MADHAVAIAH. C Associate Professor

Profile Picture

  • Department of Management Studies - Karaikal Campus
  • School of Management
  • drcmadhavaiah@gmail.com, madhavaiah.kcm@pondiuni.edu.in

Academic Activity

Academic Activity Picture1

Academic Activity Picture2

Educational Qualification (UG,PG & Higher Order)

S.No Degree Subject/Title of thesis University/Board Year of Passing
1 Ph.D., Service Quality, Customer Satisfaction and Behavioural Intentions in Cellular Telephone Services: A Case Study of BSNL Cellular Services, Tirupati Sri Venkateswara University, Tirupati, Andhra Prad 2009
2 M.Phil., Service Quality in Telecom: A Case Study of BSNL, Kadapa Annamalai University, Annamalai Nagar, Tamilnadu 2005
3 M.B.A. Marketing and Systems Sri Venkateswara University, Tirupati, Andhra Prad 2002
4 B.Sc., Geology, Physics, Chemistry Sri Venkateswara University, Tirupati, Andhra Prad 1997

Area of Specializaion

Marketing Management, Services Marketing, Business Research Methods, Digital Marketing, Management Information Systems, Life Insurance and Digital Insurance

Awards / Prizes Conferred

S.No Name / Title of the Award Type Name of the Agency conferred the Award Year of the Award Amount for Cash Award
1 Best Teacher REGIONAL Pondicherry University 2021 0

Teaching Experience

S.No Designation Department/Centre Institution
1 Lecturer Business Management JB Institute of PG Courses, Tirupati, Andhra Pradesh
2 Assistant Professor Management Studies Ramaraja Institute of Technology & Science, Tirupati, Andhra Pradesh
3 Assistant Professor CR School of Management CR Engineering College, Tirupati, Andhra Pradesh
4 Associate Professor Management Studies Siddharth Institute of Engineering & Technology, Puttur, Andhra Pradesh
5 Associate Professor & Head Management Studies Annamacharya Institute of Technology & Sciences, Tirupati, Andhra Pradesh
6 Assistant Professor Management Pondicherry University, Karaikal Campus, Karaikal
7 Associate Professor Management Pondicherry University, Karaikal Campus, Karaikal

Research Experience

S.No Designation Department/Centre Institution Area of Research

Industry Experience

S.No Designation Company/Corporate Nature of Work

Contribution towards Innovation

S.No Name of the Work/Contribution Specialization Remarks

Patent Details

S.No Title Status Patent Number Year of Award Type Commercialized Status

Papers Published in UGC Approved Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 Socioeconomic determinants of ownership of payment cards, mobile money account, and government remittances of digital financial services: evidence fro Prabhakar Nandru, Madhavaiah Chendragiri, and Velayutham Arulmurugan Journal of Financial Economic Policy Vol. 16 No. 2, pp. 247-271 2024 1.9
2 Factors affecting the adoption of mobile payment services during the COVID-19 pandemic: an application of extended UTAUT2 model Nandru, Prabhakar., Chendragiri Madhavaiah., and S.A. Senthil Kumar Journal of Science and Technology Policy Management Vol. ahead-of-print No. ahead-of-print 2023 3.0
3 Adoption intention of mobile QR code payment system among marginalized street vendors: an empirical investigation from an emerging economy Nandru, Prabhakar., S.A. Senthil Kumar, and Chendragiri Madhavaiah Journal of Science and Technology Policy Management Vol. ahead-of-print No. ahead-of-print 2023 3.0
4 Enhancing service quality of rural public transport during the COVID‑19 pandemic: a novel fuzzy approach Hanumantha Rao Sama, Long‑Sheng Chen, Venkateswarlu Nalluri and Madhavaiah Chendragiri Public Transport Vol. 15, No. 2, pp. 479–501 2023 2.6
5 Examining the influence of financial inclusion on financial well-being of marginalized street vendors: an empirical evidence from India Prabhakar Nandru, Madhavaiah Chendragiri, Arulmurugan Velayutham International Journal of Social Economics Vol. 48 No. 8, pp. 1139-1158 2021 1.53
6 Predicting the Success of Bank Telemarketing for Selling Long-term Deposits: An Application of Machine Learning Algorithms Premkumar Borugadda, Dr. Chendragiri Madhavaiah and Dr. Prabhakar Nandru St. Theresa Journal of Humanities and Social Sciences Vol. 7, Issue. 1, pp. 91-108 2021 -
7 Impact of Macroeconomic indicators on selected Commodity Futures: Evidence from Indian Derivatives Market Dr. Prabhakar Nandru, Srimathi Ganesan and Dr. Madhavaiah Chendragiri RVIM Journal of Management Research Vol. 13, January – June, Issue 1, pp. 18-23 2021 -
8 Applying fuzzy logic to measure analytical competencies of HR professionals Kalvakolanu, S., Madhavaiah, C., Hanumantharao, S. Journal of Advanced Research in Dynamical and Control Systems Volume 11, Pages 219-224 2019 0.27
9 Assessment of Data Sophistication in HR functions by Applying Ridit Analysis Sripathi Kalavakolanu, Chendragiri Madhavaiah Journal of Mechanics of Continua and Mathematical Sciences Volume 14 Issue 5 Pages 437-452 2019 2.8191
10 Are HR Professionals Ready to Adopt HR Analytics? A Study on Analytical Skills of HR Professionals K. Sripathi and Dr. C. Madhavaiah Journal of Advanced Research in Dynamical and Control Systems Vol. 10, Special Issue 08, pp. 303-308 2018 -
11 Business Analytics - Transition to HR Analytics Kalvakolanu Sripathi and Chendragiri Madhavaiah International Journal of Creative Research Thoughts Vol. 6, Issue 2 (Special Issue 08), April, pp. 540-544 2018 5.97
12 A New Wave of Digitalizing HR: HR Analytics Kalvakolanu Sripathi and Chendragiri Madhavaiah International Research Journal of Human Resources and Social Sciences Vol. 5, Issue 4, April, pp. 103-112 2018 5.414
13 Effectiveness of HR Metrics and HR Analytics in the Evolution of HR as a Strategic Business Partner K. Sripathi and Dr. C. Madhavaiah RESEARCH REVIEW International Journal of Multidisciplinary Special Issue, July, pp. 34-37 2018 5.214
14 The Effect of Workplace Spirituality on Innovative Work Behaviour of Employees with Reference to Automobile Sector in Tamilnadu Vishnu Prasanna J and Dr. Madhavaiah C RESEARCH REVIEW International Journal of Multidisciplinary Special Issue, July, pp. 62-65 2018 5.214
15 Dietary Supplements Use Among Gym Goers in India Chelli Ashok Kumar; Medi Pramukh and Chandragiri Madhavaiah RESEARCH REVIEW International Journal of Multidisciplinary Special Issue, September, pp. 480-486 2018 5.214
16 Luxury Fashion Goods and Sustainable Consumption Behaviour V. Shilpa and C. Madhavaiah Journal of Marketing Vistas Vol. 7, No. 2, pp. 60-66. (ISSN: 2249-9067) (UGC Approved List: Serial No. 45046) 2017 -
17 Effects of Workplace Spirituality Towards Counterproductive Behaviour in Automobile Manufacturing Sector with reference to Tamilnadu District Vishnu Prasanna, J and C. Madhavaiah International Journal of Academic Research and Development Vol. 2, Issue 6, pp. 375-379. (ISSN: 2455-4197) (UGC Approved List: Serial No. 48808) 2017 5.22
18 Spirituality at Workplace on Employee Outcomes in Passenger Automobile Manufacturing Sector-Empirical Analysis Vishnu Prasanna, J and C. Madhavaiah International Journal of Economic Research Vol. 14, No. 1, pp. 91-98. (ISSN: 0972-9380) (UGC Approved List: Serial No. 2812) 2017 -
19 Consumer-Driven Patient-Centric Care: Human Resource Challenges for Healthcare Managers Medi Pramukh and Dr. C. Madhavaiah International Journal of Research in Applied Management, Science & Technology Vol. II, Issue II, pp. 1-7. (ISSN: 2455-7331). (UGC Approved List: Serial No. 64685) 2017 -
20 Trust, Social Influence, Self-Efficacy, Perceived Risk and Internet Banking Acceptance: An Extension of Technology Acceptance Model in Indian Context Irfan Bashir and C. Madhavaiah Metamorphosis: A Journal of Management Research Vol. 14, No. 1, pp. 25-38. (ISSN: 0972-6225) (UGC Approved List: Serial No. 48810) 2015 -
21 Consumer Attitude and Behavioural Intention towards Internet Banking Adoption in India Irfan Bashir and Dr. C. Madhavaiah Journal of Indian Business Research Vol. 7 No. 1, pp. 67-102 (ISSN print: 1755-4195) (UGC Approved List: Serial No. 28600) 2015 -
22 Measuring Marketing Performance: A Review of Metrics Syed Irfan Shafi and Dr. C. Madhavaiah JIMS 8M Vol. 19 No. 1, January-March, pp. 55-64. (ISSN: 0973-9335). (UGC Approved List: Serial No. 28603) 2014 -
23 An Investigation of Shoppers’ Buying Behaviour towards Apparel Products in Bangalore City Syed Irfan Shafi and Dr. C. Madhavaiah Pacific Business Review International Vol. 6, Issue. 8, pp. 63-68 (ISSN: 0974-438X) (UGC Approved List: Serial No. 36785) 2014 6.56
24 Impact of Promotional Activities on Brand Equity in Selected Apparel Brands: Evidence from India Syed Irfan Shafi and Dr. C. Madhavaiah Asia-Pacific Marketing Review Vol. 3, Issue. 1, January-June, pp. 55-65. (ISSN: 2277-2057). (UGC Approved List: Serial No. 46297) 2014 -
25 Revisiting Technology Acceptance Model (TAM) at the Individual Internet Banking Adoption Level Irfan Bashir and Dr. C. Madhavaiah Metamorphosis: A Journal of Management Research Vol. 13, No. 1, pp. 42-56. (ISSN: 0972-6225) (UGC Approved List: Serial No. 48810) 2014 -
26 Determinants of Young Consumers’ Intention to Use Internet Banking Services in India Irfan Bashir and Dr. C. Madhavaiah Vision: The Journal of Business Perspective Vol. 18, No. 3, pp. 153-163. (Online ISSN: 2249-5304) (UGC Approved List: Serial No. 44716) 2014 0.21
27 Defining Customer-Based Brand Equity : An Evaluation of Previous Studies Syed Irfan Shafi and Dr. C. Madhavaiah Srusti Management Review: A Journal of Management & IT Vol. VII, Issue. II, pp. 34-39. (ISSN No: 0974-4274) (UGC Approved List: Serial No. 46065) 2014 -
28 Critical Analysis of Traditional and Modern Insurance Distribution Channels in India Irfan Bashir., Dr. C. Madhavaiah and J. Ramakrishna Naik The Journal of the Insurance Institute of India Vol. XXXVIII, No. 1, pp. 59-68. (ISSN: 2278-6759) (UGC Approved List: Serial No. 49070) 2013 -
29 Potential Business Applications of Quick Response (QR) Codes Irfan Bashir., J. Ramakrishna Naik and Dr. C. Madhavaiah Prajnan: Journal of Social and Management Sciences Vol. XLI, No. 4, January-March, pp. 353-366. (ISSN: 0970-8448) (UGC Approved List: Serial No. 41904) 2013 -
30 The Relationship between Brand Equity, Apparel Product Attributes and Purchase Intention: A Study of Selected Apparel Brands in India Syed Irfan Shafi and Dr. C. Madhavaiah Pacific Business Review International Vol. 5, Issue. 10, April, pp. 60-66. (ISSN: 0974-438X) (UGC Approved List: Serial No. 36785) 2013 6.56
31 Customer Acceptance of Internet Banking Services: A Review of Extensions and Replications to Technology Adoption Model (TAM) Irfan Bashir., Dr. C. Madhavaiah and J. Ramakrishna Naik Asia-Pacific Marketing Review Vol. 2, No. 1, January-June, pp. 55-72. (ISSN: 2277-2057). (UGC Approved List: Serial No. 46297) 2013 -
32 Product Innovation: Key to Health Insurance Growth in India Syed Irfan Shafi., Dr. C. Madhavaiah and Majidshaban The Journal of the Insurance Institute of India Vol. XXXVIII, No. 2, April-June, pp. 59-68. (ISSN: 2278-6759) (UGC Approved List: Serial No. 49070) 2013 -
33 Motor Insurance Frauds in India: Detection and Control Mechanisms Irfan Bashir, Dr. C Madhavaiah, and J Ramakrishna Naik Srusti Management Review: A Journal of Management & IT Vol. VI, Issue. II, pp. 27-35. (ISSN No: 0974-4274) (UGC Approved List: Serial No. 46065) 2013 -
34 Role of Integrated Marketing Communications in Building Brand Equity: A Review and Research Agenda Syed Irfan Shafi and Dr. C. Madhavaiah Amity Business Review Vol. 14, No. 2, July-December, pp. 54-66. (ISSN: 0972-2343) (UGC Approved List: Serial No. 46876) 2013 -
35 The Influence of Brand Equity on Consumer Buying Behaviour of Organic Foods in India Syed Irfan Shafi and Dr. C. Madhavaiah Journal of Marketing & Communication Vol. 9, No. 2, pp. 44-51. (ISSN: 0973-2330) (UGC Approved List: Serial No. 44164) 2013 -
36 Management Lessons from Telugu Satakams of Vemana Sudhakar Reddy Kalathuru; C. Madhavaiah; A.D. Rangarajan and M. Ajitha International Journal on Vedic Foundations of Management Vol. 1, No. 2, December, pp. 138-149. (ISSN: 2321-4473). (UGC Approved List: Serial No. 42282) 2013 -
37 Defining Could Computing in Business Perspective: A Review of Research Dr. C. Madhavaiah., Irfan Bashir and Irfan Shafi, Syed Vision: The Journal of Business Perspective Vol. 16, No. 3, September, pp. 163-173. (Print ISSN: 0972-2629, Online ISSN: 2249-5304) 2012 0.21

Papers Published in Non UGC Approved Peer Reviewed Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 The Workplace Mistreatment in Amsham Pvt. Ltd: A New Perspective Dr. C. Madhavaiah and Vishnu Prasanna, J. International Journal of Advanced Technology in Engineering and Science Vol. 4, No. 1, Special Issue, March, pp. 779-785. (ISSN: 2348-7550) 2016 -
2 Review of Consumer Behaviour towards Organic Food Products in Bangalore City Dr. C. Madhavaiah and Shashikiran, L. Adarsh Journal of Management Research Vol. 9, No. 1, March, pp. 28-32. (ISSN: 0974-7028) 2016 -
3 Gender, Attitudes, and Perceptions of Workplace Incivility Dr. C. Madhavaiah and Vishnu Prasanna, J. TIMSR Journal of Management Research Special Issue, June, pp. 154-158. (ISSN: 2278-5752) 2016 -
4 Relationship between Organisational Citizenship Behaviour, Organisational Commitment and Workplace Incivility Dr. C. Madhavaiah and Vishnu Prasanna, J. Adarsh Business Review Vol. 3, No. 1, January-June, pp. 26-31. (ISSN: 2394-4250) 2016 -
5 Organic Farming Sector in India Shashikiran, L and Dr. C. Madhavaiah SIMS International Journal of Management Vol. 3, No. 2, July-December, pp. 32-44. (ISSN: 2349-5537) 2016 -
6 Luxury Sector in India: Issues and Insights Shilpa, V and Dr. C. Madhavaiah SIMS International Journal of Management Vol. 3, No. 2, July-December, pp. 89-100. (ISSN: 2349-5537) 2016 -
7 Impact of Socio-economic Factors towards Purchase Behaviour of Organic Food Products Shashikiran, L., Kavyashree K.M. and Dr. C. Madhavaiah MSR Journal of Management: A Journal of Applied Research Vol. 3, No. 4, June, pp. 28-35, (ISSN: 2321-7383) 2015 -
8 Mobile Commerce: An Empirical Study on Luxury Consumers’ Buying Intentions Shilpa, V and Dr. C. Madhavaiah MSR Journal of Management: A Journal of Applied Research Vol. 3, No. 4, June, pp. 44-50. (ISSN: 2321-7383) 2015 -
9 A Conceptual Model in Predicting Internet Banking Adoption Irfan Bashir and Dr. C. Madhavaiah International Journal of Qualitative Research in Services Vol. 1, No. 4, pp. 321-342. (ISSN online: 2051-0519, ISSN print: 2051-0500) (Inderscience) 2014 -
10 Gender Difference in Purchase Behaviour towards Branded Apparel: An Empirical Investigation Syed Irfan Shafi and Dr. C. Madhavaiah i-Manager’s Journal on Management Vol. 8, No. 1, June-August, pp. 9-16. (ISSN: 0973-5054) (Indexed in EBSCO Publishing) 2014 -
11 Impact of Demographics on Consumers Willingness to pay Premium: A Study of Organic Food Products Shashikiran, L and Dr. C. Madhavaiah RVIM Journal of Management Research Vol. 6, No. 1, January-June, pp. 49-56. (ISBN: 0974-6722) 2014 -
12 An Investigation of Association among Five Marketing Mix Elements and Brand Equity: Evidence from India Syed Irfan Shafi and Dr. C. Madhavaiah RVIM Journal of Management Research Vol. 5, No. 2, July-December, pp. 67-75. (ISSN: 0974-6722) 2013 -
13 Impact of Brand Association on Soft Drinks Purchase Decision of Indian Consumers Syed Irfan Shafi and Dr. C. Madhavaiah Management Trends Vol. 10, No. 1-2, June-December, pp. 69-78. (ISSN: 0973-9203) 2013 -
14 An Empirical Study on Impact of Promotional Mix Elements on Brand Equity: A Study of FMCG in India Syed Irfan Shafi and Dr. C. Madhavaiah Madras University Journal of Business and Finance Vol. 1, No. 2, July, pp. 46-56. (ISSN: 2320-5857) 2013 -
15 Relationship between Selected Marketing Mix Elements and Brand Equity of Mobile Phones Companies among Indian Youth Syed Irfan Shafi and Dr. C. Madhavaiah i-Manager’s Journal on Management Vol. 8, No. 1, June-August, pp. 9-16. (ISSN: 0973-5054) (Indexed in EBSCO Publishing) 2013 -
16 Impact of Perceived Risk and Trust on Internet Banking Adoption Dr. C. Madhavaiah and Irfan Bashir Holy Grace Management Review Vol. 4, No. 1, December, pp. 23-29. (ISSN: 0975-3427) 2012 -
17 Measuring Service Quality Using Importance-Performance Analysis (IPA): Some Methodological Issues Dr. C. Madhavaiah., P. Akthar Sulthana., Irfan Bashir and Irfan Shafi, Syed NIET Journal of Management Vol. IV, Issue. 3, Winter, pp. 32-46. (ISSN: 0975-7643) 2012 -
18 Cloud Computing: An Emerging Innovative Business Model of IT Services for Sustainable Competitive Advantage Dr. C. Madhavaiah Udyog Pragati Vol. 36, No. 1, January-March, pp. 33-48. (ISSN: 0970-3365) 2012 -

Papers Published in Conference Proceedings

S.No Title Name of the Authors as per the order in Paper Details of Conference Publication Page Nos. Year
1 HR Analytics and the Game Changing Technologies Sripathi, K. and Dr. C. Madhavaiah 2nd National HR Conference - Changing Human Resources Practices in the Times of Innovation and Technology, March, (ISBN: 978-93-85327-28-5) 588-598 2017
2 Policy Making and Regulatory Challenges - Indian Online Pharmacies Pramukh Medi., Chelli Ashok and Dr. C. Madhavaiah International COnference on Entrepreneurship and Management, 30th June - 1st July 2017, Conducted by Aditya Global Business School, Kakinada, Andhra Pradesh, (ISBN: 978-93-86251-99-2) 15-29 2017
3 Global Trends and Developments in People Analytics K. Sripathi and Dr. C. Madhavaiah International COnference on Entrepreneurship and Management, 30th June - 1st July 2017, Conducted by Aditya Global Business School, Kakinada, Andhra Pradesh, (ISBN: 978-93-86251-99-2) 209-220 2017
4 HR Analytics: The Emergence and Growth Sripathi, K., Dr. C. Madhavaiah and Dr. D. Balaji 5th International Conference on Managing Human Resources at Workplace, (Eds.) Dr. Mousumi Sengupta and Dr. Nilanjan Sengupta, (ISBN: 978-93-83302-19-2) 1-9 2016
5 Localised Strategies for Brand Revitalization of Luxury Fashion Brands in India Chendragiri Madhavaiah and Virupakshaiah Shilpa Proceedings of Conference on Brand Management (CBM-2016), April 16-17, 2016, New Delhi, India, Organised by IIT Delhi, Publisher: Emerald Group Publishing (India) Private Limited, New Delhi, (ISBN: 978-1-78635-411-2) 159 2016
6 Building Organic Food Brand: Issues and Insights for Indian Market Chendragiri Madhavaiah and Lokeshbabu Shashikiran Proceedings of Conference on Brand Management (CBM-2016), April 16-17, 2016, New Delhi, India, Organised by IIT Delhi, Publisher: Emerald Group Publishing (India) Private Limited, New Delhi, (ISBN: 978-1-78635-411-2) 63 2016

Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.
1 Measuring Service Quality in Banking 1. Linga Murali and Chandragiri Madhavaiah Lambert Academic Publishing 2014 978-3-659-35909-5

Chapters in Books

S.No Title of the Chapters Name of the Authors Title of the Book Publisher Year ISBN No.
1 UNIT-15 - EMPLOYEE ENGAGEMENT AND RETENTION STRATEGY Dr. C. Madhavaiah and Dr. C.S.G. Krishnamacharyulu HUMAN RESOURCE MANAGEMENT Dr. B.R. Ambedkar Open University, Hyderabad 2019 -
2 UNIT-14 - REWARD MANAGEMENT Dr. C. Madhavaiah and Dr. C.S.G. Krishnamacharyulu HUMAN RESOURCE MANAGEMENT Dr. B.R. Ambedkar Open University, Hyderabad 2019 -
3 UNIT-13 - WAGE, WELFARE AND SOCIAL SECURITY Dr. C. Madhavaiah and Dr. C.S.G. Krishnamacharyulu HUMAN RESOURCE MANAGEMENT Dr. B.R. Ambedkar Open University, Hyderabad 2019 -
4 UNIT-12 - JOB EVALUATION Dr. C. Madhavaiah and Dr. C.S.G. Krishnamacharyulu HUMAN RESOURCE MANAGEMENT Dr. B.R. Ambedkar Open University, Hyderabad 2019 -
5 UNIT-11 - MEETINGS AND CONFERENCES Dr. C. Madhavaiah and Dr. C.S.G. Krishnamacharyulu Managerial Communication Dr. B.R. Ambedkar Open University, Hyderabad 2018 -
6 UNIT-10 - MASS MEDIA COMMUNICATION Dr. C. Madhavaiah and Dr. C.S.G. Krishnamacharyulu Managerial Communication Dr. B.R. Ambedkar Open University, Hyderabad 2018 -
7 UNIT-9 - VISUAL MEDIA COMMUNICATION Dr. C. Madhavaiah and Dr. C.S.G. Krishnamacharyulu Managerial Communication Dr. B.R. Ambedkar Open University, Hyderabad 2018 -
8 UNIT-8 - TECHNOLOGY AND COMMUNICATION Dr. C. Madhavaiah and Dr. C.S.G. Krishnamacharyulu Managerial Communication Dr. B.R. Ambedkar Open University, Hyderabad 2018 -
9 Role of Integrated Marketing Communication in Post-Liberalised Indian Business Dr. Mohd Iqbal Khan, Dr. Syed Irfan Shafi and Dr. C. Madhavaiah Innovative Management Practices for Sustainable Development Bonfring: Coimbatore 2015 978-93-85477-25-6
10 Consumer Behaviour and Purchase Intention for Organic Food in Bangalore City Dr. C. Madhavaiah and Shashikiran, L. Innovative Management Practices for Sustainable Development Bonfring: Coimbatore 2015 978-93-85477-25-6
11 Prospects of E-Governance Initiatives in India: Issues and Challenges Syed Irfan Shafi and Dr. C. Madhavaiah Administrative Reforms in India: Recent Trends and Issues Excel India Publishers: New Delhi 2013 978-93-82880-85-1
12 Is Going Green A Trend or Life Style? Irfan Bashir and Dr. C. Madhavaiah Modern Management Practices for Business Southern Publishers: Pondicherry 2012 978-81-909275-0-5
13 Shoppers’ Behaviour towards E-Retailing in India: A Review Syed Irfan Shafi and Dr. C. Madhavaiah Modern Management Practices for Business Southern Publishers: Pondicherry 2012 978-81-909275-0-5
14 Employee Retention: A Strategic Tool for Reducing Employee Turnover P. Akthar and Dr. C. Madhavaiah Management Practices in Global Perspective Paramount Publishing House: New Delhi 2012 978-81-921579-0-0
15 Internet Banking in India: Recent Trends Irfan Bashir and Dr. C. Madhavaiah Management Practices in Global Perspective Paramount Publishing House: New Delhi 2012 978-81-921579-0-0
16 Retail Sector in India: Challenges and Opportunities Syed Irfan Shafi and Dr. C. Madhavaiah Management Practices in Global Perspective Paramount Publishing House: New Delhi 2012 978-81-921579-0-0

Edited Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.

Ongoing Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Ongoing Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Completed Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Completed Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Career Guidance Offered to students

S.No Name of the Scheme No. of Students Competitive Examinations/ Career Counseling No. of Students Passed No. of Students Placed

List of capability enhancement such as Soft skill development, Remedial coaching, Language lab,
Bridge courses, Yoga, Meditation, Personal Counselling and Mentoring etc.,

S.No Name of the Programme/Scheme Date of Implementation No. of Students Enrolled Agencies Involved

Research Guidance - PG

S.No Year Degree No. of Students Awarded Department/Centre
1 2023 MBA 15 Management (Karaikal)
2 2022 MBA 16 Management (Karaikal)
3 2021 MBA 12 Management (Karaikal)
4 2020 MBA 14 Management (Karaikal)
5 2019 MBA 12 Management (Karaikal)
6 2018 MBA 11 Management (Karaikal)
7 2017 MBA 11 Management (Karaikal)
8 2016 MBA 10 Management (Karaikal)
9 2015 MBA 11 Management (Karaikal)
10 2014 MBA 13 Management (Karaikal)
11 2013 MBA 12 Management (Karaikal)
12 2012 M.PHIL 2 Management, Sri Venkateswara University, Tirupati,
13 2012 MBA 11 Management (Karaikal)

Research Guidance - Ph.D

S.No Student Name Registration Date Registration No. Thesis Title Thesis Submitted Status Thesis Submitted Date Vivavoce Completed Status Date Awarded
1 Sripathi Kalavakolanu 10-12-2014 1400117013 Adoption and Application of HR Analytics among HR Professionals YES 17-12-2019 YES 24-06-2020
2 Shashi Kiran L 18-06-2012 1200117102 Consumers Perception and Attitude towards Organic Food Choice YES 16-07-2019 YES 21-02-2020
3 Syed Irfan Shafi 24-09-2011 - The Effect of Selected Marketing Activities on Brand Equity: A Study of Branded Apparel Retailers in Bengaluru YES 31-12-2014 YES 08-09-2015
4 Irfan Bashir 24-09-2011 - Consumer Perception, Attitude and Behavioural Intention towards Use of Internet Banking Services in India YES 26-09-2014 YES 07-09-2015
5 Shilpa V 20-02-2014 1400117012 Consumer Perception, Attitude and Purchase Intention towards Sustainable Luxury Fashion Apparels in India YES 16-11-2020 NO
6 Vishnu Prasanna J 13-10-2015 1500117109 Effect of workplace spirituality on organisational outcomes in automobile manufacturing sector YES 18-03-2020 NO

Research Guidance - Post Doctoral

S.No Scholar Name Designation Funding Agency Fellowship Title Year of Joining Year of Completion

Financial assistance availed to attend conferences / workshops and to pay membership fee
of professional bodies during the year

S.No Conference/ workshop attended for which financial support provided Professional body for which membership fee is provided Amount of Support Place From Date To Date Year

E-Lecture Details

S.No E-Lecture Title Development of e-content/e-learning/delivering Member of Editorial Bodies Reviewer/Referee of
Content/Module Title Institution/Platform Year Weblink

Details of Online Education Conducted

S.No Nature of Online Course No. of Sessions Target Group Date

Invited Talks in Conference/Seminar/Workshop/Training Programme

S.No Title of the Paper Conferences/Seminar/Workshop/Training Programme Organized by Whether International / National / State / Regional / College or University Level From To Year

Conferences/Seminars Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year
1 National Seminar on “Impact of Disruptive Technologies on Insurance Sector in India” Pondicherry Insurance Institute Department of Management, Pondicherry University, Karaikal Campus National 25-02-2019 25-02-2019 2019
2 National Level Seminar on Health Insurance Pondicherry Insurance Institute Department of Management, Pondicherry University – Karaikal Campus, Karaikal National 24-03-2018 24-03-2018 2018

Workshop Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year
1 Two-Day Workshop on Research Methodology Pondicherry University Department of Management, Pondicherry University – Karaikal Campus, Karaikal National 19-03-2012 20-03-2012 2012

Administrative Responsibilities in the Government and Quasi Government Agencies

S.No Name of the Position Agency/Organisation Duration Nature of Duties

Affiliation in Academic Bodies/Societies

S.No Name of the Body/Society Nature of Affiliation Year

Participation & Extension Activities (Academic/Administraion)

S.No Name of the Position (Head, Dean, Co-ordinator, Director, etc.,) Duration Nature of Dutites
1 Nodal Officer, All India Survey of Higher Education, Pondicherry University Campus I (C-6567) 2015 to till date Coordingnating with the departments, collecting, and compiling the annual academic data of all the Departments of Pondicherry University, Karaikal campus and uploading the same in the portal of AISHE
2 Nodal Officer, Swachha Bharat Summer Internship Programme 2018 to till date Sensiting and encouraging the students of Pondicherry University to take active part in the Swachhatha Activty in coordination with local administration and community as part of Swachha Bharat Mission

Participation & Extension Activities (Co-Curricular)

S.No Name of the Position (NSS, NCC, Warden etc.,) Duration Nature of Dutites
1 Nodal Officer, Pondicherry University Campus I, All India Survey of Higher Education (MHRD), Governm 2016 to till date Procuring, compiling and uploading the information of various departments of the campus into AISHE website
2 Nodal Officer, Pondicherry University Campus I, Swachha Bharat Summer Internship-2018 May 2018 to August 2018 Conducting sensitisation programmes to students of the campus to take part in Swachhata related activities prescribed by Swachha Bharat Mission of Government of India and coordinating the student teams to compele their internship and uploading the details in the website.

Collaboration with Institution/Industry

S.No Collaborator Name Designation Institution/Industry Type Nature of Collaboration Period of Collaboration Visits to Collaborating
Institution / Industry		 Details of Collaborative Research/Teaching
From Date To Date From Date To Date

Faculty Development Programme Attended (Orientation, Refresher, other Short Term Course during the year)

S.No Title of the FDP Organiser Venue Duration From Date To Date Year

Details of Executive Development Prog/Management Development Prog. conducted

S.No Name of the Programme No. of Participants Venue Duration From Date To Date Year Revenue Generated

Participation in IMPESS, IMPRINT, SPARC, STARS, LEAP Programme etc and DSF Funding Programme

S.No IMPRESS/IMPRINT/SPARC/STARS/LEAP/Others Place From Date To Date Year

Enrolment under ARPIT Programme

S.No Name of the Programme Period of the Programme
From Date To Date