SENTHIL KUMAR S.A. Professor
- Department of Management Studies - Karaikal Campus
- School of Management
- drsasenthilkumar@gmail.com
Academic Activity
Educational Qualification (UG,PG & Higher Order)
| S.No | Degree | Subject/Title of thesis | University/Board | Year of Passing |
|---|---|---|---|---|
| 1 | P.D.F. | Healthcare Management | University of Massachusetts Dartmouth, USA. | 2015 |
| 2 | Ph.D. | Management / Health Insurance | Bharathiar University, Coimbatore. | 2008 |
| 3 | P.G.D.C.A. | Computer Appliation | Alagappa University, Karaikudi. | 2003 |
| 4 | M.Phil. | Entrepreneruship | Madurai Kamaraj University, Madurai. | 2002 |
| 5 | M.B.A. | Business Administration | Bharathiar University, Coimbatore. | 1999 |
| 6 | B.B.M. | Business Management | Bharathiar University, Coimbatore. | 1997 |
Area of Specializaion
Awards / Prizes Conferred
| S.No | Name / Title of the Award | Type | Name of the Agency conferred the Award | Year of the Award | Amount for Cash Award |
|---|---|---|---|---|---|
| 1 | Best Case Study Award | NATIONAL | All India Management Association, India Case Research Centre | 2022 | - |
| 2 | Distinguished Educator & Scholar Award | NATIONAL | National Foundation For Entrepreneurship Development | 2018 | - |
| 3 | Best Teacher Award | STATE | Navroji Educational and Charitable Society of India | 2017 | - |
| 4 | Best Teacher Award | REGIONAL | Pondicherry University | 2016 | - |
| 5 | Best Teacher Award | REGIONAL | Pondicherry University | 2015 | - |
| 6 | Best Teacher Award | REGIONAL | Pondicherry University | 2014 | - |
| 7 | Best Teacher Award | REGIONAL | Pondicherry University | 2013 | - |
| 8 | Best Teacher Award | REGIONAL | Pondicherry University | 2012 | - |
| 9 | Best Teacher Award | REGIONAL | Pondicherry University | 2011 | - |
Teaching Experience
| S.No | Designation | Department/Centre | Institution |
|---|---|---|---|
| 1 | Professor | Management | Pondicherry University, Karaikal Campus, Karaikal. |
| 2 | Reader / Associate Professor | Management | Pondicherry University, Karaikal Campus, Karaikal. |
| 3 | Assistant Professor | Management Studies | Manonmaniam Sundaranar University, Tirunelveli. |
| 4 | Lecturer (SS) | Management Studies | Park’s College, Chinnakkarai, Tiruppur. |
| 5 | Lecturer | Management Studies | Shoba School of Management, Kangayam, Erode. |
Research Experience
| S.No | Designation | Department/Centre | Institution | Area of Research |
|---|---|---|---|---|
| 1 | Associate Professor | Management | Pondicherry University, Karaikal Campus, Karaikal. | Insurance Management & Healthcare Management |
| 2 | Assistant Professor | Management Studies | Manonmaniam Sundaranar University, Tirunelveli. | Marketing & Human Resource Management |
| 3 | Reader | Management | Pondicherry University, Karaikal Campus, Karaikal | Health Insurance and Healthcare Management |
| 4 | Professor | Management | Pondicherry University, Karaikal Campus, Karaikal. | Healthcare Management, Insurance and Risk Management |
Industry Experience
| S.No | Designation | Company/Corporate | Nature of Work |
|---|---|---|---|
| 1 | Channel Manager | Citi Bank, Bangalore | Evaluating channel performance, Channel Risk Assessment and Risk Management - Credit Card Division |
Contribution towards Innovation
| S.No | Name of the Work/Contribution | Specialization | Remarks |
|---|
Patent Details
| S.No | Title | Status | Patent Number | Year of Award | Type | Commercialized Status |
|---|
Papers Published in UGC Approved Journals
| S.No | Title | Name of the Authors as per the order in Paper | Journal Name | Volume, Issue & Page Nos. | Year | Impact Factor |
|---|---|---|---|---|---|---|
| 1 | KNOWLEDGE ON AYUSHMAN BHARAT - SOCIAL HEALTH INSURANCE AMONG BENEFICIARIES OF PMJAY-CMCHIS | Renukadevi R, Senthilkumar SA | Journal of Management and Entrepreneurship (JME) | 17(2), 1472-1477 | 2023 | 4.257 |
| 2 | PMJAY-PORTABILITY TO ACHIEVE UNIVERSAL HEALTH COVERAGE | Renukadevi R, Senthilkumar SA | South India Journal of Social Sciences | 21(3), 80-85 | 2023 | 0.5 |
| 3 | Adoption intention of mobile QR code payment system among marginalized street vendors: an empirical investigation from an emerging economy | Nandru Prabhakar, SA SenthilKumar, Chendragiri Madhavaiah | Journal of Science and Technology Policy Management | Emerald Publishing Limited, https://www.emerald.com/insight/content/doi/10.1108/JSTPM-03-2023-0035/f | 2023 | 0.58 |
| 4 | Bibliometric Analysis on Women’s Leadership Aspiration (2001: 2021) | K. H. Asha Lakshmy, S.A. Senthilkumar | Journal of Contemporary Issues in Business and Government | 29(2), 170-193 | 2023 | 4.25 |
| 5 | Gender Influence on the New Normal and Career-Family Balancing among IT Professionals in Kerala. | K. H. AshaLakshmy, S. A. Senthilkumar, and Chandrasekar, K S. | South India Journal of Social Sciences | 21(38), 96-107 | 2023 | 0.5 |
| 6 | Service quality and its impact on customers’ behavioural intentions and satisfaction: an empirical study of the Indian life insurance sector | R. Ramamoorthy, Angappa Gunasekaran, Matthew Roy, BharatendraK. Rai, S.A. Senthilkumar | Total Quality Management & Business Excellence | 7(8), 834-847 | 2018 | 3.9 |
Papers Published in Non UGC Approved Peer Reviewed Journals
| S.No | Title | Name of the Authors as per the order in Paper | Journal Name | Volume, Issue & Page Nos. | Year | Impact Factor |
|---|---|---|---|---|---|---|
| 1 | Applying JURAN Trilogy in Two Years Journey of Ayushman Bharat-PMJAY with a Goal of Universal Health Coverage in India | Renukadevi, R; SenthilKumar S.A. | Turkish Journal of Physiotherapy and Rehabilitation | 32(3), 941-949 | 2022 | 0.10 |
| 2 | Leverage Deviation and Dynamic Capital Structure Adjustments Evidenced by Indian Acquiring Companies | TC Arun, TC Neethu, SA Senthilkumar, M Dharmalingam | IUP Journal of Corporate Governance | 21(3), 22-38 | 2022 | - |
| 3 | Kano’s model for customer satisfaction analysis of a hospital | Santhoshkumar. F, T. Jeyarajasekar, S. A. Senthilkumar | International Journal of Health Sciences | 6(S1), 11081–11089. | 2022 | 2.0 |
| 4 | Examine the buying difficulties of the Health Insurance policy: An empirical evidence from the unorganized sector | Mrs.V.Deepa, Dr. S.A.Senthilkumar, Dr.Prabhakar Nandru | Annual Research Journal of Symbiosis Centre for Management Studies | 9, 46-56. | 2021 | 1.5 |
| 5 | Health Insurance for poor in India | Mrs.V.Deepa, Dr. S.A.Senthilkumar, Dr.M.Dharmalingam | International Journal of Advanced and Innovative Research | 6(2), 15-19. | 2019 | 3.25 |
| 6 | Big Data in Healthcare Management: A Review of Literature | SA Senthilkumar, Bharatendara K Rai, Amruta A Meshram, Angappa Gunasekaran, Chandrakumarmangalam S | American Journal of Theoretical and Applied Business | 4,2 & 57-69 | 2018 | 1.487 |
| 7 | The Impact of Basic, Higher-Order Thinking and Affective Skills on Graduate Employability | Mrs. K Nirmala, Dr. S A SenthilKumar | IUP Journal of Soft Skills | 12,1 & 7-28 | 2018 | 2.58 |
| 8 | A Study on Marketing Problems and Prospects of Health Insurance policies in Coimbatore District | L. Manivannan, S.A. Senthilkumar | AIMA Journal of Management & Research (ISSN 0974-9497) | 1(4), 24 | 2017 | - |
| 9 | Role of Development Officers in the Marketing of Public Sector Health Insurance Policies in India | S.A. Senthilkumar, Bharatendra K. Rai, Angappa Gunasekaran, Laura Forker | International Journal of Business Innovation and Research | 14,1 & 39-58 | 2017 | 3.38 |
| 10 | A study of stress among women police personnel in Tamil Nadu | Ms. Lavanya Sobana P, Dr. Senthilkumar S.A. | ASIAN JOURNAL OF MANAGEMENT RESEARCH | 7,4 & 304-13 | 2017 | 2.131 |
| 11 | The Role of Bancassurance in Digital Era. | Mr. SR Sreenish, Dr. S. A Senthilkumar | International Journal of Research in Commerce & Management | 8,3 & 54-56 | 2017 | 5.22 |
| 12 | Human Resource Management in the Healthcare Industry – A Literature Review | Mr. A. Manimaran, Dr. S. A. SenthilKumar | American Journal of Information Management | 1,2 & 24-28 | 2017 | 5.063 |
| 13 | Human resource management in a healthcare environment framework and case study | D Ramadevi, Angappa Gunasekaran, Matthew Roy, Bharatendra K Rai, S A Senthilkumar | Industrial and Commercial Training | 48,8 & 387-393 | 2016 | 5 |
| 14 | Influence of Policyholder Satisfaction with Service Quality in Rural Postal Life Insurance of Tamil Nadu Central Region | B Muthukrishnan, S.A. Senthilkumar | Pacific Business Review International | 8,8 & 53-58 | 2016 | 6.56 |
| 15 | Effects of Service Quality on Behavioral Intention of Rural Postal Life Insurance in Tamilnadu Southern Region | B Muthukrishnan, S.A. Senthilkumar | Pacific Business Review International | 8,9 & 95-98 | 2016 | 6.56 |
| 16 | A Study on Policyholder Awareness and Satisfaction towards Rural Postal Life Insurance | B. Muthukrishnan, J. Kirubakaran., S.A. SenthilKumar | Vidya International Journal of Management Research | 3, 1-2 & 91-98 | 2015 | 2.64 |
| 17 | Impact of Policyholder Satisfaction on Behavioural Intention of Rural Postal Life Insurance | B. Muthukrishnan, S.A. Senthilkumar, D. Ramadevi | Indian Journal of Applied Research | 5,12 & 36-38 | 2015 | 5.397 |
| 18 | Graduates’ Employability- A concern for the State | K Nirmala, S.A. Senthilkumar | International Journal of Physical and Social Sciences | 5,4 & 314-322 | 2015 | 1.986 |
| 19 | Factors Prompting Customer Satisfaction : A study of Microinsurance in India | R. Ramamoorthy, Bharatendra K. Rai, Laura Forker, S.A. Senthilkumar | International Joural of Management Entreneurship & Technology | 5,1 & 1- 21 | 2015 | 2.537 |
| 20 | Impact of Successive Disinvestment Announcement on Stock Performance of PSUs | J Kirubakaran, M Dharmalingam, S.A SenthilKumar | Indian Journal of Accounting | 46,2 & 127-137 | 2014 | 2.782 |
| 21 | A Study of Managerial Competencies for General Insurance Sector in India | R Ramamoorthy, S.A. SenthilKumar, R Haresh | The Journal of Insurance Institute of India | 2,1 & 47-52 | 2014 | 3.54 |
| 22 | Impact of Pricing Elements on Customer Purchase Decision for Health Insurance Product | R Rama Moorthy, S A SenthilKumar, R Haresh | International Journal of Management | 2,1 & 47-56 | 2014 | 2.26 |
| 23 | E-Banking service quality: Look ahead towards customers perception | B. Muthukrishnan, D. Ramadevi, S. A. Senthil Kumar | International Journal of Scientific Research | 3,2 & 27-29 | 2014 | 2.31 |
| 24 | Effectiveness of E- Banking Service Quality Towards Customer Satisfaction | B Muthukrishnan, D Ramadevi, S.A. Senthilkumar | International Journal of Logistics & Supply Chain Management Perspectives | 2,4 & 492-495 | 2014 | 3 |
| 25 | Unlocking the Differences in the Workplace: Workforce Diversity | D Ramadevi, B. Muthukrishnan, S.A. Senthilkumar | International Journal of Recent Trends in Management, Commerce, Accountancy, Economics, Public Administration and Allied Researches | 1,2 & 43-51 | 2014 | 2.74 |
| 26 | Product liability insurance: An Indian perspective | R. Ramamoorthy, S. A. Senthilkumar | The Journal of Insurance Institute of India | 1,3 & 62-68 | 2014 | 3.54 |
| 27 | Applying Six-Sigma for Quality Management in Educational Institutions | SN Selvaraj, SA Senthil Kumar | International Journal on Global Business Management and Research | 2,1 & 70-74 | 2013 | 1 |
| 28 | An Evaluation of Factors Influencing In New Product Innovation & Process - With Special Reference to Health Insurance | R. Ramamoorthy and S.A. Senthil Kumar | Shiv Sakthi International Journal in Multidisciplinary and Academic Research | 2,4 & 1- 15 | 2013 | 3.133 |
| 29 | Carbon Footprint and ‘Cap and Trade’ | R. Sangeetha, S.A. Senthil Kumar | Namex International Journal of Management Research | 3,1 & 40-51 | 2013 | 3.01 |
| 30 | A Study on Dimension of Smartphone and its Influence on Consumer Preference | S.A. Senthil Kumar, M. Zubair | International Journal of Research in Computer Application & Management | 3,5 & 39-40 | 2013 | 3.15 |
| 31 | Attitude of Pharmaceutical Retailers towards VAT with special reference to Tiruchendur Taluk | B. Muthukrishnan, S.A. Senthil Kumar | International Journal of Marketing, Financial Services & Management | 2,2 & 24-39 | 2013 | 3.454 |
| 32 | Stepping towards green – Influence of workforce diversity on firm performance | D. Ramadevi, S. A. Senthil Kumar | Holy Grace Management Review | 5,1 & 103-109 | 2013 | 1.58 |
| 33 | A study on criticisms in marketing of health insurance services in India | R. Ramamoorthy, S. A. Senthil Kumar | Journal of Management and Science | 2 & 106-109 | 2013 | 4.219 |
| 34 | A study on customer perception towards health insurance policies | R Ramamoorthy, S.A. SenthilKumar | EXCEL International Journal of Multidisciplinary Management Studies | 3,3 & 127-136 | 2013 | 7.382 |
| 35 | Is the Role of Communication Essential?: Huddles and Muddles in Diverse Workplace | D Ramadevi, B Muthukrishnan, S.A. Senthil Kumar | AADYAM - A JOURNAL OF MANAGEMENT | 2,2 & 7- 11 | 2013 | 1.547 |
| 36 | Service quality and its impact on customers’ behavioural intentions and satisfaction: an empirical study of the Indian life insurance sector | R. Ramamoorthy, Angappa Gunasekaran, Matthew Roy, BharatendraK. Rai, S.A. Senthilkumar | Total Quality Management & Business Excellence | 1-14 | 2013 | 2 |
| 37 | Health Insurance in Rural India | B Muthukrishnan, D Rama Devi, S.A. Senthil Kumar | Language in India | 13,4 & 278-86 | 2013 | 1.96 |
| 38 | Health Insurance Market in India–The Way Forward | SA Senthil Kumar, R Ramamoorthy | Language in India | 13,4 & 178-193 | 2013 | 1.96 |
| 39 | A Study on Customer Relationship Management in Cooperative Silk Societies with Special Reference to Kanchipuram (Silk City) In Tamilnadu | M. Murugan, S.A. Senthil Kumar | Indian Journal of Commerce & Management Studies | 3,1 & 25-30 | 2012 | 4.569 |
| 40 | Marching Towards Green: Influence of Workplace Diversity in Marketing Strategies | D. Ramadevi, S.A. Senthil Kumar | i-Manager’s Journal on Management | 7,2 & 7- 11 | 2012 | 2.800 |
| 41 | The Correlation between Leadership Approach and Employees Turnover Intention in Software Industry at Bangalore City, India | V.P. Thirulogasundaram, S.A. SenthilKumar | International Journal of Innovative Research and Development | 1,9 & 600-615 | 2012 | 6.497 |
| 42 | New Product Development in Pharmaceutical Industry | S.A Senthil Kumar, S. Raja | JM International Journal of Marketing Management | 2,3 & 191-196 | 2012 | 2.392 |
| 43 | Whether Differences Make Differences? A New Paradigm on Workforce Diversity | D. Ramadevi, S. A. Senthil Kumar | International Journal of Research in Commerce & Management-IJRCM | 3,7 & 54-58 | 2012 | 5.22 |
| 44 | Managers Responsibility to Develop Products in Pharmaceutical Business | S.A Senthil Kumar, S Raja | JM International Journal of Marketing Management | 2,2 & 96-99 | 2012 | 2.392 |
| 45 | Marketing of Health insurance Policies for Poor People | R. Ramamoorthy, S. A. Senthilkumar | Journal of Management and Science | 37-44 | 2012 | 4.219 |
| 46 | Assessment of individual and propel intention for job attrition on software industry: voice from software employees in Bangalore city, India | V.P. Thirulogasundaram, S. A. Senthilkumar | European Journal of Business and Management | 4,6 & 48-56 | 2012 | 9 |
| 47 | Emerging Paradigms in Insurance Industry and Management | S.A Senthil Kumar, Lalitha Ramakrishnan | Serials Publications Pvt. Ltd., New Delhi | 1&407 | 2012 | 5.07 |
| 48 | Talent management and employee engagement – path to organizational success | Narasima Venkatesh, S. A. Senthil Kumar | JM International Journal of Marketing Management | 2,2 & 85-88 | 2012 | 2.392 |
| 49 | A study on Innovations to retain talent employees | L. Manivannan, S. A. Senthil Kumar, G. Kalaimani | Journal of Management and Science | 4&63- 72 | 2012 | 4.219 |
| 50 | A Study on importance of Total Quality Management in Hospitals | S Kumar, BV Narasimham | A A DY A M, A Journal of Management | 1,1 & 7- 14 | 2012 | 2 |
Papers Published in Conference Proceedings
| S.No | Title | Name of the Authors as per the order in Paper | Details of Conference Publication | Page Nos. | Year |
|---|---|---|---|---|---|
| 1 | Sustainable Marketing Practices by Textile Industry with Specail Reference to Pothys, Tirunelveli | Ms. Sangeetha Dr.S.A.Senthil Kumar | Sustainable Marketing Strategies Issues and Challenges. Manonmaniam Sundaranar University, Tirunelveli. | 33-36 | 2017 |
| 2 | Information Technology for Sustainable Rural Development | Dr.S.A.Senthil Kumar Mr.B.Muthukrishnan | Role of Information and Communication Technology on Growth of Service Industries Sri Kaliswari College, Sivakasi. | 5-7 | 2016 |
| 3 | A study on Faculty Commitment in Self-Financing Colleges with Special Reference to Thiruvannamalai District, Tamilnadu | Mr.M.Murugan Dr.S.A.Senthil Kumar Dr. N. Rajalingam | A Compendium of Articles on Prospectus and Challenges of Service Sectors in Indian Economy. Sri Sankara Arts & Science College, Kancheepuram | 171-184 | 2013 |
| 4 | CRM in Internet Banking in India | Mr.M.Murugan Dr.S.A.Senthil Kumar | A Compendium of Articles on Business Opportunities in the Current Global Scenario. Sri Sankara Arts & Science College, Kancheepuram. | 143-151 | 2012 |
| 5 | Talent Management and Employee Engagement: Maximizing Organizational Excellence | Mr. A.Narasima Venkatesh Dr.S.A.Senthil Kumar | Emerging Trends in Business Christ University, Bangalore. | 121-132 | 2012 |
| 6 | Marching Towadrs Green:Influence of Workplace Diversity in Marketing Strategies. | Ms. D.Ramadevi Dr.S.A.Senthil Kumar | Sustainable Marketing Strategies Issues and Challenges. Manonmaniam Sundaranar University, Tirunelveli | 71-74 | 2012 |
Books
| S.No | Title of the Book | Name of the Authors as per the order in Book | Publisher | Year | ISBN No. |
|---|---|---|---|---|---|
| 1 | ‘Emerging paradigms in Insurance Industry and Management | S.A.Senthil Kumar and Lalitha Ramakrishnan | Serials publications, New Delhi | 2012 | 978-81-8387-487-8) |
Chapters in Books
| S.No | Title of the Chapters | Name of the Authors | Title of the Book | Publisher | Year | ISBN No. |
|---|---|---|---|---|---|---|
| 1 | Nurpu: A Dream towards a Sustainable Handloom Weaving Society | Sathyanarayanan R, S A Senthilkumar | Social and Sustainability Marketing | Productivity Press, Taylor & Francis Group | 2021 | 9781003188186 |
| 2 | Postal life insurance in rural area: perceptive customer behavior | Senthil Kumar, S. A. and Muthukrishnan, R | Contemporary research in emerging insurance market | Mangalam Publishers & Distributors, New Delhi | 2013 | 978-81-89972-79-0 |
| 3 | A Study on Foreign Direct Investment in Non – Life Insurance Sector in India | S.A. Senthil Kumar and R. Ramamoorthy | Foreign Direct Investment in Non – Life Insurance Sector | Mangalam Publishers & Distributors, New Delhi | 2013 | 978-81-89972-79-0 |
| 4 | Health insurance for poor people | Senthil Kumar, S. A., & Ramamoorthy, R | Emerging Paradigms in insurance industry and management | ND: Serials Publications | 2012 | 978-81-8387-487-8 |
| 5 | Health Insurance | Dr.S.A. Senthil Kumar Mr. R. Ramamoorthy | Contemporary Issues in Marketing of Health Insurance Services in India | Bonfring | 2012 | 978-93-82338-10-9 |
| 6 | An Empirical Study with respect to Customer Service in Thiruvannamalai District | 6. M.Murugan and S.A. Senthil Kumar | Impact of Globalization on Indian Commercial Banks | Himalaya Publishing House | 2011 | 978-93-5051-462-7 |
Edited Books
| S.No | Title of the Book | Name of the Authors as per the order in Book | Publisher | Year | ISBN No. |
|---|---|---|---|---|---|
| 1 | Emerging paradigms in Insurance Industry and Management | S.A. Senthil Kumar, Lalitha Ramakrishnan | Serials Publications | 2011 | 978-81-8387-487-8 |
Ongoing Projects
| S.No | Title of the Project | Sponsored By | Period | Sanctioned Amount(Rs. Lakh) | Year |
|---|
Ongoing Consultancy Works
| S.No | Title of the Consultancy Work | Sponsored By | Period | Sanctioned Amount(Rs. Lakh) | Year |
|---|
Completed Projects
| S.No | Title of the Project | Sponsored By | Period | Sanctioned Amount(Rs. Lakh) | Year |
|---|---|---|---|---|---|
| 1 | A Study on Health Insurance for the Unorganized Sector People in Puducherry Union Territory | UGC | Three Years (2015-18) | 10,43,000 | 2019 |
Completed Consultancy Works
| S.No | Title of the Consultancy Work | Sponsored By | Period | Sanctioned Amount(Rs. Lakh) | Year |
|---|
Career Guidance Offered to students
| S.No | Name of the Scheme | No. of Students | Competitive Examinations/ Career Counseling | No. of Students Passed | No. of Students Placed |
|---|---|---|---|---|---|
| 1 | Pre-Placement Training | 56 | Career Counseling | 56 | 50 |
List of capability enhancement such as Soft skill development, Remedial coaching, Language lab,
Bridge courses, Yoga, Meditation, Personal Counselling and Mentoring etc.,
| S.No | Name of the Programme/Scheme | Date of Implementation | No. of Students Enrolled | Agencies Involved |
|---|
Research Guidance - PG
| S.No | Year | Degree | No. of Students Awarded | Department/Centre |
|---|---|---|---|---|
| 1 | 2022 | MBA | 60 | Management |
| 2 | 2010 | M.PHIL | 5 | Management Studies |
Research Guidance - Ph.D
| S.No | Student Name | Registration Date | Registration No. | Thesis Title | Thesis Submitted Status | Thesis Submitted Date | Vivavoce Completed Status | Date Awarded |
|---|---|---|---|---|---|---|---|---|
| 1 | DEEPA V | 20-08-2018 | 1800117101 | The role of Micro Health Insurance towards the protection of Economically Vulnerable Populations | YES | 21-02-2022 | YES | 14-07-2022 |
| 2 | Sreenish S R | 18.01.2011 | 2430 | The impact of personality factors of sales managers in discriminating leader member relationship and performance with special reference to bancassurance | YES | 15-11-2017 | YES | 20-12-2018 |
| 3 | Ramadevi . D | 30.08.2011 | 350 | A Study on workforce diversity in select service sectors in south India. | YES | 11-12-2014 | YES | 30-12-2015 |
| 4 | Ramamoorthy. R | 18.01.2011 | 20152117024 | Role of Services Marketing Mix on Purchase Intention: A Study with special reference to Health Insurance Products among Unorganized Sector Workers | YES | 16-10-2014 | YES | 03-07-2015 |
| 5 | SANTHOSH KUMAR F | 09-08-2019 | 1900117019 | Healthcare Management | NO | NO | ||
| 6 | VARNA VALSALAN | 09-08-2019 | 1900117015 | Sustainability in Healthcare | NO | NO | ||
| 7 | RENUKADEVI. R | 09-08-2019 | 1900117002 | MARKETING | NO | NO | ||
| 8 | ASHA LAKSHMY K H | 09-08-2019 | 1900117008 | MARKETING | NO | NO | ||
| 9 | SAVITA RAO AMBEDKAR | 30-06-2022 | 2100117017 | Employees’ Perception and Motivation towards Green Training Programmes in Health Sector | NO | NO | ||
| 10 | Sathyanarayanan. R | 21.10.2016 | 20163117012 | Adverstiment Management | NO | NO | ||
| 11 | Jamal Mohamed Zubair, M. | 30.05.2009 | 3656 | Smart phone choice Technology versus Marketing – The Brand effect in Chennai Market | YES | 03-02-2014 | YES | 28.02. 2014 |
| 12 | Muthukrishnan, B | 17.07.2012 | 2567 | Perceived service quality, Policyholder satisfaction and behavioural intention towards rural postal life Insurance. | YES | 09-05-2016 | YES | 12.04.2017 |
| 13 | Nirmala. K | 12.08.2011 | 2309 | Employability Skills of Arts and Science Graduates in Cauvery Delta Region | YES | 15-02-2017 | YES | 11.12.2017 |
| 14 | Raja. S. | 12.10.2009 | 4041 | A study on New Product Development strategies in Pharmaceutical Industry | YES | 07-04-2014 | YES | 30.04.2014 |
| 15 | Thirulogasundaram, P. | 16.02.2009 | 3386 | A study employee attrition in select Information Technology (IT) / Information Technology Enabled Services (ITES) Companies in Bengaluru | YES | 03-06-2014 | YES | 20.06. 2014 |
| 16 | Narasima Venkatesh. A. | 08.12.2010 | 5800 | A Study on Talent Management Strategies and its impact on Employee Engagement in select IT & BPO companies in Bangaluru | YES | 02-06-2014 | YES | 20.06. 2014 |
| 17 | Sangeetha . R | 09.10.2009 | 4017 | A Study on Green Marketing Campaigns adopted by select Industries in Tamilnadu | YES | 26-08-2016 | YES | 09.08. 2016 |
| 18 | Murugan. M | 21.08.2009 | 3862 | Customer Relationship Management in Banking sector (An empirical study with reference to Banks in Tiruvannamalai District, TamilNadu) | YES | 10-01-2013 | YES | 01-02.2013 |
Research Guidance - Post Doctoral
| S.No | Scholar Name | Designation | Funding Agency | Fellowship Title | Year of Joining | Year of Completion |
|---|
Financial assistance availed to attend conferences / workshops and to pay membership fee
of professional bodies during the year
| S.No | Conference/ workshop attended for which financial support provided | Professional body for which membership fee is provided | Amount of Support | Place | From Date | To Date | Year |
|---|
E-Lecture Details
| S.No | E-Lecture Title | Development of e-content/e-learning/delivering | Member of Editorial Bodies | Reviewer/Referee of | |||
|---|---|---|---|---|---|---|---|
| Content/Module Title | Institution/Platform | Year | Weblink | ||||
Details of Online Education Conducted
| S.No | Nature of Online Course | No. of Sessions | Target Group | Date |
|---|---|---|---|---|
| 1 | E-Resources for Teaching, Learning and Research | One | Participants of Refresher Course in Commerce and Management at UGC-HRDC, Madurai Kamaraj University | 13-08-2022 |
| 2 | The Role of Marine Insurance in International Trade | Two | Participants of Refresher Course in Commerce & Management, UGC-HRDC, Bharathiar University | 07-06-2022 |
| 3 | Insurance Management for the New Normal | One | Participants of Refresher Course in Management Studies, Pondicherry University | 16-09-2021 |
| 4 | Emerging Trends in Insurance and Risk Management | Two | MBA Students of Central University of Tamil Nadu | 12-07-2021 |
Invited Talks in Conference/Seminar/Workshop/Training Programme
| S.No | Title of the Paper | Conferences/Seminar/Workshop/Training Programme | Organized by | Whether International / National / State / Regional / College or University Level | From | To | Year |
|---|---|---|---|---|---|---|---|
| 1 | HEALTH CARE SYSTEMS & GLOBAL BUSINESS ISSUES | CONFERENCE | IMS UNISON UNIVERSITY, DEHRADUN, INDIA | INTERNATIONAL | 02-01-2018 | 03-01-2018 | 2018 |
| 2 | WRITING SEMINAR, RESEARCH PROPOSAL AND THESIS | SEMINAR | VLB JANAKIAMMAL COLLEGE OF ARTS AND SCIENCE | NATIONAL | 29-08-2018 | 29-08-2018 | 2018 |
| 3 | Research Avenues in Social Science | CONFERENCE | PKR ARTS COLLEGE FOR WOMEN | NATIONAL | 27-08-2018 | 27-08-2018 | 2018 |
| 4 | EFFECT OF POLICY HOLDER SATISFACTION IN RURAL POSTAL LIFE INSURANCE IN CENTRAL REGION | SEMINAR | ALAGAPPA UNIVERSITY | NATIONAL | 23-03-2016 | 23-03-2016 | 2016 |
| 5 | EFFECT OF POLICY HOLDER SATISFACTION ON BEHAVIOURAL INTENTION IN RPLI IN CHENNAI CITY | SEMINAR | KAKATIYA UNIVERSITY | NATIONAL | 21-03-2016 | 22-03-2016 | 2016 |
| 6 | INFORMATION TECHNOLOGY SUSTAINABLE DEVELOPMENT | CONFERENCE | SRI KALISWARI COLLEGE | NATIONAL | 20-03-2016 | 21-03-2016 | 2016 |
| 7 | ROLE OF FDI IN THE DEVELOPMENT OF INDIAN INSURANCE SECTOR | CONFERENCE | SANKARA INSTITUTE OF MANAGEMENT SCIENCE | NATIONAL | 04-03-2016 | 04-03-2016 | 2016 |
| 8 | EFFECT OF SERVICE QUALITY ON BEHAVIOURAL INTENTION OF RPLI IN TAMILNADU CENTRAL | CONFERENCE | ANNA UNIVERSITY | INTERNATIONAL | 19-10-2015 | 19-10-2015 | 2015 |
| 9 | POLICY HOLDER AWARENESS AND SATISFACTION TOWARDS RPLI | SEMINAR | PONDICHERRY UNIVERSITY | NATIONAL | 08-10-2015 | 09-10-2015 | 2015 |
| 10 | SOCIAL SECURITY IN INDIA THROUGH INSURANCE SCHEMES | CONFERENCE | BHARATHIDASAN GOVT COLLEGE FOR WOMEN | INTERNATIONAL | 25-07-2014 | 26-07-2014 | 2014 |
| 11 | UNDERSTANDING THE ROLE OF PACKAGING IN THE SUPPLY CHAIN ACTIVITIES | CONFERENCE | Academic Research Conferences | INTERNATIONAL | 02-08-2014 | 03-08-2014 | 2014 |
| 12 | INVESTIGATING THE KEY CONSUMER CHOICE FACTORS INFLUENCING PURCHASE DECISION TOWARDS LIFE INSURANCE | CONFERENCE | NATIONAL INSTITUTE OF TECHNOLOGY | INTERNATIONAL | 12-12-2014 | 13-12-2014 | 2014 |
| 13 | PROMOTIONAL MIX EFFORTS ON SERVICE BRAND EQUITY | CONFERENCE | INDIAN INSTITUTE OF MANAGEMENT | INTERNATIONAL | 18-12-2014 | 20-12-2014 | 2014 |
| 14 | STUDY OF CUSTOMER SATISFACTION WITH SERVICE QUALITY ABOUT E-SERVICES ON BANKING SECTOR | SEMINAR | DR. SIVANTHI ADITANAR COLLEGE OF ENGINEERING | NATIONAL | 18-10-2013 | 19-10-2013 | 2013 |
| 15 | CARBON FOOTPRINT AND CAP AND TRADE | SEMINAR | NAVRAJ ACADEMY FOR MANAGERIAL EXCELLENCE | NATIONAL | 18-05-2013 | 18-05-2013 | 2013 |
| 16 | A CRITICAL ISSUE AND CHALLENGES WOMEN ENTREPRENEURSHIP IN INDIA | CONFERENCE | MANONMANIAM SUNDARANAR UNIVERSITY | NATIONAL | 25-03-2013 | 26-03-2013 | 2013 |
| 17 | CHALLENGES AND OPPORTUNITIES FOR ENTREPRENEURSHIP IN THE MODERN INTERNATIONAL BUSINESS SCENARIO | CONFERENCE | MANONMANIAM SUNDARANAR UNIVERSITY | NATIONAL | 25-03-2013 | 26-03-2013 | 2013 |
| 18 | EMERGING ISSUES IN QUALITY MANAGEMENT | CONFERENCE | PARKS COLLEGE | NATIONAL | 30-09-2013 | 01-10-2013 | 2013 |
| 19 | GLOBAL ECONOMIC CRISIS: IMPACT OF LIFE INSURANCE INDUSTRY | CONFERENCE | ANNAI MATHAMMAL SHEELA ENGINEERING COLLEGE | INTERNATIONAL | 25-10-2013 | 25-10-2013 | 2013 |
| 20 | HEALTH INSURANCE MARKET IN INDIA- THE WAY FORWARD | SEMINAR | ANNAMALAI UNIVERSITY | NATIONAL | 20-12-2012 | 21-12-2012 | 2012 |
| 21 | HEALTH INSURANCE IN RURAL INDIA | SEMINAR | ANNAMALAI UNIVERSITY | NATIONAL | 20-12-2012 | 21-12-2012 | 2012 |
| 22 | A STUDY ON BANKING SECTOR REFORMS AND PROGRESS OF REGIONAL RURAL BANKS IN INDIA | SEMINAR | PONDICHERRY UNIVERSITY | NATIONAL | 24-03-2012 | 24-03-2012 | 2012 |
| 23 | FDI IN RETAILING IN INDIA | SEMINAR | KAKATIYA UNIVERSITY | NATIONAL | 15-03-2012 | 16-03-2012 | 2012 |
| 24 | EMERGING TRENDS IN INDIAN BANKING INDUSTRY – CHALLENGES AND STRATEGIC OPTION | SEMINAR | PONDICHERRY UNIVERSITY | NATIONAL | 24-03-2012 | 24-03-2012 | 2012 |
| 25 | INDIA INC. AS A GLOBAL SUPER POWER | SEMINAR | PERIYAR UNIVERSITY | NATIONAL | 23-02-2012 | 24-02-2012 | 2012 |
| 26 | UTHISTA BHARATH- WAKEUP BUSINESS INDIA | SEMINAR | SRISANKARA ARTS AND SCIENCE COLLEGE | INTERNATIONAL | 09-02-2012 | 10-02-2012 | 2012 |
| 27 | A STUDY ON CRITICISMS IN MARKETING OF HEALTH INSURANCE SERVICES IN INDIA | CONFERENCE | LOYOLA COLLEGE | NATIONAL | 15-02-2012 | 16-02-2012 | 2012 |
| 28 | TALENT MANAGEMENT AND EMPLOYEE ENGAGEMENT : MAXIMIZING ORGANIZATIONAL EXCELLENCE | CONFERENCE | CHRIST UNIVERSITY | NATIONAL | 21-02-2012 | 22-02-2012 | 2012 |
| 29 | A STUDY ON ANALYZING CONSUMER BEHAVIOR IN HEALTH INSURANCE INDUSTRY IN INDIA | CONFERENCE | ANNAMALAI UNIVERSITY | NATIONAL | 22-03-2012 | 23-03-2012 | 2012 |
| 30 | GLOBAL PERSPECTIVES ON BUSINESS AND MANAGEMENT CHANGING DYNAMICS | CONFERENCE | SKYLINE UNIVERSITY COLLEGE | INTERNATIONAL | 29-04-2012 | 01-05-2012 | 2012 |
| 31 | CUSTOMER PERCEPTION ABOUT SERVICE QUALITY TOWARDS INSURANCE INDUSTRY – AN EMPIRICAL STUDY | CONFERENCE | V.H.N. SENTHIKUMARA NADIR COLLEGE | INTERNATIONAL | 23-07-2012 | 24-07-2012 | 2012 |
| 32 | MARCHING TOWARDS TO MILESTONE- FOCUSING ON ITES SECTOR | CONFERENCE | V.H.N. SENTHIKUMARA NADIR COLLEGE | INTERNATIONAL | 23-07-2012 | 24-09-2012 | 2012 |
| 33 | STEPPING TOWARDS GREEN: INFLUENCE OF WORKFORCE DIVERSITY ON FIRM PERFORMANCE | CONFERENCE | HOLY GRACE ACADEMY OF MANAGEMENT STUDIES | INTERNATIONAL | 20-09-2012 | 22-09-2012 | 2012 |
| 34 | SUSTAINABLE MARKETING STRATEGIES | CONFERENCE | MANONMANIAM SUNDARANAR UNIVERSITY | INTERNATIONAL | 24-08-2012 | 25-08-2012 | 2012 |
| 35 | AN EMPIRICAL STUDY ON CUSTOMER PERCEPTION TOWARDS HEALTH INSURANCE POLICIES | CONFERENCE | MANONMANIAM SUNDARANAR UNIVERSITY | INTERNATIONAL | 24-08-2012 | 25-08-2012 | 2012 |
| 36 | MARCHING TOWARDS GREEN: INFLUENCE OF WORKPLACE DIVERSITY IN MARKETING STRATEGIES | CONFERENCE | MANONMANIAM SUNDARANAR UNIVERSITY | INTERNATIONAL | 24-08-2012 | 25-08-2012 | 2012 |
Conferences/Seminars Organized
| S.No | Title of the Programme | Sponsors | Venue & Duration | Whether International / National / State / Regional / College or University Level | From | To | Year |
|---|---|---|---|---|---|---|---|
| 1 | Health Insurance | Insurance Institute of India | Department of Management, Pondicherry University, Karaikal Campus | National | 24-03-2018 | 24-03-2018 | 2018 |
| 2 | Insurance industry interface meet – Biz-Bima | Pondicherry University | Department of Management,Pondicherry University, Karaikal Campus | National | 22-03-2018 | 23-03-2018 | 2018 |
| 3 | Emerging paradigms in Insurance Industry | IRDA | Department of Management, Pondicherry University, Karaikal Campus | National | 26-03-2011 | 26-03-2011 | 2011 |
Workshop Organized
| S.No | Title of the Programme | Sponsors | Venue & Duration | Whether International / National / State / Regional / College or University Level | From | To | Year |
|---|---|---|---|---|---|---|---|
| 1 | Structural Equation Modeling (SEM) using AMOS | Pondicherry University | Dept. of Management, Poindicherry University, Karaikal Campus | National | 07-02-2019 | 08-02-2019 | 2019 |
| 2 | Data Analysis using ‘R’ software | Pondicherry University | Department of Management, Pondicherry University, Karaikal Campus | National | 09-03-2017 | 10-03-2017 | 2017 |
| 3 | Workshop on Business Research Methods | Manonmaniam Sundaranar University, Tirunelveli | Dept. of Management Studies, M.S.University, Tirunelveli | National | 27-03-2010 | 28-03-2010 | 2010 |
| 4 | Workshop on Application of Appropriate Statistical tools in Management Research | Manonmaniam Sundaranar University, Tirunelveli | Dept. of Management Studies, M.S.University, Tirunelveli | National | 04-04-2009 | 04-04-2009 | 2009 |
| 5 | Workshop on Exploring Research Agenda in Management | Manonmaniam Sundaranar University, Tirunelveli | Dept. of Management Studies, M.S.University, Tirunelveli | National | 01-03-2008 | 01-03-2008 | 2008 |
Administrative Responsibilities in the Government and Quasi Government Agencies
| S.No | Name of the Position | Agency/Organisation | Duration | Nature of Duties |
|---|
Affiliation in Academic Bodies/Societies
| S.No | Name of the Body/Society | Nature of Affiliation | Year |
|---|---|---|---|
| 1 | Board of Studies | Manonmaniam Sundaranar University, Tirunelveli | 2019 |
| 2 | The Court | Pondicherry University Court Member - Representative of HODs | 2019 |
| 3 | The Academic Council | Pondicherry University Academic Council Member | 2019 |
| 4 | Board of Studies | Alagappa University, Karaikudi | 2018 |
| 5 | Board of Studies | Bharathiar University, Coimbatore | 2015 |
| 6 | Board of Studies | Pondicherry University, Puducherry | 2014 |
Participation & Extension Activities (Academic/Administraion)
| S.No | Name of the Position (Head, Dean, Co-ordinator, Director, etc.,) | Duration | Nature of Dutites |
|---|---|---|---|
| 1 | Placement Co-Ordinator | 2010-2015 | Conducting Pre- Placement Training, Organizing Campus Recruitment and placing the students of Management |
| 2 | Blood Donation Club Co-ordinator | 2013-2014 | Organizing Blood Donation Camps in the Campus |
| 3 | Sports Co-ordinator | 2014-17 | Coordinating the sports activities, conducting UNISPOFEST (An Inter-Department Sports Meet) |
| 4 | Anti- Ragging Committee Convener | 2016 | Monitor and oversee the performance of the Anti-Ragging Squad in prevention of ragging in the Campus |
| 5 | Head of the Department | 2016- till date | Heading the Department of Management, Coordinating the Teaching, Research and Extension activates of the Department |
| 6 | Governing Body Member | 2016 | Plan and monitor progress towards improving the quality of Education in the Institutions |
| 7 | Centre Head, Karaikal Campus | 2019-2022 | Coordinating Academic, Administration activities of the Campus and Coordinating the Examinations of the Pondicherry University affiliated Colleges in Karaikal Region. |
Participation & Extension Activities (Co-Curricular)
| S.No | Name of the Position (NSS, NCC, Warden etc.,) | Duration | Nature of Dutites |
|---|---|---|---|
| 1 | Boys Hostel Warden | 4years, 4months | Warden |
Collaboration with Institution/Industry
| S.No | Collaborator Name | Designation | Institution/Industry | Type | Nature of Collaboration | Period of Collaboration | Visits to Collaborating Institution / Industry |
Details of Collaborative Research/Teaching | ||
|---|---|---|---|---|---|---|---|---|---|---|
| From Date | To Date | From Date | To Date | |||||||
Faculty Development Programme Attended (Orientation, Refresher, other Short Term Course during the year)
| S.No | Title of the FDP | Organiser | Venue | Duration | From Date | To Date | Year |
|---|---|---|---|---|---|---|---|
| 1 | Artificial Intelligence and Digital Innovations in the Insurance Industry | Chartered Insurance Institute, London, UK | online | One day | 29-07-2021 | 29-07-2021 | 2021 |
| 2 | Health Insurance Underwriting | Insurance Institute of India, Mumbai | Virtual (Online) | Two Day | 09-07-2020 | 10-07-2020 | 2020 |
| 3 | Impact of COVID-19 on Insurance Business and an International Update | Chartered Insurance Institute, London, UK | Virtual (Online) | One Day | 14-07-2020 | 14-07-2020 | 2020 |
| 4 | Enhancing Faculty Opportunities through Global Partnerships in Health Management Education & Research | Association of University Programs in Health Administration (AUPHA), USA | AUPHA, Miami, Florida, USA. | Three Day | 02-06-2015 | 06-06-2015 | 2015 |
Details of Executive Development Prog/Management Development Prog. conducted
| S.No | Name of the Programme | No. of Participants | Venue | Duration | From Date | To Date | Year | Revenue Generated |
|---|---|---|---|---|---|---|---|---|
| 1 | EDP on Big Data Analytics for Business Administration | 105 | Virtual (Online) | Two Day | 06-08-2020 | 07-08-2020 | 2020 | 15,000 |
Participation in IMPESS, IMPRINT, SPARC, STARS, LEAP Programme etc and DSF Funding Programme
| S.No | IMPRESS/IMPRINT/SPARC/STARS/LEAP/Others | Place | From Date | To Date | Year |
|---|
Enrolment under ARPIT Programme
| S.No | Name of the Programme | Period of the Programme | |
|---|---|---|---|
| From Date | To Date | ||