NIVEDHITHA D. Associate Professor

Profile Picture

  • Department of Electronic Media & Mass Communication
  • School of Media & Mass Communication
  • challa64@yahoo.co.in

Academic Activity

Academic Activity Picture1

Academic Activity Picture2

Educational Qualification (UG,PG & Higher Order)

S.No Degree Subject/Title of thesis University/Board Year of Passing
1 Ph.D. Mass Communication Mother Teresa University 2009
2 M.Phil Mass Communication Mother Teresa University 2006
3 M.A, Journalism and Mass Communication Madurai Kamaraj University 1996
4 B.A, English Literature Madras University 1987

Area of Specializaion

Film studies, script writing, film semiotics, film appreciation, analysis and criticism, Television production,Film acting theory and practice, Film and Television production and management, script writer and analyst.

Awards / Prizes Conferred

S.No Name / Title of the Award Type Name of the Agency conferred the Award Year of the Award Amount for Cash Award

Teaching Experience

S.No Designation Department/Centre Institution
1 Instuctor Film Acting, Screenplay writing, Direction and Television Production. Film and Television Institute of Tamil Nadu, Madras-113
2 Instructor Film Acting, Screenplay writing, Direction and Television Production. Film and Television Institute of Tamil Nadu, Madras-113

Research Experience

S.No Designation Department/Centre Institution Area of Research
1 Associate Professor Electronic Media and Mass Communication Pondicherry University Film Studies

Industry Experience

S.No Designation Company/Corporate Nature of Work
1 Director Freelancing Filmmaking

Contribution towards Innovation

S.No Name of the Work/Contribution Specialization Remarks

Patent Details

S.No Title Status Patent Number Year of Award Type Commercialized Status

Papers Published in UGC Approved Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 Gender Stereotyping in Indian Advertisements Indumathi, Nivedhitha.D International Journal of Communication Studies Vol.4 ISSN0973-9688 2017 -4.159
2 Paradox of the Star: A Study on the construction of the Star Image and Stardom Seena, J & Nivedhitha.D In Faces of the Media: The Fourth and the Fifth Estates Nil 2017 0.95
3 Female Stardom: An Analysis of the Star Image Construction of Malayalam Actress Sheela Seena, J & Nivedhitha.D International Research Journal of Multidisciplinary Studies Vol 2, No 9 2016 0.25
4 Women Empowerment through Women Centric Movies in Malayalam: A critical study 2004-2014 Seena, J & Nivedhitha.D Asian Journal of Multidisciplinary Studies 4(1), 253-259. 2016 0.95
5 Hypermedia as Selling Machines: Creating Baby Consumers in Globalised Capitalism 12. Smarak Samarjeet & D.Nivedhitha In Individual Agency VS Hypermediated World Vol.02.Issue 02 2014 Nil
6 Indian Teenagers and their Family Relations in the social Networking Era Titto Varghese and Dr,D Nivedhitha Rajagiri Journal of Social Development Vol 6 2014 Nil
7 From Skepticism to Trepidation: A study on How the Social Media Youth Perceive the Mullaperiyar Dam Issue. In, Towards A Humane Environment: Responsib Titto Varghese and Dr,D Nivedhitha, Santhosh Mathew Veranani Treasuring Books on Humanities and Social Sciences Nil 2014 Nil
8 . Indian Teenagers and their Family Relations in the social Networking Era Titto Varghese and Dr,D Nivedhitha Rajagiri Journal of Social Development Vol 6, No ;1 Manjushri printers, Ujre. ISBN- 978-8-926593-0-5 June 2014. 2014 0.95
9 Teenagers & Humor in Facebook Titto Varghese and Dr,D Nivedhitha Rajagiri Journal of Social Development : Vol 6, No ;1 June 2014 2014 Nil
10 Virtual Classrooms and Real Concerns Arulselvan.S, Juby JohnEipe, Titto Varghese, Nivedhitha.D ICT in Education Vol.2 2013 Nil
11 Who Framed her? Film makers, Fans and Fanatics? In Indian Texts and Representations Nivedhitha.D De-Stereotyped Perspective Pg 112-117 2013 Nil
12 Enhancement of Technology base teaching Envireonment among Female Educator in medical College 7. Harie Karthikeyan.M, Dr.D.Nivedhitha IOSR Journal of Research & method in education (IOSR-JRME) Vol 3, Issue1 (sep-oct, 2013), pp33-37 2013 Nil
13 Ethics in Cyberspace – A Philosophical Approach Lourdu Vesna.J, Dr.D.Nivedhitha International Journal of Advancements in Research and Technology Volume 1, Issue3 2012 Nil
14 Cyber Ethics Infusion in School Curriculum. New Media and Mass Communication Lourdu Vesna.J, Dr.D.Nivedhitha Media Watch Vol5, ISSN2224-3267(paper) ISSN 2224-3275 (online) Vol 5, 2012. 2012 0.163

Papers Published in Non UGC Approved Peer Reviewed Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 Paradox of the Star: A Study on the construction of the Star Image and Stardom Seena, J & Nivedhitha.D In Faces of the Media: The Fourth and the Fifth Estates Nil 2017 Nil
2 Women Empowerment through Women Centric Movies in Malayalam: A critical study 2004-2014 14. Seena, J & Nivedhitha, D Asian Journal of Multidisciplinary Studies 4(1), 253-259. {ISSN 2321-8819 (Online) & 2348-7186 (Print)} 2016 0.25
3 Stardom: An Analysis of the Star Image Construction of Malayalam Actress Sheela Seena, J & Nivedhitha.D International Research Journal of Multidisciplinary Studies 2(9), 1– 8. {ISSN 2454-8499 (Online)} 2016 0.25
4 Hypermedia as Selling Machines: Creating Baby Consumers in Globalised Capitalism Smarak Samarjeet & D.Nivedhitha Individual Agency VS Hypermediated World Vol.02.Issue 02, ISSN no: 2321-8010. July 2014 2014 Nil
5 Indian Teenagers and their Family Relations in the social Networking Era Titto Varghese and Dr,D Nivedhitha Rajagiri Journal of Social Development Vol 6 2014 Nil
6 Teenagers & Humor in Facebook Titto Varghese and Dr,D Nivedhitha Rajagiri Journal of Social Development Vol 6, No ;1 June 2014 2014 Nil
7 From Skepticism to Trepidation: A study on How the Social Media Youth Perceive the Mullaperiyar Dam Issue. In, Towards A Humane Environment: Responsib Titto Varghese and Dr,D Nivedhitha,Santhosh Mathew Veranani Treasuring Books on Humanities and Social Sciences Nil 2014 Nil
8 Enhancement of Technology base teaching Envireonment among Female Educator in medical College 7. Harie Karthikeyan.M, Dr.D.Nivedhitha IOSR Journal of Research & method in education (IOSR-JRME) e-ISSN: 2320-7388, p ISSN : 2320-737X Vol 3, Issue1 (sep-oct, 2013), pp33-37 2013 Nil
9 Virtual Classrooms and Real Concerns Arulselvan.S, Juby JohnEipe, Titto Varghese, Nivedhitha.D ICT in Education Vol.2 2013 Nil
10 Ethics in Cyberspace Titto Varghese and Dr,D Nivedhitha International Journal of Advancements in Research and Technology on November 1-3, 2012 2012 Nil
11 Media in Family Communication of Teenager-A focus Group Discussion Titto Varghese and Dr,D Nivedhitha Media Watch ISSN no 09760911 2012 0.95
12 Cyber Ethics Infusion in School Curriculum. New Media and Mass Communication Titto Varghese and Dr,D Nivedhitha Media Watch Vol5, ISSN2224-3267(paper) ISSN 2224-3275 (online) Vol 5, 2012. 2012 0.163

Papers Published in Conference Proceedings

S.No Title Name of the Authors as per the order in Paper Details of Conference Publication Page Nos. Year

Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.
1 Scriptwriting for Film and Television D.Nivedhitha Tamil Nadu Open University 2016 Nil
2 Film Language and Film Appreciation D.Nivedhitha Tamil Nadu Open University 2016 Nil
3 Script writing for Film and Television D.Nivedhitha Pondicherry University 2015 Nil

Chapters in Books

S.No Title of the Chapters Name of the Authors Title of the Book Publisher Year ISBN No.

Edited Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.

Ongoing Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Ongoing Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Completed Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Completed Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Career Guidance Offered to students

S.No Name of the Scheme No. of Students Competitive Examinations/ Career Counseling No. of Students Passed No. of Students Placed

List of capability enhancement such as Soft skill development, Remedial coaching, Language lab,
Bridge courses, Yoga, Meditation, Personal Counselling and Mentoring etc.,

S.No Name of the Programme/Scheme Date of Implementation No. of Students Enrolled Agencies Involved

Research Guidance - PG

S.No Year Degree No. of Students Awarded Department/Centre

Research Guidance - Ph.D

S.No Student Name Registration Date Registration No. Thesis Title Thesis Submitted Status Thesis Submitted Date Vivavoce Completed Status Date Awarded
1 Sharmila Kayal 23-11-2010 R24296 Role of Television in Facilitating Maternal Health Information Among Fishing Community Women in Balasor,Odisha YES 09-11-2014 YES 09-11-2016
2 Smarak Samarjeet 02-12-2011 R27333 Audiovisual Rhetoric in Practice: A semio-ideological analysis of television Commercials of fast moving consumer goods in India YES 18-04-2016 YES 18-04-2016

Research Guidance - Post Doctoral

S.No Scholar Name Designation Funding Agency Fellowship Title Year of Joining Year of Completion

Financial assistance availed to attend conferences / workshops and to pay membership fee
of professional bodies during the year

S.No Conference/ workshop attended for which financial support provided Professional body for which membership fee is provided Amount of Support Place From Date To Date Year

E-Lecture Details

S.No E-Lecture Title Development of e-content/e-learning/delivering Member of Editorial Bodies Reviewer/Referee of
Content/Module Title Institution/Platform Year Weblink

Details of Online Education Conducted

S.No Nature of Online Course No. of Sessions Target Group Date

Invited Talks in Conference/Seminar/Workshop/Training Programme

S.No Title of the Paper Conferences/Seminar/Workshop/Training Programme Organized by Whether International / National / State / Regional / College or University Level From To Year

Conferences/Seminars Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year

Workshop Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year

Administrative Responsibilities in the Government and Quasi Government Agencies

S.No Name of the Position Agency/Organisation Duration Nature of Duties

Affiliation in Academic Bodies/Societies

S.No Name of the Body/Society Nature of Affiliation Year

Participation & Extension Activities (Academic/Administraion)

S.No Name of the Position (Head, Dean, Co-ordinator, Director, etc.,) Duration Nature of Dutites

Participation & Extension Activities (Co-Curricular)

S.No Name of the Position (NSS, NCC, Warden etc.,) Duration Nature of Dutites

Collaboration with Institution/Industry

S.No Collaborator Name Designation Institution/Industry Type Nature of Collaboration Period of Collaboration Visits to Collaborating
Institution / Industry		 Details of Collaborative Research/Teaching
From Date To Date From Date To Date

Faculty Development Programme Attended (Orientation, Refresher, other Short Term Course during the year)

S.No Title of the FDP Organiser Venue Duration From Date To Date Year

Details of Executive Development Prog/Management Development Prog. conducted

S.No Name of the Programme No. of Participants Venue Duration From Date To Date Year Revenue Generated

Participation in IMPESS, IMPRINT, SPARC, STARS, LEAP Programme etc and DSF Funding Programme

S.No IMPRESS/IMPRINT/SPARC/STARS/LEAP/Others Place From Date To Date Year

Enrolment under ARPIT Programme

S.No Name of the Programme Period of the Programme
From Date To Date