BUSHAN D. SUDHAKAR Professor
- Department of International Business
- School of Management
- bushansudhakar@gmail.com
Academic Activity
Educational Qualification (UG,PG & Higher Order)
| S.No | Degree | Subject/Title of thesis | University/Board | Year of Passing |
|---|---|---|---|---|
| 1 | PhD | THE LOCATIONAL STRATEGIES OF SOFTWARE INDUSTRY IN INDIA WITH SPECIAL REFERECE TO GUJARAT | Maharaja Krishnakumarsinhji Bhavnagar University | 2004 |
| 2 | MIM | INTERNATIONAL MARKETING | PONDICHERRY UNIVERSITY | 1997 |
| 3 | B.COM | MANAGEMENT & COMMERCE | ACHARIYA NAGARJUNA UNIVERSITY | 1995 |
Area of Specializaion
Awards / Prizes Conferred
| S.No | Name / Title of the Award | Type | Name of the Agency conferred the Award | Year of the Award | Amount for Cash Award |
|---|---|---|---|---|---|
| 1 | “Bharat Gaurav Award | NATIONAL | INDIAS INTERNATIONAL FRIENDS SOCIETY OF INDIA | 2016 | NIL |
| 2 | Best Paper Award | NATIONAL | Sacred Heart College (Autonomous), Tirupattur, Vellore District, Tamilnadu. | 2016 | NIL |
| 3 | Best Paper Award | INTERNATIONAL | Madras Christian College | 2014 | NIL |
| 4 | Best Paper Award | INTERNATIONAL | Adaikalamatha Institute of Management, Thanjavur | 2013 | NIL |
| 5 | Best Paper Award | INTERNATIONAL | Adaikalamatha Institute of Management, Thanjavur | 2012 | 3000 |
| 6 | Best Paper Award | INTERNATIONAL | Department of Business Administration, Annamalai University and Putra Intelek, International College, Malaysia. | 2012 | NIL |
| 7 | Best Paper Award | INTERNATIONAL | Department of Management Studies, VEL Tech Multi Tech Dr. Rangarajan Dr. Sakunthala Engineering College, Avadi, Chennai. | 2012 | NIL |
| 8 | Best Paper Award | INTERNATIONAL | Hindustan University, Chennai | 2012 | 5000 |
| 9 | Best Paper Award | INTERNATIONAL | Department of Management Studies, SATHYABAMA UNIVERSITY, Chennai. | 2012 | NIL |
| 10 | UGC-Raman Fellowship | NATIONAL | UNIVERSITY GRANTS COMMISSION | 2012 | YES |
| 11 | Best Paper Award | INTERNATIONAL | Department of Business Administration, Auxlium College (Autonomous) Gandhinagar, Vellore | 2012 | 5000 |
| 12 | BEST TEACHER AWARD | REGIONAL | VELLORE INSTITUTE OF TECHNOLOGY, VELLORE | 2004 | 10000 |
Teaching Experience
| S.No | Designation | Department/Centre | Institution |
|---|---|---|---|
| 1 | PROFESSOR | INTERNATIONAL BUSINESS | PONDICHERRY UNIVERSITY |
| 2 | PROFESSOR & PROGRAMME MANAGER | VIT BUSINESS SCHOOL | VELLORE INSTITUTE OF TECHNOLOGY, |
| 3 | ACADEMIC ASSOCIATE | INTERNATIONAL BUSINESS GROUP | INDIAN INSTITUTE OF MANAGEMENT AHMEDABAD |
| 4 | Visiting Professor | International Management | FAU, Nuremberg, Germany |
Research Experience
| S.No | Designation | Department/Centre | Institution | Area of Research |
|---|---|---|---|---|
| 1 | Academic Associate | International Business Group | Indian Institute of Management - Ahmedabad | International Marketing, Branding & Advertising & Strategic Alliances |
Industry Experience
| S.No | Designation | Company/Corporate | Nature of Work |
|---|
Contribution towards Innovation
| S.No | Name of the Work/Contribution | Specialization | Remarks |
|---|---|---|---|
| 1 | PUSH SEC-8 COMPANY AT PONDICHERRY UNIVERSITY- DIRECTOR MARKETING | MARKETING & BRANDING | 2019-2021 |
Patent Details
| S.No | Title | Status | Patent Number | Year of Award | Type | Commercialized Status |
|---|
Papers Published in UGC Approved Journals
| S.No | Title | Name of the Authors as per the order in Paper | Journal Name | Volume, Issue & Page Nos. | Year | Impact Factor |
|---|---|---|---|---|---|---|
| 1 | Socio economic problems of marginal salt producers - A study with reference to Tamilnadu | Robin Brahma, Bushan D Sudhakar | Journal of Positive School Psychology | Vol. 6 No. 5 | 2022 | 8 |
| 2 | Leveraging online media ( youtube ) for Organisational Success | Austin Xavier, Bushan D Sudhakar | GK Publisher. | ISBN: 978-93-81208-96-0 | 2021 | 2 |
| 3 | The study of Impact on Covid-19 on Customer’s Emotional Engagement for Purchasing Decision | Ajmal M, Bushan D Sudhakar | ) International Journal of Contemporary Commerce | Volume 10, Issue 1 | 2021 | 5 |
| 4 | Transition in Life to bring Transformation for Future | Bushan D Sudhakar, Venkatesh Kumar | ResInt Research Review | Vol.4 No. 1 Pg.58-61 | 2020 | 6 |
| 5 | Impact of Culture on New Startups | Austin Xavier, Bushan D Sudhakar | UGC care Listed Journals | Volume 40-issue 29 | 2020 | 6 |
| 6 | Women from the lowest Economic Strata in Unconventional jobs: An Indian perspective | Merlin Mythili, Sudhakar Bushan, Subhendu Dey, Badri Toppur | The Institute of Cost Accountants of India- Staturory body under an Act of Parliament | Volume 42, No.IV, Pgs., 175-186., ISSN 22309241 | 2017 | 2.002 |
| 7 | The Role of Organizational Culture and Mediating Effect of Knowledge Sharing to Promote Positive Psychological Capital among the Scientists | Vardhan Vijay, Bushan D Sudhakar | Pacific Business Review International | Volume 9 Issue 8, Feb | 2017 | 5.889 |
| 8 | Branding and Brand Management | Bushan D Sudhakar | Emerald Group Publishing Limited | First Edition 2017, United Kingdom, Pgs. 295-314, ISBN 978-1-78635-746-5 | 2017 | 3.17 |
| 9 | Financial Inclusion- Sustainable Competitive Strategies for Banks | Bushan D. Sudhakar, Sundar J | International Research Journal of Management & Humanities | Vol. 3, Issue:1, pg.,352-356 | 2016 | 3.01 |
| 10 | Examining Management Based Factors of sports celebrity Endorsement and Brand Positioning | Abdullah Mallik, Bushan D. Sudhakar | International Journal of Business Intelligence & Innovations | special Volume, Issue (4) pg. 221-229, 2016, ISSN 2348 4705 | 2016 | 3.82 |
| 11 | Brand Positioning constructs and indicators for mesarurement of consumers positive psychology toward brands | Abdullah Mallik, Bushan D. Sudhakar and Mohd. Sarwar Rahwan | Indian Journal of positive Psychology | Volume 7 Issue (1), 124-126, ISSN-p-2229-4937 | 2016 | 2.55 |
| 12 | Security Awareness of System Users | R Senkathir, Bushan D. Sudhakar | European Academic Research | Issue 10, Pg. 10721-10733, ISSN 2286-4822 | 2016 | 3.454 |
| 13 | The Sports Celebrity Activation in spectators minds and possible Brand Positiong | Bushan D. Sudhakar, Abdullah Malik | International Research Journal of Management & Humanities | Vol. 3, Issue:1, pg.,3472-351 | 2016 | 2.504 |
| 14 | The Relationship between Social Capital Dimensions and Innovative Work Behavior of Indian Scientists | Vardhan Vijay, Bushan D Sudhakar | International Journal of Management and Social Science Research Review | Vol.1, Issue – 28,Page 103-106 | 2016 | 3.996 |
| 15 | Sensory Branding in Hospitality Enterprises– Gearing up for Global Competitiveness | Kattepogu Nagarjuna, Bushan D. Sudhakar | Pacific Business Review International | Volume 9 Issue 5, Pg.138-144, ISSN: 0974-438X | 2016 | 5.889 |
| 16 | Marketing Assistance And Digital Branding – An Insight For Technology Up-Gradation For Msmes | Bushan D. Sudhakar, Kattepogu Nagarjuna,Arokia Raj | AGU International Journal of Management Studies & Research | Vol. No. 5, Jul-Dec e-ISSN: 2455- 1562; p-ISSN: 2455-6092 180 | 2016 | 2.77 |
| 17 | Management-based Factors of Sports Celebrity Endorsement and Effect on Brand Image | Abdullah Malik, Bushan D. Sudhakar, Dhruv Shankar Dutta | Indian Institute of Management Kozhikode SAGE Publications | Vol. 3, Issue:1, pg.,3472-351 | 2016 | 0.60 |
| 18 | Refine the Services by Touching Customer Senses- Sensorial Marketing for Hospitality Industry | Kattepogu Nagarjuna, Bushan D. Sudhakar | International Journal of Interdisciplinary and Multidisciplinary Studies | 2015, Vol 2, No. 6, Pg. 118-126, ISSN 2348-0343 | 2015 | 4.335 |
| 19 | Sound Branding & Marketing through Ears- the New Age Marketing | Bushan D. Sudhakar | International Journal of Contemporary Commerce | Pg. 12-19, ISSN 2319 – 958X | 2015 | 3.196 |
| 20 | Hear the Brand- A Study on Importance of Audio Branding in Hotels | Kattepogu Nagarjuna, Bushan D. Sudhakar | International Journal of Contemporary Commerce | Published by Madras Christian College | 2015 | 1.505 |
| 21 | Significance of Service Physical Evidence Mix for Subscriber Retention: An Empirical Study on Cell phone Network Service Sector | Prem Anand, C., Bushan D. Sudhakar | International Journal of Management and Development Studies (IJMDS). | 2 (1), 81-88.ISSN (Print): 2321-1423. ISSN (Online): 2320-0685, A Double-blind Peer Reviewed Quarter | 2014 | 4.005 |
| 22 | Service Product mix approach for subscriber retention – An empirical study on cell phone connection subscribers | Bushan D. Sudhakar, Prem Anand, C | Journal of Business and Management | Vol 3issue (1), pg. 69-83 ISSN (Print): 22307257 | 2014 | 3.01 |
| 23 | Instrument for Brand Positioning and sports celebrity endorsement in measruring purchase intention of consumers | Abdulla Malik and Sudhakar Bushan | International Journal of Education & Management studies | 4(4) , 263-270 | 2014 | 1.364 |
| 24 | Putting Ideas to Work – A Paradigm for Reduction Reduction in Inland Transportation Cost to Maintain a Best Safety Stock – A Case of NCR, Puducher | Bushan D. Sudhakar | Madras Christian College | Pg. 169-176, ISBN 998-93-81006-82-5 | 2014 | 2.082 |
| 25 | A Study on NRI/PIO Investment Opportunities in India - Challenges and Prospective | Bushan D. Sudhakar, Prakash | International Journal of Modern Sciences and Engineering Technology | ISSN 2349-3755 | 2014 | 4.112 |
| 26 | Telemedicine at TMC, Vellore | Bushan D. Sudhakar | International Journal of Economics and Management Science | Vol. II, No. 2, Pg.165-168, ISSN: 2229 – 4430 | 2013 | 3.5 |
| 27 | Role of Women in the Preservation and Advancement of Religion: A historical perspective | Sudhakar Bushan, Merlyn Mythili | TSI Journal of Spiritual Management | Vol.II, Issue-II, Pg. 3-7 | 2013 | 1.214 |
| 28 | Women Leaders in the organizations and their role in integrating information | SudhakarBushan | Research Explorer | Vol. II, Issue 10, Pg. 43-46, ISSN: 2250-1940 | 2013 | 3.669 |
| 29 | Women Leadership and branding in the contemporary world | SudhakarBushan | Research Explorer | Vol. II, Issue 10, Pg. 10-13, ISSN: 2250-1940 | 2013 | 3.669 |
| 30 | Business Booms beyond Borders: A Case of India and Myanmar | Ningthoujam Priyananda Singh and Bushan D Sudhakar | International Journal of South Asian Studies | 5(2) 2012, pp.235-55. ISSN 0974-2514 | 2012 | 3.6 |
| 31 | Green marketing: The case of voluntary Carbon offsetting options for the personal air traveler | Anandkumar. V and Bushan D Sudhakar | SIBR-Thammasat Conference on Interdisciplinary Business and Economics Research | Vol.1. Issue.1 (ISSN: 2223-5078) | 2012 | 1.327 |
| 32 | Smudge the factors affecting Sales & Marketing of the BIT-GIFT & Souvenir Shop | SudhakarBushan | Journal of Management and science, Management Strategies for Changing Business Scenario | Special Issue VII, Vol. 3, pg 119-127. ISSN 2249-1260, eISSN 2250-1819 | 2012 | 2.415 |
| 33 | Luxury’s New Destination- Changing Paradigms of the Indian Consumers – An Empirical Study | SudhakarBushanArunkumar P | EXCELInternational Journal of Multidisciplinary Management Studies | Vol.2 Issue 1, January , ISSN 2249 8834 | 2012 | 7.382 |
Papers Published in Non UGC Approved Peer Reviewed Journals
| S.No | Title | Name of the Authors as per the order in Paper | Journal Name | Volume, Issue & Page Nos. | Year | Impact Factor |
|---|
Papers Published in Conference Proceedings
| S.No | Title | Name of the Authors as per the order in Paper | Details of Conference Publication | Page Nos. | Year |
|---|---|---|---|---|---|
| 1 | A study on French NRI investment opportunities in India | Bushan D. Sudhakar, Prakash I | Vijayakumar book titled “ Retailing Emerging Trends and Challenges” published by Dominant Publishers & Distributors pvt. Ltd. Pg. 119-124, ISBN 978-93-84161-70-5 | 119-124 | 2015 |
| 2 | Emerging Issues in Global Economy, Commerce & Management: Challenges and Strategies for International Competitiveness | R. Senkathir, Bushan D. Sudhakar | Be Vigil or Bait to Lu Published by Sakthi Publishers, Pg. 218-226, ISBN 978-93-81899-55-7 | 218-226 | 2015 |
| 3 | Outlooks on Internationalization of Retail- The Changing Business Paradigm | Bushan D. Sudhakar | book titled “ Retaliling Emerging Trends and Challenges” published by Dominant Publishers & Distributors pvt. Ltd. Pg. 119-124, ISBN 978-93-84161-70-5 | 119-124 | 2015 |
| 4 | Sensory Branding for SMEs: A Needed Insight for Global Competitiveness | Kattepogu Nagarjuna, Bushan D. Sudhakar | edited by Dr. P.G. Arul, Book titled “Empowering Micro, Small and Medium Enterprises for Global Competitiveness”, Published by TR Publications, Pg. 169-182, ISBN 978-81-8286-028-5 | 169-182 | 2015 |
| 5 | Empowering Micro, Small and Medium Enterprises for Global Competitiveness | R. Senkathir, Bushan D. Sudhakar | A Holistic Approach to Information Security with reference to SMEs edited by Dr. P.G. Arul, Published by TR Publications, Pg. 169-182, ISBN 978-81-8286-028-5 | 169-182 | 2015 |
| 6 | Want to be Globally Competitive? It is Time to Target the Customer Senses in our Hotel | Bushan D. Sudhakar | edited by Dr. Lavanya Latha, Book titled “Innovative Management Practices for Sustainable Development” published by Bonfring, Pg. 391-400, ISBN 978-93-85477-25-6 | 391-400 | 2015 |
| 7 | Information Technology and Corporate Women Leadership in Business | Bushan D. Sudhakar (2015) | edited by Dr. A Tresa Josephine Rani, Book titled “Women and Society- Trials and Triumphs” published by B-Digest Publications, Pg. 93-98, ISBN 978-81-929047-4-0 | 93-98 | 2015 |
| 8 | Corporate Women Leadership and Branding in the Changing Business World | Bushan D. Sudhakar (2015) | edited by Dr. A Tresa Josephine Rani, Book titled “Women and Society- Trials and Triumphs” published by B-Digest Publications, Pg. 36-40, ISBN 978-81-929047-4-0 | 36-40 | 2015 |
| 9 | Putting Ideas to work- A paradigm for reduction in Inland transportation cost | Bushan D. Sudhakar | International Edited volume titled “ Global Trade Vision- 2020, pg 167-172, Published by AgasthiarNoolagam, Trichy, India, ISBN 978-93-80530-54-3Creativity and Innovation in Business, First Edition, Published by Semmoodhai Pathippagam, Chennai pg. 169-176, ISBN- 978-93-81006-82-5 | 169-176 | 2014 |
| 10 | Contract farming- Advantages and Problems in India | Abdulla Malik and SudhakarBushan | “ Global Trade Vision- 2020, pg 209-214,Published by Agasthiar Noolagam, Trichy, India, ISBN 978-93-80530-54-3 | 209-214 | 2013 |
| 11 | A Prespective on Cyber-crimes and their impacts in organizations- Indian View | R Senkathir and SudhakarBushan | International Edited volume titled “ Global Trade Vision- 2020, pg 167-172, Published by AgasthiarNoolagam, Trichy, India, ISBN 978-93-80530-54-3 | 167-172 | 2013 |
| 12 | Assessment of Preferred Medium (Radio) for Advertising by Hospitals in Coimbatore Region | RaghunathanV and SudhakarBushan | International edited volume titled “Emerging Trends in Commerce and Management: Challenges and strategies in the Global Scenario”, Published by AgasthiarNoolagam, Trichy, India, , | ISBN 978-93-80 | 2012 |
| 13 | A Model for Reduction in Inland Transportation Cost to maintain a Safety Stock | SudhakarBushan and Arun Kumar P | International edited volume titled “Emerging Trends in Commerce and Management: Challenges and strategies in the Global Scenario”, Published by AgasthiarNoolagam, Trichy, India, | ISBN 978-93-80 | 2012 |
| 14 | Internet and Inter-Culturality of China with special emphasis on its Technological Relations with Africa | SudhakarBushan and JamineVaisnav | International edited volume titled “Emerging Trends in Commerce and Management: Challenges and strategies in the Global Scenario”, Published by AgasthiarNoolagam, Trichy, India | , ISBN 978-93- | 2012 |
| 15 | Social Networks- A study on the influence and Impact of networking sites in complex buying decisions with special focus on the Indian Adult Segment | Prabhu Doss and SudhakarBushan | International edited volume titled “Emerging Trends in Commerce and Management: Challenges and strategies in the Global Scenario”, Published by AgasthiarNoolagam, Trichy, India | ISBN 978-93-80 | 2012 |
| 16 | Role of Retail Outlets in Predicting and Profiling Purchase Patterns in Fashion Apparel Product – An Empirical Analysis | SudhakarBushan and Arunkumar P | International edited volume titled “Innovative Management Strategies for Emerging Business Paradigms”, Volume 1, pg 11- 12, S.P Samy Publication, Kumbakonam, Tamilnaudu, India ISBN 978-81-90 | 11- 12 | 2012 |
| 17 | Antecedents of Consumer Brand Preferences and Brand Image for edible oils- An Empirical Study | SudhakarBushan and DegalaHarikrishna | International edited volume titled “Innovative Management Strategies for Emerging Business Paradigms”, Volume 1, pg 9- 10, S.P Samy Publication, Kumbakonam, Tamilnadu, India ISBN 978-81-90 | 9- 10 | 2012 |
| 18 | Automobile Automation Processes- An Introcepection towards ERP implementation at Client Side | SudhakarBushan | International edited volume titled “Innovative Management Strategies for Emerging Business Paradigms”, Volume 1, pg 9- 10, S.P Samy Publication, Kumbakonam, Tamilnadu, India ISBN 978-93-82338-11-6 | 124-128 | 2012 |
| 19 | Innovate the Design- A case of Ponds Mushroom bottles at OBL, Puducherry | SudhakarBushan | International edited book titled, “ Effective HRM practices for Business Performance” pg. 52-55, published by Bonfring Intellectual Integrity ISBN 978-93-82338-11-6 | 52-55 | 2012 |
| 20 | Packaging the key for success- A case of UB & OBL, Puducherry | SudhakarBushan | International edited book titled, “ Effective HRM practices for Business Performance” pg. 56-58, published by Bonfring Intellectual Integrity ISBN 978-93-82338-11-6 | 56-58 | 2012 |
| 21 | Evaluating Professional Associations as Brands- An Exploratory Analysis | SudhakarBushan | International Edited titled Competitive Business Strategies, Vol.II, pg.292- 296, G.K.Publisher, Chennai, ISBN 978-93—81208-11-3 | 292- 296 | 2012 |
| 22 | Online buying behavior of versatile university students | SudhakarBushanAbdulla Malik and SudhakarBushan | “Redefining the DNA of Busines” Pg. 372-377, Published by published by Anuragam, Chennai. ISBN 978-93-81568-67-5. | 372-377 | 2012 |
| 23 | Universities as Catalyst in Change Process through Knowledge Management | VijayaVardhan and SudhakarBushan | Edited volume titled “Knowledge Management” pg 157-167, Published by SemmoodhaiPathippagam, Chennai, India, ISBN 978-93-810006-44-3 | 157-167 | 2012 |
| 24 | Assessment of Cement-Load Movemenet in Chennai and Vellore using Intermediate commercial vehicle | SudhakarBushan | International edited book titled, “ Effective HRM practices for Business Performance” pg. 48-51, published by Bonfring Intellectual Integrity ISBN 978-93-82338-11-6 | 48-51 | 2012 |
| 25 | Knowledge Perspective on E- banking Security measures to counter cyber crime activities | R Senkathir and SudhakarBushan | Edited volume titled “Knowledge Management” pg 99-109, Published by SemmoodhaiPathippagam, Chennai, India, ISBN 978-93-810006-44-3 | 99-109 | 2012 |
Books
| S.No | Title of the Book | Name of the Authors as per the order in Book | Publisher | Year | ISBN No. |
|---|---|---|---|---|---|
| 1 | Global Competitiveness and Retailing” | BUSHAN D SUDHAKAR | Pondicherry University, Directorate of Distance Education | 2014 | 978-81-923022-6-3 |
| 2 | “Logistics and Supply Chain Management” | 2. SudhakarBushan & Sudhakar Clement | Pondicherry University, Directorate of Distance Education | 2013 | ISBN 978-81-923022-6-3 |
| 3 | “Location Strategies of Software Industry in India” | BUSHAN D SUDHAKAR | Lambert Academic Publishing, Saansbruck, Germany | 2012 | 978-3-8473-2406-5 |
Chapters in Books
| S.No | Title of the Chapters | Name of the Authors | Title of the Book | Publisher | Year | ISBN No. |
|---|---|---|---|---|---|---|
| 1 | “Branding and Brand Management” | Syed Saad Andaleeb & Khalid Hasan | “Strategic Marketing Management in Asia- Case Studies and Lessons across Industries” | Emerald Group Publishing Limited, First Edition 2017, United Kingdom, Pgs. 295-314, | 2017 | ISBN 978-1-78635-746-5 |
Edited Books
| S.No | Title of the Book | Name of the Authors as per the order in Book | Publisher | Year | ISBN No. |
|---|
Ongoing Projects
| S.No | Title of the Project | Sponsored By | Period | Sanctioned Amount(Rs. Lakh) | Year |
|---|
Ongoing Consultancy Works
| S.No | Title of the Consultancy Work | Sponsored By | Period | Sanctioned Amount(Rs. Lakh) | Year |
|---|
Completed Projects
| S.No | Title of the Project | Sponsored By | Period | Sanctioned Amount(Rs. Lakh) | Year |
|---|---|---|---|---|---|
| 1 | “Financial Inclusion and Adventures among Urban Migrated poor in the regions of Tamilnadu & Pondicherry” | Indian Council of Social Science Research, New Delhi, India | February 2016 to February | Rs.4,80,000/- | 2016 |
Completed Consultancy Works
| S.No | Title of the Consultancy Work | Sponsored By | Period | Sanctioned Amount(Rs. Lakh) | Year |
|---|---|---|---|---|---|
| 1 | BRAND NAMING CATEGORY | KH SHOES | 2012 | YES | 2018 |
| 2 | Book Review on Global Business Environment | Sage Publishing | 2017 | YES | 2017 |
| 3 | Book Review on Brand Management | Oxford University Press | 2015 | YES | 2015 |
Career Guidance Offered to students
| S.No | Name of the Scheme | No. of Students | Competitive Examinations/ Career Counseling | No. of Students Passed | No. of Students Placed |
|---|
List of capability enhancement such as Soft skill development, Remedial coaching, Language lab,
Bridge courses, Yoga, Meditation, Personal Counselling and Mentoring etc.,
| S.No | Name of the Programme/Scheme | Date of Implementation | No. of Students Enrolled | Agencies Involved |
|---|
Research Guidance - PG
| S.No | Year | Degree | No. of Students Awarded | Department/Centre |
|---|
Research Guidance - Ph.D
| S.No | Student Name | Registration Date | Registration No. | Thesis Title | Thesis Submitted Status | Thesis Submitted Date | Vivavoce Completed Status | Date Awarded |
|---|---|---|---|---|---|---|---|---|
| 1 | Vijay Vardhan Manchala | 29-10-2012 | R31466 | “Evaluation of Social Capital and Knowledge Sharing on Innovation- A Study in ICAR Institutions.” | YES | 26-10-2017 | YES | 10-08-2018 |
| 2 | ABDULLAH MALIK | 23-07-2012 | R30607 | “SPORTS CELEBRITY ENDORSEMENT IN POSITIONING OF BRAND FOR MEASURING PURCHASE INTENTIONS OF CUSTOMERS” | YES | 15-09-2016 | YES | 28-07-2017 |
| 3 | SENKATHIR .R | 21-08-2012 | R29271 | “Information Security Awareness and Behaviour of Internet Users (With Special Reference to Phishing)” | YES | 18-10-2016 | YES | 05-05-2017 |
| 4 | KATTEPOGU NAGARJUNA | 02-09-2011 | R27300 | Impact of Sensory Branding on global tourism and hospitality industry | YES | 01-04-2016 | YES | 04-11-2016 |
| 5 | I. PRAKASH | 18-08-2011 | R 24371 | A Study on NRI Investment Opportunities in India - Challenges and Opportunities with Reference to Puducherry” | YES | 22-01-2016 | YES | 16-08-2016 |
| 6 | PREM ANAND C | 08-11-2010 | R24262 | Services Marketing Mix and Cell Phone Subscribers Switching Decision: A study with reference to Puducherry Union Territory | YES | 08-05-2014 | YES | 02-02-2015 |
| 7 | Ningthoujam Priyananda Singh | 02-09-2010 | R24292 | Indo Myanmar Cross Border Trade on selected commodities | YES | 10-06-2014 | YES | 21-01-2015 |
| 8 | Merlyn Mythili | 08-10-2008 | EXPHDMS327 | Gender Patterns in communication at workplace | YES | 06-06-2012 | YES | 13-03-2013 |
Research Guidance - Post Doctoral
| S.No | Scholar Name | Designation | Funding Agency | Fellowship Title | Year of Joining | Year of Completion |
|---|
Financial assistance availed to attend conferences / workshops and to pay membership fee
of professional bodies during the year
| S.No | Conference/ workshop attended for which financial support provided | Professional body for which membership fee is provided | Amount of Support | Place | From Date | To Date | Year |
|---|
E-Lecture Details
| S.No | E-Lecture Title | Development of e-content/e-learning/delivering | Member of Editorial Bodies | Reviewer/Referee of | |||
|---|---|---|---|---|---|---|---|
| Content/Module Title | Institution/Platform | Year | Weblink | ||||
Details of Online Education Conducted
| S.No | Nature of Online Course | No. of Sessions | Target Group | Date |
|---|
Invited Talks in Conference/Seminar/Workshop/Training Programme
| S.No | Title of the Paper | Conferences/Seminar/Workshop/Training Programme | Organized by | Whether International / National / State / Regional / College or University Level | From | To | Year |
|---|---|---|---|---|---|---|---|
| 1 | Leadership Challenges in International Business | conference | KBN College | National | 28-12-20 | 28-12-20 | 2020 |
| 2 | “Branding In The Digital Era” | Workshop | HRDC, PU | National | 18-11-20 | 18-11-20 | 2020 |
| 3 | Building Next Generation Leadership - Challenges In Today’s Global Business Era | Conference | Sacred Heart Institute Of Management Studies (Shims) Sacred Heart College (Autonomous) Tirupattur Dt | National | 20-9-202- | 20-9-2020 | 2020 |
| 4 | India Sri lanka Trade Relations- Ancient periods to modern Era | Periyar EVR college | Periyar EVR college | National | 21-2-2020 | 21-2-2020 | 2020 |
| 5 | “Changing business leadership paradigm” | Conference | SRM University | National | 29-12-20 | 29-12-20 | 2020 |
| 6 | Digital Marketing | HRDC | HRDC | National | 17-12-2019 | 17-12-2019 | 2019 |
| 7 | “Impact of Demonetisation & Budget 2017” | Seminar | PG Department of Commerce , Sacred Heart College (Autonomous), Tirupattur (Vellore Dist) Tamilnadu. | National | 23-02-2017 | 23-02-2017 | 2017 |
| 8 | “less Cash Economy as a strategy : A Global Prespective” | Conference | the ICSSR, New Delhi sponsored at the Department of E-Commerce, Virudhunagar Hindu Nadars’ Senthik | National | 14-03-2017 | 15-03-2017 | 2017 |
| 9 | Women in the Changing World of Work: Planet 50-50 by Promoting UN SDGs, | Conference | Dhanya Educational & Environmental Development society (DEEDS) and Yes We Can Organisation in Collab | International | 08-03-2017 | 08-03-2017 | 2017 |
| 10 | Women in the Changing World of Work: Planet 50-50 by Promoting UN SDGs, | Conference | Dhanya Educational & Environmental Development society (DEEDS) and Yes We Can Organisation in Collab | International | 08-03-2017 | 08-03-2017 | 2017 |
| 11 | Human Rights (MD) | refresher course | UGC Academic Staff College, Pondicherry University | National | 15/02/2016 | 15/02/2016 | 2016 |
| 12 | Mobile Banking Issues | Conference on Prospects and Emerging Trends in M-Commerce and M-Banking | Sacred Heart College (Autonomous), Tirupattur, Vellore District, Tamilnadu | National | 16/02/2016 | 16/02/2016 | 2016 |
| 13 | International Mobile Banking – Problems and Prospects | Seminar | Dept. of Commerce, Sacred Hearts College, Tirupathur, Tamilnadu , India | National | 16-02-2016 | 16-02-2016 | 2016 |
| 14 | Sustainable Strategies in Competitive Business Environment-SSCBE-2016 | Conference | Department of Management Studies, Priyadarshini Engineering College, Vaniyambadi, Vellore District, | National | 27-08-2016 | 27-08-2016 | 2016 |
| 15 | Knowledge Sharing and Innovative Attributes on Mobile Banking | Conference on Prospects and Emerging Trends in M-Commerce and M-Banking | Sacred Heart College (Autonomous), Tirupattur, Vellore District, Tamilnadu. | National | 16/02/2016 | 16/02/2016 | 2016 |
| 16 | The Sports Celebrity Activation in spectators minds and possible Brand Positiong | Conference on Sustainable Strategies in Comptitieve Business Environment | Department of Management Studies | National | 27/10/2016 | 27/10/2016 | 2016 |
| 17 | Mobile Banking and Problems- A Case Study | Conference on Prospects and Emerging Trends in M-Commerce and M-Banking” | Sacred Heart College (Autonomous), Tirupattur, Vellore District, Tamilnadu. | National | 16/02/2016 | 16/02/2016 | 2016 |
| 18 | Financial Inclusion- Sustainable Competitive Strategies for Banks | Conference on Sustainable Strategies in Competitive Business Environment | Department of Management Studies | National | 27/10/2016 | 27-08-2016 | 2016 |
| 19 | Digital Branding for Technology Upgradation- A Better Way for Global Competitiveness | Conference on “Maximising Manufacturing Competency of MSMEs through Make in India Programme” | Department of International Business, Pondicherry University | National | 11/02/2016 | 12/02/2016 | 2016 |
| 20 | A Case Study on Mudra Loans with Reference to DFS Targets in Puducherry State | Conference on “Maximising Manufacturing Competency of MSMEs through Make in India Programme | Department of International Business, Pondicherry University | National | 11/02/2016 | 12/02/2016 | 2016 |
| 21 | Effects of Mobile Banking | Seminar | Dept. of Commerce, A.V.C. College | State | 17-02-2016 | 17-02-2016 | 2016 |
| 22 | Role of Infrastructure in the Development of MSMEs with Reference to Public Transport System | ConferenceConference on “Maximising Manufacturing Competency of MSMEs through Make in India Programme” | Department of International Business, Pondicherry University | National | 11/08/2018 | 12/08/2016 | 2016 |
| 23 | Make in India: Opportunites for Urban Migrated workers | Conference on “Make in India- Inititatives, Ideas and Challenges | Department of Commerece, V.H.N. Senthikumara Nadar College, Virudhnagar, Tamilnadu | International | 19-08-2016 | 20-08-2016 | 2016 |
| 24 | women’s studies | Refresher Course | UGC Academic Staff College, Pondicherry University | National | 21/02/2015 | 21/02/2015 | 2015 |
| 25 | Community Based Social Entrepreneurship and Its Sustainability-An Analysis | Seminar on “Social Entrepreneurship- A Drive for Sustainability” | PG Research Department of Commerce in Periyar E.V.R. College, Tiruchirapalli, Tamilnadu | National | 02/02/2015 | 02/02/2015 | 2015 |
| 26 | Case Study: Technically feasible May not be financially viable – A new look of social entrepreneur | Seminar on “Social Entrepreneurship- A drive for Sustainability” | Department of Commerce PERIYAR E.V.R. College, Tiruchirapalli, Tamilnadu | National | 27/02/2015 | 27/02/2015 | 2015 |
| 27 | Empowering Small and Medium Enterprises (SMEs) for Global Competitiveness | Seminar | dept. of International Business of Pondicherry University | National | 05-02-2015 | 06-02-2015 | 2015 |
| 28 | SMEs – Problems and Perspectives | Conference on “Empowering Small and Medium Enterprises for Global Competitiveness” | Dept. of International Business,, School of Management Pondicherry University | National | 05/02/2015 | 06/02/2015 | 2015 |
| 29 | Case Study: Technically Feasible may not be Financially Viable – A New Look of Social Entrepreneur | Seminar on “Social Entrepreneurship- A Drive for Sustainability” | PG Research Department of Commerce in Periyar E.V.R. College, Tiruchirapalli, Tamilnadu. | National | 02/02/2015 | 02/02/2015 | 2015 |
| 30 | “Social Entrepreneurship a drive for sustainability” | Conference | PG & Research Department of Commerce PERIYAR E.V.R. COLLEGE (Autonomous) Tiruchirappalli, Tamilnadu | National | 27-02-2015 | 27-02-2015 | 2015 |
| 31 | “Empowering Small and Medium Enterprises (SMEs) for Global Competitiveness” | Conference | Department of International Business, School of Management, Pondicherry University | National | 05-02-2015 | 06-02-2015 | 2015 |
| 32 | Want to be Globally Competitive? Its Time to Target the Customer Senses in Your Hotel | National Seminar (Impetus’15) on “Innovative Management Practices or Sustainable Development and Global Competitiveness | Department of Management Studies, Pondicherry University | National | 8/10/2015 | 9/10/2015 | 2015 |
| 33 | Women Studies (MD) | Refresher Course | UGC Academic Staff College, Pondicherry University | National | 07/08/2015 | 07/08/2015 | 2015 |
| 34 | Biotechnology and Bioinformatics | Refresher Course | UGC Academic Staff College, Pondicherry University | National | 08/12/2015 | 08/12/2015 | 2015 |
| 35 | STC | National Workshop | UGC Academic Staff College, Pondicherry University | National | 26/11/2015 | 27/11/2015 | 2015 |
| 36 | Want to be Globally Competitive in the Market? It is Time to Target the Customers’ Senses in Your | Seminar on “Innovative Management Practices for Sustainable Development and Global Competitiveness | Department of Management Studies, Pondicherry University | National | 8/10/2015 | 9/10/2015 | 2015 |
| 37 | A Holistic Approach to Information Security with reference to SME’s | Conference on “Empowering Small and Medium Enterprises (SMEs) for Global Competitiveness” | Department of International Business, School of Management, Pondicherry University | National | 5/02/2015 | 6/02/2015 | 2015 |
| 38 | Sensory Branding for SME’s A needed insight for Global Competitiveness | Conference on “Empowering Small and Medium Enterprises (SMEs) for Global Competitiveness” | Department of International Business, School of Management, Pondicherry University | National | 05/02/2015 | 06/02/2015 | 2015 |
| 39 | NRI Investment in SMEs – Problems and Perspectives | Conference on “Empowering Small and Medium Enterprises (SMEs) for Global Competitiveness” | Department of International Business, School of Management, Pondicherry University | National | 5/02/2015 | 6/02/2015 | 2015 |
| 40 | Business Studies | 113th Orientation Course | UGC Academic Staff College, Pondicherry University | National | 18/02/2015 | 18/02/2015 | 2015 |
| 41 | Research Ethics | National Conference (STC) | UGC Academic Staff College, Pondicherry University | National | 05/08/2015 | 05/08/2015 | 2015 |
| 42 | ICT | Refresher Course | UGC Academic Staff College, Pondicherry University | National | 04/08/2015 | 04/08/2015 | 2015 |
| 43 | ICT | Refresher Course 13th Orientation Course | UGC Academic Staff College, Pondicherry University | National | 05/08/2015 | 05/08/2015 | 2015 |
| 44 | Community based Social Entrepreneurship and its sustainability- An Analysis | National Seminar on “Social Entrepreneurship- A drive for Sustainability” | PG & Research Department of Commerce PERIYAR E.V.R. College, Tiruchirapalli, Tamilnadu | National | 27/02/2015 | 27/02/2015 | 2015 |
| 45 | Ecology and Environmental Sciences (MD | Refresher Course | UGC Academic Staff College, Pondicherry University | National | 30/06/2015 | 30/06/2015 | 2015 |
| 46 | Business Studies | 114, Orientation Programme | UGC Academic Staff College, Pondicherry University | National | 22/9/2015 | 22/9/2015 | 2015 |
| 47 | Women Studies (MD) | Refresher Course | UGC Academic Staff College, Pondicherry University | National | 23/8/2015 | 23/8/2015 | 2015 |
| 48 | Need Based Summer School | Refresher Course | UGC Academic Staff College, Pondicherry University | National | 15/05/2015 | 15/05/2015 | 2015 |
| 49 | Social Sciences (MD) | 113th Orientation Course | UGC Academic Staff College, Pondicherry University | National | 18/02/2015 | 18/02/2015 | 2015 |
| 50 | “Sound Branding and Marketing through Ears- the New Age Marketing | Conference on Creativity and Innovation in Business | by Madras Christian College | National | 17/09/2014 | 18/09/2014 | 2014 |
| 51 | Corporate women leadership and branding in the changing business world | Conference on Women and Society- Trials and Triumphs | Women’s Christian College, Nagercoil, Tamilnadu | National | 09/04/2014 | 09/04/2014 | 2014 |
| 52 | Putting Ideas to work- A New Paradigm for reduction in inland transportation cost | Conference on “Creativity and Innovation in Business” | Madras Christian College, Department of Commerce, Chennai | International | 17/09/2014 | 18/09/2014 | 2014 |
| 53 | Sound Branding – The New Age Marketing” | Conference on “Creativity and Innovation in Business | Madras Christian College, Department of Commerce, Chennai | National | 17/09/2014 | 18/09/2014 | 2014 |
| 54 | Study on organised retailing strategy with a special focus on packaging as a source of profit - a ca | Conference on Retailing in India: Recent Trends and upcoming Challenge | Erode Arts and science College, Erode, Tamilnadu | National | 19/09/2014 | 20/09/2014 | 2014 |
| 55 | Outlooks on Internationalization of retail – the changing business paradigm | Conference on Retailing in India: Recent Trends and upcoming Challenges | Conference on Retailing in India: Recent Trends and upcoming Challenges | National | 19/09/2014 | 20/09/2014 | 2014 |
| 56 | Study on Organised Retailing Strategy with A Special Focus on Packaging as a Sources of Profit – A | Conference on Retailing in India: Recent Trends and Upcoming Challenges | Erode Arts and Science College, Erode, Tamilnadu | National | 19/09/2014 | 20/09/2014 | 2014 |
| 57 | Information technology and corporate women leadership in business | Conference on Women and Society- Trials and Triumphs | Women’s Christian College, Nagercoil, Tamilnadu | National | 09/04/2014 | 09/04/2014 | 2014 |
| 58 | Revision on Women and Branding in the Retail Business World | Conference on Retailing in India: Recent Trends and Upcoming Challenges | Erode Arts and Science College, Erode, Tamilnadu. | National | 19/09/2013 | 20/09/2013 | 2014 |
| 59 | Putting Ideas to Work- Paradigm for Reduction in Inland Transportation Cost of Maintain a Best Safet | Conference on Creativity and Innovation in Business | Madras Christian College | National | 17/09/2014 | 18/09/2014 | 2014 |
| 60 | “Financial Inclusion- Strength, Weakness and Trends” | Conference | Sri Kaliswari college, Sivakasi, Tamilnadu | National | 25-02-2014 | 26-02-2014 | 2014 |
| 61 | Research in Higher Education Institutions for sustainable development & Management Teaching Techniqu | National Conference | UGC Academic Staff College, Pondicherry University | National | 30/01/2014 | 30/01/2014 | 2014 |
| 62 | ICT (MD) | Refresher Course | UGC Academic Staff College, Pondicherry University | National | 4/08/2014 | 4/08/2014 | 2014 |
| 63 | “Evolve as an Expert in Lifestyle Management” | Conference | Dept. of Business Administration of Auxilium College | International | 20-08-2014 | 20-08-2014 | 2014 |
| 64 | “Current Account Deficit and Fiscal Deficit in India” | Conference | Sri Kaliswari College, Sivakasi | National | 25-08-2014 | 26-08-2014 | 2014 |
| 65 | “National Conference on Financial Inclusion- Strength, Weakness and Trend” | Conference | Sri Kaliswari College, Sivakasi. | National | 02-08-2014 | 03-08-2014 | 2014 |
| 66 | “Evolve as an Expert in the Life style Management- The Spirituality at the Work Place” | Conference | Auxilium College, Vellore, Tamilnadu | International | 20-08-2014 | 20-08-2014 | 2014 |
| 67 | Ecology and Environmental studies Programme for Professors | Programme | UGC Academic Staff College, Pondicherry University | National | 21-05-2014 | 21-05-2014 | 2014 |
| 68 | Executive Development Programme (EDP) for College Principals, Secretaries & Chairman | Principal’s Meet | UGC Academic Staff College, Pondicherry University | National | 24/02/2014 | 24/02/2014 | 2014 |
| 69 | Financial Inclusion can also lead to social exclusion- A case of Aragonda Village, Chittoor, Andhra | National conference on “Financial Inclusion for Inclusive growth- Issues & Challenges” | PG & Research Dept. of Commerce, Periyar E.V.R. College, Trichy, Tamilnadu, India | National | 26/04/2013 | 27/04/2013 | 2013 |
| 70 | Direct Money Transfer (DMT) is it transforming the life’s of Indians | National conference on “Financial Inclusion for Inclusive growth- Issues & Challenges” | PG & Research Dept. of Commerce, Periyar E.V.R. College, Trichy, Tamilnadu, India | National | 26/04/2013 | 27/04/2013 | 2013 |
| 71 | A Perspective on Cyber-crimes and their impacts in organizations- Indian View | International conference on “Global Trade Vision 2020- Issues and Strategies in the current scenario” | PG Dept. of Commerce, Sri Kaliswari College, Sivakasi. | International | 20/03/2013 | 21/03/2013 | 2013 |
| 72 | Women Leaders in organization and their role in Integrating Information Technology with Corporate St | Seminar on Issues and challenges of Women in Indian Society | Bharathidasan University, Trichy, Tamilnadu, India | National | 29/04/2013 | 30/04/2013 | 2013 |
| 73 | “Empirical Analysis on Distribution Channel Strategies of Cell phone Network Service Providers and | Conference on “Sustainable Inclusive Growth in the Global Scenario- Issues and Challenges” | Adaikalamatha Institute of Management, Thanjavur | International | 28/09/2013 | 28/09/2013 | 2013 |
| 74 | Women Leadership and Branding in the contemporary World | Seminar on Issues and challenges of Women in Indian Society | Bharathidasan University, Trichy, Tamilnadu, India | National | 29/04/2013 | 30/04/2013 | 2013 |
| 75 | E-Readiness: Nation’s Defining movement for International Business | Conference on “Emerging Trends of E-Commerce in the Global Business Scenario” | Virudhunagar Hindu Nadars’ SenthikumaraNadar College (Autonomous), Virudhunagar, Tamilnadu, India. | International | 30/08/2013 | 31/08/2013 | 2013 |
| 76 | Assessment of Cyber Threats: An Organisational Perspective | Conference on “Emerging Trends of E-Commerce in the Global Business Scenario | Virudhunagar Hindu Nadars’ Senthikumara Nadar College (Autonomous), Virudhunagar, Tamilnadu, India | International | 30/08/2013 | 31/08/2013 | 2013 |
| 77 | How do people fall victimized to perpetrators? | Conference on “Sustainable Inclusive Growth in the Global Scenario- Issues and Challenges | Adaikalamatha Institute of Management, Thanjavur | International | 28/09/2013 | 28/09/2013 | 2013 |
| 78 | Perspectives on InternationalisationOf Retail – A Way Of Enhancing Business | Conference on “Sustainable Inclusive Growth in the Global Scenario- Issues and Challenges” | Adaikalamatha Institute of Management, Thanjavur | International | 28/09/2013 | 28/09/2013 | 2013 |
| 79 | The Influence of Advertisement Strategies of Cell phone Network Service Providers on People’s Purc | Conference on “Sustainable Inclusive Growth in the Global Scenario- Issues and Challenges” | Adaikalamatha Institute of Management, Thanjavur | International | 28/09/2013 | 28/09/2013 | 2013 |
| 80 | “Inclusive growth as a sustainable development in India | Conference on “Financial Inclusion for Inclusive growth- Issues & Challenges” | PG & Research Dept. of Commerce, Periyar E.V.R. College, Trichy, Tamilnadu, India | National | 26/04/2013 | 27/04/2013 | 2013 |
| 81 | Study on the Influence of Product Mix Strategies of Cell phone Network Service Providers on people | Conference on “Sustainable Inclusive Growth in the Global Scenario- Issues and Challenges” | Adaikalamatha Institute of Management, Thanjavur | International | 28/09/2013 | 28/09/2013 | 2013 |
| 82 | Brand Positioning through Celebrities’ Endorsement- A Differentiation tool for Marketer | Conference on “Sustainable Inclusive Growth in the Global Scenario- Issues and Challenges” | Adaikalamatha Institute of Management, Thanjavur | International | 28/09/2013 | 28/09/2013 | 2013 |
| 83 | Assorted Dimensions of Behavioural Aspects in Knowledge Sharing among Indian Universities | Conference on “Sustainable Inclusive Growth in the Global Scenario- Issues and Challenges” | Adaikalamatha Institute of Management, Thanjavur | International | 28/09/2013 | 28/09/2013 | 2013 |
| 84 | A Golden Passage to Sustainable Growth of India’s North East Region | Conference on “Sustainable Inclusive Growth in the Global Scenario- Issues and Challenges” | Adaikalamatha Institute of Management, Thanjavur | International | 28/09/2013 | 28/09/2013 | 2013 |
| 85 | Environment Education and Green Energy Technology | 111th Orientation Course | UGC Academic Staff College, Pondicherry University | National | 4/07/2013 | 4/07/2013 | 2013 |
| 86 | CS, IT and ICT (MD) | Refresher Course | UGC Academic Staff College Pondicherry University | National | 19/09/2013 | 19/09/2013 | 2013 |
| 87 | Interaction Programme for Ph.D Scholars | Orientation Course | UGC Academic Staff College, Pondicherry University | National | 10/10/2013 | 10/10/2013 | 2013 |
| 88 | Knowledge Management & Environmental Management | National Workshop on Research Methodology | UGC Academic Staff College Pondicherry University | National | 17/10/2013 | 17/10/2013 | 2013 |
| 89 | Business Studies | Refresher Course | UGC Academic Staff College, Pondicherry University | National | 19/09/2013 | 19/09/2013 | 2013 |
| 90 | Indo Myanmar Border Trade: A pathway to success of India’s Look East Policy | Conference in “Multidisciplinary Conference in Humanities and Social Sciences beyond Borders: Limitations and Possibilities | Indian Institute of Technology- Indore | International | 20/12/2013 | 21/12/2013 | 2013 |
| 91 | Business Studies | Summer School | UGC Academic Staff College, Pondicherry University | National | 2/5/2013 | 2/5/2013 | 2013 |
| 92 | Assessment of Preferred Medium (Radio) for Advertising by Hospitals in Coimbatore Region | conference on “Emerging Trends in Commerce and Management: Challenges and strategies in the Global Scenario” | PG Dept. of Commerce, Sri Kaliswari College, Sivakasi. | International | 14/02/2012 | 15/02/2012 | 2012 |
| 93 | A Model for Reduction in Inland Transportation Cost to maintain a Safety Stock | conference on “Emerging Trends in Commerce and Management: Challenges and strategies in the Global Scenario” | PG Dept. of Commerce, Sri Kaliswari College, Sivakasi | International | 14/02/2012 | 15/02/2012 | 2012 |
| 94 | Internet and Inter- Culturality of China with special emphasis on its Technological Relations with A | conference on “Emerging Trends in Commerce and Management: Challenges and strategies in the Global Scenario” | PG Dept. of Commerce, Sri Kaliswari College, Sivakasi | International | 14/022012 | 15/02/2012 | 2012 |
| 95 | Social Networks- A study on the influence and Impact of networking sites in complex buying decisions | conference on “Emerging Trends in Commerce and Management: Challenges and strategies in the Global Scenario” | PG Dept. of Commerce, Sri Kaliswari College, Sivakasi | International | 14/02/2012 | 15/02/2012 | 2012 |
| 96 | Illegal Migration into north-east India: issues and challenges in Manipur | Seminar on “Human Security in the Northeast Region: Challenges & Predicament” | Department of Social Work, Indira Gandhi National Tribal University, Regional Campus, Manipur | International | 2/03/2012 | 3/03/2012 | 2012 |
| 97 | Automobile Automation Processes- An Introcepection towards ERP implementation at Client Side | conference on “Synchronizing Management Theories and Business Practices: Challenges Ahead” | Department of Business Administration, Annamalai University and Putra Intelek, International College | International | 27/07/2012 | 29/07/2012 | 2012 |
| 98 | Role of Retail Outlets in Predicting and Profiling Purchase Patterns in Fashion Apparel Product – | Conference on “Innovative Management Strategies for Emerging Business Paradigms” | Adaikalamatha Institute of Management, Thanjavur | International | 28/01/2012 | 28/01/2012 | 2012 |
| 99 | Antecedents of Consumer Brand Preferences and Brand Image for edible oils- An Empirical Study | Conference on “Innovative Management Strategies for Emerging Business Paradigms” | Adaikalamatha Institute of Management, Thanjavur | International | 28/01/2012 | 28/01/2012 | 2012 |
| 100 | Logistics Communication model for achieving Zero error in the quality of transportation between supp | Seminar on “Enhancement of Quality in Marketing Serivce” | Department of Business Administration, Auxlium College (Autonomous) Gandhinagar, Vellore | National | 25/01/2012 | 25/01/2012 | 2012 |
| 101 | Environment Education and Green Energy Technology | Refresher Course | UGC Academic Staff College, Pondicherry University | National | 05/09/2012 | 07/09/2015 | 2012 |
| 102 | Research Methodology and Knowledge Management | Refresher Course | UGC Academic Staff College, Pondicherry University | National | 23/11/2012 | 23/11/2012 | 2012 |
| 103 | Business Studies | Refresher Course | UGC Academic Staff College, Pondicherry University | National | 18/10/2012 | 18/10/2012 | 2012 |
| 104 | Marketing Management | Orientation Course | UGC Academic Staff College, Pondicherry University | National | 01/09/2012 | 01/09/2012 | 2012 |
| 105 | Marketing Management | Refresher Course | UGC Academic Staff College Pondicherry University | National | 16/05/2012 | 16/05/2012 | 2012 |
| 106 | Research Methodology and Knowledge Management”, | National Workshop | UGC Academic Staff College, Pondicherry University | National | 23/11/2012 | 23/11/2012 | 2012 |
| 107 | Innovate the Design- A case of Ponds Mushroom bottles at OBL, Puducherry | conference on “Synchronizing Management Theories and Business Practices: Challenges Ahead” | Department of Business Administration, Annamalai University and Putra Intelek, International College | International | 27/07/2012 | 29/07/2012 | 2012 |
| 108 | Packaging the key for success- A case of UB & OBL, Puducherry | Conference on “Synchronizing Management Theories and Business Practices: Challenges Ahead” | Department of Business Administration, Annamalai University and Putra Intelek, International College | International | 27/09/2012 | 29/07/2012 | 2012 |
| 109 | Marketing Management | Refresher Course | UGC Academic Staff College, Pondicherry University | National | 07-09-2012 | 07-09-2012 | 2012 |
| 110 | Educational Technology | Refresher Course | UGC Academic Staff College, Pondicherry University | National | 5/09/2012 | 5/09/2012 | 2012 |
| 111 | Research Methods | 109th Orientation Course | UGC Academic Staff College, Pondicherry University | National | 1/09/2012 | 1/09/2012 | 2012 |
| 112 | Business Studies | 101th Orientation Course | UGC Academic Staff College, Pondicherry University | National | 31/12/2012 | 31/12/2012 | 2012 |
| 113 | Social Sciences (MD) | Refresher Course | UGC Academic Staff College, Pondicherry University | National | 19/12/2012 | 19/12/2012 | 2012 |
| 114 | Research Methodology and Green Technology | “4” National Workshop | UGC Academic Staff College, Pondicherry University | National | 29/11/2012 | 29/11/2012 | 2012 |
| 115 | Knowledge Perspective on E- Banking Security measures to counter cybercrime activities | International Conference on “Knowledge Management” | Post Graduate and Research Department of Commerce, Madras Christian College, Tambaram, Chennai | International | 10/12/2012 | 11/12/2012 | 2012 |
| 116 | Universities as Catalysts in change process | International Conference on “Knowledge Management” | Post Graduate and Research Department of Commerce, Madras Christian College, Tambaram, Chennai | International | 10/12/2012 | 11/12/2012 | 2012 |
| 117 | E-Banking Security Measures to counter cybercrime activities | National Conference on “Redefining the DNA of Business: Challenges & Opportunities Ahead” | the Department of Management Studies, Easwari Engineering College, Chennai | National | 2/11/2012 | 2/11/2012 | 2012 |
| 118 | Marketing through Ears: A Study on Auditory sense of the Audience | National Conference on “Emerging Trends in Managerial Excellence- (ENTIME-2012) | Department of Management Studies, SATHYABAMA UNIVERSITY, Chennai | National | 17/10/2012 | 18/10/2012 | 2012 |
| 119 | Perspectives on Nation’s E- Readiness Assessment Models | International conference on “E-Governance & Cloud Computing Services- (EGOV-12) | Department of Computer Applications, Dr.M.G.R.University, Educational and Research Institute, Chenna | International | 17/10/2012 | 18/10/2012 | 2012 |
| 120 | Evaluating Professional Associations as Brands – An Exploratory Analysis | International conference on “Competitive Business Strategies for the Sustainable Business Development” | Department of Business Administration, Hindustan College of Arts & Science, Hindustan University, Ch | International | 13/09/2012 | 14/09/2012 | 2012 |
| 121 | Smudge the factors affecting sales and marketing of the BIT Gift Shop & Souvenir Shop | National Conference on “Management Strategies for Changing Business Scenario” | Department of Management Studies, VEL Tech Multi Tech Dr. Rangarajan Dr. Sakunthala Engineering Coll | National | 11/09/2012 | 11/09/2012 | 2012 |
| 122 | Assessment of Cement-Load Movement in Chennai and Vellore using Intermediate commercial vehicle | International conference on “Synchronizing Management Theories and Business Practices: Challenges Ahead” | Department of Business Administration, Annamalai University and Putra Intelek, International College | International | 27/07/2012 | 29/07/2012 | 2012 |
| 123 | Study on Women, Culture, leadership and Branding in the Contemporary World | Conference on “Synchronizing Management Theories and Business Practices: Challenges Ahead” | Department of Business Administration, Annamalai University and Putra Intelek, International College | International | 27/07/2012 | 29/07/2012 | 2012 |
Conferences/Seminars Organized
| S.No | Title of the Programme | Sponsors | Venue & Duration | Whether International / National / State / Regional / College or University Level | From | To | Year |
|---|---|---|---|---|---|---|---|
| 1 | Recent Innovations in Business during Covid-19 | MCC | Madras Christian College | International | 21 October 2021 | 21October 2021 | 2021 |
Workshop Organized
| S.No | Title of the Programme | Sponsors | Venue & Duration | Whether International / National / State / Regional / College or University Level | From | To | Year |
|---|---|---|---|---|---|---|---|
| 1 | “Globizz 2017” In Pursuit of Global Skills- | PU | SCHOOL OF MANAGEMENT, PU | NATIONAL | 16-02-2017 | 17-02-2017 | 2017 |
| 2 | “Globizz ” In Pursuit of Global Skills- | PU | SCHOOL OF MANAGEMENT, PU | NATIONAL | 08-11-2017 | 09-11-2017 | 2017 |
| 3 | “Globizz 2013” In Pursuit of Global Skills- | PU | SCHOOL OF MANAGEMENT, PU | NATIONAL | 25-10-2013 | 26-10-2013 | 2013 |
| 4 | “Strategic Options for Business in the Disrupted World Economy” | PU | SCHOOL OF MANAGEMENT, PU | INTERNATIONAL | 24-01-2012 | 25-01-2012 | 2012 |
Administrative Responsibilities in the Government and Quasi Government Agencies
| S.No | Name of the Position | Agency/Organisation | Duration | Nature of Duties |
|---|---|---|---|---|
| 1 | NODAL OFFICER - DACE-PU | DACE - Dr. Ambedkar Centre for Excellence, Ministry of Social Justice & Empowerment, GOI, New Delhi | 2021-december to 2023 december | organising UPSC - Civil Services coaching for the Scheduled Caste Students |
Affiliation in Academic Bodies/Societies
| S.No | Name of the Body/Society | Nature of Affiliation | Year |
|---|---|---|---|
| 1 | Member Academic Council, Sacred Heart’s college (Autonomous), Tirupattur, Vellore District, In | ACADEMIC COUNCIL MEMBER | 2018 |
| 2 | Member Board of Studies at Dept. of Business Administration, Auxilium College, (Autonomous), Vel | BOARD OF STUDIES MEMBER | 2018 |
| 3 | Member Board of Studies at Regional Correctional Administration, Vellore. | ACADEMIC COUNCIL MEMBER | 2018 |
| 4 | Member- Board of Studies at the A.V.C College (Autonomous) Mayiladuthurai, Tamilnadu | BOARD OF STUDIES MEMBER | 2018 |
| 5 | Member- Board of Studies at the MADRAS UNIVERSITY | BOARD OF STUDIES MEMBER | 2018 |
| 6 | Member Editorial Board - Luxury Intelligence an International Journal, Inderscience Publishers | EDITORIAL BOARD | 2016 |
| 7 | Journal of Economics and Management Science, School of Management, Pondicherry University. | PONDICHERRY UNIVERSITY | 2015 |
Participation & Extension Activities (Academic/Administraion)
| S.No | Name of the Position (Head, Dean, Co-ordinator, Director, etc.,) | Duration | Nature of Dutites |
|---|---|---|---|
| 1 | HEAD | 2017 TO 2020 | PLANNING, MONITORING, GUIDING AND IMPLEMENTING DAY TO DAY ACTIVITIES OF THE SMOOTH FUNCTIONING OF THE DEPARTMENT |
| 2 | OSD (Vigilance &Security) | 16th December 2013 – 18th September 2014. | • Reporting to the Registrar of the Pondicherry University • Collecting Intelligence and passing it on to the Registrar • Look after the safety and security of the University – People & Properties • Deployment of the security guards • Surveillance of the campus and activities of students |
| 3 | coordinator - MOU | 2022 - 2025 | Exchange of Faculty & Students - FAU & DIB-PU |
| 4 | Chairman - DDE Exams -PU | 2021- till date | smooth conduct of evaluation of MBA -DDE - courses |
| 5 | NODAL OFFICER - DACE-PU | 2021 - 2023 | UPSC - CIVIL SERVICES COACHING FOR THE SC STUDENTS |
Participation & Extension Activities (Co-Curricular)
| S.No | Name of the Position (NSS, NCC, Warden etc.,) | Duration | Nature of Dutites |
|---|
Collaboration with Institution/Industry
| S.No | Collaborator Name | Designation | Institution/Industry | Type | Nature of Collaboration | Period of Collaboration | Visits to Collaborating Institution / Industry |
Details of Collaborative Research/Teaching | ||
|---|---|---|---|---|---|---|---|---|---|---|
| From Date | To Date | From Date | To Date | |||||||
| 1 | Dr.DIRK HOLTBRUGGE | DEAN OF INTERNATIONAL AFFAIRS | • Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU), School of Business & Economics Nürnberg, Germany | INTERNATIONAL | FACULTY, STUDENT, SCHOLAR, TEACHING & RESEARCH | 03-01-2018 | 02-01-2021 | 03-12-2018 | 02-12-2021 | YES |
Faculty Development Programme Attended (Orientation, Refresher, other Short Term Course during the year)
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Details of Executive Development Prog/Management Development Prog. conducted
| S.No | Name of the Programme | No. of Participants | Venue | Duration | From Date | To Date | Year | Revenue Generated |
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Participation in IMPESS, IMPRINT, SPARC, STARS, LEAP Programme etc and DSF Funding Programme
| S.No | IMPRESS/IMPRINT/SPARC/STARS/LEAP/Others | Place | From Date | To Date | Year |
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Enrolment under ARPIT Programme
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