SENTHIL KUMAR S.A. Professor

Profile Picture

  • Department of Management Studies - Karaikal Campus
  • School of Management
  • drsasenthilkumar@gmail.com

Academic Activity

Academic Activity Picture1

Academic Activity Picture2

Educational Qualification (UG,PG & Higher Order)

S.No Degree Subject/Title of thesis University/Board Year of Passing
1 P.D.F. Healthcare Management University of Massachusetts Dartmouth, USA. 2015
2 Ph.D. Management / Health Insurance Bharathiar University, Coimbatore. 2008
3 P.G.D.C.A. Computer Appliation Alagappa University, Karaikudi. 2003
4 M.Phil. Entrepreneruship Madurai Kamaraj University, Madurai. 2002
5 M.B.A. Business Administration Bharathiar University, Coimbatore. 1999
6 B.B.M. Business Management Bharathiar University, Coimbatore. 1997

Area of Specializaion

Human Resource Management, Healthcare Management, Health Insurance, Insurance and Risk Management

Awards / Prizes Conferred

S.No Name / Title of the Award Type Name of the Agency conferred the Award Year of the Award Amount for Cash Award
1 Best Case Study Award NATIONAL All India Management Association, India Case Research Centre 2022 -
2 Distinguished Educator & Scholar Award NATIONAL National Foundation For Entrepreneurship Development 2018 -
3 Best Teacher Award STATE Navroji Educational and Charitable Society of India 2017 -
4 Best Teacher Award REGIONAL Pondicherry University 2016 -
5 Best Teacher Award REGIONAL Pondicherry University 2015 -
6 Best Teacher Award REGIONAL Pondicherry University 2014 -
7 Best Teacher Award REGIONAL Pondicherry University 2013 -
8 Best Teacher Award REGIONAL Pondicherry University 2012 -
9 Best Teacher Award REGIONAL Pondicherry University 2011 -

Teaching Experience

S.No Designation Department/Centre Institution
1 Professor Management Pondicherry University, Karaikal Campus, Karaikal.
2 Reader / Associate Professor Management Pondicherry University, Karaikal Campus, Karaikal.
3 Assistant Professor Management Studies Manonmaniam Sundaranar University, Tirunelveli.
4 Lecturer (SS) Management Studies Park’s College, Chinnakkarai, Tiruppur.
5 Lecturer Management Studies Shoba School of Management, Kangayam, Erode.

Research Experience

S.No Designation Department/Centre Institution Area of Research
1 Associate Professor Management Pondicherry University, Karaikal Campus, Karaikal. Insurance Management & Healthcare Management
2 Assistant Professor Management Studies Manonmaniam Sundaranar University, Tirunelveli. Marketing & Human Resource Management
3 Reader Management Pondicherry University, Karaikal Campus, Karaikal Health Insurance and Healthcare Management
4 Professor Management Pondicherry University, Karaikal Campus, Karaikal. Healthcare Management, Insurance and Risk Management

Industry Experience

S.No Designation Company/Corporate Nature of Work
1 Channel Manager Citi Bank, Bangalore Evaluating channel performance, Channel Risk Assessment and Risk Management - Credit Card Division

Contribution towards Innovation

S.No Name of the Work/Contribution Specialization Remarks

Patent Details

S.No Title Status Patent Number Year of Award Type Commercialized Status

Papers Published in UGC Approved Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 KNOWLEDGE ON AYUSHMAN BHARAT - SOCIAL HEALTH INSURANCE AMONG BENEFICIARIES OF PMJAY-CMCHIS Renukadevi R, Senthilkumar SA Journal of Management and Entrepreneurship (JME) 17(2), 1472-1477 2023 4.257
2 PMJAY-PORTABILITY TO ACHIEVE UNIVERSAL HEALTH COVERAGE Renukadevi R, Senthilkumar SA South India Journal of Social Sciences 21(3), 80-85 2023 0.5
3 Adoption intention of mobile QR code payment system among marginalized street vendors: an empirical investigation from an emerging economy Nandru Prabhakar, SA SenthilKumar, Chendragiri Madhavaiah Journal of Science and Technology Policy Management Emerald Publishing Limited, https://www.emerald.com/insight/content/doi/10.1108/JSTPM-03-2023-0035/f 2023 0.58
4 Bibliometric Analysis on Women’s Leadership Aspiration (2001: 2021) K. H. Asha Lakshmy, S.A. Senthilkumar Journal of Contemporary Issues in Business and Government 29(2), 170-193 2023 4.25
5 Gender Influence on the New Normal and Career-Family Balancing among IT Professionals in Kerala. K. H. AshaLakshmy, S. A. Senthilkumar, and Chandrasekar, K S. South India Journal of Social Sciences 21(38), 96-107 2023 0.5
6 Service quality and its impact on customers’ behavioural intentions and satisfaction: an empirical study of the Indian life insurance sector R. Ramamoorthy, Angappa Gunasekaran, Matthew Roy, BharatendraK. Rai, S.A. Senthilkumar Total Quality Management & Business Excellence 7(8), 834-847 2018 3.9

Papers Published in Non UGC Approved Peer Reviewed Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 Applying JURAN Trilogy in Two Years Journey of Ayushman Bharat-PMJAY with a Goal of Universal Health Coverage in India Renukadevi, R; SenthilKumar S.A. Turkish Journal of Physiotherapy and Rehabilitation 32(3), 941-949 2022 0.10
2 Leverage Deviation and Dynamic Capital Structure Adjustments Evidenced by Indian Acquiring Companies TC Arun, TC Neethu, SA Senthilkumar, M Dharmalingam IUP Journal of Corporate Governance 21(3), 22-38 2022 -
3 Kano’s model for customer satisfaction analysis of a hospital Santhoshkumar. F, T. Jeyarajasekar, S. A. Senthilkumar International Journal of Health Sciences 6(S1), 11081–11089. 2022 2.0
4 Examine the buying difficulties of the Health Insurance policy: An empirical evidence from the unorganized sector Mrs.V.Deepa, Dr. S.A.Senthilkumar, Dr.Prabhakar Nandru Annual Research Journal of Symbiosis Centre for Management Studies 9, 46-56. 2021 1.5
5 Health Insurance for poor in India Mrs.V.Deepa, Dr. S.A.Senthilkumar, Dr.M.Dharmalingam International Journal of Advanced and Innovative Research 6(2), 15-19. 2019 3.25
6 Big Data in Healthcare Management: A Review of Literature SA Senthilkumar, Bharatendara K Rai, Amruta A Meshram, Angappa Gunasekaran, Chandrakumarmangalam S American Journal of Theoretical and Applied Business 4,2 & 57-69 2018 1.487
7 The Impact of Basic, Higher-Order Thinking and Affective Skills on Graduate Employability Mrs. K Nirmala, Dr. S A SenthilKumar IUP Journal of Soft Skills 12,1 & 7-28 2018 2.58
8 A Study on Marketing Problems and Prospects of Health Insurance policies in Coimbatore District L. Manivannan, S.A. Senthilkumar AIMA Journal of Management & Research (ISSN 0974-9497) 1(4), 24 2017 -
9 Role of Development Officers in the Marketing of Public Sector Health Insurance Policies in India S.A. Senthilkumar, Bharatendra K. Rai, Angappa Gunasekaran, Laura Forker International Journal of Business Innovation and Research 14,1 & 39-58 2017 3.38
10 A study of stress among women police personnel in Tamil Nadu Ms. Lavanya Sobana P, Dr. Senthilkumar S.A. ASIAN JOURNAL OF MANAGEMENT RESEARCH 7,4 & 304-13 2017 2.131
11 The Role of Bancassurance in Digital Era. Mr. SR Sreenish, Dr. S. A Senthilkumar International Journal of Research in Commerce & Management 8,3 & 54-56 2017 5.22
12 Human Resource Management in the Healthcare Industry – A Literature Review Mr. A. Manimaran, Dr. S. A. SenthilKumar American Journal of Information Management 1,2 & 24-28 2017 5.063
13 Human resource management in a healthcare environment framework and case study D Ramadevi, Angappa Gunasekaran, Matthew Roy, Bharatendra K Rai, S A Senthilkumar Industrial and Commercial Training 48,8 & 387-393 2016 5
14 Influence of Policyholder Satisfaction with Service Quality in Rural Postal Life Insurance of Tamil Nadu Central Region B Muthukrishnan, S.A. Senthilkumar Pacific Business Review International 8,8 & 53-58 2016 6.56
15 Effects of Service Quality on Behavioral Intention of Rural Postal Life Insurance in Tamilnadu Southern Region B Muthukrishnan, S.A. Senthilkumar Pacific Business Review International 8,9 & 95-98 2016 6.56
16 A Study on Policyholder Awareness and Satisfaction towards Rural Postal Life Insurance B. Muthukrishnan, J. Kirubakaran., S.A. SenthilKumar Vidya International Journal of Management Research 3, 1-2 & 91-98 2015 2.64
17 Impact of Policyholder Satisfaction on Behavioural Intention of Rural Postal Life Insurance B. Muthukrishnan, S.A. Senthilkumar, D. Ramadevi Indian Journal of Applied Research 5,12 & 36-38 2015 5.397
18 Graduates’ Employability- A concern for the State K Nirmala, S.A. Senthilkumar International Journal of Physical and Social Sciences 5,4 & 314-322 2015 1.986
19 Factors Prompting Customer Satisfaction : A study of Microinsurance in India R. Ramamoorthy, Bharatendra K. Rai, Laura Forker, S.A. Senthilkumar International Joural of Management Entreneurship & Technology 5,1 & 1- 21 2015 2.537
20 Impact of Successive Disinvestment Announcement on Stock Performance of PSUs J Kirubakaran, M Dharmalingam, S.A SenthilKumar Indian Journal of Accounting 46,2 & 127-137 2014 2.782
21 A Study of Managerial Competencies for General Insurance Sector in India R Ramamoorthy, S.A. SenthilKumar, R Haresh The Journal of Insurance Institute of India 2,1 & 47-52 2014 3.54
22 Impact of Pricing Elements on Customer Purchase Decision for Health Insurance Product R Rama Moorthy, S A SenthilKumar, R Haresh International Journal of Management 2,1 & 47-56 2014 2.26
23 E-Banking service quality: Look ahead towards customers perception B. Muthukrishnan, D. Ramadevi, S. A. Senthil Kumar International Journal of Scientific Research 3,2 & 27-29 2014 2.31
24 Effectiveness of E- Banking Service Quality Towards Customer Satisfaction B Muthukrishnan, D Ramadevi, S.A. Senthilkumar International Journal of Logistics & Supply Chain Management Perspectives 2,4 & 492-495 2014 3
25 Unlocking the Differences in the Workplace: Workforce Diversity D Ramadevi, B. Muthukrishnan, S.A. Senthilkumar International Journal of Recent Trends in Management, Commerce, Accountancy, Economics, Public Administration and Allied Researches 1,2 & 43-51 2014 2.74
26 Product liability insurance: An Indian perspective R. Ramamoorthy, S. A. Senthilkumar The Journal of Insurance Institute of India 1,3 & 62-68 2014 3.54
27 Applying Six-Sigma for Quality Management in Educational Institutions SN Selvaraj, SA Senthil Kumar International Journal on Global Business Management and Research 2,1 & 70-74 2013 1
28 An Evaluation of Factors Influencing In New Product Innovation & Process - With Special Reference to Health Insurance R. Ramamoorthy and S.A. Senthil Kumar Shiv Sakthi International Journal in Multidisciplinary and Academic Research 2,4 & 1- 15 2013 3.133
29 Carbon Footprint and ‘Cap and Trade’ R. Sangeetha, S.A. Senthil Kumar Namex International Journal of Management Research 3,1 & 40-51 2013 3.01
30 A Study on Dimension of Smartphone and its Influence on Consumer Preference S.A. Senthil Kumar, M. Zubair International Journal of Research in Computer Application & Management 3,5 & 39-40 2013 3.15
31 Attitude of Pharmaceutical Retailers towards VAT with special reference to Tiruchendur Taluk B. Muthukrishnan, S.A. Senthil Kumar International Journal of Marketing, Financial Services & Management 2,2 & 24-39 2013 3.454
32 Stepping towards green – Influence of workforce diversity on firm performance D. Ramadevi, S. A. Senthil Kumar Holy Grace Management Review 5,1 & 103-109 2013 1.58
33 A study on criticisms in marketing of health insurance services in India R. Ramamoorthy, S. A. Senthil Kumar Journal of Management and Science 2 & 106-109 2013 4.219
34 A study on customer perception towards health insurance policies R Ramamoorthy, S.A. SenthilKumar EXCEL International Journal of Multidisciplinary Management Studies 3,3 & 127-136 2013 7.382
35 Is the Role of Communication Essential?: Huddles and Muddles in Diverse Workplace D Ramadevi, B Muthukrishnan, S.A. Senthil Kumar AADYAM - A JOURNAL OF MANAGEMENT 2,2 & 7- 11 2013 1.547
36 Service quality and its impact on customers’ behavioural intentions and satisfaction: an empirical study of the Indian life insurance sector R. Ramamoorthy, Angappa Gunasekaran, Matthew Roy, BharatendraK. Rai, S.A. Senthilkumar Total Quality Management & Business Excellence 1-14 2013 2
37 Health Insurance in Rural India B Muthukrishnan, D Rama Devi, S.A. Senthil Kumar Language in India 13,4 & 278-86 2013 1.96
38 Health Insurance Market in India–The Way Forward SA Senthil Kumar, R Ramamoorthy Language in India 13,4 & 178-193 2013 1.96
39 A Study on Customer Relationship Management in Cooperative Silk Societies with Special Reference to Kanchipuram (Silk City) In Tamilnadu M. Murugan, S.A. Senthil Kumar Indian Journal of Commerce & Management Studies 3,1 & 25-30 2012 4.569
40 Marching Towards Green: Influence of Workplace Diversity in Marketing Strategies D. Ramadevi, S.A. Senthil Kumar i-Manager’s Journal on Management 7,2 & 7- 11 2012 2.800
41 The Correlation between Leadership Approach and Employees Turnover Intention in Software Industry at Bangalore City, India V.P. Thirulogasundaram, S.A. SenthilKumar International Journal of Innovative Research and Development 1,9 & 600-615 2012 6.497
42 New Product Development in Pharmaceutical Industry S.A Senthil Kumar, S. Raja JM International Journal of Marketing Management 2,3 & 191-196 2012 2.392
43 Whether Differences Make Differences? A New Paradigm on Workforce Diversity D. Ramadevi, S. A. Senthil Kumar International Journal of Research in Commerce & Management-IJRCM 3,7 & 54-58 2012 5.22
44 Managers Responsibility to Develop Products in Pharmaceutical Business S.A Senthil Kumar, S Raja JM International Journal of Marketing Management 2,2 & 96-99 2012 2.392
45 Marketing of Health insurance Policies for Poor People R. Ramamoorthy, S. A. Senthilkumar Journal of Management and Science 37-44 2012 4.219
46 Assessment of individual and propel intention for job attrition on software industry: voice from software employees in Bangalore city, India V.P. Thirulogasundaram, S. A. Senthilkumar European Journal of Business and Management 4,6 & 48-56 2012 9
47 Emerging Paradigms in Insurance Industry and Management S.A Senthil Kumar, Lalitha Ramakrishnan Serials Publications Pvt. Ltd., New Delhi 1&407 2012 5.07
48 Talent management and employee engagement – path to organizational success Narasima Venkatesh, S. A. Senthil Kumar JM International Journal of Marketing Management 2,2 & 85-88 2012 2.392
49 A study on Innovations to retain talent employees L. Manivannan, S. A. Senthil Kumar, G. Kalaimani Journal of Management and Science 4&63- 72 2012 4.219
50 A Study on importance of Total Quality Management in Hospitals S Kumar, BV Narasimham A A DY A M, A Journal of Management 1,1 & 7- 14 2012 2

Papers Published in Conference Proceedings

S.No Title Name of the Authors as per the order in Paper Details of Conference Publication Page Nos. Year
1 Sustainable Marketing Practices by Textile Industry with Specail Reference to Pothys, Tirunelveli Ms. Sangeetha Dr.S.A.Senthil Kumar Sustainable Marketing Strategies Issues and Challenges. Manonmaniam Sundaranar University, Tirunelveli. 33-36 2017
2 Information Technology for Sustainable Rural Development Dr.S.A.Senthil Kumar Mr.B.Muthukrishnan Role of Information and Communication Technology on Growth of Service Industries Sri Kaliswari College, Sivakasi. 5-7 2016
3 A study on Faculty Commitment in Self-Financing Colleges with Special Reference to Thiruvannamalai District, Tamilnadu Mr.M.Murugan Dr.S.A.Senthil Kumar Dr. N. Rajalingam A Compendium of Articles on Prospectus and Challenges of Service Sectors in Indian Economy. Sri Sankara Arts & Science College, Kancheepuram 171-184 2013
4 CRM in Internet Banking in India Mr.M.Murugan Dr.S.A.Senthil Kumar A Compendium of Articles on Business Opportunities in the Current Global Scenario. Sri Sankara Arts & Science College, Kancheepuram. 143-151 2012
5 Talent Management and Employee Engagement: Maximizing Organizational Excellence Mr. A.Narasima Venkatesh Dr.S.A.Senthil Kumar Emerging Trends in Business Christ University, Bangalore. 121-132 2012
6 Marching Towadrs Green:Influence of Workplace Diversity in Marketing Strategies. Ms. D.Ramadevi Dr.S.A.Senthil Kumar Sustainable Marketing Strategies Issues and Challenges. Manonmaniam Sundaranar University, Tirunelveli 71-74 2012

Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.
1 ‘Emerging paradigms in Insurance Industry and Management S.A.Senthil Kumar and Lalitha Ramakrishnan Serials publications, New Delhi 2012 978-81-8387-487-8)

Chapters in Books

S.No Title of the Chapters Name of the Authors Title of the Book Publisher Year ISBN No.
1 Nurpu: A Dream towards a Sustainable Handloom Weaving Society Sathyanarayanan R, S A Senthilkumar Social and Sustainability Marketing Productivity Press, Taylor & Francis Group 2021 9781003188186
2 Postal life insurance in rural area: perceptive customer behavior Senthil Kumar, S. A. and Muthukrishnan, R Contemporary research in emerging insurance market Mangalam Publishers & Distributors, New Delhi 2013 978-81-89972-79-0
3 A Study on Foreign Direct Investment in Non – Life Insurance Sector in India S.A. Senthil Kumar and R. Ramamoorthy Foreign Direct Investment in Non – Life Insurance Sector Mangalam Publishers & Distributors, New Delhi 2013 978-81-89972-79-0
4 Health insurance for poor people Senthil Kumar, S. A., & Ramamoorthy, R Emerging Paradigms in insurance industry and management ND: Serials Publications 2012 978-81-8387-487-8
5 Health Insurance Dr.S.A. Senthil Kumar Mr. R. Ramamoorthy Contemporary Issues in Marketing of Health Insurance Services in India Bonfring 2012 978-93-82338-10-9
6 An Empirical Study with respect to Customer Service in Thiruvannamalai District 6. M.Murugan and S.A. Senthil Kumar Impact of Globalization on Indian Commercial Banks Himalaya Publishing House 2011 978-93-5051-462-7

Edited Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.
1 Emerging paradigms in Insurance Industry and Management S.A. Senthil Kumar, Lalitha Ramakrishnan Serials Publications 2011 978-81-8387-487-8

Ongoing Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Ongoing Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Completed Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year
1 A Study on Health Insurance for the Unorganized Sector People in Puducherry Union Territory UGC Three Years (2015-18) 10,43,000 2019

Completed Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Career Guidance Offered to students

S.No Name of the Scheme No. of Students Competitive Examinations/ Career Counseling No. of Students Passed No. of Students Placed
1 Pre-Placement Training 56 Career Counseling 56 50

List of capability enhancement such as Soft skill development, Remedial coaching, Language lab,
Bridge courses, Yoga, Meditation, Personal Counselling and Mentoring etc.,

S.No Name of the Programme/Scheme Date of Implementation No. of Students Enrolled Agencies Involved

Research Guidance - PG

S.No Year Degree No. of Students Awarded Department/Centre
1 2022 MBA 60 Management
2 2010 M.PHIL 5 Management Studies

Research Guidance - Ph.D

S.No Student Name Registration Date Registration No. Thesis Title Thesis Submitted Status Thesis Submitted Date Vivavoce Completed Status Date Awarded
1 DEEPA V 20-08-2018 1800117101 The role of Micro Health Insurance towards the protection of Economically Vulnerable Populations YES 21-02-2022 YES 14-07-2022
2 Sreenish S R 18.01.2011 2430 The impact of personality factors of sales managers in discriminating leader member relationship and performance with special reference to bancassurance YES 15-11-2017 YES 20-12-2018
3 Ramadevi . D 30.08.2011 350 A Study on workforce diversity in select service sectors in south India. YES 11-12-2014 YES 30-12-2015
4 Ramamoorthy. R 18.01.2011 20152117024 Role of Services Marketing Mix on Purchase Intention: A Study with special reference to Health Insurance Products among Unorganized Sector Workers YES 16-10-2014 YES 03-07-2015
5 SANTHOSH KUMAR F 09-08-2019 1900117019 Healthcare Management NO NO
6 VARNA VALSALAN 09-08-2019 1900117015 Sustainability in Healthcare NO NO
7 RENUKADEVI. R 09-08-2019 1900117002 MARKETING NO NO
8 ASHA LAKSHMY K H 09-08-2019 1900117008 MARKETING NO NO
9 SAVITA RAO AMBEDKAR 30-06-2022 2100117017 Employees’ Perception and Motivation towards Green Training Programmes in Health Sector NO NO
10 Sathyanarayanan. R 21.10.2016 20163117012 Adverstiment Management NO NO
11 Jamal Mohamed Zubair, M. 30.05.2009 3656 Smart phone choice Technology versus Marketing – The Brand effect in Chennai Market YES 03-02-2014 YES 28.02. 2014
12 Muthukrishnan, B 17.07.2012 2567 Perceived service quality, Policyholder satisfaction and behavioural intention towards rural postal life Insurance. YES 09-05-2016 YES 12.04.2017
13 Nirmala. K 12.08.2011 2309 Employability Skills of Arts and Science Graduates in Cauvery Delta Region YES 15-02-2017 YES 11.12.2017
14 Raja. S. 12.10.2009 4041 A study on New Product Development strategies in Pharmaceutical Industry YES 07-04-2014 YES 30.04.2014
15 Thirulogasundaram, P. 16.02.2009 3386 A study employee attrition in select Information Technology (IT) / Information Technology Enabled Services (ITES) Companies in Bengaluru YES 03-06-2014 YES 20.06. 2014
16 Narasima Venkatesh. A. 08.12.2010 5800 A Study on Talent Management Strategies and its impact on Employee Engagement in select IT & BPO companies in Bangaluru YES 02-06-2014 YES 20.06. 2014
17 Sangeetha . R 09.10.2009 4017 A Study on Green Marketing Campaigns adopted by select Industries in Tamilnadu YES 26-08-2016 YES 09.08. 2016
18 Murugan. M 21.08.2009 3862 Customer Relationship Management in Banking sector (An empirical study with reference to Banks in Tiruvannamalai District, TamilNadu) YES 10-01-2013 YES 01-02.2013

Research Guidance - Post Doctoral

S.No Scholar Name Designation Funding Agency Fellowship Title Year of Joining Year of Completion

Financial assistance availed to attend conferences / workshops and to pay membership fee
of professional bodies during the year

S.No Conference/ workshop attended for which financial support provided Professional body for which membership fee is provided Amount of Support Place From Date To Date Year

E-Lecture Details

S.No E-Lecture Title Development of e-content/e-learning/delivering Member of Editorial Bodies Reviewer/Referee of
Content/Module Title Institution/Platform Year Weblink

Details of Online Education Conducted

S.No Nature of Online Course No. of Sessions Target Group Date
1 E-Resources for Teaching, Learning and Research One Participants of Refresher Course in Commerce and Management at UGC-HRDC, Madurai Kamaraj University 13-08-2022
2 The Role of Marine Insurance in International Trade Two Participants of Refresher Course in Commerce & Management, UGC-HRDC, Bharathiar University 07-06-2022
3 Insurance Management for the New Normal One Participants of Refresher Course in Management Studies, Pondicherry University 16-09-2021
4 Emerging Trends in Insurance and Risk Management Two MBA Students of Central University of Tamil Nadu 12-07-2021

Invited Talks in Conference/Seminar/Workshop/Training Programme

S.No Title of the Paper Conferences/Seminar/Workshop/Training Programme Organized by Whether International / National / State / Regional / College or University Level From To Year
1 HEALTH CARE SYSTEMS & GLOBAL BUSINESS ISSUES CONFERENCE IMS UNISON UNIVERSITY, DEHRADUN, INDIA INTERNATIONAL 02-01-2018 03-01-2018 2018
2 WRITING SEMINAR, RESEARCH PROPOSAL AND THESIS SEMINAR VLB JANAKIAMMAL COLLEGE OF ARTS AND SCIENCE NATIONAL 29-08-2018 29-08-2018 2018
3 Research Avenues in Social Science CONFERENCE PKR ARTS COLLEGE FOR WOMEN NATIONAL 27-08-2018 27-08-2018 2018
4 EFFECT OF POLICY HOLDER SATISFACTION IN RURAL POSTAL LIFE INSURANCE IN CENTRAL REGION SEMINAR ALAGAPPA UNIVERSITY NATIONAL 23-03-2016 23-03-2016 2016
5 EFFECT OF POLICY HOLDER SATISFACTION ON BEHAVIOURAL INTENTION IN RPLI IN CHENNAI CITY SEMINAR KAKATIYA UNIVERSITY NATIONAL 21-03-2016 22-03-2016 2016
6 INFORMATION TECHNOLOGY SUSTAINABLE DEVELOPMENT CONFERENCE SRI KALISWARI COLLEGE NATIONAL 20-03-2016 21-03-2016 2016
7 ROLE OF FDI IN THE DEVELOPMENT OF INDIAN INSURANCE SECTOR CONFERENCE SANKARA INSTITUTE OF MANAGEMENT SCIENCE NATIONAL 04-03-2016 04-03-2016 2016
8 EFFECT OF SERVICE QUALITY ON BEHAVIOURAL INTENTION OF RPLI IN TAMILNADU CENTRAL CONFERENCE ANNA UNIVERSITY INTERNATIONAL 19-10-2015 19-10-2015 2015
9 POLICY HOLDER AWARENESS AND SATISFACTION TOWARDS RPLI SEMINAR PONDICHERRY UNIVERSITY NATIONAL 08-10-2015 09-10-2015 2015
10 SOCIAL SECURITY IN INDIA THROUGH INSURANCE SCHEMES CONFERENCE BHARATHIDASAN GOVT COLLEGE FOR WOMEN INTERNATIONAL 25-07-2014 26-07-2014 2014
11 UNDERSTANDING THE ROLE OF PACKAGING IN THE SUPPLY CHAIN ACTIVITIES CONFERENCE Academic Research Conferences INTERNATIONAL 02-08-2014 03-08-2014 2014
12 INVESTIGATING THE KEY CONSUMER CHOICE FACTORS INFLUENCING PURCHASE DECISION TOWARDS LIFE INSURANCE CONFERENCE NATIONAL INSTITUTE OF TECHNOLOGY INTERNATIONAL 12-12-2014 13-12-2014 2014
13 PROMOTIONAL MIX EFFORTS ON SERVICE BRAND EQUITY CONFERENCE INDIAN INSTITUTE OF MANAGEMENT INTERNATIONAL 18-12-2014 20-12-2014 2014
14 STUDY OF CUSTOMER SATISFACTION WITH SERVICE QUALITY ABOUT E-SERVICES ON BANKING SECTOR SEMINAR DR. SIVANTHI ADITANAR COLLEGE OF ENGINEERING NATIONAL 18-10-2013 19-10-2013 2013
15 CARBON FOOTPRINT AND CAP AND TRADE SEMINAR NAVRAJ ACADEMY FOR MANAGERIAL EXCELLENCE NATIONAL 18-05-2013 18-05-2013 2013
16 A CRITICAL ISSUE AND CHALLENGES WOMEN ENTREPRENEURSHIP IN INDIA CONFERENCE MANONMANIAM SUNDARANAR UNIVERSITY NATIONAL 25-03-2013 26-03-2013 2013
17 CHALLENGES AND OPPORTUNITIES FOR ENTREPRENEURSHIP IN THE MODERN INTERNATIONAL BUSINESS SCENARIO CONFERENCE MANONMANIAM SUNDARANAR UNIVERSITY NATIONAL 25-03-2013 26-03-2013 2013
18 EMERGING ISSUES IN QUALITY MANAGEMENT CONFERENCE PARKS COLLEGE NATIONAL 30-09-2013 01-10-2013 2013
19 GLOBAL ECONOMIC CRISIS: IMPACT OF LIFE INSURANCE INDUSTRY CONFERENCE ANNAI MATHAMMAL SHEELA ENGINEERING COLLEGE INTERNATIONAL 25-10-2013 25-10-2013 2013
20 HEALTH INSURANCE MARKET IN INDIA- THE WAY FORWARD SEMINAR ANNAMALAI UNIVERSITY NATIONAL 20-12-2012 21-12-2012 2012
21 HEALTH INSURANCE IN RURAL INDIA SEMINAR ANNAMALAI UNIVERSITY NATIONAL 20-12-2012 21-12-2012 2012
22 A STUDY ON BANKING SECTOR REFORMS AND PROGRESS OF REGIONAL RURAL BANKS IN INDIA SEMINAR PONDICHERRY UNIVERSITY NATIONAL 24-03-2012 24-03-2012 2012
23 FDI IN RETAILING IN INDIA SEMINAR KAKATIYA UNIVERSITY NATIONAL 15-03-2012 16-03-2012 2012
24 EMERGING TRENDS IN INDIAN BANKING INDUSTRY – CHALLENGES AND STRATEGIC OPTION SEMINAR PONDICHERRY UNIVERSITY NATIONAL 24-03-2012 24-03-2012 2012
25 INDIA INC. AS A GLOBAL SUPER POWER SEMINAR PERIYAR UNIVERSITY NATIONAL 23-02-2012 24-02-2012 2012
26 UTHISTA BHARATH- WAKEUP BUSINESS INDIA SEMINAR SRISANKARA ARTS AND SCIENCE COLLEGE INTERNATIONAL 09-02-2012 10-02-2012 2012
27 A STUDY ON CRITICISMS IN MARKETING OF HEALTH INSURANCE SERVICES IN INDIA CONFERENCE LOYOLA COLLEGE NATIONAL 15-02-2012 16-02-2012 2012
28 TALENT MANAGEMENT AND EMPLOYEE ENGAGEMENT : MAXIMIZING ORGANIZATIONAL EXCELLENCE CONFERENCE CHRIST UNIVERSITY NATIONAL 21-02-2012 22-02-2012 2012
29 A STUDY ON ANALYZING CONSUMER BEHAVIOR IN HEALTH INSURANCE INDUSTRY IN INDIA CONFERENCE ANNAMALAI UNIVERSITY NATIONAL 22-03-2012 23-03-2012 2012
30 GLOBAL PERSPECTIVES ON BUSINESS AND MANAGEMENT CHANGING DYNAMICS CONFERENCE SKYLINE UNIVERSITY COLLEGE INTERNATIONAL 29-04-2012 01-05-2012 2012
31 CUSTOMER PERCEPTION ABOUT SERVICE QUALITY TOWARDS INSURANCE INDUSTRY – AN EMPIRICAL STUDY CONFERENCE V.H.N. SENTHIKUMARA NADIR COLLEGE INTERNATIONAL 23-07-2012 24-07-2012 2012
32 MARCHING TOWARDS TO MILESTONE- FOCUSING ON ITES SECTOR CONFERENCE V.H.N. SENTHIKUMARA NADIR COLLEGE INTERNATIONAL 23-07-2012 24-09-2012 2012
33 STEPPING TOWARDS GREEN: INFLUENCE OF WORKFORCE DIVERSITY ON FIRM PERFORMANCE CONFERENCE HOLY GRACE ACADEMY OF MANAGEMENT STUDIES INTERNATIONAL 20-09-2012 22-09-2012 2012
34 SUSTAINABLE MARKETING STRATEGIES CONFERENCE MANONMANIAM SUNDARANAR UNIVERSITY INTERNATIONAL 24-08-2012 25-08-2012 2012
35 AN EMPIRICAL STUDY ON CUSTOMER PERCEPTION TOWARDS HEALTH INSURANCE POLICIES CONFERENCE MANONMANIAM SUNDARANAR UNIVERSITY INTERNATIONAL 24-08-2012 25-08-2012 2012
36 MARCHING TOWARDS GREEN: INFLUENCE OF WORKPLACE DIVERSITY IN MARKETING STRATEGIES CONFERENCE MANONMANIAM SUNDARANAR UNIVERSITY INTERNATIONAL 24-08-2012 25-08-2012 2012

Conferences/Seminars Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year
1 Health Insurance Insurance Institute of India Department of Management, Pondicherry University, Karaikal Campus National 24-03-2018 24-03-2018 2018
2 Insurance industry interface meet – Biz-Bima Pondicherry University Department of Management,Pondicherry University, Karaikal Campus National 22-03-2018 23-03-2018 2018
3 Emerging paradigms in Insurance Industry IRDA Department of Management, Pondicherry University, Karaikal Campus National 26-03-2011 26-03-2011 2011

Workshop Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year
1 Structural Equation Modeling (SEM) using AMOS Pondicherry University Dept. of Management, Poindicherry University, Karaikal Campus National 07-02-2019 08-02-2019 2019
2 Data Analysis using ‘R’ software Pondicherry University Department of Management, Pondicherry University, Karaikal Campus National 09-03-2017 10-03-2017 2017
3 Workshop on Business Research Methods Manonmaniam Sundaranar University, Tirunelveli Dept. of Management Studies, M.S.University, Tirunelveli National 27-03-2010 28-03-2010 2010
4 Workshop on Application of Appropriate Statistical tools in Management Research Manonmaniam Sundaranar University, Tirunelveli Dept. of Management Studies, M.S.University, Tirunelveli National 04-04-2009 04-04-2009 2009
5 Workshop on Exploring Research Agenda in Management Manonmaniam Sundaranar University, Tirunelveli Dept. of Management Studies, M.S.University, Tirunelveli National 01-03-2008 01-03-2008 2008

Administrative Responsibilities in the Government and Quasi Government Agencies

S.No Name of the Position Agency/Organisation Duration Nature of Duties

Affiliation in Academic Bodies/Societies

S.No Name of the Body/Society Nature of Affiliation Year
1 Board of Studies Manonmaniam Sundaranar University, Tirunelveli 2019
2 The Court Pondicherry University Court Member - Representative of HODs 2019
3 The Academic Council Pondicherry University Academic Council Member 2019
4 Board of Studies Alagappa University, Karaikudi 2018
5 Board of Studies Bharathiar University, Coimbatore 2015
6 Board of Studies Pondicherry University, Puducherry 2014

Participation & Extension Activities (Academic/Administraion)

S.No Name of the Position (Head, Dean, Co-ordinator, Director, etc.,) Duration Nature of Dutites
1 Placement Co-Ordinator 2010-2015 Conducting Pre- Placement Training, Organizing Campus Recruitment and placing the students of Management
2 Blood Donation Club Co-ordinator 2013-2014 Organizing Blood Donation Camps in the Campus
3 Sports Co-ordinator 2014-17 Coordinating the sports activities, conducting UNISPOFEST (An Inter-Department Sports Meet)
4 Anti- Ragging Committee Convener 2016 Monitor and oversee the performance of the Anti-Ragging Squad in prevention of ragging in the Campus
5 Head of the Department 2016- till date Heading the Department of Management, Coordinating the Teaching, Research and Extension activates of the Department
6 Governing Body Member 2016 Plan and monitor progress towards improving the quality of Education in the Institutions
7 Centre Head, Karaikal Campus 2019-2022 Coordinating Academic, Administration activities of the Campus and Coordinating the Examinations of the Pondicherry University affiliated Colleges in Karaikal Region.

Participation & Extension Activities (Co-Curricular)

S.No Name of the Position (NSS, NCC, Warden etc.,) Duration Nature of Dutites
1 Boys Hostel Warden 4years, 4months Warden

Collaboration with Institution/Industry

S.No Collaborator Name Designation Institution/Industry Type Nature of Collaboration Period of Collaboration Visits to Collaborating
Institution / Industry
Details of Collaborative Research/Teaching
From Date To Date From Date To Date

Faculty Development Programme Attended (Orientation, Refresher, other Short Term Course during the year)

S.No Title of the FDP Organiser Venue Duration From Date To Date Year
1 Artificial Intelligence and Digital Innovations in the Insurance Industry Chartered Insurance Institute, London, UK online One day 29-07-2021 29-07-2021 2021
2 Health Insurance Underwriting Insurance Institute of India, Mumbai Virtual (Online) Two Day 09-07-2020 10-07-2020 2020
3 Impact of COVID-19 on Insurance Business and an International Update Chartered Insurance Institute, London, UK Virtual (Online) One Day 14-07-2020 14-07-2020 2020
4 Enhancing Faculty Opportunities through Global Partnerships in Health Management Education & Research Association of University Programs in Health Administration (AUPHA), USA AUPHA, Miami, Florida, USA. Three Day 02-06-2015 06-06-2015 2015

Details of Executive Development Prog/Management Development Prog. conducted

S.No Name of the Programme No. of Participants Venue Duration From Date To Date Year Revenue Generated
1 EDP on Big Data Analytics for Business Administration 105 Virtual (Online) Two Day 06-08-2020 07-08-2020 2020 15,000

Participation in IMPESS, IMPRINT, SPARC, STARS, LEAP Programme etc and DSF Funding Programme

S.No IMPRESS/IMPRINT/SPARC/STARS/LEAP/Others Place From Date To Date Year

Enrolment under ARPIT Programme

S.No Name of the Programme Period of the Programme
From Date To Date