KONDRU. SUNDARA SEKHARA RAO Assistant Professor

Profile Picture

  • Department of Banking Technology
  • School of Management
  • sekharks1@gmail.com

Academic Activity

Academic Activity Picture1

Academic Activity Picture2

Educational Qualification (UG,PG & Higher Order)

S.No Degree Subject/Title of thesis University/Board Year of Passing
1 e DP on Machine Lear Business Analytics IIM Raipur 2021
2 e DP on Machine Lear Business Analytics IIM Raipur 2021
3 NET Management (Finance) UGC 2015
4 Ph.D Financing Power Projects: A Study on Indian Practices University of Hyderabad 2013
5 M.Phil Management Madurai Kamaraj University, Madurai 2008
6 MBA HR Osmania University 2006
7 MBA Management (Finance) Andhra University, Visakhapatnam 2000
8 B.Com Commerce Nagarjuna University, Guntur 1997

Area of Specializaion

Finance

Awards / Prizes Conferred

S.No Name / Title of the Award Type Name of the Agency conferred the Award Year of the Award Amount for Cash Award

Teaching Experience

S.No Designation Department/Centre Institution
1 Lecturer Department of Management Pedanandipadu College of Arts & Science, Pedanandipadu
2 Asst: Professor Department of Management M R M Institute of Management, Hyderabad
3 Asst: Professor Department of Management Sri Indu Institute of Management Hyderabad
4 Asst: Professor Department of Management M R M Institute of Management, Hyderabad
5 Asst: Professor Department of Management Bhadruk institute of foreign trade, Hyderabad
6 Associate Professor KL University Business School KL University, Vijayawada
7 Associate Professor School of Management Presidency University, Bangalore

Research Experience

S.No Designation Department/Centre Institution Area of Research
1 Research Scholar School of Management University of Hyderabad Finance

Industry Experience

S.No Designation Company/Corporate Nature of Work

Contribution towards Innovation

S.No Name of the Work/Contribution Specialization Remarks

Patent Details

S.No Title Status Patent Number Year of Award Type Commercialized Status

Papers Published in UGC Approved Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 Impact of exchange rate and inflation Rate on stock market return volatility in India Sreenu, N., Rao, K.S., & Suresh Naik Academy of Marketing Studies Journal Volume 26, Special Issue 1, 2022 2022 5
2 The macroeconomic variables impact on commodity futures volatility: A study on Indian markets Nenavath Sreenu, K.S. S. Rao & Kishan D | Collins G. Ntim Cogent Business & Management August (8):1, pp: 1-17 2021 6
3 Dynamic Relations Between Foreign Exchange Rate and Indian Stock Market: A Variance Decomposition Analysis with Var Method Sreenu, N., Rao, K.S., & Trivedi, S. Academy of Accounting and Financial Studies Journal 25(6), pp.1-11 2021 5
4 Operating Profit and Financial Performance –A Mediation Effect of Operating Variables. Sreemathi S, Dr. K. S. Sekhara Rao Turkish Online Journal of Qualitative Inquiry (TOJQI) Volume 12, Issue 4, pp.289-299 2021 2
5 Sustainable Innovations in CSR for the Less Privileged Dr. K.S.Sekhara Rao and R.S. Rama Rao International Journal of Psychosocial Rehabilitation Vol. 24, Issue 08, 2020, pp – 14154- 4164 2020 2
6 Factors influencing the ambidextrous leadership: A study on IT sector in India Ch. Sahyaja & S. Sekhara Rao Journal of Statistics and Management Systems Vol. 23 (2020), No. 2, pp. 379–388 2020 2
7 Impact of Ambidextrous Leadership on Firm Performance: A Study on IT Sector in Hyderabad, India Dr. K.S.Sekhara Rao and Mrs. K. Hymavathi Indian Journal of Public Health Research & Development (IJPHRD) vol.10, pp 236-241 2019 2
8 Impact of quality of work life dimensions on level of profitability: A study on jute industry in Andhra Pradesh and West Bengal, India Dr. K.S.Sekhara Rao and Mrs. K. Hymavathi Indian Journal of Public Health Research and Development Volume 10, Issue 5, May 2019, Pages 334-338 2019 2
9 Impact of quality of work life dimensions on organizational performance: with reference to jute industry in Andhra Pradesh and West Bengal, India Dr. K.S.Sekhara Rao and Mrs. K. Hymavathi India, Indian Journal of Public Health Research and Development Volume 10, Issue 1,Pages 195-199 2019 2
10 Impact of organizational behavior in achieving operational excellence in pharmaceuticals Dr. Venkateswara Reddy Boya, Dr. K. S. Sekhara Rao International Journal of Recent Technology and Engineering Volume 8, Issue 1, May 2019, Pages 2568-2571 2019 1
11 An effective time management system will play a vital role in achieving operational excellence in pharmaceuticals. Dr. Venkateswara Reddy Boya, Dr. K. S. Sekhara Rao International Journal of Recent Technology and Engineering Volume 8, Issue 1, May 2019, Pages 2572-2575 2019 1
12 Influence of leadership at top level management in achieving operational excellence in pharmaceuticals Dr. K.S.Sekhara Rao and Venkateswara Reddy Boya International Journal of Innovative Technology and Exploring Engineering Volume 8, Issue 9, July 2019, Pp 439-442 2019 1
13 Operational excellence in pharmaceuticals – The role of human resource management practices in pharmaceutical industry, Hyderabad, India Dr. K.S.Sekhara Rao and Venkateswara Reddy Boya International Journal of Innovative Technology and Exploring Engineering Volume 8, Issue 12, Pp 383-387 2019 1
14 Effective communication role in accomplishing operational excellence in pharmaceuticals Dr. K.S.Sekhara Rao and Venkateswara Reddy Boya International Journal of Innovative Technology and Exploring Engineering Volume 8, Issue 9, Pp 242-245 2019 1
15 Utilization of Financial Technology by ONGC under CSR for Clean India Campaign- A Case Study Dr. K.S.Sekhara Rao and R.S. Rama Rao Journal of Advanced Research in Dynamical and Control Systems vol.1 pp 346-351 2019 1
16 New leadership in the digital era: A conceptual study on emotional dimensions in relation with intellectual dimensions Dr. K.S.Sekhara Rao and Ch. Sahyaja International Journal of Civil Engineering and Technology (IJCIET) Volume 9, Issue 1, January 2018, pp. 738–747 2018 1
17 Role of leadership in strategic talent management: A Study in Tech Mahindra. Dr. K.S.Sekhara Rao and Ch. Sahyaja International Journal of Civil Engineering and Technology (IJCIET) Volume 9, Issue 2, February 2018, pp. 247–254 2018 1
18 Role of leadership on employee retention: A study on corporate hospitals Dr. K.S.Sekhara Rao and Ch. Sahyaja International Journal of Mechanical Engineering and Technology (IJMET) Volume 9, Issue 2, February 2018, pp. 161–172 2018 1
19 A study on role of emotional intelligence on employee performance 25. Dr. K.S.Sekhara Rao and K.N. Lakshmi International Journal of Civil Engineering and Technology (IJCIET) Volume 9, Issue 3, March 2018, pp. 440–448 2018 1
20 Quality of work life in education sector: With reference to deemed universities in Andhra Pradesh Dr. K.S.Sekhara Rao and Shahanaz uddin International Journal of Mechanical Engineering and Technology (IJMET) Volume 9, Issue 3, March 2018, pp. 828–836 2018 1
21 Role of effective leadership on performance management system: A study in banking sector in Krishna District Dr. K.S.Sekhara Rao and Ch. Sahyaja International Journal of Civil Engineering and Technology (IJCIET) Volume 9, Issue 4, April 2018, pp. 308–319 2018 1
22 Role of lean manufacturing leadership on technology transfer in India: A facet of manufacturing industries with reference to Guntur district Andhra Pr Dr. K.S.Sekhara Rao and Ch. Sahyaja International Journal of Mechanical and Production Engineering Research and Development (IJMPERD) Vol. 8, Issue 3, Jun 2018, 257-266 2018 1
23 Role of leadership styles in quality of work life: A study on education sector. Dr. K.S.Sekhara Rao and Ch. Sahyaja International Journal of Mechanical Engineering and Technology (IJMET) Volume 9, Issue 3, March 2018, pp. 122–133 2018 1
24 A Study on Marketing Strategies using Social Media in Face book, YouTube, Pinterest Dr. K.S.Sekhara Rao and Ch. Sahyaja International Journal of Engineering & Technology 7 (2.20) (2018) pp 114-118 2018 0.5
25 Impact of quality of work life on job satisfaction: A Study on Jute Industry in Andhra Pradesh and West Bengal, India Dr. K.S.Sekhara Rao and Mrs. K. Hymavathi Textile Trends Vol.9, December 2018, pp- 39-44 2018 1
26 Role of leadership in cultural diversity management-with reference to IT sector in south India. Dr. K.S.Sekhara Rao and Ch. Sahyaja Journal of advanced research in dynamical and control system Vol. 9, Issue 1, pp 421- 431 2017 1
27 New Paradigm for Business Education: A Study on Talent Management. Mr. Udai Kumar and Dr. K.S.Sekhara Rao International Journal of Economic Research (IJER) 13(3), 2016: 991-1023 2016 0.5
28 Financing Methods and Risks - Impact of Risk on the Selection of Financing Methods in Power Projects: A Study of Indian Power Sector Dr. K S Sekhara Rao International Journal of Applied Business and Economic Research (IJABER) VOL:13, pp: 477-500 2015 0.5

Papers Published in Non UGC Approved Peer Reviewed Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 Financial Performance - A Study on Indian Banks 7. Bala Mohana Krishna, Dr. K.S.Sekhara Rao International Journal of Engineering & Technology 7 (4.36) (2018) pp 177-181 2018 0.5
2 Fundamental analysis: A study on selected steel companies in India. Dr. K.S.Sekhara Rao and Ch. Sahyaja IJPAM Volume 119 No. 12 , pp 14809-14824 2018 0.5

Papers Published in Conference Proceedings

S.No Title Name of the Authors as per the order in Paper Details of Conference Publication Page Nos. Year
1 Advent of technology in health care informatics –A study on consumer empowerment in Indian scenario Dr. K.S.Sekhara Rao Consumer Protection in the era of advanced technology, KL University, Vijayawada 73-90 2015
2 Cyber. Crimes in India-The mechanism to prevent them Dr. K.S.Sekhara Rao Consumer Protection in the era of advanced technology, KL University, Vijayawada 99-125 2015

Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.
1 Impact of Human Resource Management Practices on Operational Excellence : A Study on Pharmaceutical Industry, Hyderabad, Telangana, India Dr. Venkateswara Reddy Boya, Dr. K. S. Sekhara Rao Mahi Publication, Ahmedabad 2021 ISBN10:978-93-906511-7-7
2 Kisan credit card scheme in Indian banks: Contemporary issues 1. Dr. K.S.Sekhara Rao and Sahyaja Lap Lambert academic publishing. Germany 2019 978-613-9-89908-1

Chapters in Books

S.No Title of the Chapters Name of the Authors Title of the Book Publisher Year ISBN No.
1 Corporate social responsibility (CSR) funding for promoting quality of higher education 34. Dr. K.S.Sekhara Rao and Shahnaz Uddin Global summit on Corporate social responsibility (CSR) GSCSR Acharya Nagarjuna University Press 2017 9789386435040
2 Corporate social responsibility (CSR) A study on IT sector in India 35. Dr. K.S.Sekhara Rao and Ch. Sahyaja Global summit on Corporate social responsibility (CSR) GSCSR Acharya Nagarjuna University Press 2017 9789386435040
3 Financing Power Projects-Opportunities and Challenges: A study of Indo-Canadian Experiences Dr.S.Mallikharjuna Rao and Dr. K.S.Sekhara Rao Changing Economic Environment and Performance of the Nations Canada and India Excel India Publications 2012 978-93-81361-83-2
4 A Study of Factors Influencing Debt Financing in Power Projects- Project Facilitators’ Experiences in India Dr.S.Mallikharjuna Rao and Dr. K.S.Sekhara Rao Power Sector Reforms: Achievements Opportunities and Challenges Ahead Mc Milan 2011 978-935-059-026-3
5 Reforms in Power Distribution-Lessons from Indian and Canadian Experiences Dr.S.Mallikharjuna Rao and Dr. K.S.Sekhara Rao Global Business Perspectives and Dimensions: India and Canada Manglam Publications, Ahmedabad 2011 9789381142325
6 Risk Sharing Mechanism in Power Project Financing - A Study on Indian Experiences Dr.S.Mallikharjuna Rao and Dr. K.S.Sekhara Rao Infrastructure Finance - Issues and Challenges Mc Milan India Ltd 2011 0230-33215-3
7 Public-Private Partnership - A Study of Determinants for Successful Implementation of Infrastructure Projects in Andhra Pradesh Dr.S.Mallikharjuna Rao and Dr. K.S.Sekhara Rao Infrastructure Finance - Strategies Mc Milan India Ltd 2011 023-033-216-1
8 Financing Road Projects – A Study of Indian Experiences Dr.S.Mallikharjuna Rao and Dr. K.S.Sekhara Rao Sustaining Shareholder Value: Role of Investors and Regulators Excel Publishers 2009 978-8174468024

Edited Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.

Ongoing Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Ongoing Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Completed Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year
1 “A Study on E-Banking Services of Public and Private Sector Banks with special reference to SBI and Axis bank at Vijayawada.” K.L.University January 2015 to December 100000 2015

Completed Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Career Guidance Offered to students

S.No Name of the Scheme No. of Students Competitive Examinations/ Career Counseling No. of Students Passed No. of Students Placed
1 MBA 75 Career Counselling 52 45

List of capability enhancement such as Soft skill development, Remedial coaching, Language lab,
Bridge courses, Yoga, Meditation, Personal Counselling and Mentoring etc.,

S.No Name of the Programme/Scheme Date of Implementation No. of Students Enrolled Agencies Involved
1 Remedial coaching and Bridge courses 05-06-2019 45 KLU Business School, KLUniversity
2 Remedial coaching and Bridge courses 11-06-2018 35 KLU Business School, KLUniversity

Research Guidance - PG

S.No Year Degree No. of Students Awarded Department/Centre
1 2021 MBA 5 KL University Business School, KL University, Vija
2 2020 MBA 5 KL University Business School, KL University, Vija
3 2019 MBA 5 KL University Business School, KL University, Vija
4 2018 MBA 5 KL University Business School, KL University, Vija
5 2017 MBA 5 KL University Business School, KL University, Vija
6 2016 MBA 5 KL University Business School, KL University, Vija
7 2015 MBA 6 KL University Business School, KL University, Vija
8 2013 MBA 4 KL University Business School, KL University, Vija

Research Guidance - Ph.D

S.No Student Name Registration Date Registration No. Thesis Title Thesis Submitted Status Thesis Submitted Date Vivavoce Completed Status Date Awarded
1 Venkateswara Reddy Boya 05-06-2014 14351051 Impact of human resource management practices on operational excellence – A study on pharmaceutical industry, Hyderabad, Telangana, India. YES 01-08-2020 YES 09-12-2020
2 K.Hymavathi 05-06-2013 133510 A study on quality of work life in jute industry with reference to Andhra Pradesh and West Bengal YES 05-07-2020 YES 05-11-2020
3 Ch. Sahyaja 05-11-2016 163510020 Ambidextrous Leadership and Organizational Innovation for The Amelioration of Firm Performance: A Study on It Sector in South India YES 15-10-2019 YES 26-02-2020

Research Guidance - Post Doctoral

S.No Scholar Name Designation Funding Agency Fellowship Title Year of Joining Year of Completion

Financial assistance availed to attend conferences / workshops and to pay membership fee
of professional bodies during the year

S.No Conference/ workshop attended for which financial support provided Professional body for which membership fee is provided Amount of Support Place From Date To Date Year

E-Lecture Details

S.No E-Lecture Title Development of e-content/e-learning/delivering Member of Editorial Bodies Reviewer/Referee of
Content/Module Title Institution/Platform Year Weblink

Details of Online Education Conducted

S.No Nature of Online Course No. of Sessions Target Group Date

Invited Talks in Conference/Seminar/Workshop/Training Programme

S.No Title of the Paper Conferences/Seminar/Workshop/Training Programme Organized by Whether International / National / State / Regional / College or University Level From To Year
1 “infrastructure financing: issues and challenges” “International Conference of Infrastructure Finance Development” Department of Business Management, Indira Gandhi National Tribal University (IGNTU, A Central Univer International Conference 27-02-2015 28-02-2015 2015

Conferences/Seminars Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year
1 4th National conference on “innovation and Innovation and Entrepreneurship KL University, Vijayawada KLU Business School, KL University National Level 19-03-2021 20-03-2021 2021
2 3rd National conference on “Fintech-opportunities and challenges KL University, Vijayawada KLU Business School, KL University National Level 10-11-2018 10-11-2018 2018

Workshop Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year
1 Positive Attitude for Personal success KL University KL Business School, KL University National Workshop 18-02-2014 18-02-2014 2014
2 Workshop on Knowledge Management KL University KL Business School, KL University National Workshop 10-10-2014 10-10-2014 2014
3 National Workshop on Hospital Planning Designing and Architecture KL University KL Business School, KL University National Workshop 24-01-2013 24-01-2013 2013
4 Workshop on challenges and opportunities in services operations Management KL University KL Business School, KL University National Workshop 09-03-2013 09-03-2013 2013
5 Workshop on Employee Training KL University KL Business School, KL University National Workshop 20-03-2013 20-03-2013 2013

Administrative Responsibilities in the Government and Quasi Government Agencies

S.No Name of the Position Agency/Organisation Duration Nature of Duties

Affiliation in Academic Bodies/Societies

S.No Name of the Body/Society Nature of Affiliation Year
1 World Economics Association Permanent 2021
2 ISPIM yearly 2021
3 Social Science Research Network” (SSRN) Permanent 2010
4 Strategic Management Society yearly 2008

Participation & Extension Activities (Academic/Administraion)

S.No Name of the Position (Head, Dean, Co-ordinator, Director, etc.,) Duration Nature of Dutites
1 Head-Research (RPAC Chairman) KLU Business School, KL University 2017 - 2021 (5 years) Research co-ordination, Research scholars selection, Allotment of research guides, conducting reviews and viva-voce exams, guiding the scholars and research supervisors to publish their research papers in referred international journals.

Participation & Extension Activities (Co-Curricular)

S.No Name of the Position (NSS, NCC, Warden etc.,) Duration Nature of Dutites
1 NSS Volunteer 1 day Campaigning on child immunization in Vaddeswaram village, Guntur (dt) AP
2 NSS Volunteer 1 day Campaigning on smoking in Vaddeswaram village, Guntur (dt) AP

Collaboration with Institution/Industry

S.No Collaborator Name Designation Institution/Industry Type Nature of Collaboration Period of Collaboration Visits to Collaborating
Institution / Industry
Details of Collaborative Research/Teaching
From Date To Date From Date To Date

Faculty Development Programme Attended (Orientation, Refresher, other Short Term Course during the year)

S.No Title of the FDP Organiser Venue Duration From Date To Date Year
1 UGC Sponsored seventh faculty induction programme HRDC-Pondicherry University Pondicherry University 1 Month 01-06-2022 30-06-2022 2022
2 “Critical Management Studies” KLU Business School in Association with University of Glasgow, UK & Technical University of Cluj-Nap KL Business School, KL University 1 Day 05-03-2014 05-03-2014 2014
3 Jeevan Vidya’ K.L.University, Vaddeswaram, Guntur K.L.University, Vaddeswaram, Guntur 1 Week 02-06-2014 07-06-2014 2014
4 Emerging Trends in Finance Institute of Public Enterprises, Hyderabad Institute of Public Enterprises, Hyderabad 3 weeks 08-03-2004 31-03-2004 2004

Details of Executive Development Prog/Management Development Prog. conducted

S.No Name of the Programme No. of Participants Venue Duration From Date To Date Year Revenue Generated
1 Management Development Programme (MDP) On Leading Change and Managing Transitions 30 School of Management, Presidency University, Bangalore 5 Days 22-01-2022 26-01-2022 2022 45000

Participation in IMPESS, IMPRINT, SPARC, STARS, LEAP Programme etc and DSF Funding Programme

S.No IMPRESS/IMPRINT/SPARC/STARS/LEAP/Others Place From Date To Date Year

Enrolment under ARPIT Programme

S.No Name of the Programme Period of the Programme
From Date To Date