Victor Anandkumar | The IUP Journal of Business Strategy | 14(3), p.41-57 | 2017 | NA |
9 | Demographic influences on Social media use across tourist lifecycle phases | Ansted Iype Joseph and Victor Anandkumar | Journal of Hospitality Application & Research | 11(2), P.49-73 | 2017 | 3.446 |
10 | Deconstructing the shopping experience of tourists to the Dubai Shopping Festival | Sangeeta Peter and Victor Anandkumar | Business & Management | 3(1):1199109 | 2016 | NA |
11 | Determinants of Social media use across tourist lifecycle phases - an empirical investigation of tourist motives | Ansted Iype Joseph and Victor Anandkumar | International Journal of Tourism and Travel | 9 (1&2) | 2016 | 3.662 |
12 | Travel motivation-based typology of tourists who visit a shopping festival: An empirical study on the Dubai shopping festival | Sangeeta Peter and Victor Anandkumar | Journal of Vacation Marketing | 22(2), p.142-153 | 2016 | 1.865 |
13 | Evolving maturity of Malaysian Regional Tourism Organization websites: A longitudinal study using the Extended Model of Internet Commerce Adoption | Victor Anandkumar and Anil Kumar | Journal of Tourism | 16(1), p.49-57 | 2015 | NA |
14 | Dubai shopping festival: Tourists’ nationality and travel motives | Sangeeta Peter and Victor Anandkumar | International Journal of Event and Festival Management | 5(2), p.116-131 | 2014 | 2.018 |
15 | Portrayed and perceived online destination personality of select island destinations | Jijo George and Victor Anandkumar | Anatolia - An International Journal of Tourism and Hospitality Research | 25(2), p.280-289 | 2014 | NA |
16 | Role of shopping festivals in destination branding: A tale of two shopping festivals in the United Arab Emirates | Sangeeta Peter and Victor Anandkumar | Anatolia - An International Journal of Tourism and Hospitality Research | 24(2), p.264-267 | 2013 | NA |
17 | Alternative accommodation market in Pondicherry: A study of Tourists’ expectations and experiences using ServQual | Gunasekaran, Sangeeta Peter, Jijo George and Victor Anandkumar | International Journal of Management | 3(3), p.8-16 | 2012 | 3.542 |
18 | Factors of influence in choosing alternative accommodation: A study with reference to Pondicherry, a coastal heritage town | Gunasekaran and Victor Anandkumar | Procedia - Social and Behavioral Sciences | 62, p.1127-1132 | 2012 | 0.260 |
19 | A study on Visually Impaired Persons’ (VIP) perception of CRM initiatives of the banks in India | Vinod Kumar and Victor Anandkumar | International Journal of Multidisciplinary and Academic Research | 1(2), p.1-8 | 2012 | 0.267 |
Papers Published in Non UGC Approved Peer Reviewed Journals
S.No | Title | Name of the Authors as per the order in Paper | Journal Name | Volume, Issue & Page Nos. | Year | Impact Factor |
---|---|---|---|---|---|---|
1 | Challenges in globalization of Global Software Development: A conceptual study of co-locating key roles and its impact on product life cycle | Umasankar Saketharaman and Victor Anandkumar | Ushus: Journal of Business Management | 17(3), p.15-25 | 2018 | NA |
2 | Book review – Blue Ocean shift: Beyond competing | Victor Anandkumar | BScan: Journal of Management and Socio-economic transformation | 2(2), p.79-80 | 2018 | NA |
3 | Globalization of Software Product Development: A conceptual study of transfer to global locations based on product maturity stage and its impact on pr | Umasankar Saketharaman and Victor Anandkumar | International Research Journal of Business and Management | 11(3), p.53-60 | 2018 | 6.923 |
4 | Best practices in site search: A benchmarking study of Indian online retail websites | Sandirane and Victor Anandkumar | Research Journal of Social Science and Management | 7(6), p.92-98 | 2017 | 0.897 |
5 | Social media in promoting CSR initiatives: the case of businesses in India | Victor Anandkumar, Ansted Iype Joseph and Bindu Nambiar | BScan: Journal of Management and Socio-economic transformation | 1(1), p.53-61 | 2016 | NA |
6 | Inclusive banking opportunity through mobile phone for rural customers | Vinod Kumar, Victor Anandkumar and Anil Kumar | Nehru Journal of Management Research | 2(11), p.65-70 | 2016 | 2.003 |
7 | Technology inclusiveness for visually-impaired tourists: An assessment of Indian cultural heritage tourism websites | Victor Anandkumar, Reshmita Das and Vinod Kumar | BScan: Journal of Management and Socio-economic transformation | 1(2), p.52-57 | 2016 | NA |
8 | Drivers and barriers to Social logins: an empirical investigation of user preferences | Victor Anandkumar, Rahul Prakash Tejo and Syamala Devi | Journal of Marketing Research Review | 4(3), p.56-64 | 2016 | 4.311 |
9 | Examination of Web assurance features on E-Commerce websites and their impact on Web assurance | Anil Kumar and Victor Anandkumar | International Journal of Engineering Research & Technology | Special issue, p.178-180 | 2016 | NA |
10 | Inclusive Banking: Assessment on the Existence of Accessibility Requirements in the ATMs (Automated Teller Machines) to People with Physical Disabilit | Vinod Kumar and Victor Anandkumar | SAMZODHANA – Journal of Management Research | 5(2), p.1-9 | 2015 | 0.787 |
11 | Inclusive Banking Opportunity Through Mobile Phone for Visually Impaired Rural Customers – An Assessment Using Kumars’ EMTA-VIP | Vinod Kumar and Victor Anandkumar | Sankhya - International Journal of Management and Technology | 4(2), p.85-91 | 2015 | NA |
12 | Website maturity of Indian and Malaysian Regional Tourism Organization (RTO) websites: a benchmark study | Anil Kumar, Victor Anandkumar, Vinod Kumar and Sk. Md. Nizamuddin | Nehru Journal of Management Research | 1(10), p.221-226 | 2015 | 2.003 |
13 | Why do tourists visit Tripadvisor? An empirical investigation | Sk. Md. Nizamuddin, Victor Anandkumar and Sherry Abraham | Nehru Journal of Management Research | 1(10), p.254-259 | 2015 | 2.003 |
14 | Online interface accessibility of the e-Governance websites for visually impaired people | Vinod Kumar and Victor Anandkumar | SAMZODHANA – Journal of Management Research | 4(1), p.21-29 | 2015 | 0.787 |
15 | Determinants of Consumer Evaluation of Hotel Reviews on Tripadvisor: An Empirical Study | Sk Md Nizamuddin and Victor Anandkumar | International Journal of Trends in Tourism Management | 4(1), p.269-285 | 2015 | NA |
16 | A comparative assessment of the Social media presence in the Eco-resorts, Ayurvedic resorts and Beach resorts in Kerala | Ansted Iype Joseph, Victor Anandkumar and Rakesh Bojjagani | Erudition: The Albertian Journal of Management | 8(2), p.7-13 | 2014 | NA |
17 | The VIPs (Visually Impaired Persons) attitude and interest towards e-banking services in India | Vinod Kumar and Victor Anandkumar | Wide Spectrum | 1(7), p.41-46 | 2013 | NA |
18 | An assessment of the online interface accessibility of the Public bank Websites for Visually Impaired Persons (VIPs) | Vinod Kumar and Victor Anandkumar | Vinimaya (Journal of National Institute of Bank Management) | XXXIV(1), p.27-34 | 2013 | NA |
19 | A study on sales promotions during Dubai Shopping Festival | Sangeeta Peter and Victor Anandkumar | International Journal of Excellence in Tourism, Hospitality and Catering | 5, p.1-12 | 2013 | NA |
20 | eGovernance in South Asia: An assessment of G2C and G2B aspects of key ministry websites of SAARC countries | Victor Anandkumar, Rakesh Bojjagani and J Saravanan | International Journal of South Asian Studies | 6(1), p.51-63 | 2013 | NA |
21 | Voluntary carbon offsetting for Green flyers: the case of an independent not-for-profit carbon offset provider | Victor Anandkumar | Erudition: The Albertian Journal of Management | 7(2), p.55-66 | 2013 | NA |
22 | Semiotic analysis of anti-aging product print advertisements: a multi-brand, multi-cultural perspective | Lakhimai Milli and Victor Anandkumar | Journal of Multimedia technology and Communication studies | 1(1) | 2012 | NA |
Papers Published in Conference Proceedings
S.No | Title | Name of the Authors as per the order in Paper | Details of Conference Publication | Page Nos. | Year |
---|---|---|---|---|---|
1 | Use of Long tail theory in Search Engine Optimization of Accommodation websites | Victor Anandkumar, Anil Kumar and Ansted Iype Joseph | Proceedings of the 12th SIMSR Global Marketing Conference (Eds. Kiran Sharma. Issac Jacob and Monica Khanna) | 162-167 | 2017 |
2 | Product filters on E-commerce websites: a benchmarking study of apparel retailers | Victor Anandkumar and Reshmita Das | Proceedings of the 12th SIMSR Global Marketing Conference (Eds. Kiran Sharma. Issac Jacob and Monica Khanna) | 168-172 | 2017 |
3 | A comparative study of Gamification on Indian E-retail, ticket booking and deals websites using Octalysis | Sashi Shekhar Shukla, Monica Reddy and Victor Anandkumar | Proceedings of the 12th SIMSR Global Marketing Conference (Eds. Kiran Sharma. Issac Jacob and Monica Khanna) | 155-161 | 2017 |
4 | Competition in the Chinese Internet market: Lessons for foreign players | Victor Anandkumar, Ansted Iype Joseph, Sivakumar and Pravin Cumar | Proceedings of the international conference on Indian’s external sector: challenges and strategies (Ed. N. Ajith Kumar) | 6-9 | 2015 |
5 | Demystifying retail branding in China: Learning from foreign ventures in China | Jijo George and Victor Anandkumar | Proceedings of the international conference on Indian’s external sector: challenges and strategies (Ed. N. Ajith Kumar) | 16-22 | 2015 |
6 | Ansted Iype Joseph, Bindu Nambiar and Victor Anandkumar | Social Media as a Brand Communication Tool for Global Brands in Emerging Markets: An Indian Perspective | Marketing dynamics in emerging markets (Eds. M. Edward & A. Zakkariya) | 118-131 | 2014 |
7 | A Study on the evolution of Mobile Applications as a medium for promotion of Mega Events | Victor Anandkumar, Alfred Johns and Deepak Annamalai | Marketing Dynamics (Ed. G. Muruganantham) | 436-440 | 2013 |
8 | Know thy customer: Development of Guest profile at Alternative Accommodation in Puducherry, a heritage town | Gunasekaran and Victor Anandkumar | Proceedings of the International Conference on Global Business Management, E-Commerce and IT | 12-15 | 2013 |
9 | A comparative assessment of the Social media presence of eco-resorts, ayurvedic resorts and beach resorts in Kerala | Ansted Iype Joseph, Victor Anandkumar and Rakesh Bojjagani | Tourism Business: Emerging trends and evolving practices (Eds. Y. Venkata Rao and Sampad Kumar Swain) | 70-78 | 2013 |
10 | Marketing to the Moms: Usage of online marketing communication for connecting with the moms | Victor Anandkumar | Proceedings of the National seminar on Empowerment of Women in the era of globalization: Challenges and opportunities (Ed. P. Lazarus Samraj) | 499-514 | 2012 |
Books
S.No | Title of the Book | Name of the Authors as per the order in Book | Publisher | Year | ISBN No. |
---|---|---|---|---|---|
1 | E-Tourism | Victor Anandkumar | Pondicherry University | 2014 | 978-93-81932-27-8 |
2 | Retail information systems and E-retailing | Victor Anandkumar | Pondicherry University | 2014 | 978-93-81932-21-6 |
Chapters in Books
S.No | Title of the Chapters | Name of the Authors | Title of the Book | Publisher | Year | ISBN No. |
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Edited Books
S.No | Title of the Book | Name of the Authors as per the order in Book | Publisher | Year | ISBN No. |
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Ongoing Projects
S.No | Title of the Project | Sponsored By | Period | Sanctioned Amount(Rs. Lakh) | Year |
---|---|---|---|---|---|
1 | GST effects on India’s Foreign Trade: Exporters and Importers perspectives for effective policy formulation | Indian Council of Social Science Research | 2 years | 8,50,000 | 2019 |
Ongoing Consultancy Works
S.No | Title of the Consultancy Work | Sponsored By | Period | Sanctioned Amount(Rs. Lakh) | Year |
---|
Completed Projects
S.No | Title of the Project | Sponsored By | Period | Sanctioned Amount(Rs. Lakh) | Year |
---|---|---|---|---|---|
1 | Developing a model for Technology transfer and commercialization of patents in universities and R&D institutions | Department of Science and Technology | 2 years | 10,10,000 | 2015 |
Completed Consultancy Works
S.No | Title of the Consultancy Work | Sponsored By | Period | Sanctioned Amount(Rs. Lakh) | Year |
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Career Guidance Offered to students
S.No | Name of the Scheme | No. of Students | Competitive Examinations/ Career Counseling | No. of Students Passed | No. of Students Placed |
---|
List of capability enhancement such as Soft skill development, Remedial coaching, Language lab,
Bridge courses, Yoga, Meditation, Personal Counselling and Mentoring etc.,
S.No | Name of the Programme/Scheme | Date of Implementation | No. of Students Enrolled | Agencies Involved |
---|
Research Guidance - PG
S.No | Year | Degree | No. of Students Awarded | Department/Centre |
---|---|---|---|---|
1 | 2020 | MBA | 8 | Management Studies |
2 | 2019 | MBA | 16 | Management Studies |
3 | 2018 | MBA | 18 | Management Studies |
Research Guidance - Ph.D
S.No | Student Name | Registration Date | Registration No. | Thesis Title | Thesis Submitted Status | Thesis Submitted Date | Vivavoce Completed Status | Date Awarded |
---|---|---|---|---|---|---|---|---|
1 | Syed Ahmad Kabeer | 08-09-2017 | 20171117001 | A study on the accessibility of Regional Tourism Organization (RTO) websites with special reference to persons with visual impairment | YES | 24-08-2020 | YES | 13-04-2021 |
2 | Anil Kumar T. V. | 10-12-2014 | 1400117009 | Antecedents of trust and distrust on luxury shopping websites | YES | 17-01-2020 | YES | 18-08-2020 |
3 | Umasankar Saketharaman | 13-10-2015 | 20153117017 | Influence of Transfer Strategy on Internal Drivers of Product Life Cycle in Global Software Development | YES | 19-11-2018 | YES | 29-04-2019 |
4 | Padmanaban @ Sooresh | 12-08-2011 | A study of Service recovery performance and Service recovery satisfaction at India Post | YES | 12-09-2018 | YES | 29-04-2019 | |
5 | Sk Md Nizamuddin | 29-11-2010 | Use and influence of Consumer-Generated Content (CGC) on hotel review websites: A study of tourists & hotels in Pondicherry | YES | 18-11-2016 | YES | 09-05-2017 | |
6 | Ansted Iype Joseph | 09-09-2010 | Social media marketing of tourism and determinants of social media use by tourists: a study with special reference to Kerala state, India | YES | 14-08-2015 | YES | 08-04-2016 | |
7 | Vinod Kumar G | 15-09-2010 | R27927 | Inclusive banking opportunity for visually impaired customers through Mobile banking channel – An assessment using extended Technology Acceptance Model | YES | 28-01-2015 | YES | 28-08-2015 |
8 | Sangeeta Peter | 30-08-2011 | R26698 | Travel motives and shopping behavior of tourists with reference to an international shopping festival | YES | 20-11-2014 | YES | 26-06-2015 |
9 | Jijo George | 28-09-2010 | 141170008 | A study of Brand Personality construct and development of a scale to measure product brand personality in the Indian context | YES | 11-03-2014 | YES | 03-12-2014 |
10 | Gunasekaran N | 06-10-2011 | 131170005 | A study of Alternative accommodation sector in Puducherry | YES | 25-04-2013 | YES | 19-09-2013 |
Research Guidance - Post Doctoral
S.No | Scholar Name | Designation | Funding Agency | Fellowship Title | Year of Joining | Year of Completion |
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Financial assistance availed to attend conferences / workshops and to pay membership fee
of professional bodies during the year
S.No | Conference/ workshop attended for which financial support provided | Professional body for which membership fee is provided | Amount of Support | Place | From Date | To Date | Year |
---|---|---|---|---|---|---|---|
1 | Seminar on Managing Cultural Diversity | (Travel grant) | 50000 | Koblenz University of Applied Sciences (RheinAhr Campus), Germany | 28-11-2019 | 01-12-2019 | 2019 |
E-Lecture Details
S.No | E-Lecture Title | Development of e-content/e-learning/delivering | Member of Editorial Bodies | Reviewer/Referee of | |||
---|---|---|---|---|---|---|---|
Content/Module Title | Institution/Platform | Year | Weblink |
Details of Online Education Conducted
S.No | Nature of Online Course | No. of Sessions | Target Group | Date |
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Invited Talks in Conference/Seminar/Workshop/Training Programme
S.No | Title of the Paper | Conferences/Seminar/Workshop/Training Programme | Organized by | Whether International / National / State / Regional / College or University Level | From | To | Year |
---|---|---|---|---|---|---|---|
1 | Understanding MOOC learner behaviour during COVID-19 pandemic in India | XXIII Annual International Seminar on New directions in Higher Education in the post Covid-19 era: Global perspective | Delhi School of Professional Studies & Research, India | International | 12-06-2021 | 13-06-2021 | 2021 |
2 | Social media and Destination crisis communication: Iceland tourism during Covid-19 pandemic | 7th International Communication Management Conference | MICA, Ahmedabad, India and University of Texas, Austin, USA | International | 07-01-2021 | 09-01-2021 | 2021 |
3 | Covid-19 impact on Consumer Behaviour: Focus on food industry (Plenary) | International virtual conference on Consumer Buying Behaviour during Covid-19 pandemic | Shri Nehru Maha Vidyalaya, Coimbatore, India | International | 05-02-2021 | 05-02-2021 | 2021 |
4 | Five reasons to do a semester abroad in India | Digital International Week | Koblenz University of Applied Sciences (RheinAhr Campus), Germany | International | 31-05-2021 | 04-06-2021 | 2021 |
5 | Seven dilemmas that India presents to MNCs (Invited talk) | International lecture series | IAE Gustave Eiffel School of Management, University of East Paris, France | International | 22-04-2021 | 22-04-2021 | 2021 |
6 | Selling and negotiation skills for teachers in higher education | ICSSR-sponsored workshop on Capacity Building for Teachers on 21st Century skills | National Institute of Technology, Trichy | National | 29-06-2021 | 29-06-2021 | 2021 |
7 | Research writing: Developing a manuscript and getting it published | ICSSR-sponsored workshop on Enhancing competitiveness in contemporary research methods | National Institute of Technology, Trichy | National | 13-07-2021 | 13-07-2021 | 2021 |
8 | Internationalisation of Higher Education: An agenda for Pondicherry University | Online workshop on implication of New Education Policy on Higher Education | Pondicherry University | Univeristy-level | 20-08-2020 | 21-08-2020 | 2020 |
9 | Data Science: An idea, an approach and a tool | Online Executive Development Programme in Data Science | Department of Statistics, Pondicherry University | National | 23-05-2020 | 24-05-2020 | 2020 |
10 | Incredible India | Digital International Week | Koblenz University of Applied Sciences, Germany | International | 02-06-2020 | 05-06-2020 | 2020 |
11 | What they don’t teach you in a B-School … Negotiation skills | Webinar series | Bodoland University, Assam | National | 19-06-2020 | 19-06-2020 | 2020 |
12 | Incredible India! Study at Pondicherry University | Digital International Week | Koblenz University of Applied Sciences (RheinAhr Campus), Germany | International | 02-06-2020 | 05-06-2020 | 2020 |
13 | What they don’t teach in a B-School ?...Negotiation Skills | Webinar | Bodoland University, Assam | University | 19-06-2020 | 19-06-2020 | 2020 |
14 | Data Science: An idea, an approach and a tool (Keynote address) | Online Executive Development Program on Data Science | Department of Statistics, Pondicherry University | National | 23-05-2020 | 24-05-2020 | 2020 |
15 | Internationalisation of Higher Education: Opportunities for India | Webinar on Internationalisation of Higher Education in light of National Education Policy 2020 | Central University of Andhra Pradesh | National | 14-09-2020 | 14-09-2020 | 2020 |
16 | Consumer animosity towards Chinese digital products: A study of Indian millennials | International Conference on Digital Economy | Indian Institute of Management, Raipur, India | International | 27-12-2020 | 29-12-2020 | 2020 |
17 | Authenticity in online communication | Seminar on Managing Cultural Diversity | Koblenz University of Applied Sciences (RheinAhr Campus), Germany | International | 27-11-2020 | 29-11-2020 | 2020 |
18 | Understanding MOOC learner motivations and attitudes during COVID-19 pandemic in India | Institute of International Business and Governance (IIBG) Symposium | The Open University of Hong Kong | International | 04-12-2020 | 04-12-2020 | 2020 |
19 | Antecedents of distrust on luxury shopping websites | National Conference on Invasion of Technology in Marketing and Society | Viswajyothi School of Management Studies, Cochin | National | 07-02-2019 | 07-02-2019 | 2019 |
20 | A study on the accessibility of Regional Tourism Organization (RTO) websites by using an automatic o | National Conference on Disability Rights and Status in India: Policy and program for PWDs | Pondicherry University and National Institute for Empowerment of Persons with multiple disabilities | National | 08-02-2019 | 08-02-2019 | 2019 |
21 | A study on the Web accessibility of Regional Tourism Organization (RTO) websites in India with speci | National Conference on the global changes and regional challenges: tracing trends in Tourism and Hospitality sectors | Jamal Mohamed College, Trichy | National | 24-01-2019 | 24-01-2019 | 2019 |
22 | Respect for Cultural Diversity | World Bioethics day | Pondicherry Institute of Medical Sciences | College | 24-09-2019 | 24-09-2019 | 2019 |
23 | Inclusion as a driver of Innovation at Diversity lnc | Management of Cultural Diversity (MCD) seminar | Koblenz University of Applied Sciences, Germany | International | 29-11-2019 | 01-12-2019 | 2019 |
24 | Respect for Cultural Diversity | World Bioethics Day 2019 | Pondicherry Institute of Medical Sciences | College | 24-09-2019 | 24-09-2019 | 2019 |
25 | Inclusion as a driver of Innovation @ Diversity lnc. | Seminar on Managing Cultural Diversity | Koblenz University of Applied Sciences (RheinAhr Campus), Germany | International | 29-11-2019 | 01-12-2019 | 2019 |
26 | Antecedents of distrust on luxury shopping websites: An empirical investigation | 10th Conference on Excellence in Research and Education | Indian Institute of Management, Indore | National | 03-05-2019 | 05-05-2019 | 2019 |
27 | Digital disruption in the Tourism industry (Keynote address) | Workshop on Tourism and Digital Transformation | Pondicherry University | State | 27-09-2018 | 27-09-2018 | 2018 |
28 | Antecedents of trust and distrust on luxury shopping websites: An empirical investigation | Mystique of Luxury Brands Conference | Curtin University and Singapore University of Social Sciences, Singapore | International | 08-05-2018 | 09-05-2018 | 2018 |
29 | Challenges in globalization of Global Software Development: A conceptual study of co-locating key ro | National Conference on emerging trends in Business | Christ University, Bengaluru | National | 19-02-2018 | 19-02-2018 | 2018 |
30 | Use of Long tail theory in Search Engine Optimization of Accommodation websites | 12th SIMSR Global Marketing Conference | K. J. Somaiya Institute of Management Studies and Research, Mumbai | International | 09-02-2017 | 10-02-2017 | 2017 |
31 | Product filters on E-commerce websites: a benchmarking study of apparel retailers | 12th SIMSR Global Marketing Conference | K. J. Somaiya Institute of Management Studies and Research, Mumbai | International | 09-02-2017 | 10-02-2017 | 2017 |
32 | A comparative study of Gamification on Indian E-retail, ticket booking and deals websites using Octa | 12th SIMSR Global Marketing Conference | K. J. Somaiya Institute of Management Studies and Research, Mumbai | International | 09-02-2017 | 10-02-2017 | 2017 |
33 | Emerging trends in Indian E-commerce (Keynote address) | National Conference on E-Commerce: challenges and opportunities in Global scenario | Pioneer Meenakshi Women’s College, Madurai | National | 05-02-2016 | 05-02-2016 | 2016 |
34 | Use of Long tail theory in Search Engine Optimization of accommodation websites: A comparison of Goo | International Conference on emerging trends in Markets and Marketing | Viswajyothi School of Management Studies, Cochin | International | 19-02-2016 | 20-02-2016 | 2016 |
35 | Demographic influences on Social media use across Tourist lifecycle phases | International Conference on emerging trends in Markets and Marketing | Viswajyothi School of Management Studies, Cochin | International | 19-02-2016 | 20-02-2016 | 2016 |
36 | Drivers and barriers to social logins: an empirical investigation of user preferences | International Conference on emerging trends in Markets and Marketing | Viswajyothi School of Management Studies, Cochin | International | 19-02-2016 | 20-02-2016 | 2016 |
37 | Best practices in site search: a benchmark study of Indian e-commerce websites | International Conference on transformation for business sustainability: issues and strategies | Kongu Engineering College, Erode | International | 26-02-2016 | 27-02-2016 | 2016 |
38 | How do the visually impaired tourists view cultural heritage tourism websites? An assessment | International Conference on transformation for business sustainability: issues and strategies | Kongu Engineering College, Erode | International | 26-02-2016 | 27-02-2016 | 2016 |
39 | Drivers and barriers to social logins: an empirical investigation of user preferences | International Conference on transformation for business sustainability: issues and strategies | Kongu Engineering College, Erode | International | 26-02-2016 | 27-02-2016 | 2016 |
40 | Souvenir shopping: a value chain approach | National Conference on Pro-poor Tourism: Strategies to ensure sustainable growth | Pondicherry University | National | 18-03-2016 | 19-03-2016 | 2016 |
41 | A study on gamification on Indian e-commerce websites using Octalysis framework | National conference on Leveraging Social Media for Success in the 21st Century Society | VIT University | National | 10-12-2016 | 10-12-2016 | 2016 |
42 | Website maturity of Indian and Malaysian Regional Tourism Organization (RTO) websites: A benchmark s | International conference on Changing paradigms and leadership in digital age | Nehru Institute of Technology, Coimbatore | International | 06-11-2015 | 06-11-2015 | 2015 |
43 | Why do tourists visit Tripadvisor? An empirical investigation | International conference on Changing paradigms and leadership in digital age | Nehru Institute of Technology, Coimbatore | International | 06-11-2015 | 06-11-2015 | 2015 |
44 | Application of Long Tail theory in Search Engine Optimization: The case of hotel websites | 4th National conference on Hospitality and Tourism industries – a promising sector of Indian economy | Jamal Mohamed College, Trichy | National | 14-12-2015 | 14-12-2015 | 2015 |
45 | Why do tourists post online travel reviews? An empirical investigation | 4th National conference on Hospitality and Tourism industries – a promising sector of Indian economy | Jamal Mohamed College, Trichy | National | 14-12-2015 | 14-12-2015 | 2015 |
46 | Web accessibility of heritage tourism destinations in India: as assessment | 4th National conference on Hospitality and Tourism industries – a promising sector of Indian economy | Jamal Mohamed College, Trichy | National | 14-12-2015 | 14-12-2015 | 2015 |
47 | The evolution of new Technology Acceptance models and its role in assessing the banking technology â | International conference on Changing paradigms and leadership in digital age | Nehru Institute of Technology, Coimbatore | International | 06-11-2015 | 06-11-2015 | 2015 |
48 | Marketing in a connected world (Keynote address) | Workshop on Digital Marketing trends | S.N.R. Sons College, Coimbatore | Regional | 10-10-2015 | 10-10-2015 | 2015 |
49 | Accessible tourism: an observation study on inclusiveness of star category hotels in Puducherry | National level Conference on emerging trends in Marketing | AVS College of Arts & Science, Salem | National | 13-03-2015 | 13-03-2015 | 2015 |
50 | E-Commerce payment mechanisms and web assurance seals: The case of accommodation sector websites | National level Conference on emerging trends in Marketing | AVS College of Arts & Science, Salem | National | 13-03-2015 | 13-03-2015 | 2015 |
51 | Marketing utility of TripAdvisor.com for Hotels: An importance-performance analysis | National level Conference on emerging trends in Marketing | AVS College of Arts & Science, Salem | National | 13-03-2015 | 13-03-2015 | 2015 |
52 | Rethinking marketing in a connected world | Invited lecture series | Bharathidasan Institute of Management, Trichy | Institute | 07-09-2015 | 07-09-2015 | 2015 |
53 | Markting 2.0 (Keynote address) | National Conference on Online.Comm | Arul Anandar College, Madurai | National | 25-09-2015 | 25-09-2015 | 2015 |
54 | Evolving maturity of Indian Retail Tourism Organization websites | 6th International Conference on Banking, Finance, Business and Technology for Sustaining Economic Development in Global Market | Sai Ram Institute of Management Studies, Chennai | International | 09-10-2015 | 10-10-2015 | 2015 |
55 | Inclusive banking opportunity: Mobile phone for visually impaired rural consumers | 6th International Conference on Banking, Finance, Business and Technology for Sustaining Economic Development in Global Market | Sai Ram Institute of Management Studies, Chennai | International | 09-10-2015 | 10-10-2015 | 2015 |
56 | Demystifying Retail Branding in China: Learning from foreign (mis)adventures | International Conference on India’s External sector: Challenges and strategies | Kochi Business School, Cochin | International | 05-02-2014 | 06-02-2014 | 2014 |
57 | Competition in the Chinese Internet market: Lessons for foreign players | International Conference on India’s External sector: Challenges and strategies | Kochi Business School, Cochin | International | 05-02-2014 | 06-02-2014 | 2014 |
58 | The Role of a Shopping Festival Website in Destination Marketing: Benchmarking GKSF with DSF | International Conference on India’s External sector: Challenges and strategies | Kochi Business School, Cochin | International | 05-02-2014 | 06-02-2014 | 2014 |
59 | Accessibility of Indian Regional Tourism Organization (RTO) websites by visually impaired tourists: | International Conference on Contemporary Research in Tourism and Hospitality | Pondicherry University | International | 18-02-2014 | 21-02-2014 | 2014 |
60 | Shopping motives of tourists during a shopping festival | International Conference on Contemporary Research in Tourism and Hospitality | Pondicherry University | International | 18-02-2014 | 21-02-2014 | 2014 |
61 | Determinants of consumer evaluation of hotel reviews on Tripadvisor: an empirical study | International Conference on Contemporary Research in Tourism and Hospitality | Pondicherry University | International | 18-02-2014 | 21-02-2014 | 2014 |
62 | Airline website content: A study of attribute preferences of Indian travellers | International Conference on Contemporary Research in Tourism and Hospitality | Pondicherry University | International | 18-02-2014 | 21-02-2014 | 2014 |
63 | Web assurance in Indian ecommerce scenario: a study of bricks-and-clicks vis-Ã -vis pure-clicks reta | 8th Global Marketing Conference | K. J. Somaiya Institute of Management Studies and Research, Mumbai | International | 04-01-2013 | 05-01-2013 | 2013 |
64 | Inclusive Internet banking: a study on bank website accessibility by visually impaired customers | 8th Global Marketing Conference | K. J. Somaiya Institute of Management Studies and Research, Mumbai | International | 04-01-2013 | 05-01-2013 | 2013 |
65 | A Study on the evolution of Mobile Applications as a medium for promotion of Mega Events | National conference on Recent Trends in Marketing: Opportunities and Challenges | National Institute of Technology, Trichy | National | 20-02-2013 | 20-02-2013 | 2013 |
66 | Know thy customer: Development of Guest profile at Alternative Accommodation in Puducherry, a herita | International Conference on Global Business Management, E-Commerce and IT | International Center for Research and Development, Sri Lanka | International | 22-07-2013 | 23-07-2013 | 2013 |
67 | Disability and lived experiences of spirituality | National Conference on Praxis in Disability Studies | Pondicherry University | National | 27-07-2013 | 27-07-2013 | 2013 |
68 | A study of crowdsourcing applications by Indian businesses | Marketing Conclace | Loyola Institute of Business Administration, Chennai | National | 26-09-2013 | 27-09-2013 | 2013 |
69 | Using Social media for online customer engagement in emerging markets: A study of private Banks in I | International Conference on Interdisciplinary business & economics research | SIBR-Thammasat University, Thailand | International | 07-06-2012 | 09-06-2012 | 2012 |
70 | Green Marketing: The Case of Voluntary Carbon Offsetting Options for the Personal Air Traveler | International Conference on Interdisciplinary business & economics research | SIBR-Thammasat University, Thailand | International | 07-06-2012 | 09-06-2012 | 2012 |
71 | Hospitality Marketing through Social Media: A comparative study of Luxury/Premium and Mid-range/Valu | International Conference on Interdisciplinary business & economics research | SIBR-Thammasat University, Thailand | International | 07-06-2012 | 09-06-2012 | 2012 |
72 | A Kaleidoscopic Study on Retail Sales Promotions during Dubai Shopping Festival | National Seminar on Emerging International Business Order | Cochin University of Science and Technology | National | 30-03-2012 | 31-03-2012 | 2012 |
73 | ‘Going Global’: The case of Chinese Brands | National Seminar on Emerging International Business Order | Cochin University of Science and Technology | National | 30-03-2012 | 31-03-2012 | 2012 |
74 | Social Media as a Brand Communication Tool for Global Brands in Emerging Markets: An Indian Perspect | National Seminar on Emerging International Business Order | Cochin University of Science and Technology | National | 30-03-2012 | 31-03-2012 | 2012 |
75 | Pondicherry Hotels on TripAdvisor.com: An assessment of their presence, performance and participati | National seminar on managing tourism business for sustainable competitive advantage | Pondicherry University | National | 23-03-2012 | 24-03-2012 | 2012 |
76 | A comparative assessment of the Social Media presence of Eco-resorts, Ayurvedic resorts and Beach re | National seminar on managing tourism business for sustainable competitive advantage | Pondicherry University | National | 23-03-2012 | 24-03-2012 | 2012 |
77 | Bed and Breakfast Market in Pondicherry: A gap analysis of tourists’ expectations and experiences | National seminar on managing tourism business for sustainable competitive advantage | Pondicherry University | National | 23-03-2012 | 24-03-2012 | 2012 |
78 | Destination Pondicherry: An assessment of personality perceptions | National seminar on managing tourism business for sustainable competitive advantage | Pondicherry University | National | 23-03-2012 | 24-02-2012 | 2012 |
79 | A study on the sources of competitive advantage of Dubai as a Shopping Tourism Destination | 4th International Business and Social Science Research Conference | World Business Institute, Dubai | International | 07-01-2012 | 08-01-2012 | 2012 |
80 | Reaching the heart through the ears: A study on the appeal of select TVCs to the auditory sense of t | Great Lakes - NASMEI Marketing Conference | Great Lakes Institute of Management, India | International | 05-01-2012 | 07-01-2012 | 2012 |
81 | An Empirical Study on Visually Challenged Customers’ Preference for Mobile Banking | International Conference on Interdisciplinary business & economics research | SIBR-Thammasat University, Thailand | International | 07-06-2012 | 09-06-2012 | 2012 |
82 | Inclusive Banking: A study on the visually challenged customers’ perception of banking services in | International Conference on Interdisciplinary business & economics research | SIBR-Thammasat University, Thailand | International | 07-06-2012 | 09-06-2012 | 2012 |
83 | A study on the use of Social Media in Corporate Social Responsibility (CSR) initiatives in India | International conference on marketing paradigms in emerging economies | Banaras Hindu University, Varanasi | International | 04-12-2012 | 05-12-2012 | 2012 |
84 | Dotcom failures in China: an investigation into what went wrong | International conference on marketing paradigms in emerging economies | Banaras Hindu University, Varanasi | International | 04-12-2012 | 05-12-2012 | 2012 |
85 | An empirical study of the impact of Social Media in the promotion of Location-Based Shopping Applica | International conference on marketing paradigms in emerging economies | Banaras Hindu University, Varanasi | International | 04-12-2012 | 05-12-2012 | 2012 |
86 | Internet Banking for the visually impaired customers: An assessment of website accessibility issues | International conference on marketing paradigms in emerging economies | Banaras Hindu University, Varanasi | International | 04-12-2012 | 05-12-2012 | 2012 |
87 | Factors of influence in choosing alternative accommodation: A study with reference to Pondicherry, a | National seminar on Hospitality and Tourism industries – A promising sector of Indian economy | Jamal Mohamed College, Trichy | National | 17-10-2012 | 17-10-2012 | 2012 |
88 | Personal carbon offsetting and airline passengers in India: A case study of MakeMyTrip | National seminar on Hospitality and Tourism industries – A promising sector of Indian economy | Jamal Mohamed College, Trichy | National | 17-10-2012 | 17-10-2012 | 2012 |
89 | E-commerce assurance in the Indian online travel industry: a reality check on Airline vis-à -vis Onl | National seminar on Hospitality and Tourism industries – A promising sector of Indian economy | Jamal Mohamed College, Trichy | National | 17-10-2012 | 17-10-2012 | 2012 |
90 | Marketing implications of Consumer-generated Content in Hotel review websites: a review | National seminar on Hospitality and Tourism industries – A promising sector of Indian economy | Jamal Mohamed College, Trichy | National | 17-10-2012 | 17-10-2012 | 2012 |
91 | Accessibility of Regional Tourism Organization (RTO) websites by visually impaired tourists: A case | National seminar on Hospitality and Tourism industries – A promising sector of Indian economy | Jamal Mohamed College, Trichy | National | 17-10-2012 | 17-10-2012 | 2012 |
92 | VIPs (Visually Impaired Persons) attitude and interest towards e-banking services in India | National conference on Empowering persons with disabilites through Information Technology | GRD School of Social Work, Coimbatore | National | 24-08-2012 | 24-08-2012 | 2012 |
93 | Branding in China: Lessons from the Foreign Brand Success and Failure Stories | International Conference on Interdisciplinary business & economics research | SIBR-Thammasat University, Thailand | International | 07-06-2012 | 09-06-2012 | 2012 |
94 | Marketing to the Moms: The use of online marketing communication in connecting with the Moms | National Seminar on Empowerment of women in the era of globalization: challenges and opportunities | Centre for Women’s Studies, Pondicherry University | National | 14-12-2012 | 15-12-2012 | 2012 |
Conferences/Seminars Organized
S.No | Title of the Programme | Sponsors | Venue & Duration | Whether International / National / State / Regional / College or University Level | From | To | Year |
---|---|---|---|---|---|---|---|
1 | International Masterclass Week (iMW-2022) | Pondicherry University in collaboration with University of East Paris, France, Koblenz University of | Online; 5 days | International | 17-01-2022 | 21-01-2022 | 2022 |
2 | Study in Germany seminar | Jointly organized by Pondicherry University and Koblenz University of Applied Sciences (RheinAhr Cam | Online; 1 day | International | 19-02-2021 | 19-02-2021 | 2021 |
3 | Covid-19: Business response and recovery towards a new normal | Jointly organized by Pondicherry University and University of East Paris, France | Online; 2 days | International | 03-12-2020 | 04-12-2020 | 2020 |
4 | Management Training & Institutional Capacity building for Educators | TEQIP grant for Rajiv Gandhi Govt. Polytechnic, Itanagar | Pondicherry University, 5 days | College | 23-02-2015 | 27-02-2015 | 2015 |
Workshop Organized
S.No | Title of the Programme | Sponsors | Venue & Duration | Whether International / National / State / Regional / College or University Level | From | To | Year |
---|
Administrative Responsibilities in the Government and Quasi Government Agencies
S.No | Name of the Position | Agency/Organisation | Duration | Nature of Duties |
---|
Affiliation in Academic Bodies/Societies
S.No | Name of the Body/Society | Nature of Affiliation | Year |
---|
Participation & Extension Activities (Academic/Administraion)
S.No | Name of the Position (Head, Dean, Co-ordinator, Director, etc.,) | Duration | Nature of Dutites |
---|---|---|---|
1 | Coordinator - MOU with Chungbuk National University, South Korea | 2018-21 | Establish and facilitate student and teacher mobility/exchange |
2 | Member - UG Board of Studies in Management | 2020-22 | Contribute to curriculum design and course content |
3 | Coordinator - MOU with University of East Paris, France | 2018 till date | Establish and facilitate student and teacher mobility/exchange |
4 | Coordinator - MOU with Koblenz University of Applied Sciences (RheinAhr Campus), Germany | 2020-25 | Establish and facilitate student and teacher mobility/exchange |
Participation & Extension Activities (Co-Curricular)
S.No | Name of the Position (NSS, NCC, Warden etc.,) | Duration | Nature of Dutites |
---|---|---|---|
1 | Member, Calendar Committee | 2018 | Calendar theme/concept/design selection/ideation |
2 | Member, Calendar Committee | 2019 | Calendar theme/concept/design selection/ideation |
3 | Member, Advisory committee to suggest policy framework for persons with disability | 2020 | Suggest policy framework and ways to augment disability-friendly services in the University |
4 | Member, Centre for Internal Quality Assurance, Directorate of Distance Education | 2020-2022 | Development of a comprehensive Quality Assurance system |
5 | Member, Gold medal allocation committee | Jan 2020 | Finalization of rank holders for the award of Gold medals during 28th convocation |
Collaboration with Institution/Industry
S.No | Collaborator Name | Designation | Institution/Industry | Type | Nature of Collaboration | Period of Collaboration | Visits to Collaborating Institution / Industry |
Details of Collaborative Research/Teaching | ||
---|---|---|---|---|---|---|---|---|---|---|
From Date | To Date | From Date | To Date |
Faculty Development Programme Attended (Orientation, Refresher, other Short Term Course during the year)
S.No | Title of the FDP | Organiser | Venue | Duration | From Date | To Date | Year |
---|
Details of Executive Development Prog/Management Development Prog. conducted
S.No | Name of the Programme | No. of Participants | Venue | Duration | From Date | To Date | Year | Revenue Generated |
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Participation in IMPESS, IMPRINT, SPARC, STARS, LEAP Programme etc and DSF Funding Programme
S.No | IMPRESS/IMPRINT/SPARC/STARS/LEAP/Others | Place | From Date | To Date | Year |
---|
Enrolment under ARPIT Programme
S.No | Name of the Programme | Period of the Programme | |
---|---|---|---|
From Date | To Date |