N. VIJAYANAND Assistant Professor

Profile Picture

  • Department of Management Studies
  • School of Management
  • vijayanand@pondiuni.ac.in

Academic Activity

Academic Activity Picture1

Academic Activity Picture2

Educational Qualification (UG,PG & Higher Order)

S.No Degree Subject/Title of thesis University/Board Year of Passing
1 Ph.D A STUDY ON BRAND LOYALTY AND INVOLVEMENT LEVEL OF SELECTED CONSUMERS OF NESTLÉ CHOCOLATES IN CHENNAI CITY, TAMIL NADU MADURAI KAMARAJ UNIVERSITY 2019
2 MBA MARKETING & HR BHARATHIAR UNIVERSITY 2009
3 BBA BUSINESS ADMINISTRATION MADURAI KAMARAJ UNIVERSITY 2007

Area of Specializaion

MARKETING & HUMAN RESOURCE MANAGEMENT

Awards / Prizes Conferred

S.No Name / Title of the Award Type Name of the Agency conferred the Award Year of the Award Amount for Cash Award

Teaching Experience

S.No Designation Department/Centre Institution
1 Assistant Professor Business Administration Mannar Thirumalai Naicker College, Madurai
2 Assistant Professor Management Studies Vels Institute of Science,Technology and Advanced Studies

Research Experience

S.No Designation Department/Centre Institution Area of Research

Industry Experience

S.No Designation Company/Corporate Nature of Work
1 Distribution and Sales Executive Perfetti Van Melle India Pvt ltd Sales & Training

Contribution towards Innovation

S.No Name of the Work/Contribution Specialization Remarks

Patent Details

S.No Title Status Patent Number Year of Award Type Commercialized Status

Papers Published in UGC Approved Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 ROUGH SETS-BASED DECISION SUPPORT SYSTEMS FOR CUSTOMER RELATIONSHIP MANAGEMENT N. Vijayanand ICTACT JOURNAL ON SOFT COMPUTING VOLUME: 13, ISSUE: 04, Page No : 3055-3060 2023 3.732
2 Entrepreneurial Inclination among Male Engineering Students towards Becoming Success - ful Techno- Entrepreneur- An Empirical Study from Tamilnadu M. Kotteeswaran, N. Vijayanand, Hariharputhiran, Sankarsingh NeuroQuantology Vol -20 ,Issue -19 & Page No -1893 to 1906 2022 .285
3 Critical Determinants of Artificial Intelligence (Ai) in Optimising Training Approach and Identifying Talents to Implement Change Management Dr Meeta Joshi Dr Uma Maheswaran Dr N.Vijayanand Dr Kafila World Journal of Management and Economics Page No -10 & 18 2022 3.45
4 The Impacts of Marketing Strategy on Consumer Behavior and Business Performance Dr Rohtash Kumar, Dr Neha Wadhawan Dr N.Vijayanand, Dr Priyanka Tripathy Manager-The British Journal of Administrative Management Vol -58 ,Issue - 154 & Page No -4 to 10 2022 7.45
5 Category Management's Effects on Retail Business Profitability and Operations Dr/ Preethi Sharma, Dr Monali Sharma , Dr.N.Vijayanand & Dr. J. Prabhakaran NeuroQuantology Vol -20 ,Issue - 10 & Page No -4401 to 4413 2022 .285
6 Empirical study of consumer behaviour in health insurance secto N.Vijayanand, G. Naveen Sunadar, Archana Rathore & Priyanka Rawal International Journal of Health Sciences Vol -6 ,Issue -S3 & Page No -9861 to 9875 2022 2.96
7 Artificial Intelligence (AI) is Changing Digital Marketing Dr.N.Vijayanand & Dr. A. Saranya International Journal of Creative Research Thoughts Vol -9 ,Issue - 9 & Page No -97 to 104 2021 5.97
8 Study on Importance and Impact of Digital Marketing on Consumer Buying Decision Process in India Dr.N.Vijayanand Annals of the Romanian Society for Cell Biology Vol -25 ,Issue -4 & Page No -18050 to 18060 2021 222
9 A Study on Digital Marketing and its influenceon business Dr.N.Vijayanand & V.A.Ragavendran nternational Journal ofCreative Research Thoughts Vol -9 ,Issue -4 & Page No -2213 to2217 2021 5.97
10 A Study on Customer’s Inclination towards Nestle Products in Chennai City N.Vijayanand & Dr.P.Thillairajan SSRG International Journal of Economics and Management Studies Vol -5 ,Issue -8 & Page No -6 & 13 2018 0.75
11 SWOT Analysis of Nestle India N.Vijayanand & Dr.P.Thillairajan Indian Journal of Research Vol -7 ,Issue -9 & Page No -22 & 23 2018 6.941
12 Comparative Study on Consumer Preference towards Nestle and Cadbury Chocolates in Chennai City N.Vijayanand & Dr.P.Thillairajan Global Journal for Research Analysis Vol -7 ,Issue -9 & Page No -19 & 20 2018 5.956

Papers Published in Non UGC Approved Peer Reviewed Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor

Papers Published in Conference Proceedings

S.No Title Name of the Authors as per the order in Paper Details of Conference Publication Page Nos. Year
1 Management and Entrepreneurship Development in Business to Rising Income N.Vijayanand 977-93-5607- 366-1 58 2022
2 Covid-19 Effect on Exports of Services: Opportunities, Challengesand Suggestions N.Vijayanand 978-81-951822- 8-2 140 2021
3 Human Resource Management’s Emerging Trends: A HR Professional’s Perspective N.Vijayanand 978-81-953620- 1-1 23 2021
4 Artificial Intelligence (AI) is Changing Digital Marketing N.Vijayanand 978-81-948555- 8-3 143 2021
5 Role, Opportunities, and Challenges of using HR analytics in business N.Vijayanand 123-12-1234- 123-1 87 2021
6 Customer Relationship Managementand its Relationship to the Marketing Performance N.Vijayanand 978-93-89658- 48-4 171 2020
7 A study on Brand Preference and Relative Market share of Nestle Chocolates in Chennai City N.Vijayanand & Dr.P.Thillairajan 978-93-87102- 71-2 197 2018
8 Future of HR Management in IndianSetup: Issues & Challenges N.Vijayanand 2279-543X 49 2018

Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.

Chapters in Books

S.No Title of the Chapters Name of the Authors Title of the Book Publisher Year ISBN No.
1 Awareness of Green Marketing and its Impact on Buying Behavior in Chennai, Tamilnadu N.Vijayanand Emerging Trends and Innovations in Business, Commerce and Management for Sustainable Entrepreneurship Internal Quality Assurance Cell (IQAC), RAJAPALAYAM RAJUS’ COLLEGE 2023 978–93–5737–352–4
2 . Impact of Advertising on Consumer Action N.Vijayanand Recent Trends in Marketing and Management Yuvakshetra Publications 2022 978-81-956364- 8-8
3 Comparative Study on E- Banking Services N.Vijayanand E- Learning, E- Business and E- Management in Contemporary world Lap LambertAcademic Publication 2020 978-620- 2-8015-6
4 Awareness Among College Students in Virudhunagar Towards the Digital India Initiatives in Higher Education N.Vijayanand Prospects and Horizons in Commerce and Management Of by and for you Publication 2020 978-81- 942871-1- 7
5 A Study on the Assertiveness for Women Entrepreneurs in Chennai N.Vijayanand Innovative Developments inArts, Social and Management sciences: Challenges & Opportunities Virudhunagar Hindu Nadars’Senthi kumar Nadar College 2020 978-81- 942052-8- 9
6 A Study on Intra/Inter personal Qualities that Help Women Entrepreneurs Sustain their Business. N.Vijayanand Entrepreneurship Amidst pandemic Covid 19 Book Rivers 2020 978-93- 89914-95- 5

Edited Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.

Ongoing Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Ongoing Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Completed Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Completed Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Career Guidance Offered to students

S.No Name of the Scheme No. of Students Competitive Examinations/ Career Counseling No. of Students Passed No. of Students Placed

List of capability enhancement such as Soft skill development, Remedial coaching, Language lab,
Bridge courses, Yoga, Meditation, Personal Counselling and Mentoring etc.,

S.No Name of the Programme/Scheme Date of Implementation No. of Students Enrolled Agencies Involved

Research Guidance - PG

S.No Year Degree No. of Students Awarded Department/Centre
1 2023 MBA 11 Management Studies

Research Guidance - Ph.D

S.No Student Name Registration Date Registration No. Thesis Title Thesis Submitted Status Thesis Submitted Date Vivavoce Completed Status Date Awarded
1 MAHAVEER SHARMA 12/10/2023 2300117014 Exploring the role of Social Media influencers in shaping consumer choices with reference to fashion and beauty products NO NO
2 S THIRUMALAI VASAN 4/1/2024 2300117024 ETHICAL ISSUES CONCERNING CHILDREN IN SOCIAL MEDIA MARKETING NO NO

Research Guidance - Post Doctoral

S.No Scholar Name Designation Funding Agency Fellowship Title Year of Joining Year of Completion

Financial assistance availed to attend conferences / workshops and to pay membership fee
of professional bodies during the year

S.No Conference/ workshop attended for which financial support provided Professional body for which membership fee is provided Amount of Support Place From Date To Date Year

E-Lecture Details

S.No E-Lecture Title Development of e-content/e-learning/delivering Member of Editorial Bodies Reviewer/Referee of
Content/Module Title Institution/Platform Year Weblink

Details of Online Education Conducted

S.No Nature of Online Course No. of Sessions Target Group Date

Invited Talks in Conference/Seminar/Workshop/Training Programme

S.No Title of the Paper Conferences/Seminar/Workshop/Training Programme Organized by Whether International / National / State / Regional / College or University Level From To Year

Conferences/Seminars Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year

Workshop Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year

Administrative Responsibilities in the Government and Quasi Government Agencies

S.No Name of the Position Agency/Organisation Duration Nature of Duties

Affiliation in Academic Bodies/Societies

S.No Name of the Body/Society Nature of Affiliation Year

Participation & Extension Activities (Academic/Administraion)

S.No Name of the Position (Head, Dean, Co-ordinator, Director, etc.,) Duration Nature of Dutites

Participation & Extension Activities (Co-Curricular)

S.No Name of the Position (NSS, NCC, Warden etc.,) Duration Nature of Dutites

Collaboration with Institution/Industry

S.No Collaborator Name Designation Institution/Industry Type Nature of Collaboration Period of Collaboration Visits to Collaborating
Institution / Industry		 Details of Collaborative Research/Teaching
From Date To Date From Date To Date

Faculty Development Programme Attended (Orientation, Refresher, other Short Term Course during the year)

S.No Title of the FDP Organiser Venue Duration From Date To Date Year
1 Faculty Orientation Program HRDC ,Pondicherry University, Puducherry Pondicherry University, Puducherry 28 days 03-07-2023 01-08-2023 2023

Details of Executive Development Prog/Management Development Prog. conducted

S.No Name of the Programme No. of Participants Venue Duration From Date To Date Year Revenue Generated

Participation in IMPESS, IMPRINT, SPARC, STARS, LEAP Programme etc and DSF Funding Programme

S.No IMPRESS/IMPRINT/SPARC/STARS/LEAP/Others Place From Date To Date Year

Enrolment under ARPIT Programme

S.No Name of the Programme Period of the Programme
From Date To Date