JANDAVATH RAMA KRISHNA NAIK Assistant Professor

Profile Picture

  • Department of Management Studies
  • School of Management
  • jrknaik@pondiuni.ac.in

Academic Activity

Academic Activity Picture1

Academic Activity Picture2

Educational Qualification (UG,PG & Higher Order)

S.No Degree Subject/Title of thesis University/Board Year of Passing
1 UGC-PDF Management Bangalore University 2020
2 Ph.D Management Pondicherry University 2015
3 MBA Services Marketing Acharya Nagarjuna University 2011
4 B.Sc Biological Science Acharya Nagarjuna University 2009

Area of Specializaion

Marketing Management, Services Marketing, Entrepreneurship and Healthcare Management

Awards / Prizes Conferred

S.No Name / Title of the Award Type Name of the Agency conferred the Award Year of the Award Amount for Cash Award

Teaching Experience

S.No Designation Department/Centre Institution
1 Assistant Professor Department of Management Studies Pondicherry University
2 Assistant Professor Management Studies - MBA Oxbridge Business School, Bangalore

Research Experience

S.No Designation Department/Centre Institution Area of Research
1 UGC - Post Doctoral Research Fellow Canara Bank School of Management Studies Bangalore University Management

Industry Experience

S.No Designation Company/Corporate Nature of Work

Contribution towards Innovation

S.No Name of the Work/Contribution Specialization Remarks

Patent Details

S.No Title Status Patent Number Year of Award Type Commercialized Status

Papers Published in UGC Approved Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 Gig Economy and Insurance Protection: Rethinking Social Security for Platform Workers Dr. J Rama Krishna Naik The Journal of Insurance Institute of India APRIL - JUNE 2026, 2026 NA
2 Adoption Intention of AI-Powered Chatbot: An Empirical Study Among Higher Education Students in India Kamireddy Srilekha, Dr. J. Rama Krishna Naik, Dasi Vamsi Advances in Consumer Research Volume-3 | Issue-2 | Feb 2026 2026 0.133
3 Health and Retirement Insurance: Policy Implications and Market Growth in India Dr. J Rama Krishna Naik The Journal of Insurance Institute of India July-September 2025, 2278-6759 2025 NA
4 Insuring Wellness: Uniting Financial and Social Inclusion through Ayushman Bharat (PMJAY) Dr. J Rama Krishna Naik The Journal of Insurance Institute of India July-September 2024 2024 NA
5 An Empirical Study Showing Impact of Sociocultural Determinants on Demographic Processes of Tribal Women J. Rama Krishna Naik Journal of Oriental Research Vol. XCI-XLI, ISSN: 0022-3301 2020 NA
6 Impact of Biological Determinants on Demographic Processes of Tribal Women: An Empirical Study J. Rama Krishna Naik Wesleyan Journal of Research Vol.13, No 29, ISSN: 0975-1386 2020 NA
7 Role of Affiliate Marketing in Attracting Young Age Online Customers: An Empirical Study Dr. Mandanna M.P and Dr. Rama Krishna Naik Studies in Indian Place Names Vol-40, Issue-40, ISSN: 2394-3114. (UGC Care Listed Journal) 2020 NA
8 Role of Employee satisfaction and better Employee Retention: An Empirical Study of IT Industry in Indian Context Dr. Mandanna M.P and Dr. Rama Krishna Naik Journal of The Gujarat Research Society Vol-21, Issue-16, ISSN :0374-8588 2019 NA
9 Healthcare Service Quality Effect on Patient Satisfaction and Behavioural Intention: Empirical evidence from India J. Rama Krishna Naik and Dr. Byram Anand International Journal of Pharmaceutical and Healthcare Marketing (IJPHM – Emerald Group Publishing Limited) Vol. 10, ISSN NO. 1 pp. 48 - 74, (ISSN 1750-6123). (SCOPUS Indexed, ABDC Ranked - C) 2016 2.8
10 An Empirical Investigation to Determine Patient Satisfaction Factors at Tertiary Care Hospitals in India J. Rama Krishna Naik, Dr. Byram Anand and Irfan Bashir International Journal of Quality and Service Sciences (IJQSS – Emerald Group Publishing Limited) Vol. 7, No. 1, pp. 2-16, (ISSN 1756-669X). (SCOPUS Indexed, ABDC Ranked - Quality Journal List). 2015 4.2

Papers Published in Non UGC Approved Peer Reviewed Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 Antecedents of Patient Satisfaction at Tertiary care hospitals J. Rama Krishna Naik, Dr Byram Anand and Irfan Bashir Abhigyan Vol. 32, No. 1, April - June: 2014, (ISSN 0970 - 2385) 2014 NA
2 Developing Competency Through Effective Human Resource Management Practices in Indian Insurance Companies J. Rama Krishna Naik, Dr. Byram Anand and Irfan Bashir The Journal of Insurance Institute of India Vol.40 No.3, pp. 67-73, July-September, 2014. (ISSN No: 2278-6759) 2014 NA
3 Healthcare Service Quality and word of mouth: Key drivers to achieve Patient Satisfaction J. Rama Krishna Naik, Dr. Byram Anand and Irfan Bashir Pacific Business Review International Vol. 5, No. 12, June - 2013, pp. 39-44. (ISSN 0974-438X) 2013 NA
4 Motor Insurance Frauds in India: Detection and Control Mechanisms Irfan Bashir, C. Madhavaiah and J. Rama Krishna Naik Srusti Management Review – A Journal of Management & IT Vol. VI, No. II, July-December.2013 pp. 27-35 2013 NA
5 Customer Acceptance of Internet Banking Services: A Review of Extensions and Replications to Technology Adoption Model (TAM) Irfan Bashir, C. Madhavaiah and J. Rama Krishna Naik Asia-Pacific Marketing Review Vol. II, No. 1, January-June 2013 pp. 55-72, (ISSN: 2277-2057) 2013 NA
6 Potential Business Applications of Quick Response (QR) Codes Irfan Bashir, J Rama Krishna Naik & C Madhavaiah Prajnan: Journal of Social and Management Sciences Vol. XLI, No. 4, pp. 353-366, January – March 2013, (ISSN No: 0970-8448) 2013 NA
7 Critical Analysis of Traditional and Modern Insurance Distribution Channels in India Irfan Bashir, J Rama Krishna Naik & C Madhavaiah The Journal of Insurance Institute of India Vol.38 No.2, pp. 59-68, January-March, 2013. (ISSN No: 2278-6759). 2013 NA
8 Indian Medical Tourism: Service Quality and Patient Satisfaction J. Rama Krishna Naik, Irfan Bashir and Dr. Byram Anand Management Trends: An International Management Journal Vol. 9, No. 2, December - 2012, pp. 67-75. (ISSN 0973-9203). 2012 NA
9 Brand image effect on health insurance customer services J. Rama Krishna Naik and Dr. Byram Anand Journal of Management and science Vol. 3, No. 1, January-March, pp. 28-32. (ISSN 2249-1260). 2012 NA

Papers Published in Conference Proceedings

S.No Title Name of the Authors as per the order in Paper Details of Conference Publication Page Nos. Year

Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.
1 Organizational Behaviour Dr. J Rama Krishna Naik, Dr. Usha Prabhu, Dr. Haritha M Himalaya Publishing House 2022 978-93-5596-191-4
2 Business Environment Dr. J Rama Krishna Naik, Kavya R, Tamil Selvan V Vision Book House 2022 978-93-5596-375-8
3 Logistics and Supply Chain Management Dr. J Rama Krishna Naik, Rashmi Akshay yadav, Venugopal Himalaya Publishing House 2021 978-93-5495-366-8
4 Digital Marketing Dr. J Rama Krishna Naik, Mohammed Khizerulla, Ashraf Unnisa Vision Book House 2021 978-93-5495-391-0

Chapters in Books

S.No Title of the Chapters Name of the Authors Title of the Book Publisher Year ISBN No.
1 Rural health Services in India: Challenges and Opportunities J. Rama Krishna Naik and Dr. Byram Anand Management Practices in Global Perspective Paramount Publishing House 2012 978-81-921579-0-0
2 Application of ICT in Indian Health Care J. Rama Krishna Naik and Dr. Byram Anand Management Practices in Global Perspective Southern Book House: Puducherry 2012 978-81-909275-0-5
3 IT in Health care: Moving towards digital future J. Rama Krishna Naik and Dr. Byram Anand Business Management in India: Interventions and challenges Tumkur University Press - Tumkur 2012 978-81-921523-0-3

Edited Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.

Ongoing Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Ongoing Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Completed Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Completed Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Career Guidance Offered to students

S.No Name of the Scheme No. of Students Competitive Examinations/ Career Counseling No. of Students Passed No. of Students Placed

List of capability enhancement such as Soft skill development, Remedial coaching, Language lab,
Bridge courses, Yoga, Meditation, Personal Counselling and Mentoring etc.,

S.No Name of the Programme/Scheme Date of Implementation No. of Students Enrolled Agencies Involved

Research Guidance - PG

S.No Year Degree No. of Students Awarded Department/Centre
1 2026 MBA 14 Department of Management Studies
2 2025 MBA 9 Department of Management Studies
3 2024 MBA 16 Department of Management Studies
4 2023 MBA 11 Department of Management Studies
5 2022 MBA 12 Department of Management
6 2021 MBA 12 Department of Management
7 2020 MBA 12 Department of Management

Research Guidance - Ph.D

S.No Student Name Registration Date Registration No. Thesis Title Thesis Submitted Status Thesis Submitted Date Vivavoce Completed Status Date Awarded
1 Kamireddy Srilekha 12-10-2023 PUS23004785 Chatbot Adoption Intentions in Tourism and Hospitality Services NO NO
2 Vamsi Dasi 11-02-2025 2400117004 Contextual Marketing NO NO
3 JOKA NARASIMHA RAO 11-02-2025 2400117007 Health Insurance Marketing NO NO

Research Guidance - Post Doctoral

S.No Scholar Name Designation Funding Agency Fellowship Title Year of Joining Year of Completion

Financial assistance availed to attend conferences / workshops and to pay membership fee
of professional bodies during the year

S.No Conference/ workshop attended for which financial support provided Professional body for which membership fee is provided Amount of Support Place From Date To Date Year

E-Lecture Details

S.No E-Lecture Title Development of e-content/e-learning/delivering Member of Editorial Bodies Reviewer/Referee of
Content/Module Title Institution/Platform Year Weblink

Details of Online Education Conducted

S.No Nature of Online Course No. of Sessions Target Group Date

Invited Talks in Conference/Seminar/Workshop/Training Programme

S.No Title of the Paper Conferences/Seminar/Workshop/Training Programme Organized by Whether International / National / State / Regional / College or University Level From To Year

Conferences/Seminars Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year

Workshop Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year

Administrative Responsibilities in the Government and Quasi Government Agencies

S.No Name of the Position Agency/Organisation Duration Nature of Duties

Affiliation in Academic Bodies/Societies

S.No Name of the Body/Society Nature of Affiliation Year

Participation & Extension Activities (Academic/Administraion)

S.No Name of the Position (Head, Dean, Co-ordinator, Director, etc.,) Duration Nature of Dutites
1 Program Coordinator - MBA (HM) DDE 2 Years Programme Coordinators are responsible for developing the curriculum, coordinating the preparation of study materials with subject experts, promoting academic programmes, resolving students' concerns, participating in job fairs to support student placements and admissions, and ensuring the effective
2 Program Coordinator - MBA General, DMS 2 Years Students' academic and administrative concerns, actively participating in job fairs, and facilitating the delivery of high-quality teaching and learning experiences.
3 Warden - Tagore Boys Hostel, Pondicherry University Campus 3 Years Responsible for ensuring the safety, discipline, welfare, and effective administration of the hostel while maintaining a secure, healthy, and conducive living environment for students.

Participation & Extension Activities (Co-Curricular)

S.No Name of the Position (NSS, NCC, Warden etc.,) Duration Nature of Dutites

Collaboration with Institution/Industry

S.No Collaborator Name Designation Institution/Industry Type Nature of Collaboration Period of Collaboration Visits to Collaborating
Institution / Industry		 Details of Collaborative Research/Teaching
From Date To Date From Date To Date

Faculty Development Programme Attended (Orientation, Refresher, other Short Term Course during the year)

S.No Title of the FDP Organiser Venue Duration From Date To Date Year
1 Faculty Induction Programme UGC HRDC - Pondicherry University HRDC, Pondicherry University 31 - Days 03-07-2023 02-08-2023 2023
2 5-Days Faculty Development Programme on Unleashing the Potential: Transforming Research Using Modern Tech-Tools St Pauls College, Bangalore Virtual Mode 5 Days 19-06-2023 23-06-2023 2023
3 Two-Weeks Interdisciplinary Refresher Course on Advanced Research Methodology Teaching Learning Centre - Ramanujan College, Delhi University Virtual Mode 14-days (2-Weeks) 22-08-2023 04-09-2023 2023
4 International Faculty Development workshop Canara Bank School of Management Studies (CBSMS), Bangalore University CBSMS - Bangalore University 1 day 04-06-2016 04-06-2016 2016
5 Two Day Workshop on the theme Research Methodology in Management CBSMS-Bangalore University, IISc-Bangalore, ISEC-Bangalore, ISI-Bangalore, and Kirloskar Institute o CBSMS - Bangalore University 2-Days 25-02-2016 26-02-2016 2016
6 ICSSR-Sponsored 10-Day Residential Corse in Research Methodology School of Management Studies, Cochin University of Science and Technology (CUSAT) CUSAT - Cochin 10-Days 16-01-2013 25-01-2013 2013

Details of Executive Development Prog/Management Development Prog. conducted

S.No Name of the Programme No. of Participants Venue Duration From Date To Date Year Revenue Generated

Participation in IMPESS, IMPRINT, SPARC, STARS, LEAP Programme etc and DSF Funding Programme

S.No IMPRESS/IMPRINT/SPARC/STARS/LEAP/Others Place From Date To Date Year

Enrolment under ARPIT Programme

S.No Name of the Programme Period of the Programme
From Date To Date