KRITHIKA K S Associate Professor

Profile Picture

  • Department of Electronic Media & Mass Communication
  • School of Media & Mass Communication
  • krithika_ks@yahoo.co.in

Academic Activity

Academic Activity Picture1

Academic Activity Picture2

Educational Qualification (UG,PG & Higher Order)

S.No Degree Subject/Title of thesis University/Board Year of Passing
1 PhD, Communication Manonmaniam Sundaranar University 2012
2 M.A., Communication Manonmaniam Sundaranar University 2003

Area of Specializaion

Film Studies, Photography, Television Production, Media Research, etc.

Awards / Prizes Conferred

S.No Name / Title of the Award Type Name of the Agency conferred the Award Year of the Award Amount for Cash Award

Teaching Experience

S.No Designation Department/Centre Institution
1 Assistant Professor Visual Communication Pondicherry University
2 Assistant Professor Mass Communication and Journalism Sikkim University
3 Lecturer Visual Communication Madras Christian College
4 Lecturer Visual Communication and Electronic Medi Hindusthan Arts and Science College
5 Lecturer Visual Communication and Electronic Medi SRM Arts and Science College
6 Lecturer Visual Communication HolyCross College

Research Experience

S.No Designation Department/Centre Institution Area of Research

Industry Experience

S.No Designation Company/Corporate Nature of Work

Contribution towards Innovation

S.No Name of the Work/Contribution Specialization Remarks

Patent Details

S.No Title Status Patent Number Year of Award Type Commercialized Status

Papers Published in UGC Approved Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor

Papers Published in Non UGC Approved Peer Reviewed Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 Information and Communication Technology and Socio-economic development of women: Limitations and Challenges faced by women in Pondicherry. Dr.K.S.Krithika International Journal of Multidisciplinary Educational Research. (International Refereed Journal) Vol.8, Issue. 8(3), p .114- 123. 2019 8.017
2 Media Dependency and Behaviour on Social Media # Demonetisation Narratives. Dr.K.S.Krithika International Journal of Multidisciplinary Educational Research. (International Refereed Journal) Vol.8, Issue. 9(6), p .27- 39 2019 8.017
3 Deterritorializing minorities: Cow slaughter ban and mob lynching in India. Dr.K.S.Krithika International Journal of Multidisciplinary Educational Research. (International Refereed Journal) Vol.8, Issue. 11(4), p .27- 39. 2019 8.017
4 Communication Media and the Ensuing Social Activism Dr.K.S.Krithika Journal of Advanced Research in Journalism and Mass Communication (Peer Reviewed Journal) Vol.5, Issue.4, p 81-87. 2018 63.54
5 Pictures are all for the sake of ‘likes’ K.S.Krithika, V.Ilamparithi Vidura, A journal of the Press Institute of India Vol,8, Issue.2, p.14-15 2016 -
6 Concision and Credibility: An analysis of the news coverage of the incidents in UoH and JNU by Indian Media Dr.K.S.Krithika, Dr.V.Ilamparithi, Dr.P.Govindaraju The Journal of Media Studies Vol. No.7. Issue 1, p. 34-38. 2016 -
7 An indomitable KB: A quest for feminist quotient in the Tamil movies of 60s and 70s Dr.K.S.Krithika, Dr.V.Ilamparithi The Journal of Media Studies Vol. No.6. Issue 1&2, p.703-713. 2015 -
8 Acceptance of Internet by Rural women: A TAM analysis Dr.K.S.Krithika, Dr.P.Govindaraju The Journal of Media Studies Vol. 4, Issue. 1&2, p.568-577. 2013 -
9 MSSRF’s Village Knowledge Centres and Women Empowerment in Pondicherry Dr.K.S.Krithika, Dr.P.Govindaraju The Journal of Media Studies Vol. 1, Issue. 1, p. 92-102. 2010 -

Papers Published in Conference Proceedings

S.No Title Name of the Authors as per the order in Paper Details of Conference Publication Page Nos. Year
1 A case study on the role of Television in creating awareness among erudite urban of the Chennai city on climatic crisis. Dr.K.S.Krithika Proceedings of the National Seminar on Teacher Education in the Digital Era – Dept. of Education, Madurai Kamaraj University. March 2016, p.2 2016
2 A case study on the role of Television in creating awareness among erudite urban of the Chennai city on climatic crisis. Dr.V.Ilamparithi, Dr. K.S.Krithika Proceedings of the National Seminar on Teacher Education in the Digital Era – Dept. of Education, Madurai Kamaraj University. p.244-248 2016
3 Contesting terrains of communication: Mobile technology, adolescence and changing behaviour. Dr.K.S.Krithika Proceedings of the International Conference on Social Sciences – Dept. of History, Tourism and Travel Management. January 2013, p 2013
4 Contesting terrains of communication: Mobile technology, adolescence and changing behaviour Dr.K.S.Krithika Proceedings of the International Conference on Social Sciences – Dept. of History, Tourism and Travel Management. p.493-496. 2013
5 ICT and women empowerment: An oxymoron. Dr.K.S.Krithika Corporate Excellence in challenging Global scenario – Dept. of Commerce, Asan Memorial College of Arts and Science. September 2012, 2012
6 ICT and women empowerment: An oxymoron. Dr.K.S.Krithika Corporate Excellence in challenging Global scenario – Dept. of Commerce, Asan Memorial College of Arts and Science. p. 298-300. 2012

Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.
1 ICT4D Projects in Southern India: An Impact Analysis Dr.K.S.Krithika Notion Press 2021 978-1-68586-052-3

Chapters in Books

S.No Title of the Chapters Name of the Authors Title of the Book Publisher Year ISBN No.

Edited Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.

Ongoing Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year
1 A Study of Women Empowerment and Sustainability through ICTs among the rural women of Tamil Nadu and Pondicherry. UGC 2015-2018 13,08,600/- 2018

Ongoing Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Completed Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year
1 A study of Women Empowerment and sustainability through Information and Communication Technology in the Rural Areas of Tamil Nadu and Pondicherry University Grants Commission 2015-2018 Rs. 10,41,240 2015

Completed Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Career Guidance Offered to students

S.No Name of the Scheme No. of Students Competitive Examinations/ Career Counseling No. of Students Passed No. of Students Placed

List of capability enhancement such as Soft skill development, Remedial coaching, Language lab,
Bridge courses, Yoga, Meditation, Personal Counselling and Mentoring etc.,

S.No Name of the Programme/Scheme Date of Implementation No. of Students Enrolled Agencies Involved

Research Guidance - PG

S.No Year Degree No. of Students Awarded Department/Centre

Research Guidance - Ph.D

S.No Student Name Registration Date Registration No. Thesis Title Thesis Submitted Status Thesis Submitted Date Vivavoce Completed Status Date Awarded

Research Guidance - Post Doctoral

S.No Scholar Name Designation Funding Agency Fellowship Title Year of Joining Year of Completion

Financial assistance availed to attend conferences / workshops and to pay membership fee
of professional bodies during the year

S.No Conference/ workshop attended for which financial support provided Professional body for which membership fee is provided Amount of Support Place From Date To Date Year
1 Annual Conference of International Association for Media and Communication Research IAMCR - International Association for Media and Communication Research 1,45,800 Oregon, USA 20-06-2018 24-06-2018 2018

E-Lecture Details

S.No E-Lecture Title Development of e-content/e-learning/delivering Member of Editorial Bodies Reviewer/Referee of
Content/Module Title Institution/Platform Year Weblink
1 Media Laws and Ethics Fake news and misinformation CEC-Under Graduate 2022 https://onlinecourses.swayam2.ac.in/cec21_ge29/unit?unit=95&lesson=103 Nil Media Laws and Ethics MOOCs CEC Undergraduate course
2 Media Laws and Ethics Social Responsibility of the Media - Theory and Examples CEC-Under Graduate 2021 https://onlinecourses.swayam2.ac.in/cec21_ge29/unit?unit=95&lesson=96 Nil Media Laws and Ethics MOOC module
3 Media Laws and Ethics Ethical issues of visual manipulation and doctoring videos. CEC-Under Graduate 2021 https://onlinecourses.swayam2.ac.in/cec21_ge29/unit?unit=95&lesson=98 Nil Media Laws and Ethics MOOCs CEC Undergraduate course

Details of Online Education Conducted

S.No Nature of Online Course No. of Sessions Target Group Date

Invited Talks in Conference/Seminar/Workshop/Training Programme

S.No Title of the Paper Conferences/Seminar/Workshop/Training Programme Organized by Whether International / National / State / Regional / College or University Level From To Year
1 Issues in Digital Sustainability among Rural Women of India Two day International webinar on Women and Media: The changing Narratives and Identities Department of Journalism and Mass Communication, Women’s College, Calcutta. International 28-09-2020 29-09-2020 2020
2 Gender representations in the media National Seminar on “Towards Gender sensitivity: An Eclectic Perspective” St.Ignatius College of Education, Tirunelveli National 20-11-2018 20-11-2018 2018
3 A practical session on Script Writing and Documentary making. Television Production Workshop Centre for Film and Electronic Media Studies, Madurai Kamaraj University, Madurai. Regional 20-04-2014 08-05-2014 2014

Conferences/Seminars Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year

Workshop Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year
1 Art Odyssey 2022, Photography Exhibition Private Sponsors Convention and Cultural Complex, Pondicherry University, 2 days National 30-06-2022 01-07-2022 2022
2 A workshop on Tabletop Photography Pondicherry University Pondicherry University Community College, 1 day College 13-05-2022 13-05-2022 2022
3 A workshop on Reading Photographs – Into the Unseen Pondicherry University Pondicherry University Community College, 1 day College 10-05-2022 10-05-2022 2022
4 A workshop on Portrait Photography using Natural Light Pondicherry University Pondicherry University Community College, 1 day College 05-05-2022 05-05-2022 2022
5 A workshop on Lighting patterns in Photography Pondicherry University Pondicherry University Community College, 1 day College 22-04-2022 22-04-2022 2022
6 A Special Lecture on ‘Super Deluxe: A Film Analysis’ (Online lecture) Pondicherry University Pondicherry University Community College, 1 day College 06-02-2021 06-02-2021 2021
7 A Webinar on Media, Gender and Human Rights. No Pondicherry University Community College, 1 day College 17-02-2021 17-02-2021 2021
8 Professional Photography: An Overview (Online lecture) Pondicherry University Pondicherry University Community College, 2 days College 19-08-2020 20-08-2020 2020
9 Art Odyssey – 2020, National Short film Competition Private Sponsors Pondicherry University Community College, 2 days College 19-03-2020 20-03-2020 2020
10 Shutter Bug – 2020, Photography Lecture Pondicherry University Pondicherry University Community College, 1 day College 19-08-2020 19-08-2020 2020
11 Shutter Bug – 2019, Photo Exhibition Pondicherry University Pondicherry University Community College, 2 days College 19-08-2019 20-08-2019 2019
12 Workshop on pencil sketch and water color Pondicherry University Pondicherry University Community College, 2 days College 23-11-2017 24-11-2017 2017
13 2D & 3D animation workshop Pondicherry University Pondicherry University Community College, 2 days College 10-10-2014 13-10-2014 2014
14 A workshop on Photography – Shutter Bug 2013 Pondicherry University Pondicherry University Community College, 3 days College 28-02-2013 02-03-2013 2013
15 Digital film making’ workshop Pondicherry University Pondicherry University Community College, 2 days College 18-09-2013 19-09-2013 2013
16 2D animation Workshop Pondicherry University Pondicherry University Community College, 2 days College 28-10-2013 29-10-2013 2013
17 3D animation Workshop Pondicherry University Pondicherry University Community College, 1 day College 31-10-2013 31-10-2013 2013
18 Artistry- workshop on pencil sketching Pondicherry University Pondicherry University Community College, 2 days College 11-10-2012 12-10-2012 2012
19 Workshop on Basics of TVP Pondicherry University Pondicherry University Community College, 2 days College 05-09-2012 06-09-2012 2012
20 Workshop on Screenplay and Script Writing Pondicherry University Pondicherry University Community College, 2 days College 21-02-2012 22-02-2012 2012

Administrative Responsibilities in the Government and Quasi Government Agencies

S.No Name of the Position Agency/Organisation Duration Nature of Duties

Affiliation in Academic Bodies/Societies

S.No Name of the Body/Society Nature of Affiliation Year
1 International Association for Media and Communication Research Member 2018
2 Board of Studies B.Sc. Visual Communication Member 2017

Participation & Extension Activities (Academic/Administraion)

S.No Name of the Position (Head, Dean, Co-ordinator, Director, etc.,) Duration Nature of Dutites
1 Head 2016 - 2017 Managing the department
2 Head June 2019 - Dec 2020 Managing the department
3 Chairperson, Resource Mobilization Committee From 19-04-2022 Resource mobilization for college
4 Member, Condemnation Committee 11-03-2022 Listing the 25 years old condemned items in PUCC
5 Member, Stock Verification committee 24-08-2022 Stock verification for the year 2022-23 for PUCC

Participation & Extension Activities (Co-Curricular)

S.No Name of the Position (NSS, NCC, Warden etc.,) Duration Nature of Dutites

Collaboration with Institution/Industry

S.No Collaborator Name Designation Institution/Industry Type Nature of Collaboration Period of Collaboration Visits to Collaborating
Institution / Industry		 Details of Collaborative Research/Teaching
From Date To Date From Date To Date

Faculty Development Programme Attended (Orientation, Refresher, other Short Term Course during the year)

S.No Title of the FDP Organiser Venue Duration From Date To Date Year
1 Managing Online Classes and Co-creating MOOCs Ramanujan College, University of Delhi Online 16 days 20-04-2020 06-05-2020 2020
2 Open Source Tools for Research Ramanujan College, University of Delhi Online 7 days 08-06-2020 14-06-2020 2020
3 Online Refresher Course Centre for Professional Development in Higher Studies, University of Delhi Online 14 days 20-07-2020 01-08-2020 2020
4 Short course in Film Appreciation Film and Television Institute of India, Pune. Cinema Paradiso Theatre, Auroville 8 days 30-09-2019 07-10-2019 2019
5 UNICEF Supported Refresher Course UGC-HRDC, Gauhati Univeristy Gauhati University, Assam 21 days 23-10-2017 12-11-2017 2017
6 UGC Sponsored Summer School UGC-HRDC, PU UGC-HRDC, PU 21 days 15-05-2015 04-06-2015 2015
7 Certificate course in Drawing, Painting Bharathiar Palkalai Koodam Bharathiar Palkalai Koodam 6 months Feb 2013 July 2013 2013
8 Orientation Course ASC,PU ASC,PU 21 days 15-06-2012 05-07-2012 2012

Details of Executive Development Prog/Management Development Prog. conducted

S.No Name of the Programme No. of Participants Venue Duration From Date To Date Year Revenue Generated

Participation in IMPESS, IMPRINT, SPARC, STARS, LEAP Programme etc and DSF Funding Programme

S.No IMPRESS/IMPRINT/SPARC/STARS/LEAP/Others Place From Date To Date Year

Enrolment under ARPIT Programme

S.No Name of the Programme Period of the Programme
From Date To Date