VENKATESAKUMAR R Professor
- Department of Management Studies
- School of Management
- venkatesh.dms@pondiuni.edu.in
Academic Activity
Educational Qualification (UG,PG & Higher Order)
| S.No | Degree | Subject/Title of thesis | University/Board | Year of Passing |
|---|---|---|---|---|
| 1 | Ph.D | Consumer Purchase Decision Process in Rural Tamil Nadu, India | VIT University | 2009 |
| 2 | MBA | Marketing | Annamalai University | 1996 |
| 3 | M.Sc | Mathematics | Annamalai University | 1994 |
Area of Specializaion
Awards / Prizes Conferred
| S.No | Name / Title of the Award | Type | Name of the Agency conferred the Award | Year of the Award | Amount for Cash Award |
|---|---|---|---|---|---|
| 1 | Best Case Study-3 Prize | NATIONAL | All India Management Association-Indian Case Research Centre | 2022 | 25000 |
| 2 | Distinguished Alumni Award | NATIONAL | VIT University | 2017 | - |
| 3 | Best Paper Award | INTERNATIONAL | IIM-Indore | 2015 | . |
| 4 | Best Paper Award | INTERNATIONAL | IIM-Ahmadabad | 2013 | . |
| 5 | Certificate of Merit | REGIONAL | Pondicherry University | 2012 | . |
| 6 | Best Paper Award | INTERNATIONAL | Bharathidasan Institute of Management | 2011 | . |
| 7 | Respected Management Teacher | INTERNATIONAL | Annamalai University | 2010 | . |
| 8 | Best Paper Award | INTERNATIONAL | Indian Institute of Management Kozhikode | 2009 | . |
| 9 | Best Paper Award | INTERNATIONAL | Annamalai University | 2007 | . |
Teaching Experience
| S.No | Designation | Department/Centre | Institution |
|---|---|---|---|
| 1 | Professor | Department of Management Studies | Pondicherry University |
| 2 | Reader | Department of Management Studies | Pondicherry University |
| 3 | Assistant Professor | Bharathidasan Institute of Management | Bharathidasan Institute of Management |
| 4 | Lecturer(SG) | JSN School of Management | JSN School of Management |
| 5 | Researcher | JSN School of Management Services | JSN School of Management Services |
| 6 | Associate Professor | Department of Management Studies | Pondicherry University |
Research Experience
| S.No | Designation | Department/Centre | Institution | Area of Research |
|---|
Industry Experience
| S.No | Designation | Company/Corporate | Nature of Work |
|---|
Contribution towards Innovation
| S.No | Name of the Work/Contribution | Specialization | Remarks |
|---|
Patent Details
| S.No | Title | Status | Patent Number | Year of Award | Type | Commercialized Status |
|---|
Papers Published in UGC Approved Journals
| S.No | Title | Name of the Authors as per the order in Paper | Journal Name | Volume, Issue & Page Nos. | Year | Impact Factor |
|---|---|---|---|---|---|---|
| 1 | Evaluating the Differences in Consumer Spending in Uzhavar Sandhai | Agasthiya, A., & R. Venkatesakumar | Shanlax International Journal of Management | 5(3): 7-11 | 2018 | - |
| 2 | Evaluating the Store Characteristics in Selecting Trade Promotional Schemes | Ravindran, D., Agasthiya, A., & R. Venkatesakumar | Shanlax International Journal of Management | 5(3): 112-19. | 2018 | - |
Papers Published in Non UGC Approved Peer Reviewed Journals
| S.No | Title | Name of the Authors as per the order in Paper | Journal Name | Volume, Issue & Page Nos. | Year | Impact Factor |
|---|---|---|---|---|---|---|
| 1 | A Methodology for structured literature network meta-analysis | Pachayappan, M and R. Venkatesakumar | Journal of Modelling in Management | 17(1): pp. 4-48. https://doi.org/10.1108/JM2-01-2020-0009 | 2022 | - |
| 2 | Distribution characteristics of star ratings in online consumer reviews | Venkatesakumar, R., Sudhakar Vijayakumar, Riasudeen, S., Madhavan, S and B. Rajeswari | Vilakshan-XIMB Journal of Management | 18(2): 156-170 | 2021 | - |
| 3 | Star Rating in Online Consumer Reviews-Emotions or Evidence? | Vidyashankar, G., Madhavan, G and R. Venkatesakumar | The Journal-Contemporary Management Research | 15(1): 1-16 | 2021 | - |
| 4 | Analysis of Front of Pack Labels in packaged Food Category in India | Thiru Murugan R., Venkatesakumar, R and S. Aarthee | The Journal-Contemporary Management Research | 15(1): 17-33 | 2021 | - |
| 5 | Consumer Sentiment Analysis – A Comparison of PLBs, National and MNCs Brands | Venkatesakumar, R., Vidyashankar, G., Sathish, A.S., Rajeswari, B and S. Madhavan | Review of Professional Management | 19 (1): 58-78 | 2021 | - |
| 6 | Online Review Characteristics and Information Asymmetry Is it easy to switch between Online Shopping sites? A Case Study of Reviews from Amazon and Fl | Sudhakar Vijayakumar, Vidyashankar, G., Venkatesakumar, R., Madhavan, S and S. Riasudeen | SDMIMD Journal of Management | 12 (1): 27-39 | 2021 | - |
| 7 | Transition in Life to Bring Transformation for Future Business | Sudhakar, Bushan D. and R. Venkatesakumar | ResInt Research Review | 4(1) & 58-60 | 2020 | - |
| 8 | Sentiment analysis of consumer reviews – a comparison of organic and regular food products | Rajeswari, B., Madhavan, S., Venkatesakumar, R., and S. Riasudeen | Rajagiri Management Journal | 14(2): 155-67 | 2020 | - |
| 9 | Insights From Online Consumer Reviews [ocr] For 'covid19 Generation Products' | Sudhakar @ Vijayakumar, Riasudeen,S. Venkatesakumar, R and S. Madhavan | Annamalai International Journal of Business Studies and Research | 12(1): 44-57 | 2020 | - |
| 10 | A profile of Antecedents in selecting a Higher Education Institution | Thillai Rajan, P., and R. Venkatesakumar | RESEARCH REVIEW International Journal of Multidisciplinary | March, 74-77 | 2019 | Nil |
| 11 | A Graph Theory Based Systematic Literature Network Analysis | Pachayappan,M., & R. Venkatesakumar | Theoretical Economics Letters [ABDC-B Category] | 8: 960-80 | 2018 | - |
| 12 | Sentiment Analysis of Tweets- IPL 2018 Final | Ramakrishnan Venkatesakumar and Murugaiyan Pachayappan | SCMS Journal of Indian Management [SCOPUS Indexed] | XV,3,71-80 | 2018 | - |
| 13 | Impact of Extrinsic Cues on Consumer Preference for Store Brands Vis-à-vis National Brands: An Experimental Approach | Anuradha, V., Sundar, S., & R.Venkatesakumar | Indian Journal of Commerce & Management Studies | 8 (1): 52-61 | 2017 | - |
| 14 | Differences in Evaluation of Trade Promotional schemes – A comparison of Self-Service Stores Vs. Non-Self Service Stores | Venkatesakumar, R., Ravindran, D., & A.Agasthiya | Asia Pacific Journal of Research | 1 (6): 1-5 | 2017 | - |
| 15 | A Model for Brand Satisfaction in Higher Education Institutions | Sampath, G.V., & R.Venkatesakumar | Nehru Journal of Management and Research | 1 (17): 115-124 | 2017 | - |
| 16 | Role of Antecedents of selection of a higher education institution on evaluating Academic Experience Factors | Sampath, G.V., & R.Venkatesakumar | Nehru Journal of Management and Research | 1 (17): 90-100 | 2017 | - |
| 17 | Alumni support, WOM and Brand Loyalty in Higher Education Institutions | Sampath, G.V., & R.Venkatesakumar | Management Resarcher | 24 (1): 364-71 | 2017 | - |
| 18 | A Model for Brand Loyalty and Brand Love in Higher Education Institutions | Sampath, G.V., & R.Venkatesakumar | Management Resarcher | 24 (1): 347-55 | 2017 | - |
| 19 | A Study on the shopping experience and enjoyment of Rural Customers at Temple Festivals | Agasthiya, A., & R. Venkatesakumar | Management Resarcher | 24 (1): 200-08 | 2017 | - |
| 20 | Application of Social Network Analysis [SNA] metrics for Systematic Literature Review [SLR] | Venkatesakumar, R., & M. Pachayappan | Man in India [Scopus Indexed] | 97 (4): 233-247 | 2017 | - |
| 21 | A Curious Case of Business-media Brand Personality Scale | Abhishek Kumar & R. Venkatesakumar | Management and Labour Studies | 40 (1-2):95-108 | 2015 | - |
| 22 | Higher Education in Tamil Nadu State: Plan Expenditure, Number of Institutions, Student Enrolment | Sridhar,M., Ganesan, P., & R. Venkatesakumar | Sankhya International Journal of Management and Technology | April 2015 | 2015 | - |
| 23 | Business-Media Brand Personality Scale – a User-Friendly Model | Abhishek Kumar & R. Venkatesakumar | M-Infiniti Journal of Management | April: 59-65 | 2015 | - |
| 24 | SShowrooming-an exploratory study | Venkatesakumar, R., | Annamalai Business Review | April: 97-101 | 2015 | - |
| 25 | Serving Indian Rural Markets: Challenges at the Bottom of the Pyramid Empirical Evidences | Venkatesakumar, R., | Annamalai Business Review | April: 129-35 | 2015 | - |
| 26 | Creating a Business-Media Brand Personality Scale | Abhishek Kumar & R. Venkatesakumar | International Journal of Business and Social Science | 6 (4): 50-61 | 2015 | - |
| 27 | Exploring the Dimensions of Pilgrims’ Experiences | Sathish, A.S.,& R. Venkatesakumar | Indian Journal of Marketing [SCOPUS Indexed] | 44(4): 5-16 | 2014 | - |
| 28 | Rural-Urban Consumers’ Determinants of Store Search: Significance of Store Image, Information Search Efforts and Consideration Set Size | Venkatesakumar, R., Ramkumar, D., &P. Thillai Rajan | Business Plus | 1 (10): 9-15 | 2014 | - |
| 29 | Task Characteristics, Task Process, Task Structure and their Relationship with Work and Personal Burnout | Riasudeen, S., Srinivasan P.T., & R. Venkatesakumar | South Asian Journal of Human Resources Management | 1 (2): 153-74 | 2014 | - |
| 30 | Evaluation of Customer Satisfaction and Loyalty across select demographic characteristics in a premium coffee shop restaurant context | Venkatesakumar, R., | SAMZODHANA- Journal of Management Research | 3 (1), 136-143 | 2014 | - |
| 31 | Predictors of Employee Engagement in the context of Organisational Culture | Riasudeen, S., & R. Venkatesakumar | International Journal of Business Intelligence and Innovations | 1(1): 23-26 | 2014 | - |
| 32 | Tapping the rural markets – lessons from HUL Initiatives | Venkatesakumar, R., & S. Riasudeen | International Journal of Business Intelligence and Innovations | 1(1): 161-62 | 2014 | - |
| 33 | Mediating role of Job satisfaction in the relationship between Task Characteristics and Life Satisfaction | Riasudeen, S., & R. Venkatesakumar | Indore Management Journal | 6(1): 13-22 | 2014 | - |
| 34 | A Case Study of Kanchipuram Cluster and Comparison with Thailand | Venkatesakumar, R., & Sathyanarayanan, R | International Journal of Retailing and Marketing | 5 (2): 130-35 | 2013 | - |
| 35 | Relationship of Organisational Learning with Team Functioning at e-Publishing Industry | Riasudeen, S., & R. Venkatesakumar. | Journal of Contemporary Management Research | 8(2): 73-81 | 2013 | - |
| 36 | Mood Effects on Celebrity Evaluation – A Comparison of Emerging and Matured Sports Celebrities | Sundar, S., & R. Venkatesakumar | Annamalai International Journal of Business Studies and Research | 5 (1): 35-44 | 2013 | - |
| 37 | Single Celebrity Endorsement on Multiple Products – a comparison of high value versus low value items | Venkatesakumar, R., Riasudeen, S., & A.S.Sathish | Indore Management Journal | 5(2): 13-22 | 2013 | - |
| 38 | Celebrity Endorsement- The North-South Divide | Venkatesakumar, R,, Sathyanarayanan, R., & A.S. Sathish | Asia-Pacific Journal of Management Research and Innovation | 8 (2): 155-63 | 2012 | - |
| 39 | Branding Initiatives by Information Technology (IT) Services companies in Institutions of Higher learning in India | Rajkumar, Samuel V., Raya, & Venkatesakumar, R | Unlock Management | 3 (1): 08-18 | 2012 | - |
| 40 | Role of Self-Image and Information search behaviour on Brand Loyalty | Ramkumar, D., & Venkatesakumar, R. | Business Plus | 1(5): 24-30 | 2012 | - |
Papers Published in Conference Proceedings
| S.No | Title | Name of the Authors as per the order in Paper | Details of Conference Publication | Page Nos. | Year |
|---|---|---|---|---|---|
| 1 | Differences in Evaluation of Trade Promotional schemes – A comparison of Self-Service Stores Vs. Non-Self Service Store | Venkatesakumar, R., Ravindran, D., & A.Agasthiya | P.Ravi (Eds) Proceedings of Second International Conference on Sustainable Marketing Strategies – Issues and Challenges held on December 14-15, 2017, published by Bonfring, Coimbatore. [ISBN: 978-9386-638502] | 13-17 | 2017 |
| 2 | An Enquiry of Trade Promotional schemes on Profitability of Value and Profitability of Policy | Ravindran, D., Venkatesakumar, R., & A.Agasthiya | P.Ravi (Eds) Proceedings of Second International Conference on Sustainable Marketing Strategies – Issues and Challenges held on December 14-15, 2017, published by Bonfring, Coimbatore. [ISBN: 978-9386-638502] | 62-65 | 2017 |
| 3 | Destination Brand Equity and its effect on Loyalty- Role of Cultural Values: A Case Study of Rwanda Tourism Destinations | Ganesan, P., Sampath, G.V., Venkatesakumar, R., & S.N. Meera | Jaiswal, A.K. (Eds) Proceedings of 5th IIMA Conference on Marketing in Emerging Economies held at IIM-Ahmadabad on January 09-11, 2013, published by Indian Institute of Management, Vastrapur, Ahmedabad. [ISBN: 978-81-902800-1-7] | 116-120 | 2013 |
| 4 | Measuring Relationship between Service Quality, Customer Satisfaction, and Customer organization’s Performance: B2B Service in Business Customer Ban | Ganesan, P., Venkatesakumar, R., Sampath, G.V., Mane, A.S., & S.N.Meera | Jaiswal, A.K. (Eds) Proceedings of 5th IIMA Conference on Marketing in Emerging Economies held at IIM-Ahmadabad on January 09-11, 2013, published by Indian Institute of Management, Vastrapur, Ahmedabad. [ISBN: 978-81-902800-1-7] | 159-65 | 2013 |
| 5 | The Effects of Involvement and Mood on Credibility of Sports Celebrity Endorsers | Sundar, S., & R. Venkatesakumar | Jaiswal, A.K. (Eds) Proceedings of 5th IIMA Conference on Marketing in Emerging Economies held at IIM-Ahmadabad on January 09-11, 2013, published by Indian Institute of Management, Vastrapur, Ahmedabad. [ISBN: 978-81-902800-1-7] | 373-75 | 2013 |
| 6 | A Case Study of Kanchipuram Silk Cluster and comparison with Thailand | Sathyanarayanan, R., & R. Venkatesakumar | Conference Proceedings of International Conference on Management in the New World Order, during August 13-14, 2012, organized by Indian Institute of Management, Ranchi. Published by India: Tata McGraw- Hill [ISBN: 978-1-25-902824-3] | 213-217 | 2012 |
| 7 | Principals’ perception of quality factors in implementing TQM in higher education institutions | Venkatesakumar, R., & P. Thillai Rajan | In Ravi, P. (Eds) Proceedings of International Conference on Sustainable Marketing Strategies Issues and Challenges 2012- held at Department of Management Studies, Manonmaniam Sundaranar University, Tirunelveli, on August 24-25, 2012. Published by Bonfring, Coimbatore. [ISBN: 978-93-82338-15-4] | 13-18 | 2012 |
Books
| S.No | Title of the Book | Name of the Authors as per the order in Book | Publisher | Year | ISBN No. |
|---|
Chapters in Books
| S.No | Title of the Chapters | Name of the Authors | Title of the Book | Publisher | Year | ISBN No. |
|---|---|---|---|---|---|---|
| 1 | An Enquiry of Trade Promotion Schemes on Profitability of Value and Profitability of Policy | Ravindran, Venkatesakumar, R., & A. Agasthiya | Sustainable Marketing Strategies – Issues and Challenges | Bonfring, Coimbatore | 2017 | 978-93-86638-50-2 |
| 2 | Differences in Evaluating of Trade Promotional Schemes – A comparison of Self-Service Stores Vs. Non-Self Service Stores | Venkatesakumar, R., Ravindran, and A. Agasthiya | Sustainable Marketing Strategies – Issues and Challenges | Bonfring, Coimbatore | 2017 | 978-93-86638-50-2 |
| 3 | Hindrances Faced by Rural Based Small Scale Enterprises- A Qualitative Study | Agasthiya, A., & R. Venkatesakumar | Social Entrepreneurship and Growing Business Opprortunities in India | VH Senthikumara Nadar, Virudhunagar | 2017 | 978-93-81723-76-0 |
| 4 | Challenges in Indian rural retailing- an empiral study | Venkatesakumar,R., & P. Thillai Rajan | Innovative Management Practices for Global Competitiveness | Glowplus Publishers, Chennai | 2015 | 978-81-929581-2-5 |
| 5 | Inclusion of Additional Celebrity Endorsers And Its Influence on Attitude Towards Advertisements [AOA] | Venkatesakumar,R., & P. Thillai Rajan | Innovative Management Practices for Global Competitiveness | Glowplus Publishers, Chennai | 2015 | 978-81-929581-2-5 |
| 6 | Up scaling Local Creative Artisan ARCH Cluster – Case of Metalware Cluster in South India | V.P. Sriraman, Venkatesakumar. R & K. Nigama | Empowering Micro, Small and Medium Enterprises (MSMEs) for Global Competitiveness | TR Publications, Chennai-17 | 2014 | 978-81-8286-028-5 |
| 7 | Bronze Icon Cluster of Swamimalai – Survival Issues | Venkatesakumar. R & V.P. Sriraman | Empowering Micro, Small and Medium Enterprises (MSMEs) for Global Competitiveness | TR Publications, Chennai-17 | 2014 | 978-81-8286-028-5 |
| 8 | Evaluation of customer satisfaction and Loyalty across select demographic characteristics in a premium coffee shop restaurant context | Venkatesakumar,R., | Management Research in a changing climate | Archers & Elevators Publishing House, Bangalore | 2014 | 978-93-83241-56-9 |
| 9 | Viewer Response Profile (VRF) – A comparison of branded noodles category | Venkatesakumar.R & Sathish, A.S | Strategic Approach for Marketing Management | Annamalai University | 2012 | 978-93-82338-10-9 |
| 10 | Drivers of passengers’ satisfaction and loyalty – A study on MTC’s Volvo buses | Sathish, A.S & R. Venkatesakumar | Strategic Approach for Marketing Management | Annamalai University | 2012 | 978-93-82338-10-9 |
Edited Books
| S.No | Title of the Book | Name of the Authors as per the order in Book | Publisher | Year | ISBN No. |
|---|---|---|---|---|---|
| 1 | Building an Agile Workforce: Transforming talent, technology and ideas | Riasudeen.S, Rajeshwari. B, Venkatesakumar.R, Chitra Sivasubramanian | Shanlax, Madurai | 2019 | 978-93-89658-29-3 |
Ongoing Projects
| S.No | Title of the Project | Sponsored By | Period | Sanctioned Amount(Rs. Lakh) | Year |
|---|
Ongoing Consultancy Works
| S.No | Title of the Consultancy Work | Sponsored By | Period | Sanctioned Amount(Rs. Lakh) | Year |
|---|
Completed Projects
| S.No | Title of the Project | Sponsored By | Period | Sanctioned Amount(Rs. Lakh) | Year |
|---|
Completed Consultancy Works
| S.No | Title of the Consultancy Work | Sponsored By | Period | Sanctioned Amount(Rs. Lakh) | Year |
|---|
Career Guidance Offered to students
| S.No | Name of the Scheme | No. of Students | Competitive Examinations/ Career Counseling | No. of Students Passed | No. of Students Placed |
|---|
List of capability enhancement such as Soft skill development, Remedial coaching, Language lab,
Bridge courses, Yoga, Meditation, Personal Counselling and Mentoring etc.,
| S.No | Name of the Programme/Scheme | Date of Implementation | No. of Students Enrolled | Agencies Involved |
|---|
Research Guidance - PG
| S.No | Year | Degree | No. of Students Awarded | Department/Centre |
|---|
Research Guidance - Ph.D
| S.No | Student Name | Registration Date | Registration No. | Thesis Title | Thesis Submitted Status | Thesis Submitted Date | Vivavoce Completed Status | Date Awarded |
|---|---|---|---|---|---|---|---|---|
| 1 | Kishore Raaj Suresh | 23-12-2016 | 20151117030 | A Study on Acceptance of E-Commerce Among Indian Consumers Through Extending UTAUT2 with Empowerment Digital India and Privacy Factors | YES | 23-09-2021 | YES | 28-01-2022 |
| 2 | Ms. A. Agasthiya | 13-10-2015 | 2015-16/1411 | SHOPPING BEHAVIOUR OF CONSUMERS IN RURAL CONVENTIONAL MARKETS | YES | 25-01-2019 | YES | 20-12-2019 |
| 3 | D.Ravindran | 12-08-2011 | 1234 | Retailers Preference of Trade Promotion Schemes for FMCG Products | YES | 05-02-2018 | YES | 02-11-2018 |
| 4 | V.Sampath | 02-09-2011 | NA | Student Choices of Higher Education Institutions- from Pre-Admission to Post Completion with reference to Engineering Education | YES | 05-02-2018 | YES | 14-09-2018 |
| 5 | Abhishek Kumar | 01-09-2011 | - | Developing Brand Personality Scale for Business Media | YES | 02-09-2015 | YES | 05-07-2016 |
Research Guidance - Post Doctoral
| S.No | Scholar Name | Designation | Funding Agency | Fellowship Title | Year of Joining | Year of Completion |
|---|
Financial assistance availed to attend conferences / workshops and to pay membership fee
of professional bodies during the year
| S.No | Conference/ workshop attended for which financial support provided | Professional body for which membership fee is provided | Amount of Support | Place | From Date | To Date | Year |
|---|
E-Lecture Details
| S.No | E-Lecture Title | Development of e-content/e-learning/delivering | Member of Editorial Bodies | Reviewer/Referee of | |||
|---|---|---|---|---|---|---|---|
| Content/Module Title | Institution/Platform | Year | Weblink | ||||
| 1 | Multivariate Data Analysis | Multidimensional Scaling- an illustration | MOOCS | 2022 | https://onlinecde.annauniv.edu/mod/page/view.php?id=47 | NA | NA |
| 2 | Multivariate Data Analysis | Conjoint Analysis- Demonstration | MOOCS | 2022 | https://onlinecde.annauniv.edu/mod/page/view.php?id=47 | NA | NA |
| 3 | Multivariate Data Analysis | Cluster Analysis- Analysis & Interpretation of Results | MOOCS | 2022 | https://onlinecde.annauniv.edu/mod/page/view.php?id=47 | NA | NA |
| 4 | Multivariate Data Analysis | Logistic Regression- an illustration | MOOCS | 2022 | https://onlinecde.annauniv.edu/mod/page/view.php?id=47 | NA | NA |
| 5 | Multivariate Data Analysis | Multiple Discriminant Analysis-Procedure & Results Interpretation | MOOCS | 2022 | https://onlinecde.annauniv.edu/mod/page/view.php?id=47 | NA | NA |
| 6 | Multivariate Data Analysis | Factor Analysis- an illustration | MOOCS | 2022 | https://onlinecde.annauniv.edu/mod/page/view.php?id=47 | NA | NA |
| 7 | Multivariate Data Analysis | AMOS- an introduction | MOOCS | 2022 | https://onlinecde.annauniv.edu/mod/page/view.php?id=47 | NA | NA |
| 8 | Multivariate Data Analysis | Confirmatory Factor Analysis- an introduction | MOOCS | 2022 | https://onlinecde.annauniv.edu/mod/page/view.php?id=47 | NA | NA |
| 9 | Multivariate Data Analysis | Structural Equation Model- an introduction | MOOCS | 2022 | https://onlinecde.annauniv.edu/mod/page/view.php?id=47 | NA | NA |
| 10 | Multivariate Data Analysis | Structural Equation Model- Mediation Model- an introduction | MOOCS | 2022 | https://onlinecde.annauniv.edu/mod/page/view.php?id=47 | NA | NA |
| 11 | Multivariate Data Analysis | Structural Equation Model- an illustration of the Mediation Model | MOOCS | 2022 | https://onlinecde.annauniv.edu/mod/page/view.php?id=47 | NA | NA |
| 12 | Multivariate Data Analysis | Moderation Models- an introduction | MOOCS | 2022 | https://onlinecde.annauniv.edu/mod/page/view.php?id=47 | NA | NA |
| 13 | Multivariate Data Analysis | Advances in Structural Equation Models- an overview | MOOCS | 2022 | https://onlinecde.annauniv.edu/mod/page/view.php?id=47 | NA | NA |
| 14 | Multivariate Data Analysis | Inferences from the estimated Simple Regression Function | MOOCS | 2022 | https://onlinecde.annauniv.edu/mod/page/view.php?id=47 | NA | NA |
Details of Online Education Conducted
| S.No | Nature of Online Course | No. of Sessions | Target Group | Date |
|---|
Invited Talks in Conference/Seminar/Workshop/Training Programme
| S.No | Title of the Paper | Conferences/Seminar/Workshop/Training Programme | Organized by | Whether International / National / State / Regional / College or University Level | From | To | Year |
|---|---|---|---|---|---|---|---|
| 1 | Formulation of Research Problem | ICSSR Sponsored Research Methodology Course | Department of Business Administration, Annamalai University Chidambaram | National | 21-03-2022 | 21-03-2022 | 2022 |
| 2 | FDP on Research Methodology and Strcutural Equation Modelling | Faculty Development Programme | Noorual Islam Centre for Higher Education,Thuckalay, Kanyakumari | National | 20-05-2022 | 21-05-2022 | 2022 |
| 3 | Trends in Text Analytics | National Seminar on Digital Marketing | Department of Business Administration, Sri Meenakshi Government Arts College for Women, Madurai | National | 21-04-2022 | 21-04-2022 | 2022 |
| 4 | Social Media Platforms and Social Research | ICSSR funded TWO-day WORKSHOP ON Application of Digital Resources in Social Studies for Research Scholars | Department of Population Studies Annamalai University | National | 07-03-2022 | 07-03-2022 | 2022 |
| 5 | One day workshop on R & R Studio | Workshop | Srinivasa Ramanujan Centre, Sastra University, Kumbakonam | National | 15-02-2020 | 15-02-2020 | 2020 |
| 6 | One Day National Level workshop on I to I – A Navigatory Workshop | Workshop | Department of Management Studies, MS University, Tirunelveli | National | 02-03-2020 | 02-03-2020 | 2020 |
| 7 | UGC Sponsored National Workshop on Research Methods & Data Analysis in Social Sciences | Workshop | Centre for Applied Research, School of Health Sciences and rural Development, The Gandhigram Rural I | National | 28-01-2020 | 28-01-2020 | 2020 |
| 8 | Two Day National Level workshop on Data Analytics in Social Science Research [SPSS & AMOS] | Training Programme | Nasamony Memorial Christian College, Marthandam, Kanyakumari Dt. | National | 11-01-2020 | 11-01-2020 | 2020 |
| 9 | Structural Equation Modelling | Two Day National Workshop on Structural Equation Modelling [AMOS / PLS/ LISREL] | Department of Management Studies, Manonmaniam Sundaranar University | National | 25-02-2019 | 26-02-2019 | 2019 |
| 10 | Confirmatory Factor Analysis – Measurement model construction | 10-day Research Methodology workshop | School of Management Studies, National Institute of Technology Calicut | National | 16-03-2019 | 16-03-2019 | 2019 |
| 11 | Research Design | A Ten-day Research Methodology Course for M.Phil. /Ph.D. / PDF Scholars in Social Sciences Research [Sponsored by ICSSR] | Department of Management Studies, Pondicherry University | National | 19-03-2019 | 19-03-2019 | 2019 |
| 12 | Structural Equation Modelling | Two Weeks Capacity Building Programme for faculty of Social Science | Department Commerce, Manonmaniam Sundaranar University | National | 27-03-2019 | 28-03-2019 | 2019 |
| 13 | Faculty Development Programme on Statistical Analysis for Social Science | Training Programme | Faculty of Management Studies, Noorul Islam Centre for Higher Education, Kanyakumari Dt | National | 05-10-2019 | 05-10-2019 | 2019 |
| 14 | Path Analysis using Smart PLS | Eight day National Level Workshop on Statistical Analysis for Business Research | Department of Management Studies Pondicherry University | National | 07-01-2018 | 07-01-2018 | 2018 |
| 15 | Non-Parametric Tests | Ten Days Research Methodology Workshop cum quality improvement program for Ph.D Scholars | Department of Commerce & ICSSR | National | 30-01-2018 | 30-01-2018 | 2018 |
| 16 | AMOS | Eight day National Level Workshop on “Statistical Analysis for Business Research” | Department of Management Studies, Pondicherry University | National | 10-06-2018 | 10-06-2018 | 2018 |
| 17 | Descriptive and Predictive Analytics | Statistical Analysis using R / R Studio | Department of Management Studies Pondicherry University | National | 26-10-2018 | 26-10-2018 | 2018 |
| 18 | Sentimental Analysis & Wordcloud | Text Analytics using R / R Studio | Department of Management Studies, Pondicherry University | National | 10-11-2018 | 10-11-2018 | 2018 |
| 19 | SEM Models using Smart-PLS | Structural Equation Modelling using AMOS / PLS/ LISREL | Department of Management Studies, Pondicherry University | National | 24-11-2018 | 24-11-2018 | 2018 |
| 20 | ANOVA Models | ICSSR workshop on “Research Methodology for M.Phil / Ph.D /PDF Scholars” | Department of Commerce, Central University of Tamil Nadu, Thiruvarur | National | 21-12-2018 | 21-12-2018 | 2018 |
| 21 | Online Resources for Research | Two-Day Capacity Building Workshop On the theme Contemporary Research Techniques in Social Science | Post Graduate Department of Human Resource Management, MOP Vaishnav College for Women, Chennai – 3 | National | 29-11-2017 | 29-11-2017 | 2017 |
| 22 | Challenges and Opportunities in Retail Sector | National Seminar on Challenges and Opportunities in Retail Sector | Department of Business Administration, Dr. Umayal Ramanathan College for Women, Karaikudi | National | 25-01-2017 | 25-01-2017 | 2017 |
| 23 | Strategies for Inclusive Growth | National Conference on Global Strategies for Inclusive Growth | Dept. of Logistics Management, Alagappa University | National | 19-01-2017 | 19-01-2017 | 2017 |
| 24 | Factor Analysis, Cluster Analysis, CFA | National Workshop on Business Research Analytics | Department of Management Studies, Manonmaniam Sundaranar University | National | 08-03-2016 | 08-03-2016 | 2016 |
| 25 | Introduction to Multivariate Data Analysis | National Level Workshop on Research Methods and Data analysis using SPSS | Thanthai Hans Roever College, Perambalur | National | 18-03-2016 | 18-03-2016 | 2016 |
| 26 | Using SPSS for Data Analysis | 3 days’ workshop on Research Techniques using SPSS | ALAGAPPA UNIVERSITY, KARAIKUDI | National | 03-04-2016 | 03-04-2016 | 2016 |
| 27 | SEM for Path Analysis, Mediation and Moderation Analysis using LISREL and AMOS | 3rd Serial Workshop on Research Methods & Multivariate Statistical Tools | VIT Business School, Vellore | National | 26-02-2016 | 26-02-2016 | 2016 |
| 28 | Logistic Regression & Discriminant Analysis/ MDS and Correspondence Analysis | 2ND Serial Work shop on Research Methods and Multivariate Statistical Tools | VIT Business School, Vellore | National | 27-06-2015 | 27-06-2015 | 2015 |
| 29 | Model Building-Research Design/ Measurement, Scaling and Instrument Design | 3rd Serial Workshop on Research Methods & Multivariate Statistical Tools | VIT Business School, Vellore | National | 27-11-2015 | 27-11-2015 | 2015 |
| 30 | E-Transformation in Organisations | E-Transformation in Organisations in the International Seminar on E-Transformation in Organisations | Dr. MGR Janaki College of Arts and Science for Women, Chennai | International | 20-01-2015 | 20-01-2015 | 2015 |
| 31 | Data Analysis using SPSS, Structural Equation Modelling using AMOS | A National Level Workshop on Statistical Tools of Research with Special Reference to SPSS | Regional Office, Anna University Tirunelveli | National | 30-01-2015 | 30-01-2015 | 2015 |
| 32 | Cluster Development | Two Week Faculty Development programme | Department of Business Administration, Annamalai University | National | 20-02-2015 | 20-02-2015 | 2015 |
| 33 | Confirmatory Factor Analysis/ Measurement Model and Validity Checking | A Series of three day National Workshop on Data Analysis in Management | Department of Management Studies, Pondicherry University | National | 25-04-2015 | 25-04-2015 | 2015 |
| 34 | Opportunities and Significance of Business Analytics | A Four-Day National Workshop on “Business Analytics - Tools, Techniques & Applications | MADANAPALLE INSTITUTE OF TECHNOLOGY & SCIENCE, (UGC – AUTONOMOUS), MADANAPALLE | National | 30-07-2015 | 30-07-2015 | 2015 |
| 35 | Simplex Method using TORA/ Assignment Problem & Transportation Problem using TORA | A Series of three day National Workshop on Data Analysis in Management | Department of Management Studies, Pondicherry University | National | 12-09-2015 | 12-09-2015 | 2015 |
| 36 | Indian World Class Manufacturing- The Road Ahead | National Conference on Indian World Class Manufacturing- The Road Ahead | Department of Management Studies, Fatima College, Madurai | National | 01-10-2015 | 01-10-2015 | 2015 |
| 37 | Modern Research Methods and Tools | Modern Research Methods and Tools | St Joseph College, Tiruchirappalli | National | 15-10-2015 | 15-10-2015 | 2015 |
| 38 | Research Design | SIX Day Orientation Programme on Research Methodology in Social Science for SC/ST PhD scholars | ICSSR & Department of Applied Psychology, Pondicherry University | National | 07-01-2014 | 07-01-2014 | 2014 |
| 39 | Constraints and Strategies to Improve Indian Industry | National Conference on Constraints and Strategies to Improve Indian Industry | Madurai Sivakasi Nadars Pioneer Meenakshi Women’s College, Sivaganga | National | 07-02-2014 | 07-02-2014 | 2014 |
| 40 | Research Methods | 10-Day ICSSR Sponsored Research Methodology Course | PG & Research Department of Commerce, Kanchi Mamunivar Centre for PG Studies, Puducherry | National | 15-07-2014 | 15-07-2014 | 2014 |
| 41 | Online Shopping – Opportunities and Threats | UGC Sponsored State Level Students’ Seminar on Online Shopping – Opportunities and Threats | Department of Business Administration, Thiagarajar College, Madurai | National | 30-09-2014 | 30-09-2014 | 2014 |
| 42 | Basic Statistics & Regression Analysis | Faculty Development Programme on Research Techniques & Data Analysis – Six Days National Level Workshop | Dr. MGR Educational and Research Institute University, Chennai | National | 22-01-2014 | 22-01-2014 | 2014 |
| 43 | R for Text Analytics, Qualitative Research for Research Problem development, Research Design, Measur | 2nd Serial Workshop on Research Methods & Multivariate Statistical Tools | VIT Business School, VIT University Vellore-14 | National | 15-12-2014 | 15-12-2014 | 2014 |
| 44 | Foreign Direct Investment in Indian Retail Market – Boon or Bane | One Day National Seminar on Impact of Foreign Direct Investment on Retail Market in India | Bharath Niketan Engineering College, Aundipatty, Theni, Tamil Nadu | National | 14-02-2013 | 14-02-2013 | 2013 |
| 45 | Measurement Model and Validity Checking/ Path Analysis, Direct Effect & Indirect Effect | A Series of three day National Workshop on Data Analysis in Management | Department of Management Studies, Pondicherry University | National | 16-10-2015 | 16-10-2015 | 2013 |
| 46 | LISREL & SMART PLS Packages for model building and Testing | A TEN Days Hands on Experience workshop on Research Methodology and Statistical Analysis using SPSS | Department of Business Administration, Annamalai University | National | 18-12-2013 | 18-12-2013 | 2013 |
| 47 | Factor Analysis & Cluster Analysis Discriminant Analysis & Logistic Regression | A Four Day National Level Workshop on Research Techniques & Data Analysis | Department of Management Studies, Pondicherry University | National | 21-09-2013 | 21-09-2013 | 2013 |
| 48 | Introduction to Business Research / Research Process /MANOVA | Serial Workshop on Research Methods & Advanced Statistical Tools for Management Research | VIT Business School, VIT University Vellore-14 | National | 08-02-2013 | 09-02-2013 | 2013 |
| 49 | Introduction to / Cluster / Discriminant Analysis | ICSSR Sponsored Faculty Development Programme – Application of Statistical Tools in Business Research | Department of Management Studies, Periyar Maniammai University, Tanjore | National | 19-01-2012 | 20-01-2012 | 2012 |
| 50 | Introduction to Regression / Correlation / Chi-Square / ANOVA | Three Day National level workshop on Research Techniques in Management | Department of Management Studies, School of Management, Pondicherry University | National | 03-08-2012 | 03-08-2012 | 2012 |
| 51 | Sustainability is not a destination, but a journey | International Conference on Sustainable Marketing Strategies Issues and Challenges 2012 | Department of Management Studies, Manonmaniam Sundaranar University, Tirunelveli | International | 25-08-2012 | 25-08-2012 | 2012 |
| 52 | Introduction to Factor / Cluster / Discriminant Analysis | National level workshop on Research Techniques in Management | Department of Management Studies, School of Management, Pondicherry University | National | 04-12-2011 | 04-12-2011 | 2011 |
| 53 | Value Based Management | UGC Sponsored Two Day National Conference on Value Based Management – Principles & Practices | Department of Business Administration, Ayya Nadar Janki Ammal College, Sivakasi | National | 22-06-2011 | 23-06-2011 | 2011 |
| 54 | Avenues in Marketing | One day National Workshop on Avenues in Management Education | Department of Business Administration, Ayya Nadar Janki Ammal College, Sivakasi | National | 25-03-2011 | 25-03-2011 | 2011 |
| 55 | Change Leadership | National Seminar on Change Leadership | Department of Management Studies, Fatima College, Madurai | National | 15-02-2011 | 15-02-2011 | 2011 |
Conferences/Seminars Organized
| S.No | Title of the Programme | Sponsors | Venue & Duration | Whether International / National / State / Regional / College or University Level | From | To | Year |
|---|---|---|---|---|---|---|---|
| 1 | International Conference on Building AgileWorkforce: Transforming Talent, Technologies and Ideas | Self-financing | Pondicherry University, Two days | International | 26-12-2019 | 27-12-2019 | 2019 |
| 2 | PARADIGM SHIFT ON ETHICS, VALUES & CORPORATE GOVERNANCE In collaboration with SACAR | Pondicherry University & SACAR | Pondicherry University, 2-Day | National | 09-03-2018 | 10-03-2018 | 2018 |
Workshop Organized
| S.No | Title of the Programme | Sponsors | Venue & Duration | Whether International / National / State / Regional / College or University Level | From | To | Year |
|---|---|---|---|---|---|---|---|
| 1 | 10-day Research Methodology Course in Social Science for Ph.D. Students | ICSSR | Pondicherry University, Ten days | National | 17-12-2019 | 28-12-2019 | 2019 |
| 2 | Two day - National Level Workshop on Statistical Data Analysis through R / R-Studio Programming | Self Support | Seminar Hall, Department of Management Studies, 2 Days | National | 26-10-2018 | 27-10-2018 | 2018 |
| 3 | Two day National Level Workshop on Text Analytics | Self Supported | Department of Management Studies 2 Days | National | 10-11-2018 | 11-11-2018 | 2018 |
| 4 | Two day - National Level Workshop on “Structural Equation Modelling [AMOS/PLS/LISREL]” | Self Sponsor | Department of Management Studies, 2 Days | National | 24-11-2018 | 25-11-2018 | 2018 |
| 5 | TWO DAY WORKSHOP ON PARADIGM SHIFT IN ETHICS, VALUES AND CORPORATE GOVERNANCE | IN COLLABORATION WITH SRI AUROBINDO CENTRE FOR ADVANCED RESEARCH | SOM Auditorium, School of Management, Pondicherry University [2 Days] | National | 09-03-2018 | 10-03-2018 | 2018 |
Administrative Responsibilities in the Government and Quasi Government Agencies
| S.No | Name of the Position | Agency/Organisation | Duration | Nature of Duties |
|---|
Affiliation in Academic Bodies/Societies
| S.No | Name of the Body/Society | Nature of Affiliation | Year |
|---|
Participation & Extension Activities (Academic/Administraion)
| S.No | Name of the Position (Head, Dean, Co-ordinator, Director, etc.,) | Duration | Nature of Dutites |
|---|---|---|---|
| 1 | Co-ordinator (PR Wing) | July 2014-November 2015 [17 Months] | Public Relations |
| 2 | Co-ordinator (PR Wing) | January 2020-May 2020 [5 Months] | Public Relations |
Participation & Extension Activities (Co-Curricular)
| S.No | Name of the Position (NSS, NCC, Warden etc.,) | Duration | Nature of Dutites |
|---|
Collaboration with Institution/Industry
| S.No | Collaborator Name | Designation | Institution/Industry | Type | Nature of Collaboration | Period of Collaboration | Visits to Collaborating Institution / Industry |
Details of Collaborative Research/Teaching | ||
|---|---|---|---|---|---|---|---|---|---|---|
| From Date | To Date | From Date | To Date | |||||||
Faculty Development Programme Attended (Orientation, Refresher, other Short Term Course during the year)
| S.No | Title of the FDP | Organiser | Venue | Duration | From Date | To Date | Year |
|---|
Details of Executive Development Prog/Management Development Prog. conducted
| S.No | Name of the Programme | No. of Participants | Venue | Duration | From Date | To Date | Year | Revenue Generated |
|---|
Participation in IMPESS, IMPRINT, SPARC, STARS, LEAP Programme etc and DSF Funding Programme
| S.No | IMPRESS/IMPRINT/SPARC/STARS/LEAP/Others | Place | From Date | To Date | Year |
|---|
Enrolment under ARPIT Programme
| S.No | Name of the Programme | Period of the Programme | |
|---|---|---|---|
| From Date | To Date | ||