LAVANYALATHA K. Assistant Professor

Profile Picture

  • Department of Management Studies
  • School of Management
  • klavanyalatha@gmail.com

Academic Activity

Academic Activity Picture1

Academic Activity Picture2

Educational Qualification (UG,PG & Higher Order)

S.No Degree Subject/Title of thesis University/Board Year of Passing
1 PDF Women Entrepreneurship & NGOs Sri Venkateswara University Campus 2009
2 Ph.D., Entrepreneurship Sri Venkateswara University Campus 2007
3 M.B.A., Marketing and Human Resource Sri Padmavathi University 1998
4 B.Sc Biological Science Sri Venkateswara University 1996

Area of Specializaion

Human Resource Management, Marketing Management, Entrepreneurship and Business Ethics

Awards / Prizes Conferred

S.No Name / Title of the Award Type Name of the Agency conferred the Award Year of the Award Amount for Cash Award
1 Best Paper Award NATIONAL Sri Kaliswari College, Virudhunagar 2014 -

Teaching Experience

S.No Designation Department/Centre Institution
1 Assistant Professor Dept of Business Administration Yogi Vemana University, Kadapa
2 Teaching Assistant Dept of Management Studies Sri Venkateswara University P.G. Centre, Kavali
3 Lecturer on contract Dept of Management Studies Sri Padmavathi University
4 Lecturer Dept of Management Studies Rayalaseema Institute of Management Studies, Tirupati

Research Experience

S.No Designation Department/Centre Institution Area of Research
1 Post Doctoral Fellow Dept of Management Studies Sri Venkateswara University Women Entrepreneurship & NGOs

Industry Experience

S.No Designation Company/Corporate Nature of Work

Contribution towards Innovation

S.No Name of the Work/Contribution Specialization Remarks

Patent Details

S.No Title Status Patent Number Year of Award Type Commercialized Status

Papers Published in UGC Approved Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 A study on Quality of Work Life among Employees at FMCG Company Porkali.D and Lavanyalatha Journal of Oriental Institute Vol.71, Issue. 02, No.13, April - June, pp.51-58 [ISSN: 0030-5324] 2022 0
2 Data Visualization of the “Fear of Covid-19” and “Mental Health Issues” in Healthcare Workers : A Systematic Review Siranjeevi. M.S and Lavanyalatha.K Shodhsamhita Vol.47, Issue. 01, No.12, pp.221-228 [ISSN: 0974-8946] 2022 0
3 A Study of Consumer Protection, Rights and Responsibilities in India Lavanyalatha. K Shodha Prabha Vol.47, Issue. 01, No.12, pp.229-234 [ISSN: 0974-8946] 2022 0
4 Motivational Factors and Traits in Promoting Women Entrepreneurs During Digital Era Lavanyalatha. K and Saritha.P Journal of Oriental Institute Vol.71, Issue. 01, No.16, January-March, pp.25-38 [ISSN: 0030-5324] 2022 0
5 A study on Perceptions of Customers Towards Personal Banking Financial Services in YSR District Saritha.P and Lavanyalatha. K Journal of Oriental Institute Vol.71, Issue. 01, No.16, January-March, pp.39-46 [ISSN: 0030-5324] 2022 0
6 A Study on Impact of Lean Implementation on Work Environment of Manufacturing Firms Gananathkhilla, Madan Mohan.G and Lavanya Latha. K Journal of Oriental Institute Vol.71, Issue. 01, No.16, January-March, pp.13-24 [ISSN: 0030-5324] 2022 0
7 Evaluate Effectiveness of Sales Promotion Practices towards Clothing Products Siranjeevi. M.S and Lavanyalatha.K Shodhsamhita Volume. IX, Issue-1(II), pp.62-71 (ISSN 2277-7067) 2022 0
8 Turnover intention among women police- Influencing Factors: An Empirical Study Mangaiarkarasi.S and Lavanyalatha.K Shodhsamhita Volume. IX, Issue-1, pp.90-98 (ISSN 2277-7067) 2022 0
9 M-Commerce in transforming rural India -An empirical analysis of rural consumer’s acceptance behaviour and technological readiness Kishore Raaj Suresh and Lavanya Latha.K 3D... IBA Journal of Management & Leadership Vol:12, Issue:1, July-December, pp.79-81[ISSN 2230 – 7524] 2020 0
10 Technology Acceptance Of E-Restaurant Services -An Empirical Study Extending TAM Kishore Raaj Suresh and Lavanya Latha.K Think India Journal Vol-22, Issue-14, December, pp.8031-8039 (ISSN:0971-1260) 2019 0
11 An Empirical Study of Turn over Intentions in Commercial Banking Sector Muthukumaran M and Lavanyalatha.K RESEARCH REVIEW International Journal of Multidisciplinary Special issue, March, pp.50-51(ISSN 2455 3085) 2019 5.164
12 A Study of Job Performance among Banking Employees In North-East India Seikhotinthang Haokip T and Lavanyalatha.K RESEARCH REVIEW International Journal of Multidisciplinary Special issue, March, pp.54-58(ISSN 2455 3085) 2019 5.164
13 A Study of Employee Empowerment and Job Performance among Banking Employees In Manipur Seikhotinthang Haokip T and Lavanyalatha.K RESEARCH REVIEW International Journal of Multidisciplinary Special issue, March, pp.85-87(ISSN 2455 3085) 2019 5.164
14 Examining the Motivating factors to join in Police force among women police : An Empirical Study Mangaiarkarasi.S and Lavanyalatha.K RESEARCH REVIEW International Journal of Multidisciplinary Special issue, March, pp.123-127(ISSN 2455 3085) 2019 5.164
15 Make in India- Entrepreneurial Opportunities Naresh Babu.M and Lavanyalatha.K RESEARCH REVIEW International Journal of Multidisciplinary Special issue, March, pp.174-176(ISSN 2455 3085) 2019 5.164
16 SDGs and their role in minimizing the gender inequality and empowering women in the present modern world Jostna Kumar Gantepogu and Lavanyalatha.K RESEARCH REVIEW International Journal of Multidisciplinary Special issue, March, pp.184-188(ISSN 2455 3085(Online)) 2019 5.164
17 Effect of Emotional Intelligence on Job satisfaction: An Empirical Study on Bank Employees Muthukumaran M and Lavanyalatha. K SUMEDHA Journal of Management Special issue, July-September, pp.6-14(ISSN 2277 6753) 2018 0.787
18 Human resource strategies to manage employee empowerment in the workplace Seikhotinthang Haokip T and Lavanyalatha K SUMEDHA Journal of Management Special issue, July-September, pp.101-105 (ISSN 2277 6753) 2018 0.787
19 Integrated Marketing Communication, Instrument of modern organisations development in terms of sustainability M.Naresh Babu and K.Lavanyalatha RESEARCH REVIEW International Journal of Multidisciplinary Special issue , July, pp.158-165(ISSN 2455 3085) 2018 4.184
20 Examining the age and rank differences in motivational factors to join in police force among women police Mangaiarkarasi.S and K.Lavanyalatha RESEARCH REVIEW International Journal of Multidisciplinary Special issue ,July, pp.135-139(ISSN 2455 3085) 2018 4.184
21 Organisational leadership and style adopting in the hospitality industry Jostna Kumar Gantepogu and K.Lavanyalatha RESEARCH REVIEW International Journal of Multidisciplinary Special issue ,July, pp.108-112(ISSN 2455 3085) 2018 4.184
22 A study on stress management in the workplace Seikhotinthang Haokip T and Lavanyalatha K RESEARCH REVIEW International Journal of Multidisciplinary Special issue ,July, pp.60-68(ISSN 2455 3085) 2018 4.184
23 A study on employee’s psychological well being in medium and large scale industries Porkalai D and Lavanyalatha K RESEARCH REVIEW International Journal of Multidisciplinary Special issue ,July, pp.1-6(ISSN 2455 3085) 2018 4.184
24 Examining the Influence of demographic characteristics on occupational stress among women police Mangaiarkarasi.S and K.Lavanyalatha SUMEDHA Journal of Management Special issue , July-September, pp.34-43(ISSN 2277 6753) 2018 0.787
25 Employee’s perception about quality of work life in manufacturing industries, Porkalai D and Lavanyalatha K SUMEDHA Journal of Management Special issue, July-September, pp.189-200 (ISSN 2277 6753) 2018 0.787
26 Impact of organisational change and readiness for change management by the employee towards organisational development, Jostna Kumar Gantepogu and K.Lavanyalatha SUMEDHA Journal of Management Special issue, July-September, pp.150-155 (ISSN 2277 6753) 2018 0.787
27 Gender Disparity and Occupational stress: A Study on Police organisations in Tamilnadu Mangaiarkarasi.S and K.Lavanyalatha Journal of Management issue 2,October, pp.337-343(ISSN 2347 3940) 2017 0
28 A Study on Impact of GST implementation on Spending Behaviour Mangaiarkarasi.S and K.Lavanyalatha Journal of Management issue 2,October, pp.269-274(ISSN 2347 3940) 2017 0
29 Job Satisfaction: Influence of Demographic characteristics of women police Mangaiarkarasi.S and K.Lavanyalatha Journal of Management issue 2,October, pp.57-62(ISSN 2347 3940) 2017 0
30 A Study on impact of gender discrimination on job satisfaction among women police Mangaiarkarasi.S and K.Lavanyalatha Shanlax International Journal of Arts, Science and Humanities Special issue , October, pp.93-99(ISSN 2321 788X) 2017 0
31 A Reflection on Financial Problems of Women Entrepreneurs in Pondicherry K.Lavanyalatha SAARANSH Vol.8, No.1, July, pp.48-55. [ISSN 0975-4601] 2016 0.676
32 A Study of Investor Preference in Online Trading K.Lavanyalatha Sanshodhan Vol.No.3, 2013-14, pp. 11-20. (ISSN 2249-8567 2014 0.676
33 A Study On Retail Store Service Quality Dimensions at Reliance Retail Stores in Tirupathi Region, Andhra Pradesh, India K.Lavanyalatha SAARANSH Vol.5, No.2, January, pp.39-47. [ISSN 0975-4601] 2014 0.676
34 A Study on Employee Attrition and Retention in Manufacturing Industries K.Lavanyalatha BVIMSR’s Journal of Management Research Vol.V, No.1,I, April, pp.87-100 (ISSN 0976 – 4739) 2013 0

Papers Published in Non UGC Approved Peer Reviewed Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 Consumer Empowerment by Adapting E-Commerce–Indian Rural Consumers Online Shopping Behaviour Analysis Kishore Raaj Suresh and Lavanya Latha.K Journal of Management Volume 8, Issue 3, September-December, pp. 13–24 [ISSN Print: 2347-3940 and ISSN Online: 2347-3959 2021 0
2 Perceived risk as a moderator in the relationship between perception of celebrity endorsement and buying behavior: evidence from rural consumers of In Satyanarayana Parayitam, Lavanyalatha.K and Naresh Babu. M Journal of Marketing Theory and Practice Volume 28, Issue 4, Pages 521-540 [ISSN:1944-7175][ ABCD JOURNAL] 2020 0
3 Using Social Media as an E-Commerce Medium: Determinants of Technology Acceptance to Use E-Commerce via Social Media Kishore Raaj Suresh and Lavanya Latha.K International Journal of Recent Technology and Engineering (IJRTE) Volume-8 Issue-4S3, December, pp.172-177 (ISSN: 2277-3878) [SCOPUS index] 2019 0
4 Role of Goods and Service Tax on Health Sector : An Overview K. Lavanya Latha International Journal of Trade and Global Business Perspective Vol . 6, No. 3, July-September, pp. 3750-3756( ISSN 2319-9059) 2017 0
5 Discriminatory Experiences of Women Police in Tamilnadu: An Empirical Study Margaiarkarasi. S and K. Lavanya Latha Journal of Adv Research in Dynamical & Control Systems 07-Special Issue, July, pp. 146- 152( ISSN 1943-023X) 2017 0
6 A Study on the Entrepreneurial Competency level of Rural Women Entrepreneur after joining SHGS Mangaiarkarasi. S and K.Lavanyalatha Journal for Bloomers of Research special issue, Number 1(A), August , pp.62-69(ISSN 0974-6838) 2017 0
7 Impact of Demonetization and GST: A study on Insurance sector in India Mangaiarkarsi. S and K. Lavanyalatha International journal of Industrial Engineering and Management Science special issue, November, pp.4-10(ISSN 2250-1096) 2017 0
8 Rural Consumer Perception on Celebrity Endorsement for Non Durable Products M.Naresh Babu and LavanyaLatha.K The IASMS Journal of Business Spectrum Volume -IX, No 1, January, pp.45-54 (ISSN-0974-8016) 2016 0
9 Role Of Women in Higher Education : A Study on Perspectives and inequalities in India K.Saritha and K. Lavanya Latha Indian Journal of Women and Development Special Volume, March pp. 98-103. (ISSN 2231 3974) 2016 0
10 A Study of Marketing Problems of Women in Micro-Entrepreneurship in Puducherry Lavanya Latha.K International Journal of Business Intelligence & Innovations Special Vol. Issue 4, November, pp.29-37. [ISSN 2348-4705] 2016 0
11 Organization Culture and its impact on Employee’s Working Behaviour Arvind.S and LavanyaLatha, K GITAM Journal of Management Vol.13, No.2, April - June, pp.139-151.[ISSN – 0972-740X] 2015 0
12 Compelling reasons that influenced Women to enter Micro-Entrepreneurship in Puducherry Lavanya Latha.K and M.Muthukumaran International Journal of Research and Business Innovation Vol.3, No5,February, pp.145-150. [ISSN 2321-5615] 2015 0
13 Quality of Work Life and Job Performance among Employees of Small Scale industries (A Case Study of Shirdi Sai Electricals Ltd) Lavanya Latha.K and Saritha. P International Journal of Business Intelligence and Innovations Vol.1, Issue 2, March, pp.145-150. [ISSN 2348-4705] 2015 0
14 Social Marketing as a tool for Social Good M.Naresh Babu and Dr.K.Lavanyalatha International Journal of Business Intelligence & Innovations Vol. 1,Issue 2,October,pp.175-180(ISSN No.2348-4705) 2015 0
15 Purchase Intention of Rural Consumers based on Celebrity Endorsed Advertisements M.Naresh Babu and Dr.K.Lavanyalatha Indo Global Journal of Applied Management Science Vol. 5,Issue 1,April ,pp.61-65(ISSN No.2320-7892) 2015 0
16 Knowledge Sharing Behaviour of Medical Faculties in Puducherry: A Social Exchange perspective Lakshmanan.B and Lavanya Latha.K International Journal of Contemporary Commerce Vol.4, Issue 1, September, pp.43-49. [ISSN 2319-958X] 2015 0
17 A Study On E-Recruitment Technology Adoption In India Jostna Kumar Gantepogu and Lavanya Latha.K International Journal of Business Intelligence and Innovations Special Vol. Issue 2, October, pp.155-158. [ISSN 2348-4705] 2015 0
18 Impact Of Employee Empowerment On Organizational Performance T Seikhotinthang Haokip and Lavanya Latha.K International Journal of Business Intelligence and Innovations Special Vol. Issue 2, October, pp.8-12. [ISSN 2348-4705] 2015 0
19 Public Healthcare System and Service Gaps for the Disabled in India A.Charan Teja and K. Lavanya Latha Reyono Vol.No.4, Issue 1, January, pp. 94-106. (ISSN 2277-7652) 2015 0
20 Women Entrepreneurs and Micro-Entrepreneurship: An Indian Study LavanyaLatha.K ASBM Journal of Management Vol.VIII, Issue I, January, pp.58-67 (ISSN 0974 – 8512) 2015 0
21 A Study on Employee Engagement among Employees of Small Scale Industries LavanyaLatha.K Journal of Practicing Manager Vol.4, No.1, January-June, pp.8-17 (ISSN NO. 2230 - 7419) 2014 0
22 The Impact of Celebrity Endorsement on Purchase Decision of Telecom Users- A Case of Engineering Students M.Naresh Babu and Lavanya Latha.K Global Journal of Advance Research Vol-1, Issue-2 pp. 289-305 [ISSN: 2394-5788] 2014 0
23 Influence of Satisfaction with supervision, Satisfaction with Nature of Work, with Pay on Turnover Intention: an Empirical Study in Banks M.Muthukumaran and Lavanya Latha.K Modern Research Studies Volume 1, Issue 2, September, pp.302-313. [ISSN 2349-2147] 2014 0
24 Role Of Welfare Schemes for Capacity Building among Adolescents Girls in India K. Lavanya Latha and K.Saritha Indian Journal of Women and Development Special Volume, March pp. 43-50. (ISSN 2231 3974) 2014 0
25 A Study of Advertising Agency’s role in Ad Making Process(With Reference To Arthome, Kadapa Region, Andhra Pradesh) A.Charan Teja and LavanyaLatha.K Erudition, The Albertian Journal of Management Vol.8, Issue 2, July, pp.45-53 (ISSN 0973 – 7839) 2014 0
26 A Study of Clients Preferences for an Advertising Agency A.Charan Teja and LavanyaLatha.K Convergia Vol.3, Issue 3, January, pp.93-105 (ISSN 2322 – 0651) 2014 0
27 A Study on Preferences of the Customers While visiting Retail Stores in Puducherry LavanyaLatha.K SONA Global Management Review Vol.8, Issue 3, May, pp.1-6 (ISSN NO. 0973-9947) 2014 0
28 Empowerment of Women in Micro-Entrepreneurship through SHGs in Puducherry Lavanya Latha.K and S. Anitha Sankhya Vol.III, No.2, Issue II (A), February, pp.953-955. [ISSN 0975-3915] 2014 0
29 A Study on Innovative Approaches in promoting Women Entrepreneurship in Puducherry Lavanya Latha.K International Journal of Exclusive Management Research (IJEMR) April Special Issue, pp.6-12. [ISSN 2249-8672] 2014 0
30 Quality of Work Life in Small and Medium Enterprises: Am Empirical Study Lavanya Latha.K and D.Porkali Indo Asian Journal of Advanced Management Vol.4, Issue I, January - June, pp.41-43. [ISSN 2250-1266] 2014 0
31 The effect of Job Demographics on Job Satisfaction among Bank Employees M.Muthukumaran and Lavanya Latha.K International Journal of Research and Business Innovation Vol.2, No5,October, pp.245-248. [ISSN 2321-5615] 2014 0
32 Job related Stressors and its coping Strategies among employees of Service Organization LavanyaLatha.K Erudition, The Albertian Journal of Management Vol.7, Issue 2, July, pp.7-14 (ISSN 0973 – 7839) 2013 0
33 Quality of Work Life among Employees of Small Scale Industries: A Study at Industrial Parks, Nellore, Andhra Pradesh LavanyaLatha.K ASBM Journal of Management Vol.VI, Issue II, July, pp.11-22 (ISSN 0974 – 8512) 2013 0
34 Reducing Employee Turnover: A Retention Strategy M.Muthukumaran and Lavanya Latha.K Mirror Vol.3, No.2, September, pp.130-134. [ISSN 2249-8117] 2013 0
35 Gender Perception on Quality of Work Life in Manufacturing Organization D.Porkalai and K.LavanyaLatha NIMS Journal of Management Research Vol.2, Issue.2, December, pp. 42-47 (ISSN 2278-2362) 2013 0
36 Prevention of Sickness in Small Scale Industries in India K. Lavanya Latha Reyono Vol.No.2, Issue 2, July, pp. 103-120. (ISSN 2277-7652) 2013 0
37 Growth of Small Scale Entrepreneurship: A case study of Nellore District Deepthi KKC and Lavanya Latha.K Journal of Adv Research in Dynamical & Control SystemsInternational Journal of Economics and Management, Vol.6, issue.1, July, pp.98-114. [ISSN 1823-836X] 2012 0
38 Television Industry in India: A Study K. Lavanya Latha International Journal of Trade and Global Business PerspectiveThe IASMS Journal of Business Spectrum Volume -V, No 2, July, pp.93-102 (ISSN-0974-8016) 2012 0

Papers Published in Conference Proceedings

S.No Title Name of the Authors as per the order in Paper Details of Conference Publication Page Nos. Year
1 A Study on Gender Discrimination among Women Police in Tamilnadu Mangaiarkarasi S and Lavanya Latha.K Advances in Human Resource Management, The ICFAI Foundation for Higher Education, Hyderabad. [ISBN: 978-93-5288-713-2] pp.57-60 2017
2 Prediction of Turnover intention among women police in Tamilnadu Mangaiarkarasi S and Lavanya Latha.K Gender parity and Women employability in present scenario, Mother Teresa Women’s University, Tharsan Printers, Trichy.[ISBN: 978-80-86520-29-5] pp.1-6 2017
3 “SHGs in Marketing the Products of Gandhigram Trust:A Case Study T Seikhotinthang Haokip and K.LavanyaLatha Women in the Changing World of Work Planet 50-50 by 2030, Meena Publishers, New Delhi. [ISBN – 978-93-85957-15-4] pp.153-160 2017
4 A Study of Traits of Women Entrepreneurs in Pondicherry K. Lavanya Latha Meena book Publcations, New Delhi.[ ISBN: 978-93-85957-15-4] pp.77-91 2017
5 Challenges Confronted by the Women Police Mangaiarkarasi. S and K.Lavanyalatha Meena book Publcations, New Delhi.[ ISBN: 978-93-85957-15-4] pp.242-248 2017
6 A Study On Youth in Tourism particularly in India during the last decade Jostna Kumar Gantepogu and K.LavanyaLatha Travel And Tourism Challenges And Opportunity For Economic Development , Paramount Publishing House, Hyderabad.[ISBN: 978-93-85100-43-7] pp.141-143 2016
7 Quality Management and Service Gaps in Public Healthcare for the Disabled in India A.Charan Teja and K.LavanyaLatha Service Quality Management, Discovery Publishing House Pvt Ltd, New Delhi. [ISBN: 978-93-5056-804-0] pp.317-327 2016
8 Corporate Social Responsibility-A Strategy for Industrial Relation Management M. Naresh Babu and K.LavanyaLatha Globalization and Industrial Relations, Paramount Publishing House, New Delhi [ISBN: 978-93-85100-59-8] pp.186-190 2016
9 “Internet Banking/E-banking services in India : An Over view P.Saritha and K.LavanyaLatha e-commerce and e-banking, Jyoti Granthamala, Hyderabad, pp.88-95, [ISBN – 978-93-83823-19-2] pp.88-95 2015
10 Quality of Work Life and Psychological Well Being: Employee’s Perception among Medium and Large Scale Manufacturing Industries D.Porkalai and K.LavanyaLatha Innovative Management Practices for Sustainable Development,Department of Management Studies, Bonfring Publication, Coimbatore. [ISBN: 978-93-85477-25-6] pp.353-362 2015
11 “Brand Building in Rural Areas of India”, Department of Management Studies M.Naresh Babu and Dr.K.Lavanyalatha Innovative Management Practices for Sustainable Development,Department of Management Studies, Bonfring Publication, Coimbatore. [ISBN: 978-93-85477-25-6] pp.108-113 2015
12 Knowledge Sharing Behaviour As A Complement To Organizational Learning Capability B. Lakshamanan and K.LavanyaLatha Innovative Management Practices for Global Competitiveness,, Glowplus Publishers, Chennai. [ISBN: 978-81-929581-2-5] pp.1-8 2015
13 “Trends In Employee Engagement For Organizational Performance” Seikhotinthang Haokip and K.LavanyaLatha Innovative Management Practices for Global Competitiveness, Glowplus Publishers, Chennai [ISBN: 978-81-929581-2-5] pp.250-256 2015
14 “A Study On Corporate Social Responsibility In India At Present Scenario Jostna Kumar Gantepogu and K.LavanyaLatha Innovative Management Practices for Global Competitiveness , Glowplus Publishers, Chennai, [ISBN: 978-81-929581-2-5] pp.287-292 2015
15 “Fostering Better Organizational Climate For Sustainable Development Through Knowledge Sharing Behaviour B. Lakshamanan and K.LavanyaLatha Innovative Management Practices for Sustainable Development , Department of Management Studies, Bonfring Publication, Coimbatore. [ISBN: 978-93-85477-25-6] pp.8-18 2015
16 Moderating Effect Of Gender On The Relationship Between Job Stress And Turnover Intention Among Bank M.Muthukumaran and Lavanya Latha.K Innovative Management Practices for Global Competitiveness , Glowplus Publishers, Chennai, [ISBN: 978-81-929581-2-5] pp.9-13 2015
17 Employee Perceptions Of Job Satisfaction: Comparative Study On Indian Banks M.Muthukumaran and Lavanya Latha.K Innovative Management Practices for Sustainable Development, Bonfring Publication, Coimbatore. [ISBN: 978-93-85477-25-6] pp.1-7 2015
18 Role of Banks in promoting Women Entrepreneurship in Puducherry K.LavanyaLatha and S.Anitha Financial Inclusion-Strength, Weakness and Trend, Muthukumar Printing Press Pvt Ltd, Thiruthangal [ISBN – 978-93-80530-55-0] pp.134-135 2014
19 Role of HRD Interventions in Women Entrepreneurship Development in Puducherry Lavanya Latha.K and D.Porkali Corporate sustenance,PG & Research Dept of Corporate Secretary-ship. [ISBN 978-93-81992-45-6] pp.317-322 2014
20 Buying Behavior And Major Influences On Rural Buying Behavior In Rural Marketing M.Naresh Babu and Dr.K.Lavanyalatha Strategic Implications of FDI in Retailing, Himalaya Publication House, [ISBN – 978-93-5097-349-3] pp.198-202 2013
21 “A Study on Corporate Governance Initiatives in India” K.LavanyaLatha and P.Saritha Corporate Governance,Emerging Issues and Global Challenges, Excel India Publishers, New Delhi[ISBN – 978-93-82062-85-1] pp.265-272 2013
22 “Inclusion Growth in India: A Glance at Approaches and Opportunities” P.Saritha, T.Anil Deva Kumar and K.LavanyaLatha Inclusion Growth : Issues and Measures, Abhijeet Publications, New Delhi [ISBN – 978-93-5074-029-3] pp.265-272 2013
23 A Study on Challenges in Knowledge Sharing in Organizations B. Lakshamanan and K.LavanyaLatha Challenges in Reinventing the Business Process,Archers and Elevators Publishing House, Bangalore. [ISBN – 978-93-83241-07-1] pp.19-21 2013
24 Emerging Services Marketing Practices in Global Perspective M.Naresh Babu, K.LavanyaLatha and Dr.P.Subramanyachary Management Practices in Global Perspective, 1st Edition, Paramount Publishing House [ISBN – 978-81-92157900] pp.242-248 2012
25 Celebrity Endorsement Impact on Consumer Impulse Buying Behaviour in Rural area M. Naresh Babu and K.LavanyaLatha Sustainable Marketing Strategies: Issues and Challenges, 1st Edition, Bonfring, Coimbatore[ISBN – 978-93-82338154] pp.57-60 2012
26 Green Marketing: The Competitive Advantage of Sustainability, Puducherry K.K.C.Deepthi and K.LavanyaLatha “Recent Trends in Management”, Serials Publication, New Delhi-110002, Vol:2[ISBN – 978-81-8387-553-0] pp.656-667 2012

Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.
1 Socio-Economic Transition of Women through Entrepreneurship Lavanya Latha, K & Mothilal.L Golden Era Press, New Delhi. 2019 ISBN: 21-9088-306-5
2 Emerging Trends in Global Business Management K.Lavanya Latha Golden Era Press, New Delhi 2018 ISBN: 21-9088-309-6
3 Women in Micro-Entrepreneurship K. Lavanya Latha Paramount Publications, New Delhi. 2017 ISBN: 21-9088-312-6
4 Innovative Management Practices for Global Competitiveness K. Lavanya Latha Glowplus Publishers, Chennai. 2015 ISBN: 978-81-929581-2-5
5 Innovative Management Practices for Sustainable Development K. Lavanya Latha Bonfring Publication, Coimbature 2015 ISBN: 978-93-85477-25-6
6 Small Scale Entrepreneurship K. Lavanya Latha Serials Publication, New Delhi 2010 ISBN: 978-81-8387-377-2

Chapters in Books

S.No Title of the Chapters Name of the Authors Title of the Book Publisher Year ISBN No.

Edited Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.

Ongoing Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Ongoing Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Completed Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year
1 A Study of Women Entrepreneurs through Micro-Entrepreneurship in Pondicherry UGC-Major Research Project April, 2013- March, 2015 Rs.5,39,600 2015

Completed Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Career Guidance Offered to students

S.No Name of the Scheme No. of Students Competitive Examinations/ Career Counseling No. of Students Passed No. of Students Placed

List of capability enhancement such as Soft skill development, Remedial coaching, Language lab,
Bridge courses, Yoga, Meditation, Personal Counselling and Mentoring etc.,

S.No Name of the Programme/Scheme Date of Implementation No. of Students Enrolled Agencies Involved

Research Guidance - PG

S.No Year Degree No. of Students Awarded Department/Centre
1 2022 MBA 15 DMS
2 2021 MBA 24 DMS
3 2020 MBA 16 DMS
4 2019 MBA 18 DMS
5 2018 MBA 16 DMS
6 2017 MBA 9 DMS
7 2016 MBA 16 DMS
8 2015 MBA 17 DMS
9 2014 MBA 14 DMS
10 2013 MBA 18 DMS
11 2012 MBA 17 DMS

Research Guidance - Ph.D

S.No Student Name Registration Date Registration No. Thesis Title Thesis Submitted Status Thesis Submitted Date Vivavoce Completed Status Date Awarded
1 Kishore Raaj Suresh 07-06-2017 1600117007 A Study on Acceptance of E-Commerce among Indian Consumers through extending UTAUT2 with Empowerment, Digital India and Privacy factors YES 08-10-2021 YES 28-01-2022
2 T. Seikhotinthang Haokip 10-12-2014 Impact of Employee Empowerment on Individual Commitment and Job Performance among Bank Employees of North East Region, India YES 06-02-2020 YES 10-08-2020
3 Mangaiarkarasi.S 13-10-2015 20151117006 Impact of Job Stress and Gender Disparity on Job Satisfaction among Women Police in Tamil Nadu YES 30-01-2019 YES 01-08-2019
4 B. Lakshmanan 17-07-2012 PHD1060 Knowledge Sharing Behavior among Faculty Members at Medical Colleges and Hospitals : A Socio-Psychological Approach YES 15-06-2016 YES 30-01-2017
5 M. Naresh Babu 12-08-2011 PHD1001 Effect of Celebrity Endorsed Advertising and Branding on Rural Consumer Purchase Intention towards selected Personal Care products in FMCGs YES 15-06-2016 YES 30-01-2017
6 M. Muthukumaran 17-07-2012 PHD524 A Study on Turnover Intention among Employees of Commercial Banks in Madurai, Tamil Nadu. YES 27-01-2016 YES 10-05-2016
7 D. Porkalai 30-08-2011 PHD521 A Study on Quality of Work Life and its Impact on Employee Psychological Well Being in Medium and Large Scale Manufacturing Industries, Puducherry YES 14-08-2015 YES 20-01-2016
8 Jostna Kumar. Gantepogu 03-09-2015 20151117001 Emergence of social networking as recruiting tool: A study among corporate users and job seekers YES 02-03-2022 NO
9 Siranjeevi. M 09-08-2019 Impact on Psychological Well-Being in the relationship between COVID 19 Fear, Mental Health Issues and Job Performance of the Health Care Workers in Private Multi Specialty Hospitals in Chennai NO NO

Research Guidance - Post Doctoral

S.No Scholar Name Designation Funding Agency Fellowship Title Year of Joining Year of Completion

Financial assistance availed to attend conferences / workshops and to pay membership fee
of professional bodies during the year

S.No Conference/ workshop attended for which financial support provided Professional body for which membership fee is provided Amount of Support Place From Date To Date Year

E-Lecture Details

S.No E-Lecture Title Development of e-content/e-learning/delivering Member of Editorial Bodies Reviewer/Referee of
Content/Module Title Institution/Platform Year Weblink

Details of Online Education Conducted

S.No Nature of Online Course No. of Sessions Target Group Date

Invited Talks in Conference/Seminar/Workshop/Training Programme

S.No Title of the Paper Conferences/Seminar/Workshop/Training Programme Organized by Whether International / National / State / Regional / College or University Level From To Year
1 Strategic Management Orientation Programme Pace Institute of Technology and Sciences, Ongole Regional 05-02-2022 05-02-2022 2022
2 Creativity and Innovation for Organization Development Orientation Programme Sri Venkateswara College of Engineering and Technology, Chittoor Regional 19-09-2021 19-09-2021 2021
3 Entrepreneurship Orientation Programme Pace Institute of Technology and Sciences, Ongole Regional 05-09-2021 05-09-2021 2021
4 “Stress among Students: Coping Strategies during Pandemic Period Orientation Programme Sri Venkateswara College of Engineering and Technology, Chittoor Regional 15-11-2020 15-11-2020 2020
5 Role of Women Entrepreneurs Orientation Programme Pace Institute of Technology and Sciences, Ongole Regional 07-03-2020 07-03-2020 2020
6 Role of e-Marketing Technologies on Consumer Behaviour in India Orientation Programme Sri Vasavi Institute of Management and Computer Sciences, Kadapa Regional 16-11-2019 16-11-2019 2019
7 HRD Practices in Service Sector Orientation Programme Sri Vasavi Institute of Management and Computer Sciences, Kadapa Regional 14-12-2019 14-12-2019 2019
8 Strategic Management Orientation Programme Pace Institute of Technology and Sciences, Ongole Regional 14-09-2019 14-09-2019 2019
9 Market opportunities in each of the specializations i.e., Marketing, Finance, Human Resource Managem Orientation Programme Pace Institute of Technology and Sciences, Ongole Regional 13-08-2019 14-08-2019 2019
10 Leadership and Motivation Orientation Programme Dravidian University, Kuppam Regional 21-08-2017 21-08-2017 2017
11 How to be an Entrepreneur? Marketing Club PACE Institute of Technology & Science, Ongole Regional 10-10-2017 10-10-2017 2017
12 Orientation for Personality Developments Personality Development Activity PACE Institute of Technology & Science, Ongole Regional 12-07-2017 12-07-2017 2017
13 Ethics in Management Orientation Programme Dravidian University, Kuppam Regional 19-08-2016 19-08-2016 2016
14 Communication for Managers Young Executive Forum Theivanai Ammal College for Women Regional 18-08-2015 18-08-2015 2015
15 Innovative HRM Practices Higher Education for Fullness : A Critical Analysis Sri Sarada College for Women, Tirunelveli National 14-09-2015 14-09-2015 2015
16 Creating Entrepreneurship Awareness among Self-Help Group Members in Tirunelveli District Entrepreneurship Awareness among Self-Help Group Members Sadakathullah Appa College, Tirunelveli National 18-02-2015 18-02-2015 2015
17 Leadership Induction Programme Dravidian University, Kuppam Regional 20-02-2015 21-02-2015 2015
18 Organizational Behavior Orientation Programme Dravidian University, Kuppam Regional 13-09-2014 13-09-2014 2014
19 How to Search Job? and Resume Preparation Orientation Programme Dravidian University, Kuppam Regional 06-09-2014 06-09-2014 2014
20 Perception and Organizational Development Orientation Programme Dravidian University, Kuppam Regional 26-04-2014 26-04-2014 2014
21 How to do project Induction Programme Dravidian University, Kuppam Regional 19-04-2014 19-04-2014 2014
22 Communication for Managers Orientation Programme Wings Business School, Tirupathi Regional 01-10-2013 01-10-2013 2013
23 Induction to MBA’s and Case Study Analysis Orientation Programme Global College Of Engineering And Technology, Kadapa Regional 25-10-2013 25-10-2013 2013
24 Personality Development Orientation Programme Dravidian University, Kuppam Regional 16-03-2013 16-03-2013 2013
25 Human Resource Development Induction Programme Dravidian University, Kuppam Regional 23-03-2013 23-03-2013 2013
26 Motivation and Leadership Orientation Programme Dravidian University, Kuppam Regional 12-10-2013 13-10-2013 2013
27 Personality Development Orientation Programme Narayana Engineering College, Nellore Regional 24-12-2012 24-12-2012 2012
28 Indian Higher Education and Social Change Higher Education for Fullness : A Critical Analysis Yogi Vemana University, Kadapa National 14-09-2012 14-09-2012 2012
29 Motivation Orientation Programme Dravidian University, Kuppam Regional 01-09-2012 05-09-2012 2012
30 “Organization Structure and forms of Enterprises You can be Entrepreneur Manonmaniam Sundaranar University, Tirunelveli National 12-03-2012 12-03-2012 2012

Conferences/Seminars Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year
1 Strategy for Managing Personal Finance Association of Mutual Funds in India Online, 1 day National 25-03-2022 25-03-2022 2022
2 Women Researchers in Higher Education: Excellence without Gender Bias National Commission for Women SOM, 2 Days National 21-02-2020 22-02-2020 2020
3 Rural Management Curriculum Design Mahatma Gandhi National Council of Rural Education (MGNCRE), Department of Higher Education, Ministr Online, 1 day National 21-12-2020 21-12-2020 2020
4 Socio-Economic Transition of Women through Entrepreneurship: Problems and Prospects National Commission for Women SOM, 2 Days National 08-03-2019 09-03-2019 2019
5 “Global Business Management Practices: Emerging Trends and Challenges Pondicherry University SOM, 2 days International 27-07-2018 28-07-2018 2018
6 Innovative Management Practices for Sustainable Development and Global Competitiveness ICSSR SOM, 2days National 08-10-2015 09-10-2015 2015

Workshop Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year
1 Research Methodology in Business Studies Pondicherry University SOM, 2 days National 04-08-2016 05-08-2016 2016

Administrative Responsibilities in the Government and Quasi Government Agencies

S.No Name of the Position Agency/Organisation Duration Nature of Duties

Affiliation in Academic Bodies/Societies

S.No Name of the Body/Society Nature of Affiliation Year

Participation & Extension Activities (Academic/Administraion)

S.No Name of the Position (Head, Dean, Co-ordinator, Director, etc.,) Duration Nature of Dutites
1 Co-ordinator 2012-2013 MBA Admission
2 Co-ordinator 2013-2014 Ph.D Admission
3 Co-ordinator 2014-2015 Ph.D Admission
4 Co-ordinator 2014-2015 Placements
5 Co-ordinator 2015-16 Examination
6 Co-ordinator 2016-17 Guest Lecturer
7 Co-ordinator 2017-18 Man Meet
8 Co-ordinator 2018-19 Fresher’s Party, Celebrations, Farewell, Manmeet
9 Co-ordinator 2019-20 Man Meet
10 Co-ordinator 2020-21 Milan
11 Co-ordinator 2021-22 Milan
12 Co-ordinator 2022-23 Industrial Visit, Milan and Placements

Participation & Extension Activities (Co-Curricular)

S.No Name of the Position (NSS, NCC, Warden etc.,) Duration Nature of Dutites

Collaboration with Institution/Industry

S.No Collaborator Name Designation Institution/Industry Type Nature of Collaboration Period of Collaboration Visits to Collaborating
Institution / Industry
Details of Collaborative Research/Teaching
From Date To Date From Date To Date

Faculty Development Programme Attended (Orientation, Refresher, other Short Term Course during the year)

S.No Title of the FDP Organiser Venue Duration From Date To Date Year
1 Teaching Pedagogies for Virtual Class Rooms PG and Research Dept of Commerce, Vivekanandha College of Arts and Sciences For Women Namakkal, Tamilnadu 7 Days 25-05-2021 31-05-2021 2021
2 Capacity Building Programme on Exploring the Facts of Research Lala Lajpatrai College of Commerce & Economics Mumbai 12 Days 18-08-2021 30-08-2021 2021
3 Research Methodology: Paradigms and Trends Dept of Psychology, Yuvakshetra Institute of Management Studies Kerala 5 Days 06-09-2021 10-09-2021 2021
4 Discerning Behavioural Finance and Commodity Derivatives Dept of MBA, Sree Vidyanikethan Institute of Management Tirupathi 5 Days 04-10-2021 08-10-2021 2021
5 Empowerment thru Emotional Intelligence Annai College of Arts and Science in collaboration with IQAC and ICT Academy Tiruchirapalli 2 Days 27-05-2021 28-05-2021 2021
6 Outcome based Education Department of Management, Karpagam Academy of Higher Education Coimbatore 7 Days 26-07-2021 01-08-2021 2021
7 Entrepreneurship Development Programme Faculty of Management Studies, MLSU Udaipur 6 Days 03-06-2021 08-06-2021 2021
8 Rural Management Curriculum Design Mahatma Gandhi National Council of Rural Education (MGNCRE), Department of Higher Education, Ministr Machilipatnam 1 Day 08-12-2020 08-12-2020 2020
9 Enhancing ICT Skills of Educators for Blended and Online Teaching Ramanujan School of Mathematical Sciences, Pondicherry University in collaboration with Educational Pondicherry 12 Days 21-07-2020 01-08-2020 2020
10 Research Methodology Dept of Commerce, Yogi Vemana University Kadapa 1 Day 24-09-2020 24-09-2020 2020
11 Statistical Analysis for Business Research Dept of Management Studies, Pondicherry University Pondicherry 8 Days 03-01-2018 10-01-2018 2018
12 Training Programme on Rights of Women Women’s Cell, Yogi Vemana University Kadapa 1 Day 08-02-2017 08-02-2017 2017
13 Attitude Management Dept. of Business Management, Yogi Vemana University Kadapa 6 Days 12-03-2015 17-03-2015 2015
14 Refresher Course in Business Studies Pondicherry University Pondicherry 21 Days 25-09-2014 15-10-2014 2014
15 Implementation of Research Projects Directorate of Research, Pondicherry University Pondicherry 1 Day 26-04-2013 26-04-2013 2013
16 Capacity Building for Faculty in Social Sciences held Department of Economics, Sri Venkatateswara University Tirupathi 14 Days 02-08-2013 15-08-2013 2013
17 Personality Enrichment and Employability Skills Dept of Commerce, Yogi Vemana University Kadapa 5 Days 04-10-2012 08-10-2012 2012
18 UGC Capacity Building Workshop for Women Managers in Higher Education: Sensitivity/ Awareness/ Motivation Department of Political Science, Sri Venkatateswara University Tirupathi 5 Days 09-08-2010 13-08-2010 2010
19 Orientation Programme Sri Venkatateswara University Tirupathi 24 Days 14-05-2010 19-06-2010 2010
20 Gender Issues in Business Department of Business Management, Sri Padmavati Mahila Visvavidyalayam Tirupathi 2 Days 04-08-2006 05-08-2006 2006
21 Training Programme on Research Methodology Course Department of Economics, Sri Venkatateswara University Tirupathi 3 Days 14-10-2005 16-10-2005 2005
22 Indian Economy and Banking Institute of Public Enterprise Hyderabad 24 Days 24-03-2004 17-04-2004 2004

Details of Executive Development Prog/Management Development Prog. conducted

S.No Name of the Programme No. of Participants Venue Duration From Date To Date Year Revenue Generated

Participation in IMPESS, IMPRINT, SPARC, STARS, LEAP Programme etc and DSF Funding Programme

S.No IMPRESS/IMPRINT/SPARC/STARS/LEAP/Others Place From Date To Date Year

Enrolment under ARPIT Programme

S.No Name of the Programme Period of the Programme
From Date To Date