BYRAM ANAND Associate Professor

Profile Picture

  • Department of Management Studies - Karaikal Campus
  • School of Management
  • byramanand_1999@yahoo.co.in, byramanand1999@gmail.

Academic Activity

Academic Activity Picture1

Academic Activity Picture2

Educational Qualification (UG,PG & Higher Order)

S.No Degree Subject/Title of thesis University/Board Year of Passing
1 NPTEL, online certif Marketing Analytics NPTEL- IIT, Roorkee 2020
2 NPTEL online certifi Business Analytics & Text Mining Modeling Using python NPTEL-, IIT, Roorkee 2019
3 MOOC –SWAYAM onlin Academic and Research Report Writing MOOC –SWAYAM NITTTR, Kolkata 2019
4 MOOC-SWAYAM online c E-content Development MOOC-SWAYAM NITTTR, Chennai 2019
5 NETEL online certifi Introduction to R Software MOOC-SWAYAM- NETEL -, IIT Kanpur 2018
6 PGDCBSA Statistics Analysis Annamalai University 2014
7 PGDAOR OPERATIONS RESEARCH Annamalai University 2012
8 Ph.D customer satisfaction in telecommunications sector - A comparative study kakatiya University 2008
9 PGDCA computers -patient data base management kakatiya University 2002
10 MBA customer satisfaction towards refrigerators with reference to Godrej -GE appliances kakatiya University 1999
11 B.Tech civil Enginee construction of material used in fort warangal kakatiya University 1995

Area of Specializaion

Marketing Management / Services Marketing

Awards / Prizes Conferred

S.No Name / Title of the Award Type Name of the Agency conferred the Award Year of the Award Amount for Cash Award

Teaching Experience

S.No Designation Department/Centre Institution
1 Assistant professor in Management Department of Management ,karaikal pondicherry University ,karaikal campus
2 Assistant professor in Management Department of Management NIT, calicut ,Kerala
3 Lecturer in Management Department of Commerce & Business Management University P.G College , Kakatiya University ,Khammam
4 Lecturer in Management Department of Commerce & Business Management University P.G College , Kakatiya University ,Karimnagar
5 ASSOCIATE PROFESSOR IN MANAGEMENT Department of Management Pondicherrry University

Research Experience

S.No Designation Department/Centre Institution Area of Research
1 Assistant professor in Management Department of Management pondicherry University ,karaikal campus Services Marketing - Pricing strategies in Indian Telecom services

Industry Experience

S.No Designation Company/Corporate Nature of Work
1 0 0 0

Contribution towards Innovation

S.No Name of the Work/Contribution Specialization Remarks

Patent Details

S.No Title Status Patent Number Year of Award Type Commercialized Status

Papers Published in UGC Approved Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 An evaluation of patient satisfaction in Outpatient department of selected eye care hospitals in the Hyderabad city , Telangana state G.vakula devi & Dr.Byram Anand International Journal of Health Sciences vol. 8, no.2, 2022 not known
2 A Review of the determinants that influence the Use of Eye care services G.vakula devi & Dr.Byram Anand Journal of positive School psychology, Vol.3. No3 2022 not known
3 A study on customer perception and attitude towards 3D virtual reality shopping Dr. Byram Anand Information Technology in Industry Vol.9.N0.1., page 1329-1342 2021 0.5
4 Customer relationship Management -Applying state -of-Art technology along with CRM -As a competitive tool for success in business: Kiruthiga B & Dr. Byram Anand Solid state Technology vol 63, no.6, page 13986-13989 2020 0.33
5 India’s Digital Financial Inclusion: Understanding of the Young Consumer’s Attitude towards Digital Payment Methods Dr.N.Prabhakar and Dr.Byram Anand nternational journal of Advanced and Innovative Research , Vol.6,Issue 2, No,29, 2019 7.36
6 Customer attitudes towards shopping environment : An empirical investigation to antecedents of technology adaption with 3D virtual reality shopping we Rateesh .s, Dr.Byram Anand International Journal of Research and Analytical Reviews, Vol.6,No.1,page .No.55-60 2019 5.75
7 A Study on e-Health Care in India; Problems and Prospectus G.vakula devi, Dr.Byram Anand and Krishna prasad Rao International journal of Advanced and Innovative Research , ,Vol.6,Issue 2, No,29, 2019 7.36
8 Determinants of Export Performance: A Comparative Analysis of Indian Automobile Industry and Indian Information Technology Firms Tinku Barik and Dr.Byram Anand ,Vol.6,Issue 2, No,29, International journal of Advanced and Innovative Research , 2019 7.36
9 Measuring Financial inclusion of Tribal’s in Banking financial service” Dr.Byram Anand International Journal of Research cultural society ,ISSN:24566683 . special issue 13,page 1-10, 2018 Impact factor 3.449 ,UGC approved journal
10 Trade policy implications, Revealed comparative advantage and competitiveness: Evidence from Indian Industry Tinku Barik & Dr.Byram Anand Indian citation index journal Asian journal of research in Business Economics and Management. ,ISSN.NO.2249-7307 Vol.7., No.6 Page. No 337-359 2017 not known
11 Institutional reforms & export efficiency of Indian pharmaceutical Industry – A competitive analysis of Transitory –TRIPS and Post TRIPS period Satyanarayana & Dr.Byram Anand TSM Business Review,, ISSN 2348-3784 Vol.5., No.1., ., page .no. 34-51. 2017 not known
12 A study on claim settlement and policyholders satisfaction of motor insurance package policy” y.Ashok Kumar Reddy & Dr.Byram Anand Osmania Journal of International Business Studies ,ISSN:00973-5372 Vol.12., No.1., Page .No.95-102 2017 impact factor 0.565
13 A study on awareness of Households regarding Rural postal Life Insurance B.Santosh Kumar *& Dr.Byram Anand “ Osmania Journal of International Business Studies ,ISSN:00973-5372 Vol.12., No.1., Page .No.45-44 2017 impact factor 0.565
14 Determinants of financial inclusion in Pondicherry region: evidence support from micro level indicators Prabhakar.N,& Dr.Byram Anand SARANSH , RKG journal of management, , ISSN: 0975-4601 vol.7, no.2, page : 71-75 2016 not known
15 Revealed comparative advantages and export competitiveness of Indian Automobile Industries Tinku Barik & Dr.Byram Anand IMEIB ,ISSN: 0254-8755 page : 29-32: 2016 not known
16 Emerging trends and development in Indian Automobile Industry Tinku Barik & Dr.Byram Anand IJASRD,ISSN: 2394-8906 vol.3, No.1, page :25-42 2016 not known
17 Determinants of FinanciDeterminants of Financial inclusion: Evidence from accounts ownership and use of Banking services al inclusion: Evidence from a Prabhakar.N, Br.Byram ANand & Satyanaraya International Journal of Entrepreneurship and Development studies, Bangladesh,ISSN: 2079-2549 vol.4,No.2, Page .no.141-155 . 2016 not known
18 Revealed comparative advantages and competitiveness of India’s Agricultural , food, tea and coffee products Tinku Barik & Dr.Byram Anand & m.pramuk PRERNA, ISSN: 2319-989X vol.no.7., No.1,., page no.65-80 ., 2016 not known
19 A study on awareness and perception towards Health Insurance policies with respect to working women”, ch.v.v.purnima & dr.byram Anand Osmania Journal of International Business Studies ,ISSN:00973-5372 Vol.11., No.1&2, Page .No.152-169 2016 impact factor 0.565
20 An evaluation of crop insurance schemes and claim settlement in India Dr.Byram Anand & Dr.P.Varalaxmi “ Osmania Journal of International Business Studies ,ISSN:00973-5372 Vol.11., No.1&2,page .no. 310-322, 2016 impact factor 0.565
21 Post – reforms success of India’s foreign trade : study of Indian automobile industry, Tinku Barik & Dr.Byram Anand SIMS International journal of Management ,ISSN: 2349-5537 vol.3, No.2, page :1-15, 2016 not known
22 Reaching the Unreached : Determinants of Financial Inclusion through access and usage of banking services in SAARC countries ., Satyanarayana & Prabhakar .N& Dr.Byram Anand St. Theresa Journal of Humanities and Social sciences, Thailand ,ISSN: 2539-5947 (online) and 2408-2120 (print ) Vol.no.2., No.2., page.No1-15., 2016 not known
23 “Health services Quality effect on patient satisfaction and behavioral Intention in Corporate hospitals in India Ramakrishna Naik.J & Dr.Byram Anand Emerald in “International journal of Pharmaceutical and healthcare marketing “ISSN.1750-6123 vol. 10. No. 1 , pages: 48-74, 2016 20
24 Status of financial inclusion through banking services and self-help groups (SHG) among the underprivileged population Prabhakar.N,, Dr.Byram Anand & Satyanaraya SIMS International journal of Management ,ISSN: 2349-5537 vol.3, No.1, page :25-42 2016 not known
25 Micro Insurance penetration in India : A tool for financial Inclusion Prabhakar.N,& Dr.Byram Anand Annamalai Business review , ISSN .No. 0974-1690 vol. 10., No.2 , pg 51-60 2016 not known
26 Determinants of financial Inclusion –Evidence from Andhra Pradesh, Prabhakar.N,& Dr.Byram Anand Journal Academic Research Journal (JARJ), ,ISSN: 0973-0303 special Issue Page .NO. 172-179 2015 not known
27 Customer attitude towards mobile advertising – An empirical study” Padmanabhan .N.S & Dr.Byram Anand Trans Asian Research Journals ISSN.NO.2278-4853 , vol.4, no.2, ,page.no1-4 , 2015 4.708
28 An empirical investigation to determine patient satisfaction factors at tertiary care hospitals in India", Ramakrishna Naik.J & Dr.Byram Anand & Irfan Bhashir Emerald “ International Journal of Quality and Service Sciences”, ISSN: 1756-669x Vol. 7 ., , pp. 2 - 16 2015 20
29 Customer attitude towards mobile advertising – A cross sectional Analysis Padmanabhan .N.S & Dr.Byram Anand IFRSA Business Review ISSN. No (online )2249-5444, ISSN.(print)2249-8168 vol.5, no.1, , Page.no72-76 2015 not known
30 A study on the difference in customer attitude towards mobile advertising across gender , Padmanabhan .N.S & Dr.Byram Anand International Journal of Engineering and Management Research ,ISSN. No(online ):2250-0758, ISSN (print)2394-6962 vol.5, no.2, ,page 5-9 2015 not known
31 Influence of consumer innovativeness and consumer Knowledge on Adoption Intention of green banking Initiatives by consumer of public sector banks – P. Kishore Kumar & Dr.Byram Anand Asian Journal of Multidisciplinary , ISSN: 2348-7186/2321-8819 vol.3, no.12, pg.155-170 2015 Impact factor 0.923
32 Rural Marketing in India opportunities and challenges Prabhakar.N,, Dr.Byram Anand & A.Veerana KLK Asia Pacific Journals – ISSN: 978-81-930411-90-2 special issue ,Page :20-24: 2015 not known
33 Make in India : A new drive to boost manufacturing sector in India Prabhakar.N,, Dr.Byram Anand & A.Veerana KLK Asia Pacific Journals – ISSN: 978-81-930411-30 special issue , Page : 83-88 2015 not known
34 Enhancing financial inclusion through insurance –Current status & challenges Prabhakar.N,& Dr.Byram Anand International journal of Advanced scientific research & Development , ISSN: 2394-8906 vol.1.no.1 ,Page: 55-61, 2015 not known
35 Financial inclusion in Pondicherry region : evidence from Accessibility and usage of banking services , Prabhakar.N,& Dr.Byram Anand TSM Business Review,, ISSN 2348-3784 vol.3, no.2, , page :1-13 2015 not known
36 Factors influencing financial inclusion through banking services Prabhakar.N,& Dr.Byram Anand journal of contemporary research in management, ISSN: 0973-9785 vol.10. no.4, , , page.no.17-30 2015 not known
37 Assessment of financial inclusion among emerging economies : evidence from SAARC countries , Prabhakar.N,& Dr.Byram Anand & satyanarayana SIMS International journal of Management ,ISSN: 2349-5537 vol.2, No.2, page :13-16, 2015 not known
38 Role of banking sector towards financial inclusion and inclusive growth in India, Prabhakar.N,& Dr.Byram Anand International Journal of Business Intelligence and Innovations, ISSN : 23484705 vol.1 . issue.2. special issue, page 189-196 2015 not known
39 “ progress on financial inclusion : An Indian perspective Prabhakar.N,& Dr.Byram Anand Global journal of management & technology ,ISSN: 2319-6823 Vol.4, No.2, pg-27-35 2015 not known
40 Determinants of export performance of Indian pharmaceutical industry in Transitory Post –Trips periods, Satyanarayana & Dr.Byram Anand & shajid Majid St. Theresa Journal of Humanities and Social sciences, Thailand ,ISSN: 2539-5947 (online) and 2408-2120 (print ) )Vol.1, no.2, page 1-18, 2015 not known
41 Antecedents of Patents satisfaction at Tertiary care Hospitals in India Ramakrishna Naik.J & Dr.Byram Anand Abhigyan Management Journal , ISSN: 0970-2385 Vol.32, No.1, Page.No.64-77 2014 not known
42 Consumer Mobile Behaviour & Mobile Advertising – The Scenario in Emerging Markets “ Padmanabhan .N.S & Dr.Byram Anand Asia pacific Journal of marketing & Management Review , ISSN No.2319-2836 vol.3, No.4, , page .No.156-163 2014 not known
43 A new consumer behaviour model towards green products –scale development and validation P. Kishore Kumar & Dr.Byram Anand Asian journal of research in social sciences & humanities, ISSN.22501665 vol.4, issue 5, , page. No93-101, 2014 not known
44 A study on green cars – future of automobiles P. Kishore Kumar & Dr.Byram Anand Zenith international journal of multi disciplinary research,ISSN – 22315780 vol.4, issue6, page .No .208-212 2014 not known
45 Innovation Efforts and Export Performance of Indian Pharmaceutical Industry: A Quantile Regression Approach”, Satyanarayana & Dr.Byram Anand ASBM Journal of Management, ISSN: 0974 – 8512 7 (2) pp. 10-20 2014 not known
46 Determinants of Export Performance: New Evidence from Indian Industries Satyanarayana & Dr.Byram Anand TSM Business Review,, ISSN 2348-3784 vol. 2, no.(1), pp. 1-17 2014 not known
47 Determinants of Export Performance: A Comparative Analysis of Indian Pharmaceutical and Automobile Industries”, Satyanarayana & Dr.Byram Anand PRERANA: Journal of Management Thought and Practice, ISSN : 0974-908X 6(1), pp. 35-47 2014 not known
48 Impact of research & Development (R&D) Investments on export performance – Evidence from Indian Industries, Satyanarayana & Dr.Byram Anand National research Journal of sales and marketing Management, ISSN: No.2349-512X Vol.1. Issue 1., pp 35-42, 2014 not known
49 Exploring the Determinants of exports performance of Indian Pharmaceutical Industry – A quantile Regression Approach Satyanarayana & Dr.Byram Anand Journal of contemporary Research in Management, ISSN :0973-9785 Vol.9;No.4, page.No.15-24, 2014 not known
50 Technological Capabilities and firm resources as determinants of export competitiveness – Evidence from Indian pharmaceuticals industry using quanti Satyanarayana & Dr.Byram Anand & shajid Majid SAGE, Journal of Medical Marketing, ISSN: 1745-7904 vol. 1, No.12, page. No. 1-12 2014 20
51 Determinants of Export Success - An Analysis of Indian Pharmaceutical Industry Satyanarayana & Dr.Byram Anand DAWN, ISSN 2348 – 0092 1 (2), pp. 1-8; 2014 not known
52 Health care infrastructure and Health indicators: Issues, Challenges and Opportunities” Satyanarayana & Dr.Byram Anand RVS Journal of Management, ISSN .No. 0975-3435 Vol.VII, NO.1, Page. No 9-16 2014 not known
53 Developing Competency Through effective Human Resource Management Practices In Indian Insurance Industry Ramakrishna Naik.J & Dr.Byram Anand & Irfan Bhashir Journal of Insurance Institute of India ISSN:2278-6759 Volume No. II, Issue No.1 , page. No. 67-73 2014 not known
54 Performance of Globally Most Valued Brands – A Comparative Study of Service and Product Brands”, Satyanarayana & Dr.Byram Anand Journal of Contemporary Research in Management, ISSN: 0973-9785, 8 (1), pp. 37-46 2013 not known
55 Is there a link between export performance and R&D Investment?- Evidence from Indian Industries , Satyanarayana & Dr.Byram Anand “ Osmania Journal of International Business Studies ,ISSN:00973-5372 vol.8.No (1&2), Pg.59-64, 2013 mpact factor 0.565
56 A study on consumer behaviour towards eco-friendly paper P. Kishore Kumar & Dr.Byram Anand Global journal of Management & Business Research, ISSN.0975-5853 vol.13, No.11, page. No. 9-14 2013 10
57 Health care service Quality and word of mouth: Key drivers to achieve patient satisfaction Ramakrishna Naik.J & Dr.Byram Anand Pacific Business Review International, ISSN 0974-438X Vol.5.No.12, page. No 39-45 2013 not known
58 Understanding consumer purchase Intension towards Biodegradable footwear – A study”, P. Kishore Kumar & Dr.Byram Anand Indian Journal of Marketing, ISSN 0973-8703 vol.no.43, No.10, page. No. 16-24 2013 5.09
59 Study on Export Marketing strategies and export performance : An empirical analysis of Indian pharmaceuticals Industry Satyanarayana & Dr.Byram Anand Indore Management Journal, ISSN-0975-1653 special Issue, page.No.15-30 2013 not known
60 Economic Reforms and Health Sector: Implications for Indian Pharmaceutical Industry” Satyanarayana & Dr.Byram Anand Language in India - Health and Medical Care Services : Claims on National Resources,ISSN: 1930-2940 13 (4), pp. 221-233 2013 not known
61 Book review : Green Marketing : Theory , practices , and strategies P. Kishore Kumar & Dr.Byram Anand Indian Journal of Marketing, ISSN-0973-8703 Vol.43, No.1, page.No.54-56 2013 5.09
62 Customer awareness on green marketing “ Dr.Byram Anand & Dr.P.Varalaxmi journal of Hotel and business Management (open Access) (ISSN :2169-0286) Vo.1, Issue2, , page.No.15 2012 not known
63 Environmental conscious of customer with special reference to hotel and lodging services in Hyderabad” P. Kishore Kumar & Dr.Byram Anand journal of Hotel and business Management (open Access) (ISSN :2169-0286) Vo.1, Issue2, page.No.16 2012 not known
64 Indian medical Tourism : Service Quality and Patient Satisfaction Ramakrishna Naik.J & Dr.Byram Anand Management trends , ISSn-0973-9203 Volume -9, No-2, Page.No.67-76 2012 not known
65 An Investigation of green practices of selected FMCG companies in India , P. Kishore Kumar & Dr.Byram Anand IJBMAIT, ISSN-0975-296X Vol.4, No.2, page.No.121-124, 2012 not known

Papers Published in Non UGC Approved Peer Reviewed Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 Health services Quality effect on patient satisfaction and behavioral Intention in Corporate hospitals in India, J.Ramakrishna Naik and Dr.Byram Anand Emerald in “International journal of Pharmaceutical and healthcare marketing “vol. 10. No. 1 pages: 48-74, 2016 15
2 An empirical investigation to determine patient satisfaction factors at tertiary care hospitals in India j.Ramakrishana Naik, Dr.Byram Anand , Irfan basheer Emerald “ International Journal of Quality and Service Sciences Vol. 7 pp. 2 – 16 2015 15
3 Technological Capabilities and firm resources as determinants of export competitiveness – Evidence from Indian pharmaceuticals industry using quanti satyanarayana rentala, dr.byram anand and irfan basheer SAGE, United Kingdom, Journal of Medical Marketing vol. 1, No.12 page. No. 1-12 2014 15
4 Understanding consumer purchase Intension towards Biodegradable footwear – A study k.kishore kumar and dr.byram anand Indian Journal of Marketing vol.no.43, No.10, page.No. 16-24 , 2013 7.5
5 Book review : Green Marketing : Theory , practices , and strategies k.kishore kumar and dr.byram anand Indian Journal of Marketing Vol.43, No.1, page.No.54-56 2013 7.5

Papers Published in Conference Proceedings

S.No Title Name of the Authors as per the order in Paper Details of Conference Publication Page Nos. Year
1 Redefining customers’ attitude towards shopping Environment : A new Technology adoption with 3D virtual reality shopping Web store Rateesh .S and Dr.Byram Anand International conference proceeding on” Marketing Challenges in Emerging Markets Page .no 17-22 2019
2 CSR Initiatives in Indian Banking sector : An over view ., Prabhakar.N,& Dr.Byram Anand corporate social responsibility in Indian –emerging issues and challenges “ ,ISBN: 9789385101458 page. No. 56-58 2017
3 Corporate social responsibility – practices in Insurance sector Dr.Byram Anand & Dr.P.Varalaxmi corporate social responsibility in Indian –emerging issues and challenges “ ,ISBN: 9789385101458 page. No. 236-2 2017
4 Corporate social responsibility practices in ITC company Ltd. Dr.Byram Anand & Dr.P.Varalaxmi Global summit on corporate social responsibility ,ISBN: 9789386435040 page. No. 392-4 2017
5 Characteristics of Green marketing products P. Kishore Kumar & Dr.Byram Anand Advancement and innovation in , Engineering, Technology and Management,,ISBN: 978-93-85100-35-2 No. 275-276, 2015
6 Measuring Access to and Usage of Banking services : An empirical study Prabhakar.N,& Dr.Byram Anand paradigm shift in services marketing – Global scenario ,ISBN: 978-93-84193-27-0 , page .No136-1 2015
7 Go Green initiatives in electronic Industry – A select study” P. Kishore Kumar & Dr.Byram Anand “Innovative management practices for Global competitiveness, ISBN: 978-81-929581-2-5 Page. No. 293-2 2015
8 “Marketing pricing strategies in Indian Telecom sector Dr.Byram Anand & Dr.P.Varalaxmi Business Infrastructure –“current trends and future challenges” - Malaysia ,ISBN:978-967-10730-2-5 page .No.375-39 2012
9 Problems and prospects of e-Commerce Business in India Dr.P.varalaxmi & Dr.Byram Anand Business Infrastructure –“current trends and future challenges” - Malaysia ,ISBN:978-967-10730-2-5 page.No.235-248 2012

Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.
1 Revealed comparative advantage and export competitiveness”, Tinku Barik and Dr. Byram Anand , LAP LAMBERT Academic publications ,International Book Market Service Ltd , Omni Scriptum publishing Group, Beau Bassin -71504, Mauritius 2017 ISBN:978-3-659-88613-3

Chapters in Books

S.No Title of the Chapters Name of the Authors Title of the Book Publisher Year ISBN No.
1 Digital Transformation in Indian Banking Sector : An Innovative Approach for the Financial inclusion N.Prabhakar and Dr.Byram Anand modern Initiatives in Banking Sector- Strategies perspectives Vrinda publishing house , Hyderabad 2018 978-93-87418-20-2
2 India’s International Economic relations Foreign direct investment and directions to foreign trade” Dr.Byram Anand Global Business – Issues , challenges and opportunities ,page .No 1-23 new vision publication , Hyderabad 2017 978-93-5051-0995
3 A study on customer satisfaction towards marine insurance V.Vigneshwaran & Dr.Byram Anand Global insurance practices and Outlook, Golbal Research society Publications , Hyderabad 2017 ISBN: 978-93-85817-00-7
4 Improving financial inclusion density among tribal households through insurance” Dr.Byram Anand & N.Prabhakar book Global insurance practices and Outlook,page .No. 130-136 Golbal Research society Publications , Hyderabad 2017 ISBN: 978-93-85817-00-7
5 Access to Banking service from rural households evidence from the SHG- Banking linkage programme in India Prabhakar.N,& Dr.Byram Anand Financial Inclusion ,page no 75-97., Regal publications ., New Delhi 2016 , ISBN: 9788184846171
6 Determinants of export performance : An empirical Analysis of the Indian pharmaceuticals and Automobile Industries Satyanarayana & Dr.Byram Anand & shajid Majid Business strategy – perspectives on implementations in emerging markets Palgrave Macmillan ( Springer ) United kingdom ,London , page.No. 241-257 ., 2016 ISBN: 9781137544667.
7 Performance of SHG –Bank Linkage Performance ( SBLP) in India : A Tool for poverty Alleviation” Prabhakar.N,& Dr.Byram Anand Rural Development –Initiatives and Interventions” ,page no.72-85 Regal publication , New Delhi , 2015 ISBN: 978-81-8484-466-5
8 Significance factor impact on financial inclusion in Telangana State – A study Prabhakar.N,& Dr.Byram Anand Global financial Meltdown issues and challenges” Page. No. 155-161, Zenon Academic publishing , Hyderabad 2015 ISBN: 978-81-926819-6-2
9 Pradhana Manathri Jan –Dhan Yojana – As a new drive to enhance financial inclusion: Evidence from Indian states with special reference to Telangan Prabhakar.N,& Dr.Byram Anand Micro finance , financial Inclusion and Banking Innovations “ Page .no 109-1230 Dominant publishers & Distributors Pvt. Ltd. New Delhi ., 2015 ISBN:978-93-84161-76-7
10 Exploring the factors impact on financial Inclusion : Evidence from south India Prabhakar.N,& Dr.Byram Anand emerging issues and challenge in Banking “ McGraw Hill education , New Delhi , ,Page .No. 181-194 2015 ISBN:13-978-93-392-2428-8
11 Women entrepreneurship development in Andhra Pradesh and Telangana state – A study, Dr.Byram Anand & Dr.P.Varalaxmi Innovative management practices for sustainable development Bonfings , Coimbatore ,Page. No. 310-320 2015 ISBN : 978—93-85477-25-6
12 Empirical investigation on Accessibility and usage of services as determinants of Financial inclusion. Prabhakar.N,& Dr.Byram Anand Innovative management practices for sustainable development “ Bonfings , Coimbatore , Page. No. 303-309 2015 ISBN : 978—93-85477-25-6
13 Enhancing financial inclusion through NABARD’S self help Group bank linkage programme : A tool for Reaching out to the unbanked , Prabhakar.N,& Dr.Byram Anand women empowerment and economic development in India Excel India publishers , New Delhi 2014 (ISBN978-93-84869502
14 Sustainable Rural livelihood Approaches – Issues and impact on Poverty reduction Satyanarayana & Dr.Byram Anand Globalization and rural livelihood : opportunities and challenges Excel India publishers , New Delhi, page .No.104-112 2013 ISBN - 978-93-82880-172
15 Foreign Direct Investment scenario in pharmaceutical retail sector in India: Issues and opportunities, Dr.Byram Anand & satyanarayana FDI retail in India Himalaya publishing House, Mumbai, 2013 ISBN-978-93-5097-349-3
16 “Consumer attitude towards retail malls – A study Dr.P.varalaxmi & Dr.Byram Anand FDI retail in India Himalaya publishing House, Mumbai, , page. No. 18-40 2013 (ISBN-978-93-5097-349-3
17 “Study on Impact of India’s foreign policy on foreign Trade” Satyanarayana & Dr.Byram Anand Administrative reforms in India Recent trends and Issues,page .No.102-109 by Excel India Publishers , New Delhi, 2013 ISBN : 978-93-82880-85-1
18 IT in Health care :Moving towards a digital future Ramakrishna Naik.J & Dr.Byram Anand IT and education in Management ,page .No 263-273 pragati Graphics Bangalore 2012 ISBN:93-81441-27-8)
19 Application of ICT in Indian Health care sector : Recent trends and development Ramakrishna Naik.J & Dr.Byram Anand modern management practices for business southern Book Home ,publisher and distributor , Pondicherry ,,Page. No. 217-222 2012 ISBN: 978-81-9099275-0-5
20 Marketing of Insurance products Dr.Byram Anand & Dr.P.Varalaxmi : Emerging paradigms In Insurance Industry and Management” serial publication, New Delhi, page .NO.279-294, 2012 ISBN :978-81-8387-487-8
21 Rural health services in India – challenges & opportunities Ramakrishna Naik.J & Dr.Byram Anand health care management Paramount publishing house, New Delhi, ,pg- 548-553 2012 ISSN 978-81- 92157900

Edited Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.

Ongoing Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Ongoing Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Completed Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year
1 Pricing strategies in Indian telecom sector” funded by UGC, New Delhi for the year 2011-12. 75 thousand 2012

Completed Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Career Guidance Offered to students

S.No Name of the Scheme No. of Students Competitive Examinations/ Career Counseling No. of Students Passed No. of Students Placed

List of capability enhancement such as Soft skill development, Remedial coaching, Language lab,
Bridge courses, Yoga, Meditation, Personal Counselling and Mentoring etc.,

S.No Name of the Programme/Scheme Date of Implementation No. of Students Enrolled Agencies Involved

Research Guidance - PG

S.No Year Degree No. of Students Awarded Department/Centre
1 2022 MBA 12 Department of Management
2 2021 MBA 12 Department of Management
3 2020 MBA 13 Department of Management
4 2019 MBA 12 Department of Management
5 2018 MBA 12 Department of Management
6 2017 MBA 12 Department of Management
7 2016 MBA 12 Department of Management
8 2015 MBA 8 Department of Management
9 2014 MBA 12 Department of Management
10 2013 MBA 10 Department of Management
11 2012 MBA 12 Department of Management
12 2011 MBA 12 Department of Management
13 2010 MBA 10 Department of Management
14 2009 MBA 10 Department of Management

Research Guidance - Ph.D

S.No Student Name Registration Date Registration No. Thesis Title Thesis Submitted Status Thesis Submitted Date Vivavoce Completed Status Date Awarded
1 S.Rateesh 10/12/2014 1400117102 Antecedents of Attitude Towards Virtual Reality Web Store and Purchase Intention: An Empirical Investigation YES 13-09-2019 YES 13-03-2020
2 GADILA VAKULADEVI 20-08-2018 1800117102 Eye care management NO NO
3 KIRUTHIGA B 08-08-2019 1900117001 supply chain management NO NO
4 Nikhil Kumar 02-02-2021 200011701 ICT in Health care NO NO
5 Padmanabhan N.S 10/12/2010 R1414 A study on Attitude of Consumers towards Mobile Advertising in Kerala” YES 16/02/2016 YES 21/02/2017
6 Rama Krishna Naik. J 21/08/2011 R1445 “Healthcare Service Quality, Patient Satisfaction and Behavioural Intentions in Selected Corporate Hospitals in India” YES 14/10/2014 YES 09/07/2015
7 P. Kishore Kumar 21/08/2011 R1446 “Consumer Behaviour towards Green Marketing Products” YES 10/07/2015 YES 22/07/2016
8 Satyanaraya Rentala 17/07/2012 R1470 “Firm Resources, Institutional Reforms and Export Performance: A Transitory-TRIPS and Post-TRIPS Analysis of Indian Pharmaceutical Industry” YES 15/12/2015 YES 10/02/2017
9 N. Prabhakar 07/011/2013 R1490 “An Impact of Financial Inclusion on Socio-Economic Status of Tribal Households in Telangana State YES 19/12/2017 YES 27/07/2018

Research Guidance - Post Doctoral

S.No Scholar Name Designation Funding Agency Fellowship Title Year of Joining Year of Completion

Financial assistance availed to attend conferences / workshops and to pay membership fee
of professional bodies during the year

S.No Conference/ workshop attended for which financial support provided Professional body for which membership fee is provided Amount of Support Place From Date To Date Year

E-Lecture Details

S.No E-Lecture Title Development of e-content/e-learning/delivering Member of Editorial Bodies Reviewer/Referee of
Content/Module Title Institution/Platform Year Weblink

Details of Online Education Conducted

S.No Nature of Online Course No. of Sessions Target Group Date

Invited Talks in Conference/Seminar/Workshop/Training Programme

S.No Title of the Paper Conferences/Seminar/Workshop/Training Programme Organized by Whether International / National / State / Regional / College or University Level From To Year
1 Crises Management in the construction industry during the COVID 19 pandemic , Resource person for Refresher course / Work shop Pondicherry University , UGC -HRDC National 12-05-2022 25-05-2022 2022
2 Resource Person for the One Day International Webinar on “Management Education: Career Opportuniti seminar / webinar Mother Theressa College of Engineering and Technology International 16-01-2021 16-01-2021 2021
3 Resource person for Refresher course in Commerce & Management Studies workshop UGC-HRDC centre at , Sri Venkateshwara University , Tirupathi , AP university level 18-10-2019 19-10-2019 2019
4 GST in India and abroad comparison and effect on Indian economy seminar Department of commerce and Business management , university PG College , Kakatiya University , Khamm national 22/11/2017 22/11/2017 2017
5 Pricing strategies in Indian Telecom sector in India conference Conducted by Infrastructure University , Kuala Lumpur , Malaysia international 22/10/2012 23/10/2012 2012

Conferences/Seminars Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year
1 National Seminar with out sponsor Pondicherry University , Karaikal campus , Karaikal national level 22-03-2019 22-03-2019 2019
2 BIZ BIMA 2019 programme for MBA students pondicherry university Department of Management , karaikal campus, karaikal university level 22-02-2019 23-02-2019 2019

Workshop Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year

Administrative Responsibilities in the Government and Quasi Government Agencies

S.No Name of the Position Agency/Organisation Duration Nature of Duties

Affiliation in Academic Bodies/Societies

S.No Name of the Body/Society Nature of Affiliation Year
1 Anti Ragging committee -convener pondicherry university karaikal campus 2022
2 Department of Management ,karaikal Ph.D Doctoral committee member 2021
3 Department of Management ,karaikal Ph.D Doctoral committee member 2020
4 Department of Computer science ,karaikal Ph.D Doctoral committee member 2020
5 Department of Management ,karaikal Ph.D Doctoral committee member 2019
6 school of management pondicherry university school board member 2019
7 Department of Management ,karaikal Board of studies member 2019
8 Department of Management ,karaikal Board of studies member 2018
9 Telanagan Economic Association , Hyderabad, telanagana State Life time member 2018
10 Department of Management ,karaikal Ph.D Doctoral committee member 2018
11 Department of Management ,karaikal Ph.D Doctoral committee member 2017
12 Department of Management ,karaikal Ph.D Doctoral committee member 2016
13 Department of Management ,karaikal Ph.D Doctoral committee member 2015
14 Department of Management ,karaikal Ph.D Doctoral committee member 2014
15 Department of Computer science ,karaikal Ph.D Doctoral committee member 2013
16 Department of Management ,karaikal Ph.D Doctoral committee member 2013
17 Department of Management ,karaikal Ph.D Doctoral committee member 2012
18 All India Management Association , New Delhi ,India Life time member 2011
19 All India Commerce Association, New Delhi, India Life time member 2010

Participation & Extension Activities (Academic/Administraion)

S.No Name of the Position (Head, Dean, Co-ordinator, Director, etc.,) Duration Nature of Dutites
1 MBA admission coordinator 2012-2013 admission for MBA students
2 MBA admission coordinator 2013-2014 MBA admission committee member
3 MBA admission coordinator 2014-2015 MBA admission committee member
4 Board member 2014-2015 MBA syllabus framing
5 Board member 2018-2019 MBA syllabus framing
6 board of studies member 2018-2021 school board of member
7 education tour (Industrial visit ) coordinator 2013-2017 (4 years ) taking the students for the Industry
8 Department of Management ,placement coordinator for karaikal campus 2014-2020 ( 6years ) inviting the companies for the campus placements for students placements
9 Preplacemt training coordination for MBA , Management,karaikal 2014-2020 ( 6years ) inviting the trainers for training the MBA students in personality developmnet and make ready for the campus placements
10 Ph.D admissions member 2010-2019 admission process for ph.D

Participation & Extension Activities (Co-Curricular)

S.No Name of the Position (NSS, NCC, Warden etc.,) Duration Nature of Dutites

Collaboration with Institution/Industry

S.No Collaborator Name Designation Institution/Industry Type Nature of Collaboration Period of Collaboration Visits to Collaborating
Institution / Industry
Details of Collaborative Research/Teaching
From Date To Date From Date To Date

Faculty Development Programme Attended (Orientation, Refresher, other Short Term Course during the year)

S.No Title of the FDP Organiser Venue Duration From Date To Date Year

Details of Executive Development Prog/Management Development Prog. conducted

S.No Name of the Programme No. of Participants Venue Duration From Date To Date Year Revenue Generated

Participation in IMPESS, IMPRINT, SPARC, STARS, LEAP Programme etc and DSF Funding Programme

S.No IMPRESS/IMPRINT/SPARC/STARS/LEAP/Others Place From Date To Date Year

Enrolment under ARPIT Programme

S.No Name of the Programme Period of the Programme
From Date To Date
1 Research methodology course for social science teachers 01-12-2021 31-03-2022
2 Ethics in Research 1-12-2021 31-03-2022