SANTHI SIRI V. Associate Professor

Profile Picture

  • Department of Electronic Media & Mass Communication
  • School of Media & Mass Communication
  • vss.em.pu@gmail.com

Academic Activity

Academic Activity Picture1

Academic Activity Picture2

Educational Qualification (UG,PG & Higher Order)

S.No Degree Subject/Title of thesis University/Board Year of Passing
1 Short Term Film Appreciation Film and Television Institute of India Pune 2014
2 Ph D Fine Arts Mother Teresa Womens University 2011
3 Short Term E Content Design and Development Anna University QIP 2010
4 MCJ Communication and Journalism Madurai Kamaraj University 2007
5 M.Phil Fine Arts Madras University 2002
6 MFA Fine Arts - Painting University of Hyderabad 1999
7 BFA Fine Arts - Painting Andhra University 1997
8 B.Sc Botany/Horticulture/Chemistry Andhra University 1992

Area of Specializaion

Community Radio and Climate change, Public Art, Community Art, Creative aspects of Upcycling and Recycling through art, Visual Arts - Printmaking- Designing - Painting

Awards / Prizes Conferred

S.No Name / Title of the Award Type Name of the Agency conferred the Award Year of the Award Amount for Cash Award
1 University Calendar Design Certificate of Appreciation REGIONAL Vice Chancellor, Pondicherry University 2020 -
2 Best Paper NATIONAL Pondicherry University 2009 N/A

Teaching Experience

S.No Designation Department/Centre Institution
1 Part Time Lecturer Visual Communication Madras Christian College, Chennai
2 Full Time Lecturer Visual Communication Madras Chritian College, Chennai
3 Lecturer Visual Communication Mother Teresa Womens University Kodaikanal
4 Assistant Professor Electronic Media Pondicherry University

Research Experience

S.No Designation Department/Centre Institution Area of Research

Industry Experience

S.No Designation Company/Corporate Nature of Work
1 Casual Compere and Production Assistant All India Radio Visakahapatnam Script Writing Editing Dubbing Reporting Live program presentations
2 Casual Compere and Production Assistant All India Radio Visakahapatnam Script Writing Editing Dubbing Reporting Live program presentations

Contribution towards Innovation

S.No Name of the Work/Contribution Specialization Remarks
1 Designing NEP Visual Arts Programme Visual Arts - Painting Contributed by preparing the curriculum and got the approval from the Board of Studies in June 2022

Patent Details

S.No Title Status Patent Number Year of Award Type Commercialized Status

Papers Published in UGC Approved Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 Indian Television Commercials in Transition: A Study of New Emerging Practices. Sandeep Kumar Gupta & V Santhi Siri Journal of Mass Communication & Journalism ISSN: 2165-7912 Research Volume 11:3, 2021 2021 5.75
2 Content, Purpose and Meaning: An analysis of Prime Ministerâ€TMs Task Related Memes During COVID19 Lockdown in India G. Kavitha, Dr. V. Santhi Siri International Journal of Emerging Technologies and Innovative Research ISSN: 2349-5162,840-845 2020 7.95
3 Sunny Leone: Sensation, Objectification and Body Genre Satyendra Kumar Prasad, V. Santhi Siri Language in India ( UGC No: 49042) Volume 19:4, 1930-2940, pp.382-389 2019 NA
4 Egyptian Hieroglyphs to Emojis: Pictographs as a Universal Language system and its role in creating the Global Brain U. Ananthakrishnan& V. Santhi Siri Language in India Volume 18, Issue 6 June 2018, 48-55 2018 NA
5 Pink and Parch: A short course on Gender Studies Satyendra Kumar Prasad, V. Santhi Siri Janmedia ISSN No: 2277-2847 Volume 78, September, pp. 05-09 2018 NA
6 New Face of Advertising: Digital Ads in search of a unique and engaging content in India Sandeep Kumar Gupta & V Santhi Siri Media Mimansa April - June 2018 .
7 Dangal Patriotism Patriarchy and Gender Politics Satyendra Kumar Prasad V Santhi Siri Communication and Journalism Research Volume 6 Issue 2 19-23 2017 NA
8 The Representation of Women in New Generation Malayalam Films U Ananthakrishnan V Santhi Siri Communication and Journalism Reseach Volume 5 Issue 2 11-17 2016 NA
9 Impact of Western Art on depiction of Human Figure – A study on DImpact of Western Art on depiction of Human Figure A study on Damerla Ramarao’s W V Santhi Siri South Indian History Congress ISSN 2229 3671 894-897 2012 .

Papers Published in Non UGC Approved Peer Reviewed Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 Content, Purpose and Meaning: An analysis of Prime Ministerâ€TMs Task Related Memes During COVID19 Lockdown in India G. Kavitha, Dr. V. Santhi Siri International Journal of Emerging Technologies and Innovative Research ISSN: 2349-5162,840-845 2020 5.87
2 Women and Vulgarity in Film Posters Dr.V.Santhi Siri International Journal for Research and Development Vol.02, No. 05, Jan-feb 2015, pp. 70-72 2015 NA
3 Objectification of Woman in Indian Films V Santhi Siri International Journal for Research and Development Vol.02, No.03, pp. 84-88, 2014 NA
4 Single-The Need for a Controversy-Free Status V Santhi Siri International Journal for Research and Development Vol.01, No.05, pp.53-55, 2014 NA

Papers Published in Conference Proceedings

S.No Title Name of the Authors as per the order in Paper Details of Conference Publication Page Nos. Year
1 Projection of women in the posters of Telugu Films V Santhi Siri 33 rd South Indian History Congress, Chennai, 374 -377, 2013
2 Impact of Western Art on depiction of Human Figure – A study on DImpact of Western Art on depiction of Human Figure A study on Damerla Ramarao’s V Santhi Siri South Indian History Congress issn 2229 3671 894-897 2012

Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.
1 The Creative Process - paintings and Installations by Kirti Chandak V Santhi Siri Tasmai Gallery Pondicherry 2018 .
2 Art without Platforms – Paintings by Gubendhiran K., V Santhi Siri Tasmai, A Centre for Art and Culture, Puducherry 2017 .

Chapters in Books

S.No Title of the Chapters Name of the Authors Title of the Book Publisher Year ISBN No.
1 Freedom of the Artist and Representation of women with reference to Artist K Laxma Goud V Santhi Sree Reinventing Strategies for Women Empowerment Mother Teresa Women's University 2006 .

Edited Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.

Ongoing Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Ongoing Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Completed Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year
1 Art + Activism = Artivism -working towards bringing awareness through Public Art Artist driven movement 2023 onwards Crowd funded 2023
2 Climate and Wash Awareness Campaign SMART October to December 1,05,000 2022
3 Towards Zero Waste - Climate Change Awareness Project Crowd Funded Project August 2022 onwards Voluntary Service 2022
4 Election Campaign SMART April 2021 Rs.34,800/- 2021
5 Kalaikuppam - Public Art in bringing Awareness of the Environment and Culture Project Crowd Funded Project 2020 onwards Voluntary Service 2020

Completed Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year
1 Climate and Wash Awareness Campaign SMART, UNICEF collaboration October to December 1,05,000 2022

Career Guidance Offered to students

S.No Name of the Scheme No. of Students Competitive Examinations/ Career Counseling No. of Students Passed No. of Students Placed

List of capability enhancement such as Soft skill development, Remedial coaching, Language lab,
Bridge courses, Yoga, Meditation, Personal Counselling and Mentoring etc.,

S.No Name of the Programme/Scheme Date of Implementation No. of Students Enrolled Agencies Involved
1 Pradhan Mantri Kaushal Vikas Yojana 03-02-2016 Community National Skill Development Corporation - Akar Consultancy

Research Guidance - PG

S.No Year Degree No. of Students Awarded Department/Centre
1 2023 M.SC 6 Electronic Media
2 2023 M.A. 6 Mass Communication
3 2022 M.SC 6 Electronic Media
4 2022 M.A. 6 Mass Communication
5 2021 M.A. 6 Mass Communication
6 2021 M.SC 6 Electronic Media
7 2020 M.A. 6 Electronic Media and Mass Communication
8 2020 M.SC 6 Electronic Media
9 2019 M.A. 4 Mass Communication
10 2019 M.SC 6 Electronic Media

Research Guidance - Ph.D

S.No Student Name Registration Date Registration No. Thesis Title Thesis Submitted Status Thesis Submitted Date Vivavoce Completed Status Date Awarded
1 Satyendra Kumar Prasad 22-08-2016 20161154004 Bombay B Grade Cinema and the Cultural Politics of Sleaze YES 28-01-2021 YES 31-01-2024
2 Sandeep Kumar Gupta 04-09-2015 20151154002 A Study on Gender (De)stereotyping in Indian Television Advertisements YES 10-12-2021 YES 30-01-2024
3 G Kavitha 26-09-2016 20163154006 Social Media memes: A study on Image memes in Jallikattu Protest YES 10-08-2022 YES 06-09-2023
4 U Ananthakrishanan 04-09-2015 20151154007 Gods of Puducherry: A Visual Cultural Approach into the banner and poster culture of Puducherry YES 06-09-2022 YES 27-03-2023

Research Guidance - Post Doctoral

S.No Scholar Name Designation Funding Agency Fellowship Title Year of Joining Year of Completion

Financial assistance availed to attend conferences / workshops and to pay membership fee
of professional bodies during the year

S.No Conference/ workshop attended for which financial support provided Professional body for which membership fee is provided Amount of Support Place From Date To Date Year

E-Lecture Details

S.No E-Lecture Title Development of e-content/e-learning/delivering Member of Editorial Bodies Reviewer/Referee of
Content/Module Title Institution/Platform Year Weblink

Details of Online Education Conducted

S.No Nature of Online Course No. of Sessions Target Group Date
1 Media Laws, Ethics and Social Responsibility 10 II MSc Electronic Media 2019-2020 April May 2020
2 Visual Research Methods 5 1 MSc Electronic Media 2019-2020 April May 2020
3 Advertising Media Case Studies 5 Mixed PG students 2019-2020 April May 2020

Invited Talks in Conference/Seminar/Workshop/Training Programme

S.No Title of the Paper Conferences/Seminar/Workshop/Training Programme Organized by Whether International / National / State / Regional / College or University Level From To Year
1 Virtual Art Exhibition International Collaborative Art Space Exhibition Malavika Mandal Andrew & Kirti Chandak International 14-12-2021 14-06-2022 2022
2 Shakti International Exhibition Tasami Art Gallery International 24/02/2019 05/05/2019 2019
3 Linocut print making Linocut print making workshop TASMAI centre for Art and Culture, Puducherry State 15-06-2018 16-06-2018 2018
4 Evolution of Technology in Art Evolution of Technology in Art, College of Architecture Acharya Nagarjuna University, Andhra Pradesh State 13-03-2017 15-03-2017 2017
5 Impact of western art on depiction of human figure – a study on Damerla Rama Rao’s Work. South Indian History Congress Dept. of Indian History , University of Madras, South Indian History Congress National 03-02-2012 05-02-2012 2012
6 Teaching of Electronic Media in Regional Languages: Problems and Solutions. Innovative Language Teaching Trends and Techniques in the Era of Globalization. Dept. of Telugu, School of Humanities, University of Hyderabad & Sothern Regional Languages, Mysore. National 06-03-2012 07-03-2012 2012
7 Stardom and Woman body: A study on select Telugu films Cinema Cultures in South India CIPRACSIS, Trissur National 13-10-2012 14-10-2012 2012
8 Degeneration of vernacular language in Telugu TV channels: An identity crisis? Media Education: Coping with Technology, Culture and Society Dept. Electronic Media and Mass Communication, Pondicherry University National 19-12-2011 20-12-2011 2011
9 Impact of digital medium on Traditional Art: Software vs Artist Emerging trends in media: the rise of digital culture and its impact on information society Dept. of Electronic Media and Mass Communication Pondicherry University Puducherry National 21-01-2010 22-01-2010 2010
10 Material as an important tool of expression Orientation Programme Academic Staff College, Pondicherry University National 15-12-2010 15-12-2010 2010
11 Visual Art form Cave to Computer Orientation Programme Academic Staff College Pondicherry University National 13-12-2010 13-12-2010 2010
12 Impact of Tamil Serials on Women Popular Culture: Tamil Mileau Department of Tamil Literature, University of Madras, Chennai International 04-03-2010 04-03-2010 2010
13 Use of moodle- a learning management system in effective teaching at open distance learning Open distance learning-learner support services- role of media Dr. B.R.Ambedkar Open University, Hyderabad National 20-10-2010 21-10-2010 2010
14 Developing technology and visual art education communication Media, education and development Dept. of communication Manominiam Sundarnar University, Tiruvelveli National 26-02-2010 27-02-2010 2010
15 News presentation in modern channels with reference to Telugu News Channels Changing trends in news presentation in media NMKRV college for women, Sri virendrapatil degree college, Karnataka state journalism &communication National 10-04-2010 10-04-2010 2010
16 Privatization of Higher Education with reference to Visual Art. Private Participation in Higher Education: Challenges and Opportunities. Department of Economics, Pondicherry University National 09-04-2009 09-04-2009 2009
17 Impact of Advertisements on Women Gender and Health Mother Teresa Womens University Kodaikanal International 25-03-2009 27-03-2009 2009

Conferences/Seminars Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year
1 Media Technologies and Accessibility: Politics, Representations and Paradigms Pondicherry University Dept. of Electronic Media and Mass Communication International 20-01-2020 22-01-2020 2020
2 National Seminar on Media, Culture and Community Pondicherry University Department of Electronic Media and Mass Communication National 29-03-2016 30-03-2016 2016
3 Media and Education: Coping with Technology, Culture and Society Pondicherry University Department of Electronic Media and Mass Communication, 2 days National 19-12-2011 20-12-2011 2011
4 Emerging Trends in Digital Media: The rise of digital cultures and its impact on information society Pondicherry University Department of Electronic Media and Mass Communication, 2 days National 14-01-2010 15-01-2010 2010

Workshop Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year
1 Wood Cut Workshop Tasmai Art Gallery, Pondicherry Tasmai Centre for Art and Culture Regional 16/04/2019 17/04/2019 2019
2 How to look at Art: From Idea to Output by Prof V Ramesh Pondicherry University Department of Electronic Media and Mass Communication University level 06/12/208 07/012/2018 2018
3 Lino Cut Printmaking workshop Tasmai Art Gallery, Pondicherry Tasmai Centre for Art and Culture Regional 15/06/2018 17/06/2018 2018
4 Workshop on Animation Film making Pondicherry University Pondicherry University, two days University 06-03-2018 07-03-2018 2018
5 SCIENCE FILMMAKING VIGYAN PRASAR , DEPARTMENT OF SCIENCE & TECHNOLOGY, GOVT OF INDIA PUDUCHERRY - THREE DAYS NATIONAL LEVEL WORKSHOP 24-07-2017 26-07-2017 2017
6 Workshop on Visual Culture Theory and Practice Pondicherry University Pondicherry University, two days University 08-03-2017 09-03-2017 2017
7 Workshop on Documentary Filmmaking Pondicherry University Pondicherry University, three days University 03-10-2017 05-10-2017 2017
8 Workshop on Visual Effects and 3D Animation Pondicherry University Pondicherry University, two days University 28-02-2011 01-03-2011 2011
9 Workshop on Graphic Design and Animation Pondicherry University Pondicherry University, two days University 21-03-2010 22-03-2010 2010
10 Workshop on Digital Photography Pondicherry University Pondicherry University, two days University 28-09-2010 29-09-2010 2010

Administrative Responsibilities in the Government and Quasi Government Agencies

S.No Name of the Position Agency/Organisation Duration Nature of Duties
1 Faculty in Charge Puduvaivaani Community Radio Station 2015-2016 As a station head i/c discharge the responsibilities in empowering the community around in the areas of health, education and overall community develo
2 Faculty in Charge Puduvaivaani Community Radio Station 2020 - 14.03.2024 As a station head i/c discharge the responsibilities in empowering the community around in the areas of health, education and overall community develo
3 Coordinator National Foundation for Communal Harmony 2021 onwards Organizing Programs for communal harmony

Affiliation in Academic Bodies/Societies

S.No Name of the Body/Society Nature of Affiliation Year

Participation & Extension Activities (Academic/Administraion)

S.No Name of the Position (Head, Dean, Co-ordinator, Director, etc.,) Duration Nature of Dutites
1 Member, Board of Studies, BSc Visual Communication Degree Course, Sri Chandrasekharendra Saraswathi 2003-2004 Syllabus Preparation
2 Member, Board of Studies, Electronic Media, Pondicherry University 2018- Syllabus Preparation
3 Member, Board of Studies, Visual Arts, Bharatiyar Palkalai Koodam, Puducherry 2018- Syllabus Preparation
4 Faculty-in-Charge, Puduvai Vani Radio Station 2015-2016 Organise and manage Puduvai Vani
5 Board Member, Inter University National Cultural Board, AIU, New Delhi 2009-2010 Board Member
6 Jury Member, End Term and Integrated Term Projects for the Foundation Programme, NIFT, Hyderabad 2009 Jury
7 Cultural Coordinator, Additional Charge, Mother Teresa Womens University, Kodaikanal 2009 Cultural Coordinator
8 In-Charge for SC/ST and OBC Free Coaching, Mother Teresa Womens University, Kodaikanal 2008 In-charge of SC/ST & OBC Coaching
9 Member, Board of Studies, BSc, MSc Visual Communication and MA Mass communication and Journalism, Mo 2008 Syllabus Preparation
10 Question paper Setter for MSc Electronic media and BSc Visual Communication, Bharathidasan Universit 2005 Question paper Setter
11 Cultural committee Member, Mother Teresa Womens University, Kodaikanal 2005 Cultural Committee Member
12 Public Relation Committee Member, Mother Teresa University, Kodaikanal 2004 Member of PR Committee
13 Chief Superintendant for Distance Education Examinations, Mother Teresa University, Kodaikanal 2005 Chief Superintendant
14 Chair person, Board of Studies, BSc Visual Communication, Madras Christian College, Chennai 2003 Chair person
15 Public Relations Officer, International Painting Camp, Lalit Kala Academy, Chennai 2001 PRO
16 Resource Person for 103rd Orientation Course, Academic Staff College, Pondicherry University 2010 Resource Person
17 Participant, UGC Sponsored Orientation Course 2006, Academic Staff College, University of Hyderabad 2006 Participant
18 Participant, UGC sponsored Refresher Course in Education Technology, Pondicherry University, 2008 2008 Participant
19 Participant, Short term Quality improvment program on E-content Design and Development, School of Ar 18th - 24th December 2010 Participant
20 Participant, UGC sponsored Refresher Course in Human Rights, Academic staff College, Calicut Univers 2012 Participant
21 VC Nominee to the Programme Committee, Department of Performing Arts, Pondicherry University. 12.06.2020 onwards To discharge the duties of VC nominee for PCM
22 Member, Governing Body, DDE, Pondicherry University 3 years from 12-06-2020 onwards To discharge the duties of Governing Body member
23 Organising Committee member, South Zone Vice-Chancellors Meet 2018 19.12.2018 to 20.12.2018 Responsibilities included taking care of the media coverage. As one of the three rapporteurs, prepared the press release for all the sessions to send daily to the PRO for dissemination to the press.
24 Member of the PG Board of Studies in Electronic Media 2018-2021 Participating actively in the revision of syllabus for the M.Sc Electronic Media programme.
25 Pondicherry University Calendar Designing Committee Member 2015 To execute the University Calendar Design approved by the Committee
26 Pondicherry University Calendar Design Committee Member 2019 & 2020 To execute the Calendar Design to Print form

Participation & Extension Activities (Co-Curricular)

S.No Name of the Position (NSS, NCC, Warden etc.,) Duration Nature of Dutites
1 Alumni Coordinator 2013-2017 Organised three alumni meets
2 Puduvaivaani - Faculty -in-Charge 2015-2016 Coordidnated Community to take active participaption in Community Radio Programme production. Organised Flood Releif to Vellamkondagaram, Kanchipuram District
3 Cultural Coordinator - Dance 2017 to organise classical dance competition among university students during Attam - Dance Festival
4 Staff incharge - Industrial Visit 2016 - four days Accompanied students of Electronic Media to Ramoji Film city, Hyderabad.
5 Member, Organising committee, 4th International Documentary & Short Film Festival, Pondicherry Unive 22-25 January 2015 Co-ordinating and cunducting
6 Member, Organising committee, 5th International Documentary & Short Film Festival, Pondicherry Unive 11-14 Feb 2016 Co-ordinating and cunducting
7 Member, organizing committee, Workshop on Science Filmmaking School of Media and Communication, Pond 24-26 March 2017 Participated in the organizing committee
8 Chaired: Social Media and Communicative Actions. National Seminar on Media, Culture and Community, D 29-30 March 2016 Chaired and mediated
9 Designer of Pondicherry University Calendar 2015 2015, 2019,2020,2022,2023 Designer, Member Calendar Committee
10 Proof Reader for Catalogues Commemorative volume on S.Dhanapal and Homage to Dhanpal released by Lal 2003 Proof Reader
11 Studio Artist, Graphics Workshop, Lalit Kala Academy, Chennai 2000-2001 Studio Artist
12 Assistant in Production, Telugu Section, AIR, Chennai 2000-2001 Production ASsistant
13 Artist, TASMAI Art Gallery Exhibition, Puducherry 24 February- 23 March 2017 Artist
14 Artist, 5th Anniversary of TASMAI and 50th Anniversary of Auroville, Puducherry 24th February- 04th May 2018 Selected as Artist
15 Organiser for Media Quiz for Media Festival Karisal Thirai Vizha 2011 by MS University, Tirunelveli 1st-3rd February 2011 Organiser
16 Women Cell School Representative - Faculty 2018 onwards To monitor facilities at the school level for women.

Collaboration with Institution/Industry

S.No Collaborator Name Designation Institution/Industry Type Nature of Collaboration Period of Collaboration Visits to Collaborating
Institution / Industry		 Details of Collaborative Research/Teaching
From Date To Date From Date To Date

Faculty Development Programme Attended (Orientation, Refresher, other Short Term Course during the year)

S.No Title of the FDP Organiser Venue Duration From Date To Date Year

Details of Executive Development Prog/Management Development Prog. conducted

S.No Name of the Programme No. of Participants Venue Duration From Date To Date Year Revenue Generated

Participation in IMPESS, IMPRINT, SPARC, STARS, LEAP Programme etc and DSF Funding Programme

S.No IMPRESS/IMPRINT/SPARC/STARS/LEAP/Others Place From Date To Date Year

Enrolment under ARPIT Programme

S.No Name of the Programme Period of the Programme
From Date To Date