VICTOR ANANDKUMAR S Professor

Profile Picture

  • Department of Management Studies
  • School of Management
  • victor.dms@pondiuni.edu.in

Academic Activity

Academic Activity Picture1

Academic Activity Picture2

Educational Qualification (UG,PG & Higher Order)

S.No Degree Subject/Title of thesis University/Board Year of Passing
1 Ph.D. E-marketing motivators, inhibitors and critical success factors: A study of small and medium tourism enterprises (SMTEs) in Mauritius and Andaman Islands, India Cochin University of Science and Technology 2009
2 M.B.A. Marketing and Systems Pondicherry University 1996
3 B. E. Computer Science and Engineering Bharathiar University 1994

Area of Specializaion

Marketing management, Digital marketing, Brand Management, Global marketing, B2B marketing, Social marketing, Tourism marketing, Inclusive marketing, Strategic management, Digital enterprise, Business model, Disruptive innovation, Selling and Negotiation skills, Executive communication skills

Awards / Prizes Conferred

S.No Name / Title of the Award Type Name of the Agency conferred the Award Year of the Award Amount for Cash Award
1 Best Teacher award REGIONAL Pondicherry University 2019 Nil
2 Best Teacher award REGIONAL Pondicherry University 2018 Nil
3 Best Research Paper award INTERNATIONAL Viswajyothi School of Management Studies 2016 Nil
4 Best Research Paper award NATIONAL VIT University 2016 Nil
5 Best Research Paper award INTERNATIONAL Nehru Institute of Technology 2015 Nil
6 Best Research Paper award INTERNATIONAL Sai Ram Institute of Management Studies 2015 Nil
7 Best Teacher award REGIONAL Pondicherry University 2014 Nil
8 Best Research Paper award NATIONAL Loyola Institute of Business Administration 2013 Nil
9 Best Research Paper award NATIONAL Cochin University of Science and Technology 2012 Nil
10 Best Teacher award REGIONAL Pondicherry University 2010 Nil
11 Group Study Exchange (GSE) award INTERNATIONAL Rotary International 2009 Nil
12 Outstanding Paper of the year award INTERNATIONAL AIMS International Journal of Management 2008 Nil
13 Best Research Paper award INTERNATIONAL Bharathidasan Institute of Management 2008 Nil

Teaching Experience

S.No Designation Department/Centre Institution
1 Lecturer Department of Management Studies Pondicherry University
2 Reader Department of Management Studies Pondicherry University
3 Associate Professor Department of Management Studies Pondicherry University
4 Professor Department of Management Studies Pondicherry University
5 Visiting Professor -Faculty Secondment by MHRD-GoI School of Management Asian Institute of Technology, Thailand
6 Visiting Professor Faculty of Law and Management University of Mauritius, Republic of Mauritius
7 Visiting Professor Marketing Bharathidasan Institute of Management

Research Experience

S.No Designation Department/Centre Institution Area of Research
1 Doctoral Research Scholar (Part-time) School of Management Studies Cochin University of Science and Technology E-Marketing for Tourism enterprises
2 Doctoral Research Supervisor Department of Management Studies Pondicherry University Branding, Tourism marketing, Digital marketing

Industry Experience

S.No Designation Company/Corporate Nature of Work
1 Management Trainee - Marketing Maxworth Orchards Ltd. (Sterling Group) Business Development and Customer Service

Contribution towards Innovation

S.No Name of the Work/Contribution Specialization Remarks

Patent Details

S.No Title Status Patent Number Year of Award Type Commercialized Status

Papers Published in UGC Approved Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 Researching persons with vision impairment: A review of research methodologies used for website accessibility/usability testing Syed Ahmad Kabeer and Victor Anandkumar Journal of Management Outlook 8(2), p.14-22 2018 0.661
2 Dimensions of product brand personality Jijo George and Victor Anandkumar Vision: The Journal of Business Perspective 22(4), p.377-386 2018 0.734
3 Influence of demographic characteristics on Service recovery performance: A study of frontline staff of India Post Padmanaban and Victor Anandkumar International Journal of Management Studies 5(2), p.1-10 2018 2.26
4 Going global: The case of Chinese brands Jijo George and Victor Anandkumar The IUP Journal of Business Strategy 14(3), p.41-57 2017 NA
5 Demographic influences on Social media use across tourist lifecycle phases Ansted Iype Joseph and Victor Anandkumar Journal of Hospitality Application & Research 11(2), P.49-73 2017 3.446
6 Deconstructing the shopping experience of tourists to the Dubai Shopping Festival Sangeeta Peter and Victor Anandkumar Business & Management 3(1):1199109 2016 NA
7 Determinants of Social media use across tourist lifecycle phases - an empirical investigation of tourist motives Ansted Iype Joseph and Victor Anandkumar International Journal of Tourism and Travel 9 (1&2) 2016 3.662
8 Travel motivation-based typology of tourists who visit a shopping festival: An empirical study on the Dubai shopping festival Sangeeta Peter and Victor Anandkumar Journal of Vacation Marketing 22(2), p.142-153 2016 1.865
9 Evolving maturity of Malaysian Regional Tourism Organization websites: A longitudinal study using the Extended Model of Internet Commerce Adoption Victor Anandkumar and Anil Kumar Journal of Tourism 16(1), p.49-57 2015 NA
10 Dubai shopping festival: Tourists’ nationality and travel motives Sangeeta Peter and Victor Anandkumar International Journal of Event and Festival Management 5(2), p.116-131 2014 2.018
11 Portrayed and perceived online destination personality of select island destinations Jijo George and Victor Anandkumar Anatolia - An International Journal of Tourism and Hospitality Research 25(2), p.280-289 2014 NA
12 Role of shopping festivals in destination branding: A tale of two shopping festivals in the United Arab Emirates Sangeeta Peter and Victor Anandkumar Anatolia - An International Journal of Tourism and Hospitality Research 24(2), p.264-267 2013 NA
13 Alternative accommodation market in Pondicherry: A study of Tourists’ expectations and experiences using ServQual Gunasekaran, Sangeeta Peter, Jijo George and Victor Anandkumar International Journal of Management 3(3), p.8-16 2012 3.542
14 Factors of influence in choosing alternative accommodation: A study with reference to Pondicherry, a coastal heritage town Gunasekaran and Victor Anandkumar Procedia - Social and Behavioral Sciences 62, p.1127-1132 2012 0.260
15 A study on Visually Impaired Persons’ (VIP) perception of CRM initiatives of the banks in India Vinod Kumar and Victor Anandkumar International Journal of Multidisciplinary and Academic Research 1(2), p.1-8 2012 0.267

Papers Published in Peer Reviewed Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 Challenges in globalization of Global Software Development: A conceptual study of co-locating key roles and its impact on product life cycle Umasankar Saketharaman and Victor Anandkumar Ushus: Journal of Business Management 17(3), p.15-25 2018 NA
2 Book review – Blue Ocean shift: Beyond competing Victor Anandkumar BScan: Journal of Management and Socio-economic transformation 2(2), p.79-80 2018 NA
3 Globalization of Software Product Development: A conceptual study of transfer to global locations based on product maturity stage and its impact on pr Umasankar Saketharaman and Victor Anandkumar International Research Journal of Business and Management 11(3), p.53-60 2018 6.923
4 Best practices in site search: A benchmarking study of Indian online retail websites Sandirane and Victor Anandkumar Research Journal of Social Science and Management 7(6), p.92-98 2017 0.897
5 Social media in promoting CSR initiatives: the case of businesses in India Victor Anandkumar, Ansted Iype Joseph and Bindu Nambiar BScan: Journal of Management and Socio-economic transformation 1(1), p.53-61 2016 NA
6 Inclusive banking opportunity through mobile phone for rural customers Vinod Kumar, Victor Anandkumar and Anil Kumar Nehru Journal of Management Research 2(11), p.65-70 2016 2.003
7 Technology inclusiveness for visually-impaired tourists: An assessment of Indian cultural heritage tourism websites Victor Anandkumar, Reshmita Das and Vinod Kumar BScan: Journal of Management and Socio-economic transformation 1(2), p.52-57 2016 NA
8 Drivers and barriers to Social logins: an empirical investigation of user preferences Victor Anandkumar, Rahul Prakash Tejo and Syamala Devi Journal of Marketing Research Review 4(3), p.56-64 2016 4.311
9 Examination of Web assurance features on E-Commerce websites and their impact on Web assurance Anil Kumar and Victor Anandkumar International Journal of Engineering Research & Technology Special issue, p.178-180 2016 NA
10 Inclusive Banking: Assessment on the Existence of Accessibility Requirements in the ATMs (Automated Teller Machines) to People with Physical Disabilit Vinod Kumar and Victor Anandkumar SAMZODHANA – Journal of Management Research 5(2), p.1-9 2015 0.787
11 Inclusive Banking Opportunity Through Mobile Phone for Visually Impaired Rural Customers – An Assessment Using Kumars’ EMTA-VIP Vinod Kumar and Victor Anandkumar Sankhya - International Journal of Management and Technology 4(2), p.85-91 2015 NA
12 Website maturity of Indian and Malaysian Regional Tourism Organization (RTO) websites: a benchmark study Anil Kumar, Victor Anandkumar, Vinod Kumar and Sk. Md. Nizamuddin Nehru Journal of Management Research 1(10), p.221-226 2015 2.003
13 Why do tourists visit Tripadvisor? An empirical investigation Sk. Md. Nizamuddin, Victor Anandkumar and Sherry Abraham Nehru Journal of Management Research 1(10), p.254-259 2015 2.003
14 Online interface accessibility of the e-Governance websites for visually impaired people Vinod Kumar and Victor Anandkumar SAMZODHANA – Journal of Management Research 4(1), p.21-29 2015 0.787
15 Determinants of Consumer Evaluation of Hotel Reviews on Tripadvisor: An Empirical Study Sk Md Nizamuddin and Victor Anandkumar International Journal of Trends in Tourism Management 4(1), p.269-285 2015 NA
16 A comparative assessment of the Social media presence in the Eco-resorts, Ayurvedic resorts and Beach resorts in Kerala Ansted Iype Joseph, Victor Anandkumar and Rakesh Bojjagani Erudition: The Albertian Journal of Management 8(2), p.7-13 2014 NA
17 The VIPs (Visually Impaired Persons) attitude and interest towards e-banking services in India Vinod Kumar and Victor Anandkumar Wide Spectrum 1(7), p.41-46 2013 NA
18 An assessment of the online interface accessibility of the Public bank Websites for Visually Impaired Persons (VIPs) Vinod Kumar and Victor Anandkumar Vinimaya (Journal of National Institute of Bank Management) XXXIV(1), p.27-34 2013 NA
19 A study on sales promotions during Dubai Shopping Festival Sangeeta Peter and Victor Anandkumar International Journal of Excellence in Tourism, Hospitality and Catering 5, p.1-12 2013 NA
20 eGovernance in South Asia: An assessment of G2C and G2B aspects of key ministry websites of SAARC countries Victor Anandkumar, Rakesh Bojjagani and J Saravanan International Journal of South Asian Studies 6(1), p.51-63 2013 NA
21 Voluntary carbon offsetting for Green flyers: the case of an independent not-for-profit carbon offset provider Victor Anandkumar Erudition: The Albertian Journal of Management 7(2), p.55-66 2013 NA
22 Semiotic analysis of anti-aging product print advertisements: a multi-brand, multi-cultural perspective Lakhimai Milli and Victor Anandkumar Journal of Multimedia technology and Communication studies 1(1) 2012 NA

Papers Published in Conference Proceedings

S.No Title Name of the Authors as per the order in Paper Details of Conference Publication Page Nos. Year
1 Use of Long tail theory in Search Engine Optimization of Accommodation websites Victor Anandkumar, Anil Kumar and Ansted Iype Joseph Proceedings of the 12th SIMSR Global Marketing Conference (Eds. Kiran Sharma. Issac Jacob and Monica Khanna) 162-167 2017
2 Product filters on E-commerce websites: a benchmarking study of apparel retailers Victor Anandkumar and Reshmita Das Proceedings of the 12th SIMSR Global Marketing Conference (Eds. Kiran Sharma. Issac Jacob and Monica Khanna) 168-172 2017
3 A comparative study of Gamification on Indian E-retail, ticket booking and deals websites using Octalysis Sashi Shekhar Shukla, Monica Reddy and Victor Anandkumar Proceedings of the 12th SIMSR Global Marketing Conference (Eds. Kiran Sharma. Issac Jacob and Monica Khanna) 155-161 2017
4 Competition in the Chinese Internet market: Lessons for foreign players Victor Anandkumar, Ansted Iype Joseph, Sivakumar and Pravin Cumar Proceedings of the international conference on Indian’s external sector: challenges and strategies (Ed. N. Ajith Kumar) 6-9 2015
5 Demystifying retail branding in China: Learning from foreign ventures in China Jijo George and Victor Anandkumar Proceedings of the international conference on Indian’s external sector: challenges and strategies (Ed. N. Ajith Kumar) 16-22 2015
6 Ansted Iype Joseph, Bindu Nambiar and Victor Anandkumar Social Media as a Brand Communication Tool for Global Brands in Emerging Markets: An Indian Perspective Marketing dynamics in emerging markets (Eds. M. Edward & A. Zakkariya) 118-131 2014
7 A Study on the evolution of Mobile Applications as a medium for promotion of Mega Events Victor Anandkumar, Alfred Johns and Deepak Annamalai Marketing Dynamics (Ed. G. Muruganantham) 436-440 2013
8 Know thy customer: Development of Guest profile at Alternative Accommodation in Puducherry, a heritage town Gunasekaran and Victor Anandkumar Proceedings of the International Conference on Global Business Management, E-Commerce and IT 12-15 2013
9 A comparative assessment of the Social media presence of eco-resorts, ayurvedic resorts and beach resorts in Kerala Ansted Iype Joseph, Victor Anandkumar and Rakesh Bojjagani Tourism Business: Emerging trends and evolving practices (Eds. Y. Venkata Rao and Sampad Kumar Swain) 70-78 2013
10 Marketing to the Moms: Usage of online marketing communication for connecting with the moms Victor Anandkumar Proceedings of the National seminar on Empowerment of Women in the era of globalization: Challenges and opportunities (Ed. P. Lazarus Samraj) 499-514 2012

Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.
1 E-Tourism Victor Anandkumar Pondicherry University 2014 978-93-81932-27-8
2 Retail information systems and E-retailing Victor Anandkumar Pondicherry University 2014 978-93-81932-21-6

Chapters in Books

S.No Title of the Chapters Name of the Authors Title of the Book Publisher Year ISBN No.

Edited Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.

Ongoing Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year
1 GST effects on India’s Foreign Trade: Exporters and Importers perspectives for effective policy formulation Indian Council of Social Science Research 2 years 8,50,000 2019

Ongoing Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Completed Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year
1 Developing a model for Technology transfer and commercialization of patents in universities and R&D institutions Department of Science and Technology 2 years 10,10,000 2015

Completed Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Career Guidance Offered to students

S.No Name of the Scheme No. of Students Competitive Examinations/ Career Counseling No. of Students Passed No. of Students Placed

List of capability enhancement such as Soft skill development, Remedial coaching, Language lab,
Bridge courses, Yoga, Meditation, Personal Counselling and Mentoring etc.,

S.No Name of the Programme/Scheme Date of Implementation No. of Students Enrolled Agencies Involved

Research Guidance - PG

S.No Year Degree No. of Students Awarded Department/Centre
1 2020 MBA 8 Management Studies
2 2019 MBA 16 Management Studies
3 2018 MBA 18 Management Studies

Research Guidance - Ph.D

S.No Student Name Registration Date Registration No. Thesis Title Thesis Submitted Status Thesis Submitted Date Vivavoce Completed Status Date Awarded
1 Sangeeta Peter 30-08-2011 R26698 Travel motives and shopping behavior of tourists with reference to an international shopping festival YES 20-11-2014 YES 26-06-2015
2 Sk Md Nizamuddin 29-11-2010 Use and influence of Consumer-Generated Content (CGC) on hotel review websites: A study of tourists & hotels in Pondicherry YES 18-11-2016 YES 09-05-2017
3 Jijo George 28-09-2010 141170008 A study of Brand Personality construct and development of a scale to measure product brand personality in the Indian context YES 11-03-2014 YES 03-12-2014
4 Vinod Kumar G 15-09-2010 R27927 Inclusive banking opportunity for visually impaired customers through Mobile banking channel – An assessment using extended Technology Acceptance Model YES 28-01-2015 YES 28-08-2015
5 Umasankar Saketharaman 13-10-2015 20153117017 Influence of Transfer Strategy on Internal Drivers of Product Life Cycle in Global Software Development YES 19-11-2018 YES 29-04-2019
6 Padmanaban @ Sooresh 12-08-2011 A study of Service recovery performance and Service recovery satisfaction at India Post YES 12-09-2018 YES 29-04-2019
7 Anil Kumar T. V. 10-12-2014 1400117009 Antecedents of trust and distrust on luxury shopping websites YES 17-01-2020 YES 18-08-2020
8 Ansted Iype Joseph 09-09-2010 Social media marketing of tourism and determinants of social media use by tourists: a study with special reference to Kerala state, India YES 14-08-2015 YES 08-04-2016
9 Syed Ahmad Kabeer 08-09-2017 20171117001 A study on the accessibility of Regional Tourism Organization (RTO) websites with special reference to persons with visual impairment YES 24-08-2020 NO
10 Gunasekaran N 06-10-2011 131170005 A study of Alternative accommodation sector in Puducherry YES 25-04-2013 YES 19-09-2013

Research Guidance - Post Doctoral

S.No Scholar Name Designation Funding Agency Fellowship Title Year of Joining Year of Completion

Financial assistance availed to attend conferences / workshops and to pay membership fee
of professional bodies during the year

S.No Conference/ workshop attended for which financial support provided Professional body for which membership fee is provided Amount of Support Place From Date To Date Year
1 Seminar on Managing Cultural Diversity (Travel grant) 50000 Koblenz University of Applied Sciences (RheinAhr Campus), Germany 28-11-2019 01-12-2019 2019

E-Lecture Details

S.No E-Lecture Title Development of e-content/e-learning/delivering Member of Editorial Bodies Reviewer/Referee of
Content/Module Title Institution/Platform Year Weblink

Details of Online Education Conducted

S.No Nature of Online Course No. of Sessions Target Group Date

Invited Talks in Conference/Seminar/Workshop/Training Programme

S.No Title of the Paper Conferences/Seminar/Workshop/Training Programme Organized by Whether International / National / State / Regional / College or University Level From To Year
1 Data Science: An idea, an approach and a tool Online Executive Development Programme in Data Science Department of Statistics, Pondicherry University National 23-05-2020 24-05-2020 2020
2 Incredible India Digital International Week Koblenz University of Applied Sciences, Germany International 02-06-2020 05-06-2020 2020
3 What they don’t teach you in a B-School … Negotiation skills Webinar series Bodoland University, Assam National 19-06-2020 19-06-2020 2020
4 Internationalisation of Higher Education: An agenda for Pondicherry University Online workshop on implication of New Education Policy on Higher Education Pondicherry University Univeristy-level 20-08-2020 21-08-2020 2020
5 Incredible India! Study at Pondicherry University Digital International Week Koblenz University of Applied Sciences (RheinAhr Campus), Germany International 02-06-2020 05-06-2020 2020
6 What they don’t teach in a B-School ?...Negotiation Skills Webinar Bodoland University, Assam University 19-06-2020 19-06-2020 2020
7 Data Science: An idea, an approach and a tool (Keynote address) Online Executive Development Program on Data Science Department of Statistics, Pondicherry University National 23-05-2020 24-05-2020 2020
8 Internationalisation of Higher Education: Opportunities for India Webinar on Internationalisation of Higher Education in light of National Education Policy 2020 Central University of Andhra Pradesh National 14-09-2020 14-09-2020 2020
9 A study on the accessibility of Regional Tourism Organization (RTO) websites by using an automatic o National Conference on Disability Rights and Status in India: Policy and program for PWDs Pondicherry University and National Institute for Empowerment of Persons with multiple disabilities National 08-02-2019 08-02-2019 2019
10 A study on the Web accessibility of Regional Tourism Organization (RTO) websites in India with speci National Conference on the global changes and regional challenges: tracing trends in Tourism and Hospitality sectors Jamal Mohamed College, Trichy National 24-01-2019 24-01-2019 2019
11 Antecedents of distrust on luxury shopping websites National Conference on Invasion of Technology in Marketing and Society Viswajyothi School of Management Studies, Cochin National 07-02-2019 07-02-2019 2019
12 Antecedents of distrust on luxury shopping websites: An empirical investigation 10th Conference on Excellence in Research and Education Indian Institute of Management, Indore National 03-05-2019 05-05-2019 2019
13 Respect for Cultural Diversity World Bioethics day Pondicherry Institute of Medical Sciences College 24-09-2019 24-09-2019 2019
14 Respect for Cultural Diversity World Bioethics Day 2019 Pondicherry Institute of Medical Sciences College 24-09-2019 24-09-2019 2019
15 Inclusion as a driver of Innovation @ Diversity lnc. Seminar on Managing Cultural Diversity Koblenz University of Applied Sciences (RheinAhr Campus), Germany International 29-11-2019 01-12-2019 2019
16 Inclusion as a driver of Innovation at Diversity lnc Management of Cultural Diversity (MCD) seminar Koblenz University of Applied Sciences, Germany International 29-11-2019 01-12-2019 2019
17 Digital disruption in the Tourism industry (Keynote address) Workshop on Tourism and Digital Transformation Pondicherry University State 27-09-2018 27-09-2018 2018
18 Antecedents of trust and distrust on luxury shopping websites: An empirical investigation Mystique of Luxury Brands Conference Curtin University and Singapore University of Social Sciences, Singapore International 08-05-2018 09-05-2018 2018
19 Challenges in globalization of Global Software Development: A conceptual study of co-locating key ro National Conference on emerging trends in Business Christ University, Bengaluru National 19-02-2018 19-02-2018 2018
20 Use of Long tail theory in Search Engine Optimization of Accommodation websites 12th SIMSR Global Marketing Conference K. J. Somaiya Institute of Management Studies and Research, Mumbai International 09-02-2017 10-02-2017 2017
21 A comparative study of Gamification on Indian E-retail, ticket booking and deals websites using Octa 12th SIMSR Global Marketing Conference K. J. Somaiya Institute of Management Studies and Research, Mumbai International 09-02-2017 10-02-2017 2017
22 Product filters on E-commerce websites: a benchmarking study of apparel retailers 12th SIMSR Global Marketing Conference K. J. Somaiya Institute of Management Studies and Research, Mumbai International 09-02-2017 10-02-2017 2017
23 Emerging trends in Indian E-commerce (Keynote address) National Conference on E-Commerce: challenges and opportunities in Global scenario Pioneer Meenakshi Women’s College, Madurai National 05-02-2016 05-02-2016 2016
24 Use of Long tail theory in Search Engine Optimization of accommodation websites: A comparison of Goo International Conference on emerging trends in Markets and Marketing Viswajyothi School of Management Studies, Cochin International 19-02-2016 20-02-2016 2016
25 Demographic influences on Social media use across Tourist lifecycle phases International Conference on emerging trends in Markets and Marketing Viswajyothi School of Management Studies, Cochin International 19-02-2016 20-02-2016 2016
26 Drivers and barriers to social logins: an empirical investigation of user preferences International Conference on emerging trends in Markets and Marketing Viswajyothi School of Management Studies, Cochin International 19-02-2016 20-02-2016 2016
27 How do the visually impaired tourists view cultural heritage tourism websites? An assessment International Conference on transformation for business sustainability: issues and strategies Kongu Engineering College, Erode International 26-02-2016 27-02-2016 2016
28 Best practices in site search: a benchmark study of Indian e-commerce websites International Conference on transformation for business sustainability: issues and strategies Kongu Engineering College, Erode International 26-02-2016 27-02-2016 2016
29 Drivers and barriers to social logins: an empirical investigation of user preferences International Conference on transformation for business sustainability: issues and strategies Kongu Engineering College, Erode International 26-02-2016 27-02-2016 2016
30 Souvenir shopping: a value chain approach National Conference on Pro-poor Tourism: Strategies to ensure sustainable growth Pondicherry University National 18-03-2016 19-03-2016 2016
31 A study on gamification on Indian e-commerce websites using Octalysis framework National conference on Leveraging Social Media for Success in the 21st Century Society VIT University National 10-12-2016 10-12-2016 2016
32 Markting 2.0 (Keynote address) National Conference on Online.Comm Arul Anandar College, Madurai National 25-09-2015 25-09-2015 2015
33 Evolving maturity of Indian Retail Tourism Organization websites 6th International Conference on Banking, Finance, Business and Technology for Sustaining Economic Development in Global Market Sai Ram Institute of Management Studies, Chennai International 09-10-2015 10-10-2015 2015
34 Inclusive banking opportunity: Mobile phone for visually impaired rural consumers 6th International Conference on Banking, Finance, Business and Technology for Sustaining Economic Development in Global Market Sai Ram Institute of Management Studies, Chennai International 09-10-2015 10-10-2015 2015
35 Marketing in a connected world (Keynote address) Workshop on Digital Marketing trends S.N.R. Sons College, Coimbatore Regional 10-10-2015 10-10-2015 2015
36 The evolution of new Technology Acceptance models and its role in assessing the banking technology International conference on Changing paradigms and leadership in digital age Nehru Institute of Technology, Coimbatore International 06-11-2015 06-11-2015 2015
37 Website maturity of Indian and Malaysian Regional Tourism Organization (RTO) websites: A benchmark s International conference on Changing paradigms and leadership in digital age Nehru Institute of Technology, Coimbatore International 06-11-2015 06-11-2015 2015
38 Why do tourists visit Tripadvisor? An empirical investigation International conference on Changing paradigms and leadership in digital age Nehru Institute of Technology, Coimbatore International 06-11-2015 06-11-2015 2015
39 Application of Long Tail theory in Search Engine Optimization: The case of hotel websites 4th National conference on Hospitality and Tourism industries – a promising sector of Indian economy Jamal Mohamed College, Trichy National 14-12-2015 14-12-2015 2015
40 Why do tourists post online travel reviews? An empirical investigation 4th National conference on Hospitality and Tourism industries – a promising sector of Indian economy Jamal Mohamed College, Trichy National 14-12-2015 14-12-2015 2015
41 Rethinking marketing in a connected world Invited lecture series Bharathidasan Institute of Management, Trichy Institute 07-09-2015 07-09-2015 2015
42 Marketing utility of TripAdvisor.com for Hotels: An importance-performance analysis National level Conference on emerging trends in Marketing AVS College of Arts & Science, Salem National 13-03-2015 13-03-2015 2015
43 E-Commerce payment mechanisms and web assurance seals: The case of accommodation sector websites National level Conference on emerging trends in Marketing AVS College of Arts & Science, Salem National 13-03-2015 13-03-2015 2015
44 Accessible tourism: an observation study on inclusiveness of star category hotels in Puducherry National level Conference on emerging trends in Marketing AVS College of Arts & Science, Salem National 13-03-2015 13-03-2015 2015
45 Web accessibility of heritage tourism destinations in India: as assessment 4th National conference on Hospitality and Tourism industries – a promising sector of Indian economy Jamal Mohamed College, Trichy National 14-12-2015 14-12-2015 2015
46 Demystifying Retail Branding in China: Learning from foreign (mis)adventures International Conference on India’s External sector: Challenges and strategies Kochi Business School, Cochin International 05-02-2014 06-02-2014 2014
47 Competition in the Chinese Internet market: Lessons for foreign players International Conference on India’s External sector: Challenges and strategies Kochi Business School, Cochin International 05-02-2014 06-02-2014 2014
48 The Role of a Shopping Festival Website in Destination Marketing: Benchmarking GKSF with DSF International Conference on India’s External sector: Challenges and strategies Kochi Business School, Cochin International 05-02-2014 06-02-2014 2014
49 Shopping motives of tourists during a shopping festival International Conference on Contemporary Research in Tourism and Hospitality Pondicherry University International 18-02-2014 21-02-2014 2014
50 Accessibility of Indian Regional Tourism Organization (RTO) websites by visually impaired tourists: International Conference on Contemporary Research in Tourism and Hospitality Pondicherry University International 18-02-2014 21-02-2014 2014
51 Determinants of consumer evaluation of hotel reviews on Tripadvisor: an empirical study International Conference on Contemporary Research in Tourism and Hospitality Pondicherry University International 18-02-2014 21-02-2014 2014
52 Airline website content: A study of attribute preferences of Indian travellers International Conference on Contemporary Research in Tourism and Hospitality Pondicherry University International 18-02-2014 21-02-2014 2014
53 Web assurance in Indian ecommerce scenario: a study of bricks-and-clicks vis-à-vis pure-clicks reta 8th Global Marketing Conference K. J. Somaiya Institute of Management Studies and Research, Mumbai International 04-01-2013 05-01-2013 2013
54 Inclusive Internet banking: a study on bank website accessibility by visually impaired customers 8th Global Marketing Conference K. J. Somaiya Institute of Management Studies and Research, Mumbai International 04-01-2013 05-01-2013 2013
55 A Study on the evolution of Mobile Applications as a medium for promotion of Mega Events National conference on Recent Trends in Marketing: Opportunities and Challenges National Institute of Technology, Trichy National 20-02-2013 20-02-2013 2013
56 Know thy customer: Development of Guest profile at Alternative Accommodation in Puducherry, a herita International Conference on Global Business Management, E-Commerce and IT International Center for Research and Development, Sri Lanka International 22-07-2013 23-07-2013 2013
57 Disability and lived experiences of spirituality National Conference on Praxis in Disability Studies Pondicherry University National 27-07-2013 27-07-2013 2013
58 A study of crowdsourcing applications by Indian businesses Marketing Conclace Loyola Institute of Business Administration, Chennai National 26-09-2013 27-09-2013 2013
59 Using Social media for online customer engagement in emerging markets: A study of private Banks in I International Conference on Interdisciplinary business & economics research SIBR-Thammasat University, Thailand International 07-06-2012 09-06-2012 2012
60 Green Marketing: The Case of Voluntary Carbon Offsetting Options for the Personal Air Traveler International Conference on Interdisciplinary business & economics research SIBR-Thammasat University, Thailand International 07-06-2012 09-06-2012 2012
61 Hospitality Marketing through Social Media: A comparative study of Luxury/Premium and Mid-range/Valu International Conference on Interdisciplinary business & economics research SIBR-Thammasat University, Thailand International 07-06-2012 09-06-2012 2012
62 A Kaleidoscopic Study on Retail Sales Promotions during Dubai Shopping Festival National Seminar on Emerging International Business Order Cochin University of Science and Technology National 30-03-2012 31-03-2012 2012
63 ‘Going Global’: The case of Chinese Brands National Seminar on Emerging International Business Order Cochin University of Science and Technology National 30-03-2012 31-03-2012 2012
64 Social Media as a Brand Communication Tool for Global Brands in Emerging Markets: An Indian Perspect National Seminar on Emerging International Business Order Cochin University of Science and Technology National 30-03-2012 31-03-2012 2012
65 Pondicherry Hotels on TripAdvisor.com: An assessment of their presence, performance and participati National seminar on managing tourism business for sustainable competitive advantage Pondicherry University National 23-03-2012 24-03-2012 2012
66 A comparative assessment of the Social Media presence of Eco-resorts, Ayurvedic resorts and Beach re National seminar on managing tourism business for sustainable competitive advantage Pondicherry University National 23-03-2012 24-03-2012 2012
67 Bed and Breakfast Market in Pondicherry: A gap analysis of tourists’ expectations and experiences National seminar on managing tourism business for sustainable competitive advantage Pondicherry University National 23-03-2012 24-03-2012 2012
68 Destination Pondicherry: An assessment of personality perceptions National seminar on managing tourism business for sustainable competitive advantage Pondicherry University National 23-03-2012 24-02-2012 2012
69 A study on the sources of competitive advantage of Dubai as a Shopping Tourism Destination 4th International Business and Social Science Research Conference World Business Institute, Dubai International 07-01-2012 08-01-2012 2012
70 Reaching the heart through the ears: A study on the appeal of select TVCs to the auditory sense of t Great Lakes - NASMEI Marketing Conference Great Lakes Institute of Management, India International 05-01-2012 07-01-2012 2012
71 An Empirical Study on Visually Challenged Customers’ Preference for Mobile Banking International Conference on Interdisciplinary business & economics research SIBR-Thammasat University, Thailand International 07-06-2012 09-06-2012 2012
72 Inclusive Banking: A study on the visually challenged customers’ perception of banking services in International Conference on Interdisciplinary business & economics research SIBR-Thammasat University, Thailand International 07-06-2012 09-06-2012 2012
73 A study on the use of Social Media in Corporate Social Responsibility (CSR) initiatives in India International conference on marketing paradigms in emerging economies Banaras Hindu University, Varanasi International 04-12-2012 05-12-2012 2012
74 Dotcom failures in China: an investigation into what went wrong International conference on marketing paradigms in emerging economies Banaras Hindu University, Varanasi International 04-12-2012 05-12-2012 2012
75 An empirical study of the impact of Social Media in the promotion of Location-Based Shopping Applica International conference on marketing paradigms in emerging economies Banaras Hindu University, Varanasi International 04-12-2012 05-12-2012 2012
76 Internet Banking for the visually impaired customers: An assessment of website accessibility issues International conference on marketing paradigms in emerging economies Banaras Hindu University, Varanasi International 04-12-2012 05-12-2012 2012
77 Factors of influence in choosing alternative accommodation: A study with reference to Pondicherry, a National seminar on Hospitality and Tourism industries – A promising sector of Indian economy Jamal Mohamed College, Trichy National 17-10-2012 17-10-2012 2012
78 Personal carbon offsetting and airline passengers in India: A case study of MakeMyTrip National seminar on Hospitality and Tourism industries – A promising sector of Indian economy Jamal Mohamed College, Trichy National 17-10-2012 17-10-2012 2012
79 E-commerce assurance in the Indian online travel industry: a reality check on Airline vis-à-vis Onl National seminar on Hospitality and Tourism industries – A promising sector of Indian economy Jamal Mohamed College, Trichy National 17-10-2012 17-10-2012 2012
80 Marketing implications of Consumer-generated Content in Hotel review websites: a review National seminar on Hospitality and Tourism industries – A promising sector of Indian economy Jamal Mohamed College, Trichy National 17-10-2012 17-10-2012 2012
81 Accessibility of Regional Tourism Organization (RTO) websites by visually impaired tourists: A case National seminar on Hospitality and Tourism industries – A promising sector of Indian economy Jamal Mohamed College, Trichy National 17-10-2012 17-10-2012 2012
82 VIPs (Visually Impaired Persons) attitude and interest towards e-banking services in India National conference on Empowering persons with disabilites through Information Technology GRD School of Social Work, Coimbatore National 24-08-2012 24-08-2012 2012
83 Branding in China: Lessons from the Foreign Brand Success and Failure Stories International Conference on Interdisciplinary business & economics research SIBR-Thammasat University, Thailand International 07-06-2012 09-06-2012 2012
84 Marketing to the Moms: The use of online marketing communication in connecting with the Moms National Seminar on Empowerment of women in the era of globalization: challenges and opportunities Centre for Women’s Studies, Pondicherry University National 14-12-2012 15-12-2012 2012

Conferences/Seminars Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year
1 Management Training & Institutional Capacity building for Educators TEQIP grant for Rajiv Gandhi Govt. Polytechnic, Itanagar Pondicherry University, 5 days College 23-02-2015 27-02-2015 2015

Workshop Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year

Administrative Responsibilities in the Government and Quasi Government Agencies

S.No Name of the Position Agency/Organisation Duration Nature of Duties

Affiliation in Academic Bodies/Societies

S.No Name of the Body/Society Nature of Affiliation Year

Participation & Extension Activities (Academic/Administraion)

S.No Name of the Position (Head, Dean, Co-ordinator, Director, etc.,) Duration Nature of Dutites
1 Coordinator - MOU 2017-18 till date Establishing international collaborations (through MOU) for student and teacher mobility/exchange
2 Member - UG Board of Studies in Management 2020-22 Contribute to curriculum design and course content

Participation & Extension Activities (Co-Curricular)

S.No Name of the Position (NSS, NCC, Warden etc.,) Duration Nature of Dutites
1 Member, Calendar Committee 2018 Calendar theme/concept/design selection/ideation
2 Member, Calendar Committee 2019 Calendar theme/concept/design selection/ideation
3 Member, Advisory committee to suggest policy framework for persons with disability 2020 Suggest policy framework and ways to augment disability-friendly services in the University
4 Member, Centre for Internal Quality Assurance, Directorate of Distance Education 2020-2022 Development of a comprehensive Quality Assurance system
5 Member, Gold medal allocation committee Jan 2020 Finalization of rank holders for the award of Gold medals during 28th convocation

Collaboration with Institution/Industry

S.No Collaborator Name Designation Institution/Industry Type Nature of Collaboration Period of Collaboration Visits to Collaborating
Institution / Industry
Details of Collaborative Research/Teaching
From Date To Date From Date To Date

Faculty Development Programme Attended (Orientation, Refresher, other Short Term Course during the year)

S.No Title of the FDP Organiser Venue Duration From Date To Date Year

Details of Executive Development Prog/Management Development Prog. conducted

S.No Name of the Programme No. of Participants Venue Duration From Date To Date Year Revenue Generated

Participation in IMPESS, IMPRINT, SPARC, STARS, LEAP Programme etc and DSF Funding Programme

S.No IMPRESS/IMPRINT/SPARC/STARS/LEAP/Others Place From Date To Date Year

Enrolment under ARPIT Programme

S.No Name of the Programme Period of the Programme
From Date To Date