ANAND LENIN VETHANAYAGAM Reader
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- Department of Electronic Media & Mass Communication
- School of Media & Mass Communication
- lenincbe@gmail.com
Academic Activity
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Educational Qualification (UG,PG & Higher Order)
S.No | Degree | Subject/Title of thesis | University/Board | Year of Passing |
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1 | Ph D | New Media and Education | Bharathiar University | 2008 |
2 | PhD | New Media and Education | Bharathiar University | 2008 |
3 | MPhil | Communication | Bharathiar University | 2001 |
4 | M.A., | Communication | M.S. University , Tirunelveli, TN | 1996 |
5 | BSc | Mathematics | M.S. University , Tirunelveli, TN | 1994 |
Area of Specializaion
Awards / Prizes Conferred
S.No | Name / Title of the Award | Type | Name of the Agency conferred the Award | Year of the Award | Amount for Cash Award |
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Teaching Experience
S.No | Designation | Department/Centre | Institution |
---|---|---|---|
1 | Reader/Associate professor | Dept. Electronic media and Mass communication | Pondicherry University |
2 | Associate professor | Dept. of Electronics and Media Technology | karunya University, Coimbatore, TN |
3 | Lecturer & Head | Visual communication & Mass communication | Hindustan college of Arts and Science |
4 | Lecturer & Head | Visual communication | Maharaja college , Erode , TN |
Research Experience
S.No | Designation | Department/Centre | Institution | Area of Research |
---|---|---|---|---|
1 | Research supervisor for M.Phil ( Bharathiar Univer | Visual communication & Mass communication | Hindustan college of Arts and Science | Electronic media & TV Commercial |
2 | Research supervisor for M.Phil & Ph.D( karunya Uni | Electronics & Media Technology &Visual communication and | karunya University ,Coimbatore | Visual Communication, Education & Environmental Communication |
3 | Research supervisor for Ph.D (Pondicherry Universi | Mass communication | Pondicherry University | Visual Communication, Education & Environmental Communication |
Industry Experience
S.No | Designation | Company/Corporate | Nature of Work |
---|---|---|---|
1 | Programme producer | RAJ TV Pvt Ltd, Chennai | Television programmer production |
2 | Consultant | Scarlet Paper products int. coimbatore | Packaging and design |
3 | consultant | Hindustan Unilever network Ltd India, TN. India. | consultant for promotion of HLN consumer products |
Contribution towards Innovation
S.No | Name of the Work/Contribution | Specialization | Remarks |
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Patent Details
S.No | Title | Status | Patent Number | Year of Award | Type | Commercialized Status |
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Papers Published in UGC Approved Journals
S.No | Title | Name of the Authors as per the order in Paper | Journal Name | Volume, Issue & Page Nos. | Year | Impact Factor |
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1 | Affecting the Psyche: Sensational News Media and Associated Psychological Consequences | 2.Dr. S. Anand Lenin Vethanayagam | Language in India | 18:6 | 2018 | 00 |
2 | Online Misogyny and Cyber Attacks: An Analysis of Social Media Discourses in Kerala | 2.Dr. S. Anand Lenin Vethanayagam | Amity Journal of Media & Communication Studies (ISSN 2231 – 1033) | Vol. 8, No. 1, September | 2018 | 000 |
Papers Published in Non UGC Approved Peer Reviewed Journals
S.No | Title | Name of the Authors as per the order in Paper | Journal Name | Volume, Issue & Page Nos. | Year | Impact Factor |
---|---|---|---|---|---|---|
1 | Women (Mother) empowerment and its effect on their children’s internet behavior | 1.Dr. S. Anand Lenin Vethanayagam | Refereed Journal of Media Studies | Vol. 1, Issue : 1, January | 2010 | 000 |
2 | Effect of environmental education to school children through animation based educational video | 1.Dr. S. Anand Lenin Vethanayagam | International Online refereed Journal of Language in India l | Vol. 10.10, May | 2010 | 000 |
3 | Media Technology as language; technology mediated learning process in higher education and its influence on students learning. | 1.Dr. S. Anand Lenin Vethanayagam | Working papers on linguistics and Literature | Vol. VIII October | 2010 | 000 |
4 | New Media and Language skill development | 1.Dr. S. Anand Lenin Vethanayagam | Select Readings in Media Studies | .Vol.I-1 July | 2009 | 000 |
5 | Internet usage and its Effect on Reading skill among the college students | 1.Dr. S. Anand Lenin Vethanayagam | LANGUAGE IN INDIA (ISSN 1930 – 2940) | Vol. 8. October | 2008 | 00 |
6 | Internet usage and its Effect on Receptive skills | 1.Dr. S. Anand Lenin Vethanayagam | Working papers on linguistics and Literature | Vol. VI.-1. October | 2008 | 000 |
Papers Published in Conference Proceedings
S.No | Title | Name of the Authors as per the order in Paper | Details of Conference Publication | Page Nos. | Year |
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Books
S.No | Title of the Book | Name of the Authors as per the order in Book | Publisher | Year | ISBN No. |
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Chapters in Books
S.No | Title of the Chapters | Name of the Authors | Title of the Book | Publisher | Year | ISBN No. |
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Edited Books
S.No | Title of the Book | Name of the Authors as per the order in Book | Publisher | Year | ISBN No. |
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Ongoing Projects
S.No | Title of the Project | Sponsored By | Period | Sanctioned Amount(Rs. Lakh) | Year |
---|---|---|---|---|---|
1 | : Effectiveness of Media in Transmitting Weather Forecasting Information among the Coastal Inhabitants: A study in Selected States of India | Indian Council of Social Science Research (Ministry of Human Resource Development, India) New Delhi | Two Years | 15,00,000 | 2019 |
2 | : Effectiveness of Media in Transmitting Weather Forecasting Information among the Coastal Inhabitants: A study in Selected States of India | Indian Council of Social Science Research (Ministry of Human Resource Development, India) New Delhi | Two Years | 15,00,000 | 2019 |
3 | Effect of environmental education among the school chilldren | Karunya university | 2009-10 | 12,000.00 | 2009 |
Ongoing Consultancy Works
S.No | Title of the Consultancy Work | Sponsored By | Period | Sanctioned Amount(Rs. Lakh) | Year |
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Completed Projects
S.No | Title of the Project | Sponsored By | Period | Sanctioned Amount(Rs. Lakh) | Year |
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Completed Consultancy Works
S.No | Title of the Consultancy Work | Sponsored By | Period | Sanctioned Amount(Rs. Lakh) | Year |
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Career Guidance Offered to students
S.No | Name of the Scheme | No. of Students | Competitive Examinations/ Career Counseling | No. of Students Passed | No. of Students Placed |
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List of capability enhancement such as Soft skill development, Remedial coaching, Language lab,
Bridge courses, Yoga, Meditation, Personal Counselling and Mentoring etc.,
S.No | Name of the Programme/Scheme | Date of Implementation | No. of Students Enrolled | Agencies Involved |
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Research Guidance - PG
S.No | Year | Degree | No. of Students Awarded | Department/Centre |
---|---|---|---|---|
1 | 2019 | M.A. | 5 | Electronics Media &Mass communication |
2 | 2018 | M.A. | 5 | Electronics Media & Mass communication |
3 | 2017 | M.A. | 4 | Electronic Media & Mass communication , Pondicher |
4 | 2011 | M.A. | 6 | Mass communication, Pondicherry university |
5 | 2010 | M.A. | 4 | Mass communication, Pondicherry university |
6 | 2009 | M.PHIL | 3 | Electronics and Media Technology &Visual communic |
7 | 2008 | M.A. | 3 | Visual communication & Mass communication |
8 | 2007 | M.A. | 4 | Visual communication & Mass communication |
9 | 2006 | M.A. | 3 | Visual communication & Mass communication |
10 | 2005 | M.A. | 4 | Visual communication & Mass communication |
11 | 2004 | M.A. | 6 | Visual communication & Mass communication |
12 | 2003 | M.A. | 4 | Visual communication & Mass communication |
Research Guidance - Ph.D
S.No | Student Name | Registration Date | Registration No. | Thesis Title | Thesis Submitted Status | Thesis Submitted Date | Vivavoce Completed Status | Date Awarded |
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Research Guidance - Post Doctoral
S.No | Scholar Name | Designation | Funding Agency | Fellowship Title | Year of Joining | Year of Completion |
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Financial assistance availed to attend conferences / workshops and to pay membership fee
of professional bodies during the year
S.No | Conference/ workshop attended for which financial support provided | Professional body for which membership fee is provided | Amount of Support | Place | From Date | To Date | Year |
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E-Lecture Details
S.No | E-Lecture Title | Development of e-content/e-learning/delivering | Member of Editorial Bodies | Reviewer/Referee of | |||
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Content/Module Title | Institution/Platform | Year | Weblink |
Details of Online Education Conducted
S.No | Nature of Online Course | No. of Sessions | Target Group | Date |
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Invited Talks in Conference/Seminar/Workshop/Training Programme
S.No | Title of the Paper | Conferences/Seminar/Workshop/Training Programme | Organized by | Whether International / National / State / Regional / College or University Level | From | To | Year |
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1 | Patriarchy, Fans and Political Economy: An Analysis of Social Media Discourses in Kerala | National Seminar on Trending- Disciplinary Convergence in Media Studies | Department of Communication and Journalism, Kerala University , Tiruvanaduram, Kerala, India | National Seminar | 26.02.2018 | 28.02.2018 | 2018 |
2 | Affecting the Psych: Sensational News Media and Associated Consequences | International Seminar on Portrayal of Social Issues in Literature and Media | Centre for Media and Social Science and Department of Journalism and Mass Communication, Periyar Uni | International Seminar | 10-02-2018 | 10-02-2018 | 2018 |
3 | Influence of 3D animation in Tamil films-An ethical perspective | National Conference on “Ethical issues and Indian media” | Department of Journalism and Mass Communication , Periyar University, Salem , INDIA. | National Conference | 26.11.2010 | 27.11.2010 | 2010 |
4 | Media and C W G – 2010: Sports related information disseminated by Indian media on general public | National Conference on "Ethical issues and Indian media" | Department of Journalism and Mass Communication , Periyar University, Salem, INDIA. | National Conference | 26-11-2010 | 27-11-2010 | 2010 |
5 | Open Distance Learning: Role of ICT in Non- Formal Education | National seminar on “OPEN DISTANCE LEARNING- LEARNER SUPPORT SERVICES- ROLE OF MEDIA” | Dr. B.R.Ambedkar Open University, Hyderabad | National Seminar | 20-10-2010 | 21-10-2010 | 2010 |
6 | Integration of ICT in Managing Higher Educational Institutions and its Influence on Teacher’s Beha | National Seminar on SHIFTING TRENDZ IN MEDIA: THE IMPLICATIONS ON SOCIAL RESPONSIBILITY | Acharya Institute of Graduate Studies, Soldevana halli, Bangalore- 90 | National Seminar | 16.04.2010 | 17.04.2010 | 2010 |
7 | Technology mediated teaching learning process in higher education and its influence on students atti | National Seminar on Emerging Trends in Media: The Rise of Digital Culture & its impact on information Society | Dept. Electronic Media and Mass Communication, Pondicherry University | National Seminar | 21-01-2010 | 22-01-2010 | 2010 |
8 | A study on Environment Communication personal variables and its influence on environmental awareness | National Seminar on Emerging Trends in Media: The Rise of Digital Culture & its impact on information Society | Dept. Electronic Media and Mass Communication, Pondicherry University | National Seminar | 21-01-2010 | 22-01-2010 | 2010 |
9 | Influence of 3D Animation Characters in Visual Media and Audience Behavior | National Seminar on Emerging Trends in Media: The Rise of Digital Culture & its impact on information Society | Dept. Electronic Media and Mass Communication, Pondicherry University | National Seminar | 21.01.2010 | 22.01.2010 | 2010 |
10 | Effect of ICT in Teaching Learning Process in Higher Educational Institutions in Coimbatore | National Seminar on Emerging Trends in Media: The Rise of Digital Culture & its impact on information Society | Dept. Electronic Media and Mass Communication, Pondicherry University | National Seminar | 21.01.2010 | 22.01.2010 | 2010 |
11 | Animation based Educational Videos and its impact on School Children | National Seminar on Emerging Trends in Media: The Rise of Digital Culture & its impact on information Society | Dept. Electronic Media and Mass Communication, Pondicherry University | National Seminar | 21-01-2010 | 22-01-2010 | 2010 |
12 | Gender, Parent’s profession and their influence on ICT use among students in Coimbatore city | International Conference on Development Communication in the Era of Globalization | Loyola College, Chennai, | International Conference | 09-07-2009 | 11.9.2009 | 2009 |
13 | Gender, Parents occupation and its influence on Children internet behavior | International conference on Education, Research and Innovation for Inclusive Societies (ICERIIS-09) | School of Education & HRD, Dravidian University, Kuppam, AP, India | International conference | 19.3.2009 | 21.3. 2009 | 2009 |
14 | Women (mother) empowerment and its effect on their children’s internet behavior | international conference on ICT& Women Empowerment | Department of Communication , Manonmaniam Sundaranar University, Tirunelveli-627012 | International conference | 17th February 2009. | 17th February 2009. | 2009 |
15 | Effect of Internet Usage on Language Skills | National Conference on “Media and Education” Under the auspices of UCG SAP DRS 1 | Department of Communication , Manonmaniam Sundaranar University | National Conference | 29.2.2008 | 29-02-2008 | 2008 |
Conferences/Seminars Organized
S.No | Title of the Programme | Sponsors | Venue & Duration | Whether International / National / State / Regional / College or University Level | From | To | Year |
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Workshop Organized
S.No | Title of the Programme | Sponsors | Venue & Duration | Whether International / National / State / Regional / College or University Level | From | To | Year |
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Administrative Responsibilities in the Government and Quasi Government Agencies
S.No | Name of the Position | Agency/Organisation | Duration | Nature of Duties |
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Affiliation in Academic Bodies/Societies
S.No | Name of the Body/Society | Nature of Affiliation | Year |
---|---|---|---|
1 | MOHE , OMAN | Member, Course Editing Team | 2015 |
2 | Pondicherry University | Course Coodinator -PG Dip. in Journalism | 2010 |
3 | Avinashilingam University , Coimbatore | Member, BOS | 2009 |
4 | Karunya University | Member, BOS | 2009 |
5 | Bharathiar University , Coimbatore | Member, BOS | 2005 |
Participation & Extension Activities (Academic/Administraion)
S.No | Name of the Position (Head, Dean, Co-ordinator, Director, etc.,) | Duration | Nature of Dutites |
---|---|---|---|
1 | Head of the Department of Visual communication | June ,1997 to May 2000 | hgj |
2 | Head of the Department of Visual communication | May 2000 to June 2002 | kjhk |
3 | Head of the Department of Mass Communication & Visual Communication | June 2002 to July 2008 | to be filled |
4 | Member , Board of studies , B.Tech. Electronics and Media Technology & M.Sc, Visual communication, S | 2008-2010 | To design and formulate the curriculum for M.Sc., Visual communication (Five years integrated course) |
Participation & Extension Activities (Co-Curricular)
S.No | Name of the Position (NSS, NCC, Warden etc.,) | Duration | Nature of Dutites |
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Collaboration with Institution/Industry
S.No | Collaborator Name | Designation | Institution/Industry | Type | Nature of Collaboration | Period of Collaboration | Visits to Collaborating Institution / Industry |
Details of Collaborative Research/Teaching | ||
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From Date | To Date | From Date | To Date | |||||||
1 | Dr. Sangeeta Karmokar | Senior Lecturer | Auckland University of Technology | INTERNATIONAL | Research | 25-10-2019 | 24-10-2022 | 19-07-2021 | 19-10-2021 | Research Collaboration: The department of Electronic media and Mass communication, Pondicherry University in Association with Auckland University of Technology School of Future Environments l Faculty of Design and Creative Technologies, submitted the research proposal( awaiting for the result ) under the SPARC project initiated by Ministry of |
Faculty Development Programme Attended (Orientation, Refresher, other Short Term Course during the year)
S.No | Title of the FDP | Organiser | Venue | Duration | From Date | To Date | Year |
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Details of Executive Development Prog/Management Development Prog. conducted
S.No | Name of the Programme | No. of Participants | Venue | Duration | From Date | To Date | Year | Revenue Generated |
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Participation in IMPESS, IMPRINT, SPARC, STARS, LEAP Programme etc and DSF Funding Programme
S.No | IMPRESS/IMPRINT/SPARC/STARS/LEAP/Others | Place | From Date | To Date | Year |
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Enrolment under ARPIT Programme
S.No | Name of the Programme | Period of the Programme | |
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From Date | To Date |