VENKATESAKUMAR R Professor

Profile Picture

  • Department of Management Studies
  • School of Management
  • venkatesh.dms@pondiuni.edu.in

Academic Activity

Academic Activity Picture1

Academic Activity Picture2

Educational Qualification (UG,PG & Higher Order)

S.No Degree Subject/Title of thesis University/Board Year of Passing
1 Ph.D Consumer Purchase Decision Process in Rural Tamil Nadu, India VIT University 2009
2 MBA Marketing Annamalai University 1996
3 M.Sc Mathematics Annamalai University 1994

Area of Specializaion

Analytics /Quantitative Methods /Marketing [Trainer on SPSS / R / SAS / AMOS / LISREL / PLS]

Awards / Prizes Conferred

S.No Name / Title of the Award Type Name of the Agency conferred the Award Year of the Award Amount for Cash Award
1 Distinguished Alumni Award NATIONAL VIT University 2017 -
2 Best Paper Award INTERNATIONAL IIM-Indore 2015 .
3 Best Paper Award INTERNATIONAL IIM-Ahmadabad 2013 .
4 Certificate of Merit REGIONAL Pondicherry University 2012 .
5 Best Paper Award INTERNATIONAL Bharathidasan Institute of Management 2011 .
6 Respected Management Teacher INTERNATIONAL Annamalai University 2010 .
7 Best Paper Award INTERNATIONAL Indian Institute of Management Kozhikode 2009 .
8 Best Paper Award INTERNATIONAL Annamalai University 2007 .

Teaching Experience

S.No Designation Department/Centre Institution
1 Professor Department of Management Studies Pondicherry University
2 Reader Department of Management Studies Pondicherry University
3 Assistant Professor Bharathidasan Institute of Management Bharathidasan Institute of Management
4 Lecturer(SG) JSN School of Management JSN School of Management
5 Researcher JSN School of Management Services JSN School of Management Services
6 Associate Professor Department of Management Studies Pondicherry University

Research Experience

S.No Designation Department/Centre Institution Area of Research

Industry Experience

S.No Designation Company/Corporate Nature of Work

Contribution towards Innovation

S.No Name of the Work/Contribution Specialization Remarks

Patent Details

S.No Title Status Patent Number Year of Award Type Commercialized Status

Papers Published in UGC Approved Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 Evaluating the Differences in Consumer Spending in Uzhavar Sandhai Agasthiya, A., & R. Venkatesakumar Shanlax International Journal of Management 5(3): 7-11 2018 -
2 Evaluating the Store Characteristics in Selecting Trade Promotional Schemes Ravindran, D., Agasthiya, A., & R. Venkatesakumar Shanlax International Journal of Management 5(3): 112-19. 2018 -

Papers Published in Peer Reviewed Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 A Methodology for structured literature network meta-analysis Pachayappan, M and R. Venkatesakumar Journal of Modelling in Management 17(1): pp. 4-48. https://doi.org/10.1108/JM2-01-2020-0009 2022 -
2 Distribution characteristics of star ratings in online consumer reviews Venkatesakumar, R., Sudhakar Vijayakumar, Riasudeen, S., Madhavan, S and B. Rajeswari Vilakshan-XIMB Journal of Management 18(2): 156-170 2021 -
3 Star Rating in Online Consumer Reviews-Emotions or Evidence? Vidyashankar, G., Madhavan, G and R. Venkatesakumar The Journal-Contemporary Management Research 15(1): 1-16 2021 -
4 Analysis of Front of Pack Labels in packaged Food Category in India Thiru Murugan R., Venkatesakumar, R and S. Aarthee The Journal-Contemporary Management Research 15(1): 17-33 2021 -
5 Consumer Sentiment Analysis – A Comparison of PLBs, National and MNCs Brands Venkatesakumar, R., Vidyashankar, G., Sathish, A.S., Rajeswari, B and S. Madhavan Review of Professional Management 19 (1): 58-78 2021 -
6 Online Review Characteristics and Information Asymmetry Is it easy to switch between Online Shopping sites? A Case Study of Reviews from Amazon and Fl Sudhakar Vijayakumar, Vidyashankar, G., Venkatesakumar, R., Madhavan, S and S. Riasudeen SDMIMD Journal of Management 12 (1): 27-39 2021 -
7 Transition in Life to Bring Transformation for Future Business Sudhakar, Bushan D. and R. Venkatesakumar ResInt Research Review 4(1) & 58-60 2020 -
8 Sentiment analysis of consumer reviews – a comparison of organic and regular food products Rajeswari, B., Madhavan, S., Venkatesakumar, R., and S. Riasudeen Rajagiri Management Journal 14(2): 155-67 2020 -
9 Insights From Online Consumer Reviews [ocr] For 'covid19 Generation Products' Sudhakar @ Vijayakumar, Riasudeen,S. Venkatesakumar, R and S. Madhavan Annamalai International Journal of Business Studies and Research 12(1): 44-57 2020 -
10 A profile of Antecedents in selecting a Higher Education Institution Thillai Rajan, P., and R. Venkatesakumar RESEARCH REVIEW International Journal of Multidisciplinary March, 74-77 2019 Nil
11 A Graph Theory Based Systematic Literature Network Analysis Pachayappan,M., & R. Venkatesakumar Theoretical Economics Letters [ABDC-B Category] 8: 960-80 2018 -
12 Sentiment Analysis of Tweets- IPL 2018 Final Ramakrishnan Venkatesakumar and Murugaiyan Pachayappan SCMS Journal of Indian Management [SCOPUS Indexed] XV,3,71-80 2018 -
13 Impact of Extrinsic Cues on Consumer Preference for Store Brands Vis-à-vis National Brands: An Experimental Approach Anuradha, V., Sundar, S., & R.Venkatesakumar Indian Journal of Commerce & Management Studies 8 (1): 52-61 2017 -
14 Differences in Evaluation of Trade Promotional schemes – A comparison of Self-Service Stores Vs. Non-Self Service Stores Venkatesakumar, R., Ravindran, D., & A.Agasthiya Asia Pacific Journal of Research 1 (6): 1-5 2017 -
15 A Model for Brand Satisfaction in Higher Education Institutions Sampath, G.V., & R.Venkatesakumar Nehru Journal of Management and Research 1 (17): 115-124 2017 -
16 Role of Antecedents of selection of a higher education institution on evaluating Academic Experience Factors Sampath, G.V., & R.Venkatesakumar Nehru Journal of Management and Research 1 (17): 90-100 2017 -
17 Alumni support, WOM and Brand Loyalty in Higher Education Institutions Sampath, G.V., & R.Venkatesakumar Management Resarcher 24 (1): 364-71 2017 -
18 A Model for Brand Loyalty and Brand Love in Higher Education Institutions Sampath, G.V., & R.Venkatesakumar Management Resarcher 24 (1): 347-55 2017 -
19 A Study on the shopping experience and enjoyment of Rural Customers at Temple Festivals Agasthiya, A., & R. Venkatesakumar Management Resarcher 24 (1): 200-08 2017 -
20 Application of Social Network Analysis [SNA] metrics for Systematic Literature Review [SLR] Venkatesakumar, R., & M. Pachayappan Man in India [Scopus Indexed] 97 (4): 233-247 2017 -
21 A Curious Case of Business-media Brand Personality Scale Abhishek Kumar & R. Venkatesakumar Management and Labour Studies 40 (1-2):95-108 2015 -
22 Higher Education in Tamil Nadu State: Plan Expenditure, Number of Institutions, Student Enrolment Sridhar,M., Ganesan, P., & R. Venkatesakumar Sankhya International Journal of Management and Technology April 2015 2015 -
23 Business-Media Brand Personality Scale – a User-Friendly Model Abhishek Kumar & R. Venkatesakumar M-Infiniti Journal of Management April: 59-65 2015 -
24 SShowrooming-an exploratory study Venkatesakumar, R., Annamalai Business Review April: 97-101 2015 -
25 Serving Indian Rural Markets: Challenges at the Bottom of the Pyramid Empirical Evidences Venkatesakumar, R., Annamalai Business Review April: 129-35 2015 -
26 Creating a Business-Media Brand Personality Scale Abhishek Kumar & R. Venkatesakumar International Journal of Business and Social Science 6 (4): 50-61 2015 -
27 Exploring the Dimensions of Pilgrims’ Experiences Sathish, A.S.,& R. Venkatesakumar Indian Journal of Marketing [SCOPUS Indexed] 44(4): 5-16 2014 -
28 Rural-Urban Consumers’ Determinants of Store Search: Significance of Store Image, Information Search Efforts and Consideration Set Size Venkatesakumar, R., Ramkumar, D., &P. Thillai Rajan Business Plus 1 (10): 9-15 2014 -
29 Task Characteristics, Task Process, Task Structure and their Relationship with Work and Personal Burnout Riasudeen, S., Srinivasan P.T., & R. Venkatesakumar South Asian Journal of Human Resources Management 1 (2): 153-74 2014 -
30 Evaluation of Customer Satisfaction and Loyalty across select demographic characteristics in a premium coffee shop restaurant context Venkatesakumar, R., SAMZODHANA- Journal of Management Research 3 (1), 136-143 2014 -
31 Predictors of Employee Engagement in the context of Organisational Culture Riasudeen, S., & R. Venkatesakumar International Journal of Business Intelligence and Innovations 1(1): 23-26 2014 -
32 Tapping the rural markets – lessons from HUL Initiatives Venkatesakumar, R., & S. Riasudeen International Journal of Business Intelligence and Innovations 1(1): 161-62 2014 -
33 Mediating role of Job satisfaction in the relationship between Task Characteristics and Life Satisfaction Riasudeen, S., & R. Venkatesakumar Indore Management Journal 6(1): 13-22 2014 -
34 A Case Study of Kanchipuram Cluster and Comparison with Thailand Venkatesakumar, R., & Sathyanarayanan, R International Journal of Retailing and Marketing 5 (2): 130-35 2013 -
35 Relationship of Organisational Learning with Team Functioning at e-Publishing Industry Riasudeen, S., & R. Venkatesakumar. Journal of Contemporary Management Research 8(2): 73-81 2013 -
36 Mood Effects on Celebrity Evaluation – A Comparison of Emerging and Matured Sports Celebrities Sundar, S., & R. Venkatesakumar Annamalai International Journal of Business Studies and Research 5 (1): 35-44 2013 -
37 Single Celebrity Endorsement on Multiple Products – a comparison of high value versus low value items Venkatesakumar, R., Riasudeen, S., & A.S.Sathish Indore Management Journal 5(2): 13-22 2013 -
38 Celebrity Endorsement- The North-South Divide Venkatesakumar, R,, Sathyanarayanan, R., & A.S. Sathish Asia-Pacific Journal of Management Research and Innovation 8 (2): 155-63 2012 -
39 Branding Initiatives by Information Technology (IT) Services companies in Institutions of Higher learning in India Rajkumar, Samuel V., Raya, & Venkatesakumar, R Unlock Management 3 (1): 08-18 2012 -
40 Role of Self-Image and Information search behaviour on Brand Loyalty Ramkumar, D., & Venkatesakumar, R. Business Plus 1(5): 24-30 2012 -

Papers Published in Conference Proceedings

S.No Title Name of the Authors as per the order in Paper Details of Conference Publication Page Nos. Year
1 Differences in Evaluation of Trade Promotional schemes – A comparison of Self-Service Stores Vs. Non-Self Service Store Venkatesakumar, R., Ravindran, D., & A.Agasthiya P.Ravi (Eds) Proceedings of Second International Conference on Sustainable Marketing Strategies – Issues and Challenges held on December 14-15, 2017, published by Bonfring, Coimbatore. [ISBN: 978-9386-638502] 13-17 2017
2 An Enquiry of Trade Promotional schemes on Profitability of Value and Profitability of Policy Ravindran, D., Venkatesakumar, R., & A.Agasthiya P.Ravi (Eds) Proceedings of Second International Conference on Sustainable Marketing Strategies – Issues and Challenges held on December 14-15, 2017, published by Bonfring, Coimbatore. [ISBN: 978-9386-638502] 62-65 2017
3 Destination Brand Equity and its effect on Loyalty- Role of Cultural Values: A Case Study of Rwanda Tourism Destinations Ganesan, P., Sampath, G.V., Venkatesakumar, R., & S.N. Meera Jaiswal, A.K. (Eds) Proceedings of 5th IIMA Conference on Marketing in Emerging Economies held at IIM-Ahmadabad on January 09-11, 2013, published by Indian Institute of Management, Vastrapur, Ahmedabad. [ISBN: 978-81-902800-1-7] 116-120 2013
4 Measuring Relationship between Service Quality, Customer Satisfaction, and Customer organization’s Performance: B2B Service in Business Customer Ban Ganesan, P., Venkatesakumar, R., Sampath, G.V., Mane, A.S., & S.N.Meera Jaiswal, A.K. (Eds) Proceedings of 5th IIMA Conference on Marketing in Emerging Economies held at IIM-Ahmadabad on January 09-11, 2013, published by Indian Institute of Management, Vastrapur, Ahmedabad. [ISBN: 978-81-902800-1-7] 159-65 2013
5 The Effects of Involvement and Mood on Credibility of Sports Celebrity Endorsers Sundar, S., & R. Venkatesakumar Jaiswal, A.K. (Eds) Proceedings of 5th IIMA Conference on Marketing in Emerging Economies held at IIM-Ahmadabad on January 09-11, 2013, published by Indian Institute of Management, Vastrapur, Ahmedabad. [ISBN: 978-81-902800-1-7] 373-75 2013
6 A Case Study of Kanchipuram Silk Cluster and comparison with Thailand Sathyanarayanan, R., & R. Venkatesakumar Conference Proceedings of International Conference on Management in the New World Order, during August 13-14, 2012, organized by Indian Institute of Management, Ranchi. Published by India: Tata McGraw- Hill [ISBN: 978-1-25-902824-3] 213-217 2012
7 Principals’ perception of quality factors in implementing TQM in higher education institutions Venkatesakumar, R., & P. Thillai Rajan In Ravi, P. (Eds) Proceedings of International Conference on Sustainable Marketing Strategies Issues and Challenges 2012- held at Department of Management Studies, Manonmaniam Sundaranar University, Tirunelveli, on August 24-25, 2012. Published by Bonfring, Coimbatore. [ISBN: 978-93-82338-15-4] 13-18 2012

Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.

Chapters in Books

S.No Title of the Chapters Name of the Authors Title of the Book Publisher Year ISBN No.
1 An Enquiry of Trade Promotion Schemes on Profitability of Value and Profitability of Policy Ravindran, Venkatesakumar, R., & A. Agasthiya Sustainable Marketing Strategies – Issues and Challenges Bonfring, Coimbatore 2017 978-93-86638-50-2
2 Differences in Evaluating of Trade Promotional Schemes – A comparison of Self-Service Stores Vs. Non-Self Service Stores Venkatesakumar, R., Ravindran, and A. Agasthiya Sustainable Marketing Strategies – Issues and Challenges Bonfring, Coimbatore 2017 978-93-86638-50-2
3 Hindrances Faced by Rural Based Small Scale Enterprises- A Qualitative Study Agasthiya, A., & R. Venkatesakumar Social Entrepreneurship and Growing Business Opprortunities in India VH Senthikumara Nadar, Virudhunagar 2017 978-93-81723-76-0
4 Challenges in Indian rural retailing- an empiral study Venkatesakumar,R., & P. Thillai Rajan Innovative Management Practices for Global Competitiveness Glowplus Publishers, Chennai 2015 978-81-929581-2-5
5 Inclusion of Additional Celebrity Endorsers And Its Influence on Attitude Towards Advertisements [AOA] Venkatesakumar,R., & P. Thillai Rajan Innovative Management Practices for Global Competitiveness Glowplus Publishers, Chennai 2015 978-81-929581-2-5
6 Up scaling Local Creative Artisan ARCH Cluster – Case of Metalware Cluster in South India V.P. Sriraman, Venkatesakumar. R & K. Nigama Empowering Micro, Small and Medium Enterprises (MSMEs) for Global Competitiveness TR Publications, Chennai-17 2014 978-81-8286-028-5
7 Bronze Icon Cluster of Swamimalai – Survival Issues Venkatesakumar. R & V.P. Sriraman Empowering Micro, Small and Medium Enterprises (MSMEs) for Global Competitiveness TR Publications, Chennai-17 2014 978-81-8286-028-5
8 Evaluation of customer satisfaction and Loyalty across select demographic characteristics in a premium coffee shop restaurant context Venkatesakumar,R., Management Research in a changing climate Archers & Elevators Publishing House, Bangalore 2014 978-93-83241-56-9
9 Viewer Response Profile (VRF) – A comparison of branded noodles category Venkatesakumar.R & Sathish, A.S Strategic Approach for Marketing Management Annamalai University 2012 978-93-82338-10-9
10 Drivers of passengers’ satisfaction and loyalty – A study on MTC’s Volvo buses Sathish, A.S & R. Venkatesakumar Strategic Approach for Marketing Management Annamalai University 2012 978-93-82338-10-9

Edited Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.
1 Building an Agile Workforce: Transforming talent, technology and ideas Riasudeen.S, Rajeshwari. B, Venkatesakumar.R, Chitra Sivasubramanian Shanlax, Madurai 2019 978-93-89658-29-3

Ongoing Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Ongoing Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Completed Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Completed Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Career Guidance Offered to students

S.No Name of the Scheme No. of Students Competitive Examinations/ Career Counseling No. of Students Passed No. of Students Placed

List of capability enhancement such as Soft skill development, Remedial coaching, Language lab,
Bridge courses, Yoga, Meditation, Personal Counselling and Mentoring etc.,

S.No Name of the Programme/Scheme Date of Implementation No. of Students Enrolled Agencies Involved

Research Guidance - PG

S.No Year Degree No. of Students Awarded Department/Centre

Research Guidance - Ph.D

S.No Student Name Registration Date Registration No. Thesis Title Thesis Submitted Status Thesis Submitted Date Vivavoce Completed Status Date Awarded
1 Kishore Raaj Suresh 23-12-2016 20151117030 A Study on Acceptance of E-Commerce Among Indian Consumers Through Extending UTAUT2 with Empowerment Digital India and Privacy Factors YES 23-09-2021 YES 28-01-2022
2 Ms. A. Agasthiya 13-10-2015 2015-16/1411 SHOPPING BEHAVIOUR OF CONSUMERS IN RURAL CONVENTIONAL MARKETS YES 25-01-2019 YES 20-12-2019
3 D.Ravindran 12-08-2011 1234 Retailers Preference of Trade Promotion Schemes for FMCG Products YES 05-02-2018 YES 02-11-2018
4 V.Sampath 02-09-2011 NA Student Choices of Higher Education Institutions- from Pre-Admission to Post Completion with reference to Engineering Education YES 05-02-2018 YES 14-09-2018
5 Abhishek Kumar 01-09-2011 - Developing Brand Personality Scale for Business Media YES 02-09-2015 YES 05-07-2016

Research Guidance - Post Doctoral

S.No Scholar Name Designation Funding Agency Fellowship Title Year of Joining Year of Completion

Financial assistance availed to attend conferences / workshops and to pay membership fee
of professional bodies during the year

S.No Conference/ workshop attended for which financial support provided Professional body for which membership fee is provided Amount of Support Place From Date To Date Year

E-Lecture Details

S.No E-Lecture Title Development of e-content/e-learning/delivering Member of Editorial Bodies Reviewer/Referee of
Content/Module Title Institution/Platform Year Weblink

Details of Online Education Conducted

S.No Nature of Online Course No. of Sessions Target Group Date

Invited Talks in Conference/Seminar/Workshop/Training Programme

S.No Title of the Paper Conferences/Seminar/Workshop/Training Programme Organized by Whether International / National / State / Regional / College or University Level From To Year
1 One Day National Level workshop on I to I – A Navigatory Workshop Workshop Department of Management Studies, MS University, Tirunelveli National 02-03-2020 02-03-2020 2020
2 One day workshop on R & R Studio Workshop Srinivasa Ramanujan Centre, Sastra University, Kumbakonam National 15-02-2020 15-02-2020 2020
3 UGC Sponsored National Workshop on Research Methods & Data Analysis in Social Sciences Workshop Centre for Applied Research, School of Health Sciences and rural Development, The Gandhigram Rural I National 28-01-2020 28-01-2020 2020
4 Two Day National Level workshop on Data Analytics in Social Science Research [SPSS & AMOS] Training Programme Nasamony Memorial Christian College, Marthandam, Kanyakumari Dt. National 11-01-2020 11-01-2020 2020
5 Structural Equation Modelling Two Day National Workshop on Structural Equation Modelling [AMOS / PLS/ LISREL] Department of Management Studies, Manonmaniam Sundaranar University National 25-02-2019 26-02-2019 2019
6 Confirmatory Factor Analysis – Measurement model construction 10-day Research Methodology workshop School of Management Studies, National Institute of Technology Calicut National 16-03-2019 16-03-2019 2019
7 Research Design A Ten-day Research Methodology Course for M.Phil. /Ph.D. / PDF Scholars in Social Sciences Research [Sponsored by ICSSR] Department of Management Studies, Pondicherry University National 19-03-2019 19-03-2019 2019
8 Structural Equation Modelling Two Weeks Capacity Building Programme for faculty of Social Science Department Commerce, Manonmaniam Sundaranar University National 27-03-2019 28-03-2019 2019
9 Faculty Development Programme on Statistical Analysis for Social Science Training Programme Faculty of Management Studies, Noorul Islam Centre for Higher Education, Kanyakumari Dt National 05-10-2019 05-10-2019 2019
10 Path Analysis using Smart PLS Eight day National Level Workshop on Statistical Analysis for Business Research Department of Management Studies Pondicherry University National 07-01-2018 07-01-2018 2018
11 Non-Parametric Tests Ten Days Research Methodology Workshop cum quality improvement program for Ph.D Scholars Department of Commerce & ICSSR National 30-01-2018 30-01-2018 2018
12 AMOS Eight day National Level Workshop on “Statistical Analysis for Business Research” Department of Management Studies, Pondicherry University National 10-06-2018 10-06-2018 2018
13 Descriptive and Predictive Analytics Statistical Analysis using R / R Studio Department of Management Studies Pondicherry University National 26-10-2018 26-10-2018 2018
14 Sentimental Analysis & Wordcloud Text Analytics using R / R Studio Department of Management Studies, Pondicherry University National 10-11-2018 10-11-2018 2018
15 SEM Models using Smart-PLS Structural Equation Modelling using AMOS / PLS/ LISREL Department of Management Studies, Pondicherry University National 24-11-2018 24-11-2018 2018
16 ANOVA Models ICSSR workshop on “Research Methodology for M.Phil / Ph.D /PDF Scholars” Department of Commerce, Central University of Tamil Nadu, Thiruvarur National 21-12-2018 21-12-2018 2018
17 Online Resources for Research Two-Day Capacity Building Workshop On the theme Contemporary Research Techniques in Social Science Post Graduate Department of Human Resource Management, MOP Vaishnav College for Women, Chennai – 3 National 29-11-2017 29-11-2017 2017
18 Challenges and Opportunities in Retail Sector National Seminar on Challenges and Opportunities in Retail Sector Department of Business Administration, Dr. Umayal Ramanathan College for Women, Karaikudi National 25-01-2017 25-01-2017 2017
19 Strategies for Inclusive Growth National Conference on Global Strategies for Inclusive Growth Dept. of Logistics Management, Alagappa University National 19-01-2017 19-01-2017 2017
20 SEM for Path Analysis, Mediation and Moderation Analysis using LISREL and AMOS 3rd Serial Workshop on Research Methods & Multivariate Statistical Tools VIT Business School, Vellore National 26-02-2016 26-02-2016 2016
21 Factor Analysis, Cluster Analysis, CFA National Workshop on Business Research Analytics Department of Management Studies, Manonmaniam Sundaranar University National 08-03-2016 08-03-2016 2016
22 Introduction to Multivariate Data Analysis National Level Workshop on Research Methods and Data analysis using SPSS Thanthai Hans Roever College, Perambalur National 18-03-2016 18-03-2016 2016
23 Using SPSS for Data Analysis 3 days’ workshop on Research Techniques using SPSS ALAGAPPA UNIVERSITY, KARAIKUDI National 03-04-2016 03-04-2016 2016
24 Cluster Development Two Week Faculty Development programme Department of Business Administration, Annamalai University National 20-02-2015 20-02-2015 2015
25 Model Building-Research Design/ Measurement, Scaling and Instrument Design 3rd Serial Workshop on Research Methods & Multivariate Statistical Tools VIT Business School, Vellore National 27-11-2015 27-11-2015 2015
26 Modern Research Methods and Tools Modern Research Methods and Tools St Joseph College, Tiruchirappalli National 15-10-2015 15-10-2015 2015
27 E-Transformation in Organisations E-Transformation in Organisations in the International Seminar on E-Transformation in Organisations Dr. MGR Janaki College of Arts and Science for Women, Chennai International 20-01-2015 20-01-2015 2015
28 Data Analysis using SPSS, Structural Equation Modelling using AMOS A National Level Workshop on Statistical Tools of Research with Special Reference to SPSS Regional Office, Anna University Tirunelveli National 30-01-2015 30-01-2015 2015
29 Confirmatory Factor Analysis/ Measurement Model and Validity Checking A Series of three day National Workshop on Data Analysis in Management Department of Management Studies, Pondicherry University National 25-04-2015 25-04-2015 2015
30 Logistic Regression & Discriminant Analysis/ MDS and Correspondence Analysis 2ND Serial Work shop on Research Methods and Multivariate Statistical Tools VIT Business School, Vellore National 27-06-2015 27-06-2015 2015
31 Opportunities and Significance of Business Analytics A Four-Day National Workshop on “Business Analytics - Tools, Techniques & Applications MADANAPALLE INSTITUTE OF TECHNOLOGY & SCIENCE, (UGC – AUTONOMOUS), MADANAPALLE National 30-07-2015 30-07-2015 2015
32 Simplex Method using TORA/ Assignment Problem & Transportation Problem using TORA A Series of three day National Workshop on Data Analysis in Management Department of Management Studies, Pondicherry University National 12-09-2015 12-09-2015 2015
33 Indian World Class Manufacturing- The Road Ahead National Conference on Indian World Class Manufacturing- The Road Ahead Department of Management Studies, Fatima College, Madurai National 01-10-2015 01-10-2015 2015
34 Research Design SIX Day Orientation Programme on Research Methodology in Social Science for SC/ST PhD scholars ICSSR & Department of Applied Psychology, Pondicherry University National 07-01-2014 07-01-2014 2014
35 Constraints and Strategies to Improve Indian Industry National Conference on Constraints and Strategies to Improve Indian Industry Madurai Sivakasi Nadars Pioneer Meenakshi Women’s College, Sivaganga National 07-02-2014 07-02-2014 2014
36 Research Methods 10-Day ICSSR Sponsored Research Methodology Course PG & Research Department of Commerce, Kanchi Mamunivar Centre for PG Studies, Puducherry National 15-07-2014 15-07-2014 2014
37 Online Shopping – Opportunities and Threats UGC Sponsored State Level Students’ Seminar on Online Shopping – Opportunities and Threats Department of Business Administration, Thiagarajar College, Madurai National 30-09-2014 30-09-2014 2014
38 R for Text Analytics, Qualitative Research for Research Problem development, Research Design, Measur 2nd Serial Workshop on Research Methods & Multivariate Statistical Tools VIT Business School, VIT University Vellore-14 National 15-12-2014 15-12-2014 2014
39 Basic Statistics & Regression Analysis Faculty Development Programme on Research Techniques & Data Analysis – Six Days National Level Workshop Dr. MGR Educational and Research Institute University, Chennai National 22-01-2014 22-01-2014 2014
40 Foreign Direct Investment in Indian Retail Market – Boon or Bane One Day National Seminar on Impact of Foreign Direct Investment on Retail Market in India Bharath Niketan Engineering College, Aundipatty, Theni, Tamil Nadu National 14-02-2013 14-02-2013 2013
41 Introduction to Business Research / Research Process /MANOVA Serial Workshop on Research Methods & Advanced Statistical Tools for Management Research VIT Business School, VIT University Vellore-14 National 08-02-2013 09-02-2013 2013
42 Factor Analysis & Cluster Analysis Discriminant Analysis & Logistic Regression A Four Day National Level Workshop on Research Techniques & Data Analysis Department of Management Studies, Pondicherry University National 21-09-2013 21-09-2013 2013
43 LISREL & SMART PLS Packages for model building and Testing A TEN Days Hands on Experience workshop on Research Methodology and Statistical Analysis using SPSS Department of Business Administration, Annamalai University National 18-12-2013 18-12-2013 2013
44 Measurement Model and Validity Checking/ Path Analysis, Direct Effect & Indirect Effect A Series of three day National Workshop on Data Analysis in Management Department of Management Studies, Pondicherry University National 16-10-2015 16-10-2015 2013
45 Sustainability is not a destination, but a journey International Conference on Sustainable Marketing Strategies Issues and Challenges 2012 Department of Management Studies, Manonmaniam Sundaranar University, Tirunelveli International 25-08-2012 25-08-2012 2012
46 Introduction to Regression / Correlation / Chi-Square / ANOVA Three Day National level workshop on Research Techniques in Management Department of Management Studies, School of Management, Pondicherry University National 03-08-2012 03-08-2012 2012
47 Introduction to / Cluster / Discriminant Analysis ICSSR Sponsored Faculty Development Programme – Application of Statistical Tools in Business Research Department of Management Studies, Periyar Maniammai University, Tanjore National 19-01-2012 20-01-2012 2012
48 Introduction to Factor / Cluster / Discriminant Analysis National level workshop on Research Techniques in Management Department of Management Studies, School of Management, Pondicherry University National 04-12-2011 04-12-2011 2011
49 Value Based Management UGC Sponsored Two Day National Conference on Value Based Management – Principles & Practices Department of Business Administration, Ayya Nadar Janki Ammal College, Sivakasi National 22-06-2011 23-06-2011 2011
50 Avenues in Marketing One day National Workshop on Avenues in Management Education Department of Business Administration, Ayya Nadar Janki Ammal College, Sivakasi National 25-03-2011 25-03-2011 2011
51 Change Leadership National Seminar on Change Leadership Department of Management Studies, Fatima College, Madurai National 15-02-2011 15-02-2011 2011

Conferences/Seminars Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year
1 International Conference on Building AgileWorkforce: Transforming Talent, Technologies and Ideas Self-financing Pondicherry University, Two days International 26-12-2019 27-12-2019 2019
2 PARADIGM SHIFT ON ETHICS, VALUES & CORPORATE GOVERNANCE In collaboration with SACAR Pondicherry University & SACAR Pondicherry University, 2-Day National 09-03-2018 10-03-2018 2018

Workshop Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year
1 10-day Research Methodology Course in Social Science for Ph.D. Students ICSSR Pondicherry University, Ten days National 17-12-2019 28-12-2019 2019
2 Two day - National Level Workshop on Statistical Data Analysis through R / R-Studio Programming Self Support Seminar Hall, Department of Management Studies, 2 Days National 26-10-2018 27-10-2018 2018
3 Two day National Level Workshop on Text Analytics Self Supported Department of Management Studies 2 Days National 10-11-2018 11-11-2018 2018
4 Two day - National Level Workshop on “Structural Equation Modelling [AMOS/PLS/LISREL]” Self Sponsor Department of Management Studies, 2 Days National 24-11-2018 25-11-2018 2018
5 TWO DAY WORKSHOP ON PARADIGM SHIFT IN ETHICS, VALUES AND CORPORATE GOVERNANCE IN COLLABORATION WITH SRI AUROBINDO CENTRE FOR ADVANCED RESEARCH SOM Auditorium, School of Management, Pondicherry University [2 Days] National 09-03-2018 10-03-2018 2018

Administrative Responsibilities in the Government and Quasi Government Agencies

S.No Name of the Position Agency/Organisation Duration Nature of Duties

Affiliation in Academic Bodies/Societies

S.No Name of the Body/Society Nature of Affiliation Year

Participation & Extension Activities (Academic/Administraion)

S.No Name of the Position (Head, Dean, Co-ordinator, Director, etc.,) Duration Nature of Dutites
1 Co-ordinator (PR Wing) July 2014-November 2015 [17 Months] Public Relations
2 Co-ordinator (PR Wing) January 2020-May 2020 [5 Months] Public Relations

Participation & Extension Activities (Co-Curricular)

S.No Name of the Position (NSS, NCC, Warden etc.,) Duration Nature of Dutites

Collaboration with Institution/Industry

S.No Collaborator Name Designation Institution/Industry Type Nature of Collaboration Period of Collaboration Visits to Collaborating
Institution / Industry
Details of Collaborative Research/Teaching
From Date To Date From Date To Date

Faculty Development Programme Attended (Orientation, Refresher, other Short Term Course during the year)

S.No Title of the FDP Organiser Venue Duration From Date To Date Year

Details of Executive Development Prog/Management Development Prog. conducted

S.No Name of the Programme No. of Participants Venue Duration From Date To Date Year Revenue Generated

Participation in IMPESS, IMPRINT, SPARC, STARS, LEAP Programme etc and DSF Funding Programme

S.No IMPRESS/IMPRINT/SPARC/STARS/LEAP/Others Place From Date To Date Year

Enrolment under ARPIT Programme

S.No Name of the Programme Period of the Programme
From Date To Date