ANAND LENIN VETHANAYAGAM Reader

Profile Picture

  • Department of Electronic Media & Mass Communication
  • School of Media & Mass Communication
  • lenincbe@gmail.com

Academic Activity

Academic Activity Picture1

Academic Activity Picture2

Educational Qualification (UG,PG & Higher Order)

S.No Degree Subject/Title of thesis University/Board Year of Passing
1 Ph D New Media and Education Bharathiar University 2008
2 PhD New Media and Education Bharathiar University 2008
3 MPhil Communication Bharathiar University 2001
4 M.A., Communication M.S. University , Tirunelveli, TN 1996
5 BSc Mathematics M.S. University , Tirunelveli, TN 1994

Area of Specializaion

Visual Communication , Educational Communication and Environmental Communication.

Awards / Prizes Conferred

S.No Name / Title of the Award Type Name of the Agency conferred the Award Year of the Award Amount for Cash Award

Teaching Experience

S.No Designation Department/Centre Institution
1 Reader/Associate professor Dept. Electronic media and Mass communication Pondicherry University
2 Associate professor Dept. of Electronics and Media Technology karunya University, Coimbatore, TN
3 Lecturer & Head Visual communication & Mass communication Hindustan college of Arts and Science
4 Lecturer & Head Visual communication Maharaja college , Erode , TN

Research Experience

S.No Designation Department/Centre Institution Area of Research
1 Research supervisor for M.Phil ( Bharathiar Univer Visual communication & Mass communication Hindustan college of Arts and Science Electronic media & TV Commercial
2 Research supervisor for M.Phil & Ph.D( karunya Uni Electronics & Media Technology &Visual communication and karunya University ,Coimbatore Visual Communication, Education & Environmental Communication
3 Research supervisor for Ph.D (Pondicherry Universi Mass communication Pondicherry University Visual Communication, Education & Environmental Communication

Industry Experience

S.No Designation Company/Corporate Nature of Work
1 Programme producer RAJ TV Pvt Ltd, Chennai Television programmer production
2 Consultant Scarlet Paper products int. coimbatore Packaging and design
3 consultant Hindustan Unilever network Ltd India, TN. India. consultant for promotion of HLN consumer products

Contribution towards Innovation

S.No Name of the Work/Contribution Specialization Remarks

Patent Details

S.No Title Status Patent Number Year of Award Type Commercialized Status

Papers Published in UGC Approved Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 Affecting the Psyche: Sensational News Media and Associated Psychological Consequences 2.Dr. S. Anand Lenin Vethanayagam Language in India 18:6 2018 00
2 Online Misogyny and Cyber Attacks: An Analysis of Social Media Discourses in Kerala 2.Dr. S. Anand Lenin Vethanayagam Amity Journal of Media & Communication Studies (ISSN 2231 – 1033) Vol. 8, No. 1, September 2018 000

Papers Published in Non UGC Approved Peer Reviewed Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 Women (Mother) empowerment and its effect on their children’s internet behavior 1.Dr. S. Anand Lenin Vethanayagam Refereed Journal of Media Studies Vol. 1, Issue : 1, January 2010 000
2 Effect of environmental education to school children through animation based educational video 1.Dr. S. Anand Lenin Vethanayagam International Online refereed Journal of Language in India l Vol. 10.10, May 2010 000
3 Media Technology as language; technology mediated learning process in higher education and its influence on students learning. 1.Dr. S. Anand Lenin Vethanayagam Working papers on linguistics and Literature Vol. VIII October 2010 000
4 New Media and Language skill development 1.Dr. S. Anand Lenin Vethanayagam Select Readings in Media Studies .Vol.I-1 July 2009 000
5 Internet usage and its Effect on Reading skill among the college students 1.Dr. S. Anand Lenin Vethanayagam LANGUAGE IN INDIA (ISSN 1930 – 2940) Vol. 8. October 2008 00
6 Internet usage and its Effect on Receptive skills 1.Dr. S. Anand Lenin Vethanayagam Working papers on linguistics and Literature Vol. VI.-1. October 2008 000

Papers Published in Conference Proceedings

S.No Title Name of the Authors as per the order in Paper Details of Conference Publication Page Nos. Year

Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.

Chapters in Books

S.No Title of the Chapters Name of the Authors Title of the Book Publisher Year ISBN No.

Edited Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.

Ongoing Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year
1 : Effectiveness of Media in Transmitting Weather Forecasting Information among the Coastal Inhabitants: A study in Selected States of India Indian Council of Social Science Research (Ministry of Human Resource Development, India) New Delhi Two Years 15,00,000 2019
2 : Effectiveness of Media in Transmitting Weather Forecasting Information among the Coastal Inhabitants: A study in Selected States of India Indian Council of Social Science Research (Ministry of Human Resource Development, India) New Delhi Two Years 15,00,000 2019
3 Effect of environmental education among the school chilldren Karunya university 2009-10 12,000.00 2009

Ongoing Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Completed Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Completed Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Career Guidance Offered to students

S.No Name of the Scheme No. of Students Competitive Examinations/ Career Counseling No. of Students Passed No. of Students Placed

List of capability enhancement such as Soft skill development, Remedial coaching, Language lab,
Bridge courses, Yoga, Meditation, Personal Counselling and Mentoring etc.,

S.No Name of the Programme/Scheme Date of Implementation No. of Students Enrolled Agencies Involved

Research Guidance - PG

S.No Year Degree No. of Students Awarded Department/Centre
1 2019 M.A. 5 Electronics Media &Mass communication
2 2018 M.A. 5 Electronics Media & Mass communication
3 2017 M.A. 4 Electronic Media & Mass communication , Pondicher
4 2011 M.A. 6 Mass communication, Pondicherry university
5 2010 M.A. 4 Mass communication, Pondicherry university
6 2009 M.PHIL 3 Electronics and Media Technology &Visual communic
7 2008 M.A. 3 Visual communication & Mass communication
8 2007 M.A. 4 Visual communication & Mass communication
9 2006 M.A. 3 Visual communication & Mass communication
10 2005 M.A. 4 Visual communication & Mass communication
11 2004 M.A. 6 Visual communication & Mass communication
12 2003 M.A. 4 Visual communication & Mass communication

Research Guidance - Ph.D

S.No Student Name Registration Date Registration No. Thesis Title Thesis Submitted Status Thesis Submitted Date Vivavoce Completed Status Date Awarded

Research Guidance - Post Doctoral

S.No Scholar Name Designation Funding Agency Fellowship Title Year of Joining Year of Completion

Financial assistance availed to attend conferences / workshops and to pay membership fee
of professional bodies during the year

S.No Conference/ workshop attended for which financial support provided Professional body for which membership fee is provided Amount of Support Place From Date To Date Year

E-Lecture Details

S.No E-Lecture Title Development of e-content/e-learning/delivering Member of Editorial Bodies Reviewer/Referee of
Content/Module Title Institution/Platform Year Weblink

Details of Online Education Conducted

S.No Nature of Online Course No. of Sessions Target Group Date

Invited Talks in Conference/Seminar/Workshop/Training Programme

S.No Title of the Paper Conferences/Seminar/Workshop/Training Programme Organized by Whether International / National / State / Regional / College or University Level From To Year
1 Patriarchy, Fans and Political Economy: An Analysis of Social Media Discourses in Kerala National Seminar on Trending- Disciplinary Convergence in Media Studies Department of Communication and Journalism, Kerala University , Tiruvanaduram, Kerala, India National Seminar 26.02.2018 28.02.2018 2018
2 Affecting the Psych: Sensational News Media and Associated Consequences International Seminar on Portrayal of Social Issues in Literature and Media Centre for Media and Social Science and Department of Journalism and Mass Communication, Periyar Uni International Seminar 10-02-2018 10-02-2018 2018
3 Influence of 3D animation in Tamil films-An ethical perspective National Conference on “Ethical issues and Indian media” Department of Journalism and Mass Communication , Periyar University, Salem , INDIA. National Conference 26.11.2010 27.11.2010 2010
4 Media and C W G – 2010: Sports related information disseminated by Indian media on general public National Conference on "Ethical issues and Indian media" Department of Journalism and Mass Communication , Periyar University, Salem, INDIA. National Conference 26-11-2010 27-11-2010 2010
5 Open Distance Learning: Role of ICT in Non- Formal Education National seminar on “OPEN DISTANCE LEARNING- LEARNER SUPPORT SERVICES- ROLE OF MEDIA” Dr. B.R.Ambedkar Open University, Hyderabad National Seminar 20-10-2010 21-10-2010 2010
6 Integration of ICT in Managing Higher Educational Institutions and its Influence on Teacher’s Beha National Seminar on SHIFTING TRENDZ IN MEDIA: THE IMPLICATIONS ON SOCIAL RESPONSIBILITY Acharya Institute of Graduate Studies, Soldevana halli, Bangalore- 90 National Seminar 16.04.2010 17.04.2010 2010
7 Technology mediated teaching learning process in higher education and its influence on students atti National Seminar on Emerging Trends in Media: The Rise of Digital Culture & its impact on information Society Dept. Electronic Media and Mass Communication, Pondicherry University National Seminar 21-01-2010 22-01-2010 2010
8 A study on Environment Communication personal variables and its influence on environmental awareness National Seminar on Emerging Trends in Media: The Rise of Digital Culture & its impact on information Society Dept. Electronic Media and Mass Communication, Pondicherry University National Seminar 21-01-2010 22-01-2010 2010
9 Influence of 3D Animation Characters in Visual Media and Audience Behavior National Seminar on Emerging Trends in Media: The Rise of Digital Culture & its impact on information Society Dept. Electronic Media and Mass Communication, Pondicherry University National Seminar 21.01.2010 22.01.2010 2010
10 Effect of ICT in Teaching Learning Process in Higher Educational Institutions in Coimbatore National Seminar on Emerging Trends in Media: The Rise of Digital Culture & its impact on information Society Dept. Electronic Media and Mass Communication, Pondicherry University National Seminar 21.01.2010 22.01.2010 2010
11 Animation based Educational Videos and its impact on School Children National Seminar on Emerging Trends in Media: The Rise of Digital Culture & its impact on information Society Dept. Electronic Media and Mass Communication, Pondicherry University National Seminar 21-01-2010 22-01-2010 2010
12 Gender, Parent’s profession and their influence on ICT use among students in Coimbatore city International Conference on Development Communication in the Era of Globalization Loyola College, Chennai, International Conference 09-07-2009 11.9.2009 2009
13 Gender, Parents occupation and its influence on Children internet behavior International conference on Education, Research and Innovation for Inclusive Societies (ICERIIS-09) School of Education & HRD, Dravidian University, Kuppam, AP, India International conference 19.3.2009 21.3. 2009 2009
14 Women (mother) empowerment and its effect on their children’s internet behavior international conference on ICT& Women Empowerment Department of Communication , Manonmaniam Sundaranar University, Tirunelveli-627012 International conference 17th February 2009. 17th February 2009. 2009
15 Effect of Internet Usage on Language Skills National Conference on “Media and Education” Under the auspices of UCG SAP DRS 1 Department of Communication , Manonmaniam Sundaranar University National Conference 29.2.2008 29-02-2008 2008

Conferences/Seminars Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year

Workshop Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year

Administrative Responsibilities in the Government and Quasi Government Agencies

S.No Name of the Position Agency/Organisation Duration Nature of Duties

Affiliation in Academic Bodies/Societies

S.No Name of the Body/Society Nature of Affiliation Year
1 MOHE , OMAN Member, Course Editing Team 2015
2 Pondicherry University Course Coodinator -PG Dip. in Journalism 2010
3 Avinashilingam University , Coimbatore Member, BOS 2009
4 Karunya University Member, BOS 2009
5 Bharathiar University , Coimbatore Member, BOS 2005

Participation & Extension Activities (Academic/Administraion)

S.No Name of the Position (Head, Dean, Co-ordinator, Director, etc.,) Duration Nature of Dutites
1 Head of the Department of Visual communication June ,1997 to May 2000 hgj
2 Head of the Department of Visual communication May 2000 to June 2002 kjhk
3 Head of the Department of Mass Communication & Visual Communication June 2002 to July 2008 to be filled
4 Member , Board of studies , B.Tech. Electronics and Media Technology & M.Sc, Visual communication, S 2008-2010 To design and formulate the curriculum for M.Sc., Visual communication (Five years integrated course)

Participation & Extension Activities (Co-Curricular)

S.No Name of the Position (NSS, NCC, Warden etc.,) Duration Nature of Dutites

Collaboration with Institution/Industry

S.No Collaborator Name Designation Institution/Industry Type Nature of Collaboration Period of Collaboration Visits to Collaborating
Institution / Industry		 Details of Collaborative Research/Teaching
From Date To Date From Date To Date
1 Dr. Sangeeta Karmokar Senior Lecturer Auckland University of Technology INTERNATIONAL Research 25-10-2019 24-10-2022 19-07-2021 19-10-2021 Research Collaboration: The department of Electronic media and Mass communication, Pondicherry University in Association with Auckland University of Technology School of Future Environments l Faculty of Design and Creative Technologies, submitted the research proposal( awaiting for the result ) under the SPARC project initiated by Ministry of

Faculty Development Programme Attended (Orientation, Refresher, other Short Term Course during the year)

S.No Title of the FDP Organiser Venue Duration From Date To Date Year

Details of Executive Development Prog/Management Development Prog. conducted

S.No Name of the Programme No. of Participants Venue Duration From Date To Date Year Revenue Generated

Participation in IMPESS, IMPRINT, SPARC, STARS, LEAP Programme etc and DSF Funding Programme

S.No IMPRESS/IMPRINT/SPARC/STARS/LEAP/Others Place From Date To Date Year

Enrolment under ARPIT Programme

S.No Name of the Programme Period of the Programme
From Date To Date