YARLAGADDA SRINIVASULU Professor
- Department of International Business
- School of Management
- yarlagadda_srinivasulu@rediffmail.com
Academic Activity
Educational Qualification (UG,PG & Higher Order)
| S.No | Degree | Subject/Title of thesis | University/Board | Year of Passing |
|---|---|---|---|---|
| 1 | Ph.D | Marketing of Services | Andhra University | 2003 |
| 2 | M.Phil | Entrepreneurship | Madurai Kamaraj University | 1999 |
| 3 | PG. Diploma | PMIR&LW | Andhra Pradesh Productivity Council | 1992 |
| 4 | M.B.A | Marketing Management | Acharya Nagarjuna University | 1990 |
| 5 | B.Com | Accounting | Acharya Nagarjuna University | 1987 |
Area of Specializaion
Awards / Prizes Conferred
| S.No | Name / Title of the Award | Type | Name of the Agency conferred the Award | Year of the Award | Amount for Cash Award |
|---|---|---|---|---|---|
| 1 | Best Teacher Award | STATE | Pondicherry University | 2018 | nil |
| 2 | Best Teacher Award | STATE | Pondicherry University | 2014 | nil |
| 3 | Best Teacher Award | STATE | Pondicherry University | 2013 | nil |
Teaching Experience
| S.No | Designation | Department/Centre | Institution |
|---|---|---|---|
| 1 | Lecturer | PG Dept.of Commerce & Management Studies | VSM College |
| 2 | Lecturer | Dept.of Management Sciences | RVR & JC College of Engineering |
| 3 | Sr.Lecturer | Dept.of Management Sciences | RVR & JC College of Engineering |
| 4 | Reader | Dept.of Management Sciences | RVR & JC College of Engineering |
| 5 | Reader | Dept.of International Business | Pondicherry University |
| 6 | Associate Professor | Dept.of International Business | Pondicherry University |
| 7 | Professor | Dept.of International Business | Pondicherry University |
Research Experience
| S.No | Designation | Department/Centre | Institution | Area of Research |
|---|---|---|---|---|
| 1 | Part Time Research Scholar | Dept. of Commerce &Management Studies | Andhra University | Marketing of Services |
Industry Experience
| S.No | Designation | Company/Corporate | Nature of Work |
|---|---|---|---|
| 1 | Assistant Manager | Margadarsi Chit Fund Limited | Public Relations |
Contribution towards Innovation
| S.No | Name of the Work/Contribution | Specialization | Remarks |
|---|
Patent Details
| S.No | Title | Status | Patent Number | Year of Award | Type | Commercialized Status |
|---|
Papers Published in UGC Approved Journals
| S.No | Title | Name of the Authors as per the order in Paper | Journal Name | Volume, Issue & Page Nos. | Year | Impact Factor |
|---|---|---|---|---|---|---|
| 1 | The Effect of Social Capital Dimensions on Entrepreneurial Performances of MSME’s | Almas Jabeen Abdul Razak (Research Scholar) & DR Yarlagadda Srinivasulu | Journal of Contemporary Issues in Business and Government | 28(2), 116-130 | 2022 | Not Known |
| 2 | Importance of Customer Complaint Handling Satisfaction for MSMEs in B2B context | G.V.Narayan(Research Scholar) & Dr.Yarlagadda Srinivasulu | (SEDME) Small Enterprises Development, Management & Extension Journal National Institute for Micro, Small and Medium Enterprises (NI-MSME) An Organisation of the Ministry of MSME, Govt. | SAGE Publications, 2022 | 2022 | Not Known |
| 3 | “Impact of communication dyads on health-care service experience in Ayurveda” | P.Suhail(Research Scholar) & Dr.Y.Srinivasulu | International Journal of Pharmaceutical and Healthcare Marketing (Emerald Publishing Group, ABDC Journal) | July 2020 | 2020 | 2.8 |
| 4 | Perception of service quality, satisfaction, and behavioral intentions in Ayurveda healthcare | P.Suhail(Research Scholar) & Dr.Y.Srinivasulu | Journal of Ayurveda and Integrative Medicine (Elsevier, Scopus indexed) | October 2020 | 2020 | 4.2 |
| 5 | Business Sustainability – A Marketing Perspective | G.V.Narayan(Research Scholar) & Dr.Yarlagadda Srinivasulu | International Journal of Advanced Science and Technology, SERSC Elsevier Scopus Indexed | Vol. 28, No. 19, (2019), pp. 919 – 927 | 2019 | 4.5 |
| 6 | The Locus of Access to Information In Between Social Capital and Entrepreneurial Performance | Almas Jabeen Abdul Razak (Research Scholar) & DR Yarlagadda Srinivasulu | Think India | 22(2), 3283-3289 | 2019 | Not Known |
| 7 | A comparison between the perception of Indian and Foreign Healthcare consumers of Ayurveda | P.Suhail & Dr.Y.Srinivasulu | Our Heritage | Volume 67, Issue 2, July-December 2019, PP 1327-1337 | 2019 | 6.8 |
| 8 | Growth reality of Indian MSME’s Internationalization; Schemes & assistance available for MSME’s in India | Almas Jabeen Abdul Razak (Research Scholar) & DR Yarlagadda Srinivasulu | Journal of Management and Science | Volume 1, Issue NO.3. (UGC -Listed) | 2018 | Not Known |
| 9 | “A study on Potential and Advantages of Indian Healthcare Sector: With a View to Quality dimensions in Healthcare” | P.Suhail(Research Scholar) & Dr.Y.Srinivasulu | Asian Journal of Management | Vol. 09 [Issue-04 | 2018 | Not Known |
| 10 | “A Conceptual Framework on Patient Perception of Healthcare Service Quality, And Discussion on Recent Trends In Indian Healthcare Sector”, | P.Suhail(Research Scholar) & Dr.Y.Srinivasulu | Research World- Journal of Arts, Science & Commerce | Volume VIII, Issue 4(3) | 2017 | Not Known |
| 11 | Customer Satisfaction as Mediating role in Telecom Sector | S.Rajeswari (Research Scholar) & Dr.Yarlagadda Srinivasulu | GITAM journal of Management | Vol:14 NO:2, pp181-194 | 2016 | Not Known |
| 12 | Broadband- Marketing tool for Service Providers | S.Rajeswari (Research Scholar) & Dr.Yarlagadda Srinivasulu | International Journal of Business Intelligence & Innovations | vol:3, No:2, pp159-164 | 2015 | Not Known |
| 13 | Does Customer Satisfaction Leads to Customer Loyalty in Telecom Sector with special reference to DSL Service | S.Rajeswari (Research Scholar) & Dr.Yarlagadda Srinivasulu | Sanchayan-Prestige International Journal of Management & IT | Vol:4, No:1, pp1-10 | 2015 | Not Known |
| 14 | Service quality measurement and its relation with overall customer satisfaction in Health Care | Byju KPM (Research Scholar)& Dr. Yarlagadda Srinivasulu | International Journal of Business and Administrative research review | vol:01 No:03 PP176-183 | 2014 | Not Known |
| 15 | Measuring Service Quality in Private Healthcare using servperf scale | Byju KPM (Research Scholar)& Dr. Yarlagadda Srinivasulu | Samzodhana journal of management research | vol:2,No:1,pp337-349 | 2014 | Not Known |
| 16 | Sustainable Methods and Practices in Indian Leather Exports | Siddhanti Viswanathan (Research Scholar) & Dr. Yarlagadda Srinivasulu | Golden Research Thoughts, International Multidisciplinary Research Journal, | Volume 4, Issue 1 | 2014 | Not Known |
| 17 | Growth Drivers of Tourism Industry in India | Gomathi Sankar (Research Scholar) & Dr.Yarlagadda Srinivasulu | The International Journal of Business & Management | Vol-2, Issue-11,pp100-103 | 2014 | Not Known |
| 18 | A study of Tourism Industry impact on Macro Economic Indicators | Gomathi Sankar (Research Scholar) & Dr.Yarlagadda Srinivasulu | GE- International Journal of Management research | Vol-2 issue-11,pp344-353 | 2014 | Not Known |
| 19 | Contemporary Sustainable Development Practices in Indian Hospitality Sector: Triple Bottom Line Approach | Gomathi Sankar (Research Scholar) & Dr.Yarlagadda Srinivasulu | European Academic Research | Vol-2, Issue-9 | 2014 | Not Known |
| 20 | Influence of Price towards Customer Satisfaction of BSNL fixed Broadband Services(DSL) | S.Rajeswari (Research Scholar) & Dr.Yarlagadda Srinivasulu | Asian Journal of Research in Marketing | Vol:4, No:6, pp208-213 | 2014 | Not Known |
| 21 | Customers Perception on Service Quality of BSNL Fixed Broadband Service | S.Rajeswari (Research Scholar) & Dr.Yarlagadda Srinivasulu | International journal of Marketing & Management Research | vol:4,No8,pp01-10 | 2013 | Not Known |
| 22 | Effective Customer Satisfaction Factors of Fixed Broadband Service Providers in India | S.Rajeswari (Research Scholar) & Dr.Yarlagadda Srinivasulu | South Asian Journal of Marketing & Management Research, | vol:3 No:6, pp01-08 | 2013 | Not Known |
| 23 | Comparative Study on Management of Technology in promotion of Broadband Services by the Developing Countries | S.Rajeswari (Research Scholar) & Dr.Yarlagadda Srinivasulu | Global Journal of Finance and Management, | vol:5 No:10 pp09-11. | 2013 | Not Known |
Papers Published in Non UGC Approved Peer Reviewed Journals
| S.No | Title | Name of the Authors as per the order in Paper | Journal Name | Volume, Issue & Page Nos. | Year | Impact Factor |
|---|---|---|---|---|---|---|
| 1 | Perception of Service Quality, satisfaction and behavioral intentions in ayurveda healthcare | P.Suhail (Research Scholar) & Dr.Yarlagadda Srinivasulu | Journal of Ayurveda and Integrative Medicine, Elsevier, Scopus indexed | volume 12, issue 1, pages 93 to 101 | 2021 | 2.5 |
| 2 | Impact of communication dyads on health-care service experience in ayurveda | P.Suhail (Research Scholar) & Dr.Yarlagadda Srinivasulu | International Journal of Pharmaceutical and Health care Marketing, Emarald Publishing Group, ABDC journal | vol,ume 14, issue 4, pages 607 to 621 | 2020 | Not Known |
| 3 | A Study on Potential and Advantages of Indian Health care sector, with a view to quality dimensions in Health Care | P.Suhail (Research Scholar), Y.Srinivasulu | Asian Journal of Management | Vol.09, Issue-04, pp.1311to 1318 | 2018 | not known |
| 4 | A Conceptual framework on patients perception of healthcare service quality and discussion on recent trends in Indian healthcare sector | P.Suhail (Research Scholar) and Yarlagadda Srinivasulu | Researchers World Journal of Arts Science and Commerce | Vol;8, No4(3), pp71-82 | 2017 | 3.19 |
| 5 | Service Quality in the Telecommunication Industry: Analysis with special reference to DSL services | S.Rajeswari (Research Scholar) & Dr.Yarlagadda Srinivasulu | Indian Journal of Marketing | vol:46, No:2, pp7-21 | 2016 | 1.144 |
| 6 | A Delphi study on Green Supply Chain Management in Indian Industries | Siddhanti Viswanathan (Research Scholar) & Dr. Yarlagadda Srinivasulu | The International Journals, Research Journal of Social Science & Management, Singapore | Vol;4, No 3, Pp 92-97 | 2014 | 1.722 |
Papers Published in Conference Proceedings
| S.No | Title | Name of the Authors as per the order in Paper | Details of Conference Publication | Page Nos. | Year |
|---|---|---|---|---|---|
| 1 | Impact of Communication Dyads on Healthcare Service Experience | P.Suhail (Research Scholar), Y.Srinivasulu | ICEBM,2019. ISBN 978-93-86238-65-8 | 206 to 210 | 2019 |
| 2 | An investigation on potential and advantages of Indian healthcare sector with a view to quality dimensions in healthcare | P.Suhail (Research Scholar) and Yarlagadda Srinivasulu | NIT Rourkela India 01-02, february 2018 | 23-38 | 2018 |
Books
| S.No | Title of the Book | Name of the Authors as per the order in Book | Publisher | Year | ISBN No. |
|---|
Chapters in Books
| S.No | Title of the Chapters | Name of the Authors | Title of the Book | Publisher | Year | ISBN No. |
|---|---|---|---|---|---|---|
| 1 | Marketing of Transport Services | Dr.Yarlagadda Srinivasulu | Services Marketing | PEARSON | 2015 | 978- 81- 317- 3225 |
| 2 | Study of Government Policies and Initiatives: An Instrument to Drive the Tourism and Hospitality Industry towards the growing horizon in India | Gomathi Sankar (Research Scholar) & Dr.Yarlagadda Srinivasulu | Business Paradigms in Emerging Markets | SPRINGER | 2014 | 978-93-5196-520-6 |
| 3 | A Delphi study on Green Supply Chain Management in Indian Industries | Siddhanti Viswanathan (Research Scholar) & Dr. Yarlagadda Srinivasulu | Social Aspects in Marketing Management for 21st Century | Thematic Publications (P) Ltd | 2013 | 978-93-83192-13-7 |
| 4 | Sustainable Methods and Practices in Indian Leather Exports | Siddhanti Viswanathan (Research Scholar) & Dr. Yarlagadda Srinivasulu | Strategies for Social and Sustainable Competitive Advantage in Globalized Era | Thematic Publications (P) Ltd | 2013 | 978-93-83192-49-6 |
Edited Books
| S.No | Title of the Book | Name of the Authors as per the order in Book | Publisher | Year | ISBN No. |
|---|
Ongoing Projects
| S.No | Title of the Project | Sponsored By | Period | Sanctioned Amount(Rs. Lakh) | Year |
|---|
Ongoing Consultancy Works
| S.No | Title of the Consultancy Work | Sponsored By | Period | Sanctioned Amount(Rs. Lakh) | Year |
|---|
Completed Projects
| S.No | Title of the Project | Sponsored By | Period | Sanctioned Amount(Rs. Lakh) | Year |
|---|
Completed Consultancy Works
| S.No | Title of the Consultancy Work | Sponsored By | Period | Sanctioned Amount(Rs. Lakh) | Year |
|---|---|---|---|---|---|
| 1 | Reorganization of PAPCO | PAPCO | 2010 | NIL | 2010 |
Career Guidance Offered to students
| S.No | Name of the Scheme | No. of Students | Competitive Examinations/ Career Counseling | No. of Students Passed | No. of Students Placed |
|---|
List of capability enhancement such as Soft skill development, Remedial coaching, Language lab,
Bridge courses, Yoga, Meditation, Personal Counselling and Mentoring etc.,
| S.No | Name of the Programme/Scheme | Date of Implementation | No. of Students Enrolled | Agencies Involved |
|---|
Research Guidance - PG
| S.No | Year | Degree | No. of Students Awarded | Department/Centre |
|---|---|---|---|---|
| 1 | 2022 | MBA | 22 | Department of International Business |
| 2 | 2021 | MBA | 22 | Department of International Business |
| 3 | 2020 | MBA | 11 | Department of International Business |
| 4 | 2019 | MBA | 10 | Department of International Business |
| 5 | 2018 | MBA | 11 | Department of International Business |
| 6 | 2017 | MBA | 10 | Department of International Business |
| 7 | 2016 | MBA | 10 | Department of International Business |
| 8 | 2015 | MBA | 11 | Department of International Business |
| 9 | 2014 | MBA | 10 | Department of International Business |
| 10 | 2013 | MBA | 10 | Department of International Business |
| 11 | 2012 | MBA | 10 | Department of International Business |
Research Guidance - Ph.D
| S.No | Student Name | Registration Date | Registration No. | Thesis Title | Thesis Submitted Status | Thesis Submitted Date | Vivavoce Completed Status | Date Awarded |
|---|---|---|---|---|---|---|---|---|
| 1 | Suhail. P | 24-08-2016 | 1600145004 | performance based service quality model for patient satisfaction and behavioral intentions in ayurveda health care | YES | 05-08-2021 | YES | 13-06-2022 |
| 2 | ViswanathVSiddhanti | 02-09-2011 | R27730 | A study of Green Supply Chain Management in India’s Leather Industry | YES | February, 2015 | YES | 09-09-2016 |
| 3 | J. Gomathi Sankar | 02-08-2012 | R31128 | A Study on Internal Marketing Practices and Customer Satisfaction relationship in Hospitality Industry at Pondicherry | YES | August, 2015 | YES | 09-09-2016 |
| 4 | K.Ilangovan | 02-09-2011 | R27151 | A Study on the Marketing Strategies of Health Insurance Service Providers | YES | August, 2015 | YES | 13-04-2016 |
| 5 | Byju K.P.M | 02-09-2011 | R27290 | Service Quality in Healthcare: A Comparative Study of Private and Public Healthcare Services | YES | October 2014 | YES | 28-09-2015 |
| 6 | S.Rajeswari | 15 -02- 2011 | R24363 | Internal and Interactive Marketing Practices of BSNL for Promotion of Fixed Broadband Services (DSL) | YES | September 2014 | YES | 10-08-2015 |
| 7 | Narayan G.V | 24-08-2016 | 1600145008 | Customer Loyalty Model in B2B Marketing | YES | 12-08-2022 | NO | |
| 8 | Almas Zabeen Abdul Razak | 24-08-2016 | 1600145001 | Social Capital and Entreprenuerial Performance | YES | 18-08-2022 | NO |
Research Guidance - Post Doctoral
| S.No | Scholar Name | Designation | Funding Agency | Fellowship Title | Year of Joining | Year of Completion |
|---|
Financial assistance availed to attend conferences / workshops and to pay membership fee
of professional bodies during the year
| S.No | Conference/ workshop attended for which financial support provided | Professional body for which membership fee is provided | Amount of Support | Place | From Date | To Date | Year |
|---|
E-Lecture Details
| S.No | E-Lecture Title | Development of e-content/e-learning/delivering | Member of Editorial Bodies | Reviewer/Referee of | |||
|---|---|---|---|---|---|---|---|
| Content/Module Title | Institution/Platform | Year | Weblink | ||||
Details of Online Education Conducted
| S.No | Nature of Online Course | No. of Sessions | Target Group | Date |
|---|
Invited Talks in Conference/Seminar/Workshop/Training Programme
| S.No | Title of the Paper | Conferences/Seminar/Workshop/Training Programme | Organized by | Whether International / National / State / Regional / College or University Level | From | To | Year |
|---|---|---|---|---|---|---|---|
| 1 | Management Teaching for Industry 4.o | Seminar | Department of Management Studies, Acharya Nagarjuna University | National | 26-03-2021 | 27-03-2021 | 2021 |
| 2 | Companies Act 2013, Rebirth of CSR | Conference | Dept.of I.B, Acharya Nagarjuna University | National | 15-07-2015 | 16-07-2015 | 2015 |
| 3 | Empowering SME’s for Global Competitiveness | Seminar | Dept.of I.B, Pondicherry University | National | 05-02-2015 | 06-02-2015 | 2015 |
| 4 | Trends in Transport Services Sector | Conference | Dept.of I.B, Acharya Nagarjuna University | National | 29-03-2014 | 30-03-2014 | 2014 |
| 5 | Challenges of Indian Banking Sector | Seminar | Department of Commerce, K.V.R., K.V.R. & M.K.R. College, Khajipalem | National | 30-10-2014 | 31-10-2014 | 2014 |
Conferences/Seminars Organized
| S.No | Title of the Programme | Sponsors | Venue & Duration | Whether International / National / State / Regional / College or University Level | From | To | Year |
|---|
Workshop Organized
| S.No | Title of the Programme | Sponsors | Venue & Duration | Whether International / National / State / Regional / College or University Level | From | To | Year |
|---|
Administrative Responsibilities in the Government and Quasi Government Agencies
| S.No | Name of the Position | Agency/Organisation | Duration | Nature of Duties |
|---|
Affiliation in Academic Bodies/Societies
| S.No | Name of the Body/Society | Nature of Affiliation | Year |
|---|---|---|---|
| 1 | ISTE | Life Member | 2002 |
Participation & Extension Activities (Academic/Administraion)
| S.No | Name of the Position (Head, Dean, Co-ordinator, Director, etc.,) | Duration | Nature of Dutites |
|---|---|---|---|
| 1 | Add On Course Coordinator | 2013-14 | Admissions, Class Work, Examinations Coordination |
| 2 | Add On Course Coordinator | 2014-15 | Admissions, Class Work, Examinations Coordination |
| 3 | Head | 2016-17 | Department Work Coordination |
Participation & Extension Activities (Co-Curricular)
| S.No | Name of the Position (NSS, NCC, Warden etc.,) | Duration | Nature of Dutites |
|---|---|---|---|
| 1 | Management Students Club for Attending Competitions | 2013-16 | Students Coordination |
Collaboration with Institution/Industry
| S.No | Collaborator Name | Designation | Institution/Industry | Type | Nature of Collaboration | Period of Collaboration | Visits to Collaborating Institution / Industry |
Details of Collaborative Research/Teaching | ||
|---|---|---|---|---|---|---|---|---|---|---|
| From Date | To Date | From Date | To Date | |||||||
Faculty Development Programme Attended (Orientation, Refresher, other Short Term Course during the year)
| S.No | Title of the FDP | Organiser | Venue | Duration | From Date | To Date | Year |
|---|
Details of Executive Development Prog/Management Development Prog. conducted
| S.No | Name of the Programme | No. of Participants | Venue | Duration | From Date | To Date | Year | Revenue Generated |
|---|
Participation in IMPESS, IMPRINT, SPARC, STARS, LEAP Programme etc and DSF Funding Programme
| S.No | IMPRESS/IMPRINT/SPARC/STARS/LEAP/Others | Place | From Date | To Date | Year |
|---|
Enrolment under ARPIT Programme
| S.No | Name of the Programme | Period of the Programme | |
|---|---|---|---|
| From Date | To Date | ||