MADHAVAIAH. C Associate Professor
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- Department of Management Studies - Karaikal Campus
- School of Management
- drcmadhavaiah@gmail.com, madhavaiah.kcm@pondiuni.edu.in
Academic Activity
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Educational Qualification (UG,PG & Higher Order)
S.No | Degree | Subject/Title of thesis | University/Board | Year of Passing |
---|---|---|---|---|
1 | Ph.D., | Service Quality, Customer Satisfaction and Behavioural Intentions in Cellular Telephone Services: A Case Study of BSNL Cellular Services, Tirupati | Sri Venkateswara University, Tirupati, Andhra Prad | 2009 |
2 | M.Phil., | Service Quality in Telecom: A Case Study of BSNL, Kadapa | Annamalai University, Annamalai Nagar, Tamilnadu | 2005 |
3 | M.B.A. | Marketing and Systems | Sri Venkateswara University, Tirupati, Andhra Prad | 2002 |
4 | B.Sc., | Geology, Physics, Chemistry | Sri Venkateswara University, Tirupati, Andhra Prad | 1997 |
Area of Specializaion
Awards / Prizes Conferred
S.No | Name / Title of the Award | Type | Name of the Agency conferred the Award | Year of the Award | Amount for Cash Award |
---|---|---|---|---|---|
1 | Best Teacher | REGIONAL | Pondicherry University | 2021 | 0 |
Teaching Experience
S.No | Designation | Department/Centre | Institution |
---|---|---|---|
1 | Lecturer | Business Management | JB Institute of PG Courses, Tirupati, Andhra Pradesh |
2 | Assistant Professor | Management Studies | Ramaraja Institute of Technology & Science, Tirupati, Andhra Pradesh |
3 | Assistant Professor | CR School of Management | CR Engineering College, Tirupati, Andhra Pradesh |
4 | Associate Professor | Management Studies | Siddharth Institute of Engineering & Technology, Puttur, Andhra Pradesh |
5 | Associate Professor & Head | Management Studies | Annamacharya Institute of Technology & Sciences, Tirupati, Andhra Pradesh |
6 | Assistant Professor | Management | Pondicherry University, Karaikal Campus, Karaikal |
7 | Associate Professor | Management | Pondicherry University, Karaikal Campus, Karaikal |
Research Experience
S.No | Designation | Department/Centre | Institution | Area of Research |
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Industry Experience
S.No | Designation | Company/Corporate | Nature of Work |
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Contribution towards Innovation
S.No | Name of the Work/Contribution | Specialization | Remarks |
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Patent Details
S.No | Title | Status | Patent Number | Year of Award | Type | Commercialized Status |
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Papers Published in UGC Approved Journals
S.No | Title | Name of the Authors as per the order in Paper | Journal Name | Volume, Issue & Page Nos. | Year | Impact Factor |
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1 | Socioeconomic determinants of ownership of payment cards, mobile money account, and government remittances of digital financial services: evidence fro | Prabhakar Nandru, Madhavaiah Chendragiri, and Velayutham Arulmurugan | Journal of Financial Economic Policy | Vol. 16 No. 2, pp. 247-271 | 2024 | 1.9 |
2 | Factors affecting the adoption of mobile payment services during the COVID-19 pandemic: an application of extended UTAUT2 model | Nandru, Prabhakar., Chendragiri Madhavaiah., and S.A. Senthil Kumar | Journal of Science and Technology Policy Management | Vol. ahead-of-print No. ahead-of-print | 2023 | 3.0 |
3 | Adoption intention of mobile QR code payment system among marginalized street vendors: an empirical investigation from an emerging economy | Nandru, Prabhakar., S.A. Senthil Kumar, and Chendragiri Madhavaiah | Journal of Science and Technology Policy Management | Vol. ahead-of-print No. ahead-of-print | 2023 | 3.0 |
4 | Enhancing service quality of rural public transport during the COVID‑19 pandemic: a novel fuzzy approach | Hanumantha Rao Sama, Long‑Sheng Chen, Venkateswarlu Nalluri and Madhavaiah Chendragiri | Public Transport | Vol. 15, No. 2, pp. 479–501 | 2023 | 2.6 |
5 | Examining the influence of financial inclusion on financial well-being of marginalized street vendors: an empirical evidence from India | Prabhakar Nandru, Madhavaiah Chendragiri, Arulmurugan Velayutham | International Journal of Social Economics | Vol. 48 No. 8, pp. 1139-1158 | 2021 | 1.53 |
6 | Predicting the Success of Bank Telemarketing for Selling Long-term Deposits: An Application of Machine Learning Algorithms | Premkumar Borugadda, Dr. Chendragiri Madhavaiah and Dr. Prabhakar Nandru | St. Theresa Journal of Humanities and Social Sciences | Vol. 7, Issue. 1, pp. 91-108 | 2021 | - |
7 | Impact of Macroeconomic indicators on selected Commodity Futures: Evidence from Indian Derivatives Market | Dr. Prabhakar Nandru, Srimathi Ganesan and Dr. Madhavaiah Chendragiri | RVIM Journal of Management Research | Vol. 13, January – June, Issue 1, pp. 18-23 | 2021 | - |
8 | Applying fuzzy logic to measure analytical competencies of HR professionals | Kalvakolanu, S., Madhavaiah, C., Hanumantharao, S. | Journal of Advanced Research in Dynamical and Control Systems | Volume 11, Pages 219-224 | 2019 | 0.27 |
9 | Assessment of Data Sophistication in HR functions by Applying Ridit Analysis | Sripathi Kalavakolanu, Chendragiri Madhavaiah | Journal of Mechanics of Continua and Mathematical Sciences | Volume 14 Issue 5 Pages 437-452 | 2019 | 2.8191 |
10 | Are HR Professionals Ready to Adopt HR Analytics? A Study on Analytical Skills of HR Professionals | K. Sripathi and Dr. C. Madhavaiah | Journal of Advanced Research in Dynamical and Control Systems | Vol. 10, Special Issue 08, pp. 303-308 | 2018 | - |
11 | Business Analytics - Transition to HR Analytics | Kalvakolanu Sripathi and Chendragiri Madhavaiah | International Journal of Creative Research Thoughts | Vol. 6, Issue 2 (Special Issue 08), April, pp. 540-544 | 2018 | 5.97 |
12 | A New Wave of Digitalizing HR: HR Analytics | Kalvakolanu Sripathi and Chendragiri Madhavaiah | International Research Journal of Human Resources and Social Sciences | Vol. 5, Issue 4, April, pp. 103-112 | 2018 | 5.414 |
13 | Effectiveness of HR Metrics and HR Analytics in the Evolution of HR as a Strategic Business Partner | K. Sripathi and Dr. C. Madhavaiah | RESEARCH REVIEW International Journal of Multidisciplinary | Special Issue, July, pp. 34-37 | 2018 | 5.214 |
14 | The Effect of Workplace Spirituality on Innovative Work Behaviour of Employees with Reference to Automobile Sector in Tamilnadu | Vishnu Prasanna J and Dr. Madhavaiah C | RESEARCH REVIEW International Journal of Multidisciplinary | Special Issue, July, pp. 62-65 | 2018 | 5.214 |
15 | Dietary Supplements Use Among Gym Goers in India | Chelli Ashok Kumar; Medi Pramukh and Chandragiri Madhavaiah | RESEARCH REVIEW International Journal of Multidisciplinary | Special Issue, September, pp. 480-486 | 2018 | 5.214 |
16 | Luxury Fashion Goods and Sustainable Consumption Behaviour | V. Shilpa and C. Madhavaiah | Journal of Marketing Vistas | Vol. 7, No. 2, pp. 60-66. (ISSN: 2249-9067) (UGC Approved List: Serial No. 45046) | 2017 | - |
17 | Effects of Workplace Spirituality Towards Counterproductive Behaviour in Automobile Manufacturing Sector with reference to Tamilnadu District | Vishnu Prasanna, J and C. Madhavaiah | International Journal of Academic Research and Development | Vol. 2, Issue 6, pp. 375-379. (ISSN: 2455-4197) (UGC Approved List: Serial No. 48808) | 2017 | 5.22 |
18 | Spirituality at Workplace on Employee Outcomes in Passenger Automobile Manufacturing Sector-Empirical Analysis | Vishnu Prasanna, J and C. Madhavaiah | International Journal of Economic Research | Vol. 14, No. 1, pp. 91-98. (ISSN: 0972-9380) (UGC Approved List: Serial No. 2812) | 2017 | - |
19 | Consumer-Driven Patient-Centric Care: Human Resource Challenges for Healthcare Managers | Medi Pramukh and Dr. C. Madhavaiah | International Journal of Research in Applied Management, Science & Technology | Vol. II, Issue II, pp. 1-7. (ISSN: 2455-7331). (UGC Approved List: Serial No. 64685) | 2017 | - |
20 | Trust, Social Influence, Self-Efficacy, Perceived Risk and Internet Banking Acceptance: An Extension of Technology Acceptance Model in Indian Context | Irfan Bashir and C. Madhavaiah | Metamorphosis: A Journal of Management Research | Vol. 14, No. 1, pp. 25-38. (ISSN: 0972-6225) (UGC Approved List: Serial No. 48810) | 2015 | - |
21 | Consumer Attitude and Behavioural Intention towards Internet Banking Adoption in India | Irfan Bashir and Dr. C. Madhavaiah | Journal of Indian Business Research | Vol. 7 No. 1, pp. 67-102 (ISSN print: 1755-4195) (UGC Approved List: Serial No. 28600) | 2015 | - |
22 | Measuring Marketing Performance: A Review of Metrics | Syed Irfan Shafi and Dr. C. Madhavaiah | JIMS 8M | Vol. 19 No. 1, January-March, pp. 55-64. (ISSN: 0973-9335). (UGC Approved List: Serial No. 28603) | 2014 | - |
23 | An Investigation of Shoppers’ Buying Behaviour towards Apparel Products in Bangalore City | Syed Irfan Shafi and Dr. C. Madhavaiah | Pacific Business Review International | Vol. 6, Issue. 8, pp. 63-68 (ISSN: 0974-438X) (UGC Approved List: Serial No. 36785) | 2014 | 6.56 |
24 | Impact of Promotional Activities on Brand Equity in Selected Apparel Brands: Evidence from India | Syed Irfan Shafi and Dr. C. Madhavaiah | Asia-Pacific Marketing Review | Vol. 3, Issue. 1, January-June, pp. 55-65. (ISSN: 2277-2057). (UGC Approved List: Serial No. 46297) | 2014 | - |
25 | Revisiting Technology Acceptance Model (TAM) at the Individual Internet Banking Adoption Level | Irfan Bashir and Dr. C. Madhavaiah | Metamorphosis: A Journal of Management Research | Vol. 13, No. 1, pp. 42-56. (ISSN: 0972-6225) (UGC Approved List: Serial No. 48810) | 2014 | - |
26 | Determinants of Young Consumers’ Intention to Use Internet Banking Services in India | Irfan Bashir and Dr. C. Madhavaiah | Vision: The Journal of Business Perspective | Vol. 18, No. 3, pp. 153-163. (Online ISSN: 2249-5304) (UGC Approved List: Serial No. 44716) | 2014 | 0.21 |
27 | Defining Customer-Based Brand Equity : An Evaluation of Previous Studies | Syed Irfan Shafi and Dr. C. Madhavaiah | Srusti Management Review: A Journal of Management & IT | Vol. VII, Issue. II, pp. 34-39. (ISSN No: 0974-4274) (UGC Approved List: Serial No. 46065) | 2014 | - |
28 | Critical Analysis of Traditional and Modern Insurance Distribution Channels in India | Irfan Bashir., Dr. C. Madhavaiah and J. Ramakrishna Naik | The Journal of the Insurance Institute of India | Vol. XXXVIII, No. 1, pp. 59-68. (ISSN: 2278-6759) (UGC Approved List: Serial No. 49070) | 2013 | - |
29 | Potential Business Applications of Quick Response (QR) Codes | Irfan Bashir., J. Ramakrishna Naik and Dr. C. Madhavaiah | Prajnan: Journal of Social and Management Sciences | Vol. XLI, No. 4, January-March, pp. 353-366. (ISSN: 0970-8448) (UGC Approved List: Serial No. 41904) | 2013 | - |
30 | The Relationship between Brand Equity, Apparel Product Attributes and Purchase Intention: A Study of Selected Apparel Brands in India | Syed Irfan Shafi and Dr. C. Madhavaiah | Pacific Business Review International | Vol. 5, Issue. 10, April, pp. 60-66. (ISSN: 0974-438X) (UGC Approved List: Serial No. 36785) | 2013 | 6.56 |
31 | Customer Acceptance of Internet Banking Services: A Review of Extensions and Replications to Technology Adoption Model (TAM) | Irfan Bashir., Dr. C. Madhavaiah and J. Ramakrishna Naik | Asia-Pacific Marketing Review | Vol. 2, No. 1, January-June, pp. 55-72. (ISSN: 2277-2057). (UGC Approved List: Serial No. 46297) | 2013 | - |
32 | Product Innovation: Key to Health Insurance Growth in India | Syed Irfan Shafi., Dr. C. Madhavaiah and Majidshaban | The Journal of the Insurance Institute of India | Vol. XXXVIII, No. 2, April-June, pp. 59-68. (ISSN: 2278-6759) (UGC Approved List: Serial No. 49070) | 2013 | - |
33 | Motor Insurance Frauds in India: Detection and Control Mechanisms | Irfan Bashir, Dr. C Madhavaiah, and J Ramakrishna Naik | Srusti Management Review: A Journal of Management & IT | Vol. VI, Issue. II, pp. 27-35. (ISSN No: 0974-4274) (UGC Approved List: Serial No. 46065) | 2013 | - |
34 | Role of Integrated Marketing Communications in Building Brand Equity: A Review and Research Agenda | Syed Irfan Shafi and Dr. C. Madhavaiah | Amity Business Review | Vol. 14, No. 2, July-December, pp. 54-66. (ISSN: 0972-2343) (UGC Approved List: Serial No. 46876) | 2013 | - |
35 | The Influence of Brand Equity on Consumer Buying Behaviour of Organic Foods in India | Syed Irfan Shafi and Dr. C. Madhavaiah | Journal of Marketing & Communication | Vol. 9, No. 2, pp. 44-51. (ISSN: 0973-2330) (UGC Approved List: Serial No. 44164) | 2013 | - |
36 | Management Lessons from Telugu Satakams of Vemana | Sudhakar Reddy Kalathuru; C. Madhavaiah; A.D. Rangarajan and M. Ajitha | International Journal on Vedic Foundations of Management | Vol. 1, No. 2, December, pp. 138-149. (ISSN: 2321-4473). (UGC Approved List: Serial No. 42282) | 2013 | - |
37 | Defining Could Computing in Business Perspective: A Review of Research | Dr. C. Madhavaiah., Irfan Bashir and Irfan Shafi, Syed | Vision: The Journal of Business Perspective | Vol. 16, No. 3, September, pp. 163-173. (Print ISSN: 0972-2629, Online ISSN: 2249-5304) | 2012 | 0.21 |
Papers Published in Non UGC Approved Peer Reviewed Journals
S.No | Title | Name of the Authors as per the order in Paper | Journal Name | Volume, Issue & Page Nos. | Year | Impact Factor |
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1 | The Workplace Mistreatment in Amsham Pvt. Ltd: A New Perspective | Dr. C. Madhavaiah and Vishnu Prasanna, J. | International Journal of Advanced Technology in Engineering and Science | Vol. 4, No. 1, Special Issue, March, pp. 779-785. (ISSN: 2348-7550) | 2016 | - |
2 | Review of Consumer Behaviour towards Organic Food Products in Bangalore City | Dr. C. Madhavaiah and Shashikiran, L. | Adarsh Journal of Management Research | Vol. 9, No. 1, March, pp. 28-32. (ISSN: 0974-7028) | 2016 | - |
3 | Gender, Attitudes, and Perceptions of Workplace Incivility | Dr. C. Madhavaiah and Vishnu Prasanna, J. | TIMSR Journal of Management Research | Special Issue, June, pp. 154-158. (ISSN: 2278-5752) | 2016 | - |
4 | Relationship between Organisational Citizenship Behaviour, Organisational Commitment and Workplace Incivility | Dr. C. Madhavaiah and Vishnu Prasanna, J. | Adarsh Business Review | Vol. 3, No. 1, January-June, pp. 26-31. (ISSN: 2394-4250) | 2016 | - |
5 | Organic Farming Sector in India | Shashikiran, L and Dr. C. Madhavaiah | SIMS International Journal of Management | Vol. 3, No. 2, July-December, pp. 32-44. (ISSN: 2349-5537) | 2016 | - |
6 | Luxury Sector in India: Issues and Insights | Shilpa, V and Dr. C. Madhavaiah | SIMS International Journal of Management | Vol. 3, No. 2, July-December, pp. 89-100. (ISSN: 2349-5537) | 2016 | - |
7 | Impact of Socio-economic Factors towards Purchase Behaviour of Organic Food Products | Shashikiran, L., Kavyashree K.M. and Dr. C. Madhavaiah | MSR Journal of Management: A Journal of Applied Research | Vol. 3, No. 4, June, pp. 28-35, (ISSN: 2321-7383) | 2015 | - |
8 | Mobile Commerce: An Empirical Study on Luxury Consumers’ Buying Intentions | Shilpa, V and Dr. C. Madhavaiah | MSR Journal of Management: A Journal of Applied Research | Vol. 3, No. 4, June, pp. 44-50. (ISSN: 2321-7383) | 2015 | - |
9 | A Conceptual Model in Predicting Internet Banking Adoption | Irfan Bashir and Dr. C. Madhavaiah | International Journal of Qualitative Research in Services | Vol. 1, No. 4, pp. 321-342. (ISSN online: 2051-0519, ISSN print: 2051-0500) (Inderscience) | 2014 | - |
10 | Gender Difference in Purchase Behaviour towards Branded Apparel: An Empirical Investigation | Syed Irfan Shafi and Dr. C. Madhavaiah | i-Manager’s Journal on Management | Vol. 8, No. 1, June-August, pp. 9-16. (ISSN: 0973-5054) (Indexed in EBSCO Publishing) | 2014 | - |
11 | Impact of Demographics on Consumers Willingness to pay Premium: A Study of Organic Food Products | Shashikiran, L and Dr. C. Madhavaiah | RVIM Journal of Management Research | Vol. 6, No. 1, January-June, pp. 49-56. (ISBN: 0974-6722) | 2014 | - |
12 | An Investigation of Association among Five Marketing Mix Elements and Brand Equity: Evidence from India | Syed Irfan Shafi and Dr. C. Madhavaiah | RVIM Journal of Management Research | Vol. 5, No. 2, July-December, pp. 67-75. (ISSN: 0974-6722) | 2013 | - |
13 | Impact of Brand Association on Soft Drinks Purchase Decision of Indian Consumers | Syed Irfan Shafi and Dr. C. Madhavaiah | Management Trends | Vol. 10, No. 1-2, June-December, pp. 69-78. (ISSN: 0973-9203) | 2013 | - |
14 | An Empirical Study on Impact of Promotional Mix Elements on Brand Equity: A Study of FMCG in India | Syed Irfan Shafi and Dr. C. Madhavaiah | Madras University Journal of Business and Finance | Vol. 1, No. 2, July, pp. 46-56. (ISSN: 2320-5857) | 2013 | - |
15 | Relationship between Selected Marketing Mix Elements and Brand Equity of Mobile Phones Companies among Indian Youth | Syed Irfan Shafi and Dr. C. Madhavaiah | i-Manager’s Journal on Management | Vol. 8, No. 1, June-August, pp. 9-16. (ISSN: 0973-5054) (Indexed in EBSCO Publishing) | 2013 | - |
16 | Impact of Perceived Risk and Trust on Internet Banking Adoption | Dr. C. Madhavaiah and Irfan Bashir | Holy Grace Management Review | Vol. 4, No. 1, December, pp. 23-29. (ISSN: 0975-3427) | 2012 | - |
17 | Measuring Service Quality Using Importance-Performance Analysis (IPA): Some Methodological Issues | Dr. C. Madhavaiah., P. Akthar Sulthana., Irfan Bashir and Irfan Shafi, Syed | NIET Journal of Management | Vol. IV, Issue. 3, Winter, pp. 32-46. (ISSN: 0975-7643) | 2012 | - |
18 | Cloud Computing: An Emerging Innovative Business Model of IT Services for Sustainable Competitive Advantage | Dr. C. Madhavaiah | Udyog Pragati | Vol. 36, No. 1, January-March, pp. 33-48. (ISSN: 0970-3365) | 2012 | - |
Papers Published in Conference Proceedings
S.No | Title | Name of the Authors as per the order in Paper | Details of Conference Publication | Page Nos. | Year |
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1 | HR Analytics and the Game Changing Technologies | Sripathi, K. and Dr. C. Madhavaiah | 2nd National HR Conference - Changing Human Resources Practices in the Times of Innovation and Technology, March, (ISBN: 978-93-85327-28-5) | 588-598 | 2017 |
2 | Policy Making and Regulatory Challenges - Indian Online Pharmacies | Pramukh Medi., Chelli Ashok and Dr. C. Madhavaiah | International COnference on Entrepreneurship and Management, 30th June - 1st July 2017, Conducted by Aditya Global Business School, Kakinada, Andhra Pradesh, (ISBN: 978-93-86251-99-2) | 15-29 | 2017 |
3 | Global Trends and Developments in People Analytics | K. Sripathi and Dr. C. Madhavaiah | International COnference on Entrepreneurship and Management, 30th June - 1st July 2017, Conducted by Aditya Global Business School, Kakinada, Andhra Pradesh, (ISBN: 978-93-86251-99-2) | 209-220 | 2017 |
4 | HR Analytics: The Emergence and Growth | Sripathi, K., Dr. C. Madhavaiah and Dr. D. Balaji | 5th International Conference on Managing Human Resources at Workplace, (Eds.) Dr. Mousumi Sengupta and Dr. Nilanjan Sengupta, (ISBN: 978-93-83302-19-2) | 1-9 | 2016 |
5 | Localised Strategies for Brand Revitalization of Luxury Fashion Brands in India | Chendragiri Madhavaiah and Virupakshaiah Shilpa | Proceedings of Conference on Brand Management (CBM-2016), April 16-17, 2016, New Delhi, India, Organised by IIT Delhi, Publisher: Emerald Group Publishing (India) Private Limited, New Delhi, (ISBN: 978-1-78635-411-2) | 159 | 2016 |
6 | Building Organic Food Brand: Issues and Insights for Indian Market | Chendragiri Madhavaiah and Lokeshbabu Shashikiran | Proceedings of Conference on Brand Management (CBM-2016), April 16-17, 2016, New Delhi, India, Organised by IIT Delhi, Publisher: Emerald Group Publishing (India) Private Limited, New Delhi, (ISBN: 978-1-78635-411-2) | 63 | 2016 |
Books
S.No | Title of the Book | Name of the Authors as per the order in Book | Publisher | Year | ISBN No. |
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1 | Measuring Service Quality in Banking | 1. Linga Murali and Chandragiri Madhavaiah | Lambert Academic Publishing | 2014 | 978-3-659-35909-5 |
Chapters in Books
S.No | Title of the Chapters | Name of the Authors | Title of the Book | Publisher | Year | ISBN No. |
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1 | UNIT-15 - EMPLOYEE ENGAGEMENT AND RETENTION STRATEGY | Dr. C. Madhavaiah and Dr. C.S.G. Krishnamacharyulu | HUMAN RESOURCE MANAGEMENT | Dr. B.R. Ambedkar Open University, Hyderabad | 2019 | - |
2 | UNIT-14 - REWARD MANAGEMENT | Dr. C. Madhavaiah and Dr. C.S.G. Krishnamacharyulu | HUMAN RESOURCE MANAGEMENT | Dr. B.R. Ambedkar Open University, Hyderabad | 2019 | - |
3 | UNIT-13 - WAGE, WELFARE AND SOCIAL SECURITY | Dr. C. Madhavaiah and Dr. C.S.G. Krishnamacharyulu | HUMAN RESOURCE MANAGEMENT | Dr. B.R. Ambedkar Open University, Hyderabad | 2019 | - |
4 | UNIT-12 - JOB EVALUATION | Dr. C. Madhavaiah and Dr. C.S.G. Krishnamacharyulu | HUMAN RESOURCE MANAGEMENT | Dr. B.R. Ambedkar Open University, Hyderabad | 2019 | - |
5 | UNIT-11 - MEETINGS AND CONFERENCES | Dr. C. Madhavaiah and Dr. C.S.G. Krishnamacharyulu | Managerial Communication | Dr. B.R. Ambedkar Open University, Hyderabad | 2018 | - |
6 | UNIT-10 - MASS MEDIA COMMUNICATION | Dr. C. Madhavaiah and Dr. C.S.G. Krishnamacharyulu | Managerial Communication | Dr. B.R. Ambedkar Open University, Hyderabad | 2018 | - |
7 | UNIT-9 - VISUAL MEDIA COMMUNICATION | Dr. C. Madhavaiah and Dr. C.S.G. Krishnamacharyulu | Managerial Communication | Dr. B.R. Ambedkar Open University, Hyderabad | 2018 | - |
8 | UNIT-8 - TECHNOLOGY AND COMMUNICATION | Dr. C. Madhavaiah and Dr. C.S.G. Krishnamacharyulu | Managerial Communication | Dr. B.R. Ambedkar Open University, Hyderabad | 2018 | - |
9 | Role of Integrated Marketing Communication in Post-Liberalised Indian Business | Dr. Mohd Iqbal Khan, Dr. Syed Irfan Shafi and Dr. C. Madhavaiah | Innovative Management Practices for Sustainable Development | Bonfring: Coimbatore | 2015 | 978-93-85477-25-6 |
10 | Consumer Behaviour and Purchase Intention for Organic Food in Bangalore City | Dr. C. Madhavaiah and Shashikiran, L. | Innovative Management Practices for Sustainable Development | Bonfring: Coimbatore | 2015 | 978-93-85477-25-6 |
11 | Prospects of E-Governance Initiatives in India: Issues and Challenges | Syed Irfan Shafi and Dr. C. Madhavaiah | Administrative Reforms in India: Recent Trends and Issues | Excel India Publishers: New Delhi | 2013 | 978-93-82880-85-1 |
12 | Is Going Green A Trend or Life Style? | Irfan Bashir and Dr. C. Madhavaiah | Modern Management Practices for Business | Southern Publishers: Pondicherry | 2012 | 978-81-909275-0-5 |
13 | Shoppers’ Behaviour towards E-Retailing in India: A Review | Syed Irfan Shafi and Dr. C. Madhavaiah | Modern Management Practices for Business | Southern Publishers: Pondicherry | 2012 | 978-81-909275-0-5 |
14 | Employee Retention: A Strategic Tool for Reducing Employee Turnover | P. Akthar and Dr. C. Madhavaiah | Management Practices in Global Perspective | Paramount Publishing House: New Delhi | 2012 | 978-81-921579-0-0 |
15 | Internet Banking in India: Recent Trends | Irfan Bashir and Dr. C. Madhavaiah | Management Practices in Global Perspective | Paramount Publishing House: New Delhi | 2012 | 978-81-921579-0-0 |
16 | Retail Sector in India: Challenges and Opportunities | Syed Irfan Shafi and Dr. C. Madhavaiah | Management Practices in Global Perspective | Paramount Publishing House: New Delhi | 2012 | 978-81-921579-0-0 |
Edited Books
S.No | Title of the Book | Name of the Authors as per the order in Book | Publisher | Year | ISBN No. |
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Ongoing Projects
S.No | Title of the Project | Sponsored By | Period | Sanctioned Amount(Rs. Lakh) | Year |
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Ongoing Consultancy Works
S.No | Title of the Consultancy Work | Sponsored By | Period | Sanctioned Amount(Rs. Lakh) | Year |
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Completed Projects
S.No | Title of the Project | Sponsored By | Period | Sanctioned Amount(Rs. Lakh) | Year |
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Completed Consultancy Works
S.No | Title of the Consultancy Work | Sponsored By | Period | Sanctioned Amount(Rs. Lakh) | Year |
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Career Guidance Offered to students
S.No | Name of the Scheme | No. of Students | Competitive Examinations/ Career Counseling | No. of Students Passed | No. of Students Placed |
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List of capability enhancement such as Soft skill development, Remedial coaching, Language lab,
Bridge courses, Yoga, Meditation, Personal Counselling and Mentoring etc.,
S.No | Name of the Programme/Scheme | Date of Implementation | No. of Students Enrolled | Agencies Involved |
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Research Guidance - PG
S.No | Year | Degree | No. of Students Awarded | Department/Centre |
---|---|---|---|---|
1 | 2023 | MBA | 15 | Management (Karaikal) |
2 | 2022 | MBA | 16 | Management (Karaikal) |
3 | 2021 | MBA | 12 | Management (Karaikal) |
4 | 2020 | MBA | 14 | Management (Karaikal) |
5 | 2019 | MBA | 12 | Management (Karaikal) |
6 | 2018 | MBA | 11 | Management (Karaikal) |
7 | 2017 | MBA | 11 | Management (Karaikal) |
8 | 2016 | MBA | 10 | Management (Karaikal) |
9 | 2015 | MBA | 11 | Management (Karaikal) |
10 | 2014 | MBA | 13 | Management (Karaikal) |
11 | 2013 | MBA | 12 | Management (Karaikal) |
12 | 2012 | M.PHIL | 2 | Management, Sri Venkateswara University, Tirupati, |
13 | 2012 | MBA | 11 | Management (Karaikal) |
Research Guidance - Ph.D
S.No | Student Name | Registration Date | Registration No. | Thesis Title | Thesis Submitted Status | Thesis Submitted Date | Vivavoce Completed Status | Date Awarded |
---|---|---|---|---|---|---|---|---|
1 | Sripathi Kalavakolanu | 10-12-2014 | 1400117013 | Adoption and Application of HR Analytics among HR Professionals | YES | 17-12-2019 | YES | 24-06-2020 |
2 | Shashi Kiran L | 18-06-2012 | 1200117102 | Consumers Perception and Attitude towards Organic Food Choice | YES | 16-07-2019 | YES | 21-02-2020 |
3 | Syed Irfan Shafi | 24-09-2011 | - | The Effect of Selected Marketing Activities on Brand Equity: A Study of Branded Apparel Retailers in Bengaluru | YES | 31-12-2014 | YES | 08-09-2015 |
4 | Irfan Bashir | 24-09-2011 | - | Consumer Perception, Attitude and Behavioural Intention towards Use of Internet Banking Services in India | YES | 26-09-2014 | YES | 07-09-2015 |
5 | Shilpa V | 20-02-2014 | 1400117012 | Consumer Perception, Attitude and Purchase Intention towards Sustainable Luxury Fashion Apparels in India | YES | 16-11-2020 | NO | |
6 | Vishnu Prasanna J | 13-10-2015 | 1500117109 | Effect of workplace spirituality on organisational outcomes in automobile manufacturing sector | YES | 18-03-2020 | NO |
Research Guidance - Post Doctoral
S.No | Scholar Name | Designation | Funding Agency | Fellowship Title | Year of Joining | Year of Completion |
---|
Financial assistance availed to attend conferences / workshops and to pay membership fee
of professional bodies during the year
S.No | Conference/ workshop attended for which financial support provided | Professional body for which membership fee is provided | Amount of Support | Place | From Date | To Date | Year |
---|
E-Lecture Details
S.No | E-Lecture Title | Development of e-content/e-learning/delivering | Member of Editorial Bodies | Reviewer/Referee of | |||
---|---|---|---|---|---|---|---|
Content/Module Title | Institution/Platform | Year | Weblink |
Details of Online Education Conducted
S.No | Nature of Online Course | No. of Sessions | Target Group | Date |
---|
Invited Talks in Conference/Seminar/Workshop/Training Programme
S.No | Title of the Paper | Conferences/Seminar/Workshop/Training Programme | Organized by | Whether International / National / State / Regional / College or University Level | From | To | Year |
---|
Conferences/Seminars Organized
S.No | Title of the Programme | Sponsors | Venue & Duration | Whether International / National / State / Regional / College or University Level | From | To | Year |
---|---|---|---|---|---|---|---|
1 | National Seminar on “Impact of Disruptive Technologies on Insurance Sector in India” | Pondicherry Insurance Institute | Department of Management, Pondicherry University, Karaikal Campus | National | 25-02-2019 | 25-02-2019 | 2019 |
2 | National Level Seminar on Health Insurance | Pondicherry Insurance Institute | Department of Management, Pondicherry University – Karaikal Campus, Karaikal | National | 24-03-2018 | 24-03-2018 | 2018 |
Workshop Organized
S.No | Title of the Programme | Sponsors | Venue & Duration | Whether International / National / State / Regional / College or University Level | From | To | Year |
---|---|---|---|---|---|---|---|
1 | Two-Day Workshop on Research Methodology | Pondicherry University | Department of Management, Pondicherry University – Karaikal Campus, Karaikal | National | 19-03-2012 | 20-03-2012 | 2012 |
Administrative Responsibilities in the Government and Quasi Government Agencies
S.No | Name of the Position | Agency/Organisation | Duration | Nature of Duties |
---|
Affiliation in Academic Bodies/Societies
S.No | Name of the Body/Society | Nature of Affiliation | Year |
---|
Participation & Extension Activities (Academic/Administraion)
S.No | Name of the Position (Head, Dean, Co-ordinator, Director, etc.,) | Duration | Nature of Dutites |
---|---|---|---|
1 | Nodal Officer, All India Survey of Higher Education, Pondicherry University Campus I (C-6567) | 2015 to till date | Coordingnating with the departments, collecting, and compiling the annual academic data of all the Departments of Pondicherry University, Karaikal campus and uploading the same in the portal of AISHE |
2 | Nodal Officer, Swachha Bharat Summer Internship Programme | 2018 to till date | Sensiting and encouraging the students of Pondicherry University to take active part in the Swachhatha Activty in coordination with local administration and community as part of Swachha Bharat Mission |
Participation & Extension Activities (Co-Curricular)
S.No | Name of the Position (NSS, NCC, Warden etc.,) | Duration | Nature of Dutites |
---|---|---|---|
1 | Nodal Officer, Pondicherry University Campus I, All India Survey of Higher Education (MHRD), Governm | 2016 to till date | Procuring, compiling and uploading the information of various departments of the campus into AISHE website |
2 | Nodal Officer, Pondicherry University Campus I, Swachha Bharat Summer Internship-2018 | May 2018 to August 2018 | Conducting sensitisation programmes to students of the campus to take part in Swachhata related activities prescribed by Swachha Bharat Mission of Government of India and coordinating the student teams to compele their internship and uploading the details in the website. |
Collaboration with Institution/Industry
S.No | Collaborator Name | Designation | Institution/Industry | Type | Nature of Collaboration | Period of Collaboration | Visits to Collaborating Institution / Industry |
Details of Collaborative Research/Teaching | ||
---|---|---|---|---|---|---|---|---|---|---|
From Date | To Date | From Date | To Date |
Faculty Development Programme Attended (Orientation, Refresher, other Short Term Course during the year)
S.No | Title of the FDP | Organiser | Venue | Duration | From Date | To Date | Year |
---|
Details of Executive Development Prog/Management Development Prog. conducted
S.No | Name of the Programme | No. of Participants | Venue | Duration | From Date | To Date | Year | Revenue Generated |
---|
Participation in IMPESS, IMPRINT, SPARC, STARS, LEAP Programme etc and DSF Funding Programme
S.No | IMPRESS/IMPRINT/SPARC/STARS/LEAP/Others | Place | From Date | To Date | Year |
---|
Enrolment under ARPIT Programme
S.No | Name of the Programme | Period of the Programme | |
---|---|---|---|
From Date | To Date |